Mối quan hệ giữa trách nhiệm xã hội, chiến lược marketing xanh, danh tiếng doanh nghiệp và kết quả kinh doanh: nghiên cứu doanh nghiệp du lịch lữ hành tại TP.HCM - 24

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

7.264

80.716

80.716

7.073

78.585

78.585

2

.508

5.646

86.362

3

.477

5.299

91.661

4

.235

2.616

94.277

5

.156

1.730

96.008

6

.149

1.651

97.658

7

.133

1.481

99.140

8

.056

.625

99.765

9

.021

.235

100.000

Factor

1

BP7

.988

BP8

.986

BP9

.939

BP6

.920

BP10

.891

BP3

.866

BP4

.826

BP5

.782

BP1

.750

Estimate

S.E.

C.R.

P

Label

CSR5

<---

CSR

1.144

.083

13.771

***

BP3

<---

BP

1.000

BP4

<---

BP

1.096

.064

16.995

***

BP5

<---

BP

.900

.061

14.848

***

BP6

<---

BP

1.077

.056

19.072

***

BP7

<---

BP

1.072

.045

23.579

***

BP9

<---

BP

.995

.047

21.117

***

BP8

<---

BP

1.060

.045

23.671

***

GMS2

<---

GMS

1.018

.101

10.056

***

GMS3

<---

GMS

1.011

.096

10.582

***

GMS4

<---

GMS

1.050

.094

11.198

***

GMS5

<---

GMS

1.000

GMS6

<---

GMS

1.014

.092

11.028

***

GMS7

<---

GMS

.940

.078

12.093

***

GMS9

<---

GMS

.954

.069

13.912

***

GMS10

<---

GMS

.978

.070

13.884

***

GMS11

<---

GMS

1.007

.070

14.378

***

GMS12

<---

GMS

.965

.076

12.741

***

Estimate

S.E.

C.R.

P

Label

GMS13

<---

GMS

1.007

.070

14.462

***

GMS14

<---

GMS

.745

.080

9.301

***

GMS18

<---

GMS

.794

.077

10.298

***

BP1

<---

BP

.869

.056

15.548

***

BP10

<---

BP

.936

.051

18.336

***

CSR4

<---

CSR

1.046

.079

13.314

***

CSR2

<---

CSR

.895

.067

13.394

***

CSR1

<---

CSR

.864

.058

14.790

***

CSR6

<---

CSR

1.000

CSR7

<---

CSR

.878

.077

11.425

***

CSR8

<---

CSR

1.119

.081

13.888

***

CR4

<---

CR

.882

.103

8.564

***

CR1

<---

CR

1.518

.141

10.732

***

CR2

<---

CR

1.152

.116

9.947

***

CR3

<---

CR

1.000

NPAR

CMIN

DF

P

CMIN/DF

Default model

77

1136.849

484

.000

2.349

Saturated model

561

.000

0

Independence model

33

9313.762

528

.000

17.640

RMR

GFI

AGFI

PGFI

Default model

.130

.765

.728

.660

Saturated model

.000

1.000

Independence model

.651

.132

.077

.124

NFI

Delta1

RFI

rho1

IFI

Delta2

TLI

rho2

CFI

Default model

.878

.867

.926

.919

.926

Saturated model

1.000

1.000

1.000

Independence model

.000

.000

.000

.000

.000

PRATIO

PNFI

PCFI

Default model

.917

.805

.849

Saturated model

.000

.000

.000

Independence model

1.000

.000

.000

NCP

LO 90

HI 90

Default model

652.849

558.256

755.137

Saturated model

.000

.000

.000

Independence model

8785.762

8476.022

9101.905

FMIN

F0

LO 90

HI 90

Default model

5.239

3.009

2.573

3.480

Saturated model

.000

.000

.000

.000

Independence model

42.921

40.487

39.060

41.944

RMSEA

LO 90

HI 90

PCLOSE

Default model

.079

.073

.085

.000

Independence model

.277

.272

.282

.000

AIC

BCC

BIC

CAIC

Default model

1290.849

1319.461

1551.455

1628.455

Saturated model

1122.000

1330.459

3020.702

3581.702

Independence model

9379.762

9392.025

9491.451

9524.451

ECVI

LO 90

HI 90

MECVI

Default model

5.949

5.513

6.420

6.080

Saturated model

5.171

5.171

5.171

6.131

Independence model

43.225

41.797

44.682

43.281

HOELTER

.05

HOELTER

.01

Default model

103

107

Independence model

14

15

Lamda ()

