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Nâng cao hiệu quả hoạt động bán hàng trực tuyến tại Công ty TNHH Xuất Nhập Khẩu HTV Huế - 15


dnbh3



.635




dnbh1

.604




gh3


.820



gh2


.793



gh1


.692



gh4


.661



bhtt2



.764


bbtt3



.727


bbtt5



.714


bhtt1



.680


bhtt4



.624


kb3




.775

kb1




.700

kb2




.637

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Nâng cao hiệu quả hoạt động bán hàng trực tuyến tại Công ty TNHH Xuất Nhập Khẩu HTV Huế - 15

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.


2.2. EFA các nhóm biến phụ thuộc


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.500

Approx. Chi-Square

38.489

Bartlett's Test of Sphericity df

1

Sig.

.000


Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2

1.497

.503

74.863

25.137

74.863

100.000

1.497

74.863

74.863

Extraction Method: Principal Component Analysis.


Component Matrixa

dg1

.865

Component

1


dg2

.865

Extraction Method: Principal Component Analysis.

a. 1 components extracted.


3. Kiểm định độ tin cậy thang đo => hệ số Cronbach’s alfa


Reliability Statistics

Cronbach's Alpha

N of Items

.735

3


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

kb1

6.9058

2.028

.622

.572

kb2

7.0435

1.998

.601

.596

kb3

7.0072

2.372

.460

.759


Reliability Statistics

Cronbach's Alpha

N of Items

.791

5


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

bhtt1

14.5870

6.770

.502

.782

bhtt2

14.4710

7.141

.646

.729

bbtt3

14.4565

7.170

.593

.744


bhtt4 bbtt5

14.3623

14.7319

6.933

7.672

.586

.555

.746

.757



Reliability Statistics

Cronbach's Alpha

N of Items

.824

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

gh1

10.8696

3.851

.624

.790

gh2

10.9203

3.198

.622

.806

gh3

10.8623

3.696

.696

.759

gh4

10.7826

3.763

.692

.762


Reliability Statistics

Cronbach's Alpha

N of Items

.894

5


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

tt1

14.6449

6.931

.718

.876

tt2

14.7609

6.563

.785

.861

tt3

14.7609

6.884

.753

.869

tt4

14.7826

6.697

.738

.872

tt5

14.7609

6.723

.711

.878


Reliability Statistics

Cronbach's Alpha

N of Items

.832

5


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

dnbh1

13.9203

5.972

.610

.805

dnbh2

13.9058

5.852

.731

.774

dnbh3

13.8116

5.672

.596

.811

dnbh4

14.0725

6.053

.546

.823

dnbh6

14.0000

5.796

.698

.781


Reliability Statistics

Cronbach's Alpha

N of Items

.837

5


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

cskh1

14.2464

10.523

.606

.813

cskh2

14.2754

10.055

.632

.807

cskh3

14.2754

9.792

.629

.809

cskh4

14.0797

9.461

.664

.799

cskh5

14.2536

11.008

.711

.796


Reliability Statistics

Cronbach's Alpha

N of Items

.807

2


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

dg1 dg2

3.4420

3.7464

1.051

1.140

.677

.677

.

.


