Phân Tích Nhân Tố Khám Phá (Efa) Hình Ảnh Điểm Đến Du Lịch

Song Huong, cau Truong Tien



Độc đáo Huế


Reliability Statistics


Cronbach's Alpha

N of Items

.804

6

Item-Total Statistics


Scale Mean

if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

Diem den di san van hoa the gioi

27.2155

19.680

.461

.794

Am thuc cung dinh

27.3750

18.226

.557

.774

Chua Linh Mu

27.1078

18.209

.613

.762

Festival Hue

27.5287

17.090

.575

.772

Ao dai, non Hue

27.2313

18.342

.608

.763

Nha vuon Hue

27.3276

18.796

.562

.773

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Reliability Statistics


Cronbach's Alpha

N of Items

.823

6

Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

Moi truong du lich an toan

26.6063

19.522

.566

.799

Duong pho nhieu cay xanh

26.7155

19.366

.495

.816

Nguoi dan than thien, mem khach

26.6810

18.373

.668

.778

Co so luu tru tien nghi va da dang

26.7414

18.860

.662

.780

Nhieu nha hang DV phong phu

26.7328

18.996

.633

.786

nhieu gian hang luu niem

26.8822

19.241

.531

.808

Khả năng tiếp cận và giá cả


Reliability Statistics

Cronbach's Alpha

N of Items

.836

6


Scale Mean

if Item Deleted

Scale Variance

if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

Giao thong thuan loi

24.9957

22.862

.601

.812

Nhieu PT van chuyen DL

24.9626

22.186

.664

.799

Thuan tien di chuyen toi DĐ khac

24.9468

21.742

.716

.789

Dich vu ho tro thong tin san co

voi nhieu hinh thuc

25.3305

21.565

.622

.808

Nhan vien du lich nhiet tinh

24.9626

22.948

.573

.817

Gia ca dich vu du lich hop ly

24.9382

23.267

.502

.832

Item-Total Statistics

Hình ảnh tình cảm


Reliability Statistics


Cronbach's Alpha

N of Items

.803

4

Item-Total Statistics


Scale Mean

if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

Binh yen

8.2917

10.282

.590

.766

Tho mong

8.1365

9.833

.615

.754

Than thien

7.8736

9.667

.654

.735

Thu gian

7.8664

10.182

.609

.757

Hình ảnh tổng thể


Reliability Statistics


Cronbach's Alpha

N of Items

.839

5

Item-Total Statistics


Scale Mean

if Item Deleted

Scale

Variance if Item Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

Hue la diem den du lich noi

tieng cua Viet Nam

21.5963

12.431

.659

.802

Hue la diem den du lich van hoa

lich su hap dan

21.5560

12.837

.650

.804

Hue la diem den du lich co tai

nguyen tu nhien da dang

22.1020

12.454

.604

.818

Hue la diem den du lich binh

yen va tho mong

21.6250

12.338

.662

.801

21.6149

13.132

.641

.807

Hinh anh DĐ Hue la tich cuc

Ý định trở lại


Reliability Statistics


Cronbach's Alpha

N of Items

.857

3

Item-Total Statistics


Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

Lua chon diem den Hue cho ky

nghi gan nhat

9.9454

9.257

.691

.835

Tro lai diem den du lich Hue

trong 3 nam toi

9.7543

7.647

.823

.706

Tro lai diem den du lich Hue

trong tuong lai

9.1480

9.571

.685

.840


Phụ lục 5.2 PHÂN TÍCH NHÂN TỐ KHÁM PHÁ (EFA) HÌNH ẢNH ĐIỂM ĐẾN DU LỊCH

EFA LẦN 1


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.929

Bartlett's Test of Sphericity

Approx. Chi-Square

12641.039

Df

820

Sig.

.000

Total Variance Explained



Factor

Initial Eigenvalues

Extraction Sums of Squared Loadings


Total


% of Variance

Cumulative

%


Total

% of

Variance

Cumulative

%

1

12.532

30.567

30.567

12.051

29.393

29.393

2

2.171

5.295

35.862

1.714

4.181

33.574

3

2.023

4.935

40.797

1.571

3.832

37.406

4

1.684

4.108

44.905

1.259

3.071

40.477

5

1.471

3.587

48.493

1.069

2.607

43.084

6

1.340

3.267

51.760

.882

2.152

45.236

7

1.199

2.924

54.684

.740

1.806

47.042

8

1.129

2.754

57.438

.691

1.686

48.728

9

1.112

2.712

60.150

.599

1.460

50.188

10

1.021

2.491

62.640

.515

1.256

51.444

11

.901

2.199

64.839




.870

2.122

66.961




13

.831

2.026

68.988




14

.785

1.915

70.902




15

.727

1.774

72.677




16

.696

1.697

74.373




17

.673

1.641

76.014




18

.626

1.528

77.542




19

.610

1.488

79.029




20

.597

1.456

80.485




21

.572

1.395

81.880




22

.535

1.304

83.184




23

.497

1.211

84.395




24

.487

1.188

85.584




25

.483

1.179

86.763




26

.468

1.141

87.904




27

.448

1.093

88.996




28

.441

1.076

90.073




29

.394

.962

91.035




30

.392

.955

91.990




31

.371

.905

92.895




32

.361

.881

93.776




33

.343

.836

94.612




34

.313

.764

95.376




35

.308

.752

96.128




36

.283

.691

96.819




37

.282

.687

97.506




38

.277

.676

98.182




39

.261

.636

98.817




40

.245

.598

99.415




41

.240

.585

100.000




Extraction Method: Principal Axis Factoring.