Lamda^2 (2)

(1-lamda^2) (1-2)

Tên chỉ tiêu

%

Thang đo Chiến lược marketing xanh (GMS)

GMS2



GMS

0.688

0.473

0.527

(Tổng lamdar)^2

111.62

GMS3



GMS

0.724

0.524

0.476

Hệ số tin cậy tổng hợp (c)

96.35%

GMS4



GMS

0.766

0.587

0.413

Tổng phương sai trích (vc)

67.51%

GMS5



GMS

0.705

0.497

0.503

GMS6



GMS

0.755

0.570

0.430

GMS7



GMS

0.828

0.686

0.314

GMS9



GMS

0.954

0.910

0.090

GMS10



GMS

0.952

0.906

0.094

GMS11



GMS

0.987

0.974

0.026

GMS12



GMS

0.873

0.762

0.238

GMS13



GMS

0.993

0.986

0.014

GMS14



GMS

0.636

0.404

0.596

GMS18



GMS

0.704

0.496

0.504

Tổng

10.565

8.776

4.224

Thang đo Trách nhiệm xã hội của doanh nghiệp (CSR)

CSR1



CSR

0.871

0.7586

0.241

(Tổng lamdar)^2

32.06

CSR2



CSR

0.809

0.6545

0.346

Hệ số tin cậy tổng hợp (c)

93.02%

CSR4



CSR

0.809

0.6545

0.346

Tổng phương sai trích (vc)

65.62%

CSR5



CSR

0.826

0.6823

0.318

CSR6



CSR

0.800

0.6400

0.360

CSR7



CSR

0.716

0.5127

0.487

CSR8



CSR

0.831

0.6906

0.309

5.662

4.593

2.407

Thang đo Danh tiếng doanh nghiệp (CR)

CR1



CR

0.846

0.716

0.284

(Tổng lamdar)^2

8.72

CR2



CR

0.759

0.576

0.424

Hệ số tin cậy tổng hợp (c)

82.91%

CR3



CR

0.705

0.497

0.503

Tổng phương sai trích (vc)

55.06%

CR4



CR

0.643

0.413

0.587

Tổng

2.953

2.202

1.798

Thang đo Kết quả kinh doanh (BP)

BP1



BP

0.732

0.536

0.464

(Tổng lamdar)^2

62.93

BP3



BP

0.857

0.734

0.266

Hệ số tin cậy tổng hợp (c)

97.00%

BP4



BP

0.850

0.723

0.278

Tổng phương sai trích (vc)

78.36%

BP5



BP

0.787

0.619

0.381

BP6



BP

0.902

0.814

0.186

BP7



BP

0.988

0.976

0.024

BP8



BP

0.989

0.978

0.022

BP9



BP

0.944

0.891

0.109

BP10



BP

0.884

0.781

0.219

Tổng

7.933

7.053

1.947

Estimate

S.E.

C.R.

P

Label

GMS

<---

CSR

.159

.056

2.853

.004

CR

<---

CSR

.483

.068

7.082

***

CR

<---

GMS

.170

.069

2.463

.014

BP

<---

GMS

.546

.075

7.305

***

BP

<---

CR

.247

.083

2.963

.003

BP

<---

CSR

.134

.064

2.096

.036

CSR5

<---

CSR

1.144

.083

13.771

***

BP3

<---

BP

1.000

BP4

<---

BP

1.096

.064

16.995

***

BP5

<---

BP

.900

.061

14.848

***

BP6

<---

BP

1.077

.056

19.072

***

BP7

<---

BP

1.072

.045

23.579

***

BP9

<---

BP

.995

.047

21.117

***

BP8

<---

BP

1.060

.045

23.671

***

GMS2

<---

GMS

1.018

.101

10.056

***

GMS3

<---

GMS

1.011

.096

10.582

***

GMS4

<---

GMS

1.050

.094

11.198

***

GMS5

<---

GMS

1.000