4. Kiểm định đánh giá của khách hàng về hiệu quả bán hàng trực tuyến công ty HTV Kiểm định One Sample t-test


One-Sample Statistics


N

Mean

Std. Deviation

Std. Error Mean

kb1

138

3.5725

.84480

.07191

kb2

138

3.4348

.87091

.07414

kb3

138

3.4710

.83002

.07066

bhtt1

138

3.5652

1.04607

.08905

bhtt2

138

3.6812

.81038

.06898

bbtt3

138

3.6957

.85101

.07244

bhtt4

138

3.7899

.91582

.07796

bbtt5

138

3.4203

.76236

.06490

gh1

138

3.6087

.70901

.06036

gh2

138

3.5580

.92032

.07834

gh3

138

3.6159

.70785

.06026

gh4

138

3.6957

.68996

.05873

tt1

138

3.7826

.74225

.06318

tt2

138

3.6667

.77679

.06612

tt3

138

3.6667

.72830

.06200

tt4

138

3.6449

.78117

.06650

tt5

138

3.6667

.79536

.06771

dnbh1

138

3.5072

.75693

.06443

dnbh2

138

3.5217

.69637

.05928

dnbh3

138

3.6159

.84855

.07223

dnbh4

138

3.3551

.79046

.06729

dnbh6

138

3.4275

.73383

.06247

cskh1

138

3.5362

.96780

.08238

cskh2

138

3.5072

1.03406

.08803

cskh3

138

3.5072

1.08907

.09271


cskh4 cskh5

138

138

3.7029

3.5290

1.11663

.77546

.09505

.06601



One-Sample Test


Test Value = 4

t

df

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

kb1

-5.945

137

.000

-.42754

-.5697

-.2853

kb2

-7.624

137

.000

-.56522

-.7118

-.4186

kb3

-7.487

137

.000

-.52899

-.6687

-.3893

bhtt1

-4.883

137

.000

-.43478

-.6109

-.2587

bhtt2

-4.622

137

.000

-.31884

-.4553

-.1824

bbtt3

-4.201

137

.000

-.30435

-.4476

-.1611

bhtt4

-2.696

137

.008

-.21014

-.3643

-.0560

bbtt5

-8.933

137

.000

-.57971

-.7080

-.4514

gh1

-6.483

137

.000

-.39130

-.5107

-.2720

gh2

-5.642

137

.000

-.44203

-.5969

-.2871

gh3

-6.374

137

.000

-.38406

-.5032

-.2649

gh4

-5.182

137

.000

-.30435

-.4205

-.1882

tt1

-3.441

137

.001

-.21739

-.3423

-.0924

tt2

-5.041

137

.000

-.33333

-.4641

-.2026

tt3

-5.377

137

.000

-.33333

-.4559

-.2107

tt4

-5.340

137

.000

-.35507

-.4866

-.2236

tt5

-4.923

137

.000

-.33333

-.4672

-.1994

dnbh1

-7.647

137

.000

-.49275

-.6202

-.3653

dnbh2

-8.068

137

.000

-.47826

-.5955

-.3610

dnbh3

-5.317

137

.000

-.38406

-.5269

-.2412

dnbh4

-9.585

137

.000

-.64493

-.7780

-.5119

dnbh6

-9.164

137

.000

-.57246

-.6960

-.4489

cskh1

-5.629

137

.000

-.46377

-.6267

-.3009

cskh2

-5.598

137

.000

-.49275

-.6668

-.3187

cskh3

-5.315

137

.000

-.49275

-.6761

-.3094

cskh4

-3.126

137

.002

-.29710

-.4851

-.1091

cskh5

-7.135

137

.000

-.47101

-.6015

-.3405


5. Hồi quy tương quan


Correlations


tt

cskh

dnbh

gh

bhtt

kb

dg


Pearson Correlation

1

.000

.000

.000

.000

.000

.170*

tt

Sig. (2-tailed)


1.000

1.000

1.000

1.000

1.000

.047


N

138

138

138

138

138

138

138


Pearson Correlation

.000

1

.000

.000

.000

.000

.570**

cskh

Sig. (2-tailed)

1.000


1.000

1.000

1.000

1.000

.000


N

138

138

138

138

138

138

138


Pearson Correlation

.000

.000

1

.000

.000

.000

-.021

dnbh

Sig. (2-tailed)

1.000

1.000


1.000

1.000

1.000

.807


N

138

138

138

138

138

138

138


Pearson Correlation

.000

.000

.000

1

.000

.000

.088

gh

Sig. (2-tailed)

1.000

1.000

1.000


1.000

1.000

.306


N

138

138

138

138

138

138

138


Pearson Correlation

.000

.000

.000

.000

1

.000

.176*

bhtt

Sig. (2-tailed)

1.000

1.000

1.000

1.000


1.000

.039


N

138

138

138

138

138

138

138


Pearson Correlation

.000

.000

.000

.000

.000

1

.478**

kb

Sig. (2-tailed)

1.000

1.000

1.000

1.000

1.000


.000


N

138

138

138

138

138

138

138


Pearson Correlation

.170*

.570**

-.021

.088

.176*

.478**

1

dg

Sig. (2-tailed)

.047

.000

.807

.306

.039

.000



N

138

138

138

138

138

138

138

*. Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).


Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Durbin-Watson

1

.788a

.621

.604

.62935477

1.779

a. Predictors: (Constant), kb, bhtt, gh, dnbh, cskh, tt

b. Dependent Variable: dg


ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.


Regression

85.113

6

14.185

35.814

.000b

1

Residual

51.887

131

.396




Total

137.000

137




a. Dependent Variable: dg

b. Predictors: (Constant), kb, bhtt, gh, dnbh, cskh, tt


Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

95.0%

Confidence Interval for B

Collinearity Statistics

B

Std.

Error

Beta

Lower

Bound

Upper

Bound

Tolerance

VIF



(Constant)

2.908E-

016


.054



.000


1.000


-.106


.106




tt

.170

.054

.164

3.155

.002

.276

.063

1.000

1.000


cskh

.570

.054

.537

10.598

.000

.463

.676

1.000

1.000

1

dnbh

-.021

.054

-.017

-.389

.698

-.127

.085

1.000

1.000


gh

.088

.054

.067

1.632

.105

-.019

.194

1.000

1.000


bhtt

.176

.054

.154

3.280

.001

.070

.283

1.000

1.000


kb

.478

.054

.395

8.891

.000

.372

.584

1.000

1.000

a. Dependent Variable: dg

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