Pattern Matrix



Factor


1

2

3

4

5

6

7

8

9

10

MTHT4

.905










MTHT5

.690










MTHT3

.642










MTHT1

.480










MTHT6

.373










12











HATT1


.800









HATT2


.799









HATT4


.727









HATT5


.693









HATT3


.550









VHLS3



.690








VHLS1



.591








VHLS4



.579








VHLS2



.471








VHLS5



.334








TC3




-.841







TC4




-.741







TC1




-.673







TC2




-.653







GTTT2





.899






GTTT1





.850






GTTT3





.767






DTDL2






.883





DTDL1






.669





DTDL3






.500





DTDL6






.483





DTDL4






.464





DTDL5






.432





DDH6







.818




DDH7







.597




DDH4







.561




DDH5







.362




TCGC5








.891



TCGC6








.636



TCGC4








.422



TN2









.789


TN3









.622


TN1









.422


VHLS6










.812

VHLS7










.614

Extraction Method: Principal Axis Factoring.

Rotation Method: Promax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

MTHT2

EFA LẦN 2


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.927

Bartlett's Test of Sphericity

Approx. Chi-Square

11717.643

Df

703

Sig.

.000

Total Variance Explained



Factor

Initial Eigenvalues

Extraction Sums of Squared Loadings


Total

% of

Variance

Cumulative

%


Total

% of

Variance

Cumulative

%

1

11.723

30.851

30.851

11.245

29.592

29.592

2

2.129

5.604

36.454

1.666

4.384

33.975

3

2.021

5.317

41.772

1.568

4.127

38.102

4

1.681

4.424

46.196

1.253

3.298

41.400

5

1.467

3.862

50.058

1.066

2.805

44.206

6

1.326

3.489

53.547

.866

2.279

46.485

7

1.185

3.119

56.666

.725

1.907

48.392

8

1.124

2.959

59.624

.675

1.775

50.167

9

1.059

2.787

62.411

.567

1.491

51.658

10

.883

2.322

64.734




11

.860

2.263

66.997




12

.795

2.092

69.089




13

.732

1.927

71.017




14

.720

1.894

72.911




15

.699

1.839

74.750




16

.671

1.766

76.516




17

.621

1.633

78.150




18

.607

1.596

79.746




19

.564

1.483

81.229




20

.526

1.385

82.614




21

.508

1.336

83.950




22

.490

1.290

85.240




23

.470

1.236

86.476




24

.466

1.225

87.701




25

.453

1.191

88.893




26

.439

1.156

90.049




27

.399

1.049

91.098




28

.390

1.027

92.125




29

.376

.990

93.115




.368

.969

94.085




31

.318

.836

94.921




32

.311

.819

95.739




33

.296

.779

96.518




34

.284

.747

97.265




35

.277

.729

97.994




36

.265

.699

98.693




37

.254

.668

99.360




38

.243

.640

100.000




Extraction Method: Principal Axis Factoring.

Pattern Matrixa



Factor

1

2

3

4

5

6

7

8

9

HATT1

.781









HATT2

.779









HATT4

.724









HATT5

.694









HATT3

.550









MTHT4


.896








MTHT5


.706








MTHT3


.602








MTHT1


.455








MTHT6


.367








DTDL2



.755







DTDL1



.659







DTDL3



.556







DTDL4



.554







DTDL5



.538







DTDL6



.418







DDH5



.359




.357



VHLS3




.708






VHLS1




.599






VHLS4




.599






VHLS2




.505






VHLS5




.353






TC3





-.837





TC4





-.731





TC1





-.658





TC2





-.635





30






.868




GTTT1






.817




GTTT3






.765




DDH6







.799



DDH7







.552



DDH4







.518



TCGC5








.870


TCGC6








.666


TCGC4








.424


TN2









.831

TN3









.662

TN1









.465

Extraction Method: Principal Axis Factoring.

Rotation Method: Promax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

GTTT2


EFA LẦN 3


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.924

Bartlett's Test of Sphericity

Approx. Chi-Square

11281.205

Df

666

Sig.

.000


Total Variance Explained



Factor


Initial Eigenvalues

Extraction Sums of Squared

Loadings


Total

% of

Variance

Cumulative

%


Total

% of

Variance


Cumulative %

1

11.350

30.676

30.676

10.874

29.388

29.388

2

2.111

5.705

36.381

1.645

4.446

33.834

3

2.020

5.458

41.839

1.570

4.243

38.077

4

1.681

4.543

46.382

1.252

3.385

41.462

5

1.449

3.917

50.300

1.053

2.845

44.307

6

1.322

3.572

53.872

.872

2.357

46.663

7

1.149

3.107

56.979

.729

1.971

48.634

8

1.105

2.987

59.966

.612

1.655

50.289

9

1.059

2.861

62.827

.558

1.509

51.798

10

.871

2.354

65.181




11

.859

2.322

67.503




.793

2.144

69.647




13

.732

1.979

71.627




14

.701

1.894

73.521




15

.685

1.852

75.373




16

.643

1.738

77.111




17

.607

1.642

78.752




18

.588

1.589

80.341




19

.553

1.493

81.835




20

.509

1.376

83.211




21

.505

1.365

84.576




22

.489

1.321

85.897




23

.466

1.259

87.155




24

.464

1.254

88.409




25

.453

1.223

89.632




26

.402

1.087

90.719




27

.396

1.070

91.790




28

.377

1.019

92.809




29

.371

1.003

93.812




30

.348

.942

94.754




31

.311

.841

95.595




32

.303

.818

96.413




33

.287

.775

97.188




34

.277

.750

97.937




35

.266

.718

98.655




36

.254

.687

99.343




37

.243

.657

100.000




Extraction Method: Principal Axis Factoring.

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