Goals and Orientations for Hai Phong Tourism Development in the Coming Time

spectacular landscapes of Hoang Lien Son mountain range for tourism during the dry season.

Currently, there are 12 national and international travel agencies participating in tourism activities in Sa Pa. In the long-term strategy, Sa Pa will focus on coordinating with relevant agencies to do a good job of planning and training to have a team of professional tour guides. All tour guides must be trained and have a license to practice; ending the practice of leading tourists on independent tours as before.

Since 2005, Sa Pa has invested billions of VND each year in training tour guides, enhancing training for travel agencies, strengthening hotel and restaurant management, enhancing the role of tour guide organizations and tourism-related services. There are separate regulations and sanctions for individuals and units operating in the tourism sector. To create a unique impression of the local image to "retain" tourists longer, Sa Pa has a rural craft village development program, supporting people to develop traditional crafts such as stone carving, silver, herbal baths, brocade weaving..., especially traditional weaving to provide brocade products for tourists.

In addition, the district also focuses on developing agriculture to serve tourism, for example, solidifying chayote plantings or planning flower growing areas for both sale and for visitors to enjoy. This model has been implemented in the Ham Rong tourist area in Sa Pa. In the near future, the district will invest in a modern-scale salmon aquaculture area on the mountain to boost revenue from selling commercial salmon, while creating an attractive tourist destination.

In terms of architecture, Sa Pa will be expanded to the northwest and southeast with a total area of 750 hectares (current area is 150 hectares) and divided into functional areas such as: Central area, hotel restaurant, administration, expansion area on the basis of maintaining the environmental landscape in harmony with nature. Sa Pa is also expanding and upgrading infrastructure: roads, electricity, water supply system...

A new Sa Pa is emerging, which will certainly promote tourism here to develop strongly, worthy of being the spearhead economic sector of Lao Cai province.

Chapter II Summary

In 2009, Hai Phong tourism welcomed and served over 3,670 thousand visitors, with an estimated revenue of 452 million USD. By 2010, Hai Phong's goal is to welcome and serve 4,250 thousand visitors, with a total revenue of 528 million USD. That clearly shows the remarkable development of Hai Phong tourism. In the great results achieved by Hai Phong tourism, the role of social work for tourism development cannot be denied.

The entire chapter II has raised the current status of tourism socialization in the city in basic contents such as the mobilization of economic sectors, organizations, and private sector to invest in tourism activities; tourism socialization in the stage of creating tourism products and services; the stage of promoting and consuming products; issues related to non-state tourism enterprises; human resource training. In addition, it also provides experiences in tourism socialization in some other localities.

CHAPTER III: SOME SOLUTIONS TO IMPROVE SOCIALIZATION IN TOURISM ACTIVITIES IN

HAI PHONG CITY

3.1. Goals and orientations for Hai Phong tourism development in the coming time

Hai Phong tourism development indicators

Target

Unit of measure	Year
Unit of measure	2010	2015	2020
1. Total visitors	1000 LK	4250	4600	6000
International guests	1000 LK	1120	1700	2400
Domestic guests	1000 LK	3130	2900	3600
2. Total revenue	Million USD	527.5	1186.5	2364.0
3. Direct labor	Thousand people	21.76	33.60	52.90
4. Tourism investment capital	Million USD	976.5	1152.9	2801.6
5. Industry GDP/ City GDP	%	9.2	12.8	17.9

Maybe you are interested!

(Source: Institute for Tourism Development Research)

The Resolution of the Hai Phong City Party Congress determined that tourism should be built into an important economic sector, tourism development is the orientation to promote the city's economic restructuring, and promote the development of other economic sectors.

The direction for Hai Phong tourism development in the coming years is to exploit to the maximum the city's potentials and advantages in terms of natural landscapes and human resources, ensure ecological environment, diversify tourism types, attract investment, rapidly increase the proportion of tourism in the city's GDP, and create jobs.

to make workers, improve people's knowledge, preserve national cultural identity and local cultural characteristics, promote the combined strength of all levels and organizations

industry and the whole population to develop tourism, contributing to promoting rapid economic structure development towards industrialization and modernization.

The city focuses on directing the review, adjustment and supplementation of the national master plan on tourism. In 2008 - 2009, complete the detailed planning for tourism development in Cat Ba, Do Son and the Da Do river basin, Duong Kinh complex of Mac dynasty, Tuong Long tower... Deploy the development of tourism in Hai Phong city and carry out detailed implementation of service areas, points, and systems of tourist service shopping stores, invite domestic and foreign consulting organizations with capacity to build and design tourist areas.

Expanding domestic and international tourist markets, taking international tourism as a strategic development direction, especially Chinese and Southeast Asian tourists, striving to reach out to Russian, Eastern European and Northern European markets...

Diversify and improve the quality of tourism products, create unique tourism products of the City to effectively promote the natural resources, human resources, and advantages of the City.

Developing tourism while still ensuring the preservation, conservation and promotion of cultural identity, effectively exploiting tourism resources associated with protecting environmental resources.

Forming suitable, attractive, high-quality tourist tours, entertainment, resort, and sports venues. Organizing the introduction of goods, services, and souvenirs to tourists, promoting the organization of unique tourism festivals of the City.

Promote training and improve tourism human resources to meet the needs of tourism development, making Hai Phong a center for human resource training in the Northern Coastal region, with special attention paid to the workforce managing tourism business activities, striving to have 53,000 tourism and service workers in the City by 2020, of which 50% have received professional training.

Building Hai Phong tourism brand to be competitive in the region and internationally. Strengthening management, conservation, promotion and development of the potential of key tourism destinations such as Cat Ba and Do Son.

With the above goal, the orientation for Hai Phong tourism development by 2020 is to turn Hai Phong into a national tourism center, including national and international tourist areas such as Cat Ba and Do Son, striving to achieve the plan sooner than the general roadmap of the whole country, worthy of being a dynamic locality promoting tourism development in the Northern region and the whole country.

3.2. Solutions to enhance socialization in tourism activities in the City.

3.2.1. Promote and raise people's responsibility and interest in tourism activities.

To do this, first of all, the City and related departments must have specific propaganda plans for organizations, individuals, and each citizen to know the importance of the City's tourism industry.

First, by measures such as sending official dispatches and resolutions to each district, ward, and commune to clearly state the responsibilities and obligations of the people in tourism development work, taking advantage of the city's tourism resources.

Propaganda through radio and television systems; hanging billboards and posters about environmental protection activities in tourist areas, as well as attitudes towards tourists...

In addition, seminars must be organized in each locality where there are tourism resources to promote and stimulate business demand.

of everyone, so that everyone is interested and invests in City tourism.

Organize big festivals, tourism festivals, exhibition fairs, etc. to attract people to participate such as Buffalo Fighting Festival, Do Son Tourism Festival, Cat Ba Fishing Village Festival...

Provide preferential treatment for all individuals and groups participating in tourism activities, so that everyone can clearly see the advantages they have, first of all creating profits for themselves, then contributing to the development of the City's tourism industry, avoiding wasting resources.

3.2.2. Innovation in mechanisms, structures and methods of socialization.

Through the issues mentioned in chapter two, it can be seen that besides some achievements, the spontaneous socialization basically cannot promote the tourism potential of the City. Therefore, the urgent need is to organize the socialization of tourism activities. On the other hand, the reason why tourism activities have declined a lot is mainly due to the production, promotion and consumption stages of products still being constrained by the old mechanism. Policies for the socialization of tourism activities still do not have accompanying legal documents. This is one of the reasons why the work of socialization of tourism activities has not been cleared or has progressed slowly.

Furthermore, the nature of social tourism is to expand and exploit creative potential from many social resources, constantly improving and satisfying people's needs for relaxation, entertainment and rest. And one of the goals of social tourism is to overcome and change the state of "Nationalization" and "Subsidization", creating the interest of the whole society in tourism activities. But the reality shows that tourism activities with the attractiveness of social tourism have only attracted social potential at a modest level.

In reality, to make tourism socialization a reality and become one of the driving forces for economic development, feasible solutions are required. The first solution is to innovate the operating mechanism of the tourism industry. First of all, restructure the city's tourism industry, that is, to innovate the mechanism to suit the market economy and the orientation of modernization and industrialization. To effectively establish multi-subjectivity, the stages of tourism activities are divided into three areas.

The first area is directly managed by the State (City). In this area, tourism companies and tourist areas are allocated budgets and sponsored by the City to build tourism projects, or to organize tourism festivals... but mainly to serve the tourism, rest and relaxation needs of the City's staff and employees such as the Trade Union hotel system, or the City's guest house, serving the City's political activities... The City needs to have initial investment in facilities, equipment, and operating capital. In this area, the innovation of the tourism socialization mechanism is basically the innovation of the investment method, and if ownership is determined, this area has one subject, which is the State.

The second area is a more dynamic area, with its nature being cooperation, that is, the State and the people working together, in other words, cooperation between the private sector and the State. In this area, tourism activities need to be socialized in many stages, in many aspects, in a diverse and multi-dimensional manner. The methods of socialization require to be carried out in a rich manner. For example, mass organizations or trade unions of an agency can organize tourism activities and tourism businesses if all conditions allow. Or the groups can mobilize capital and establish joint stock companies operating under the law on enterprises if the group is a self-financing unit and not a public service unit. On the other hand, cooperation can be carried out between the State, which has premises and legal status, and the private sector, which has investment capital to build accommodation facilities and tourist areas. All activities are cooperated according to economic contracts. Also in this area, investment methods need to be more diverse. An example is the socialization in the sports industry, Asia Joint Stock Bank bought the entire Railway football team and invested in and did sports business by building this team into a professional team, operating under professional football rules. A similar solution is for a joint stock bank to buy back a travel company or a hotel... especially those tourism projects that are having difficulties due to lack of capital. More broadly, the socialization of tourism in

Comment