products and is a presenter for products in craft villages.
The fuel source for the production of craft village products is always timely met, so the fuel source for production activities is proactive, this is also an advantage of traditional craft villages in Hai Phong.
In addition, with the attention of all levels and sectors in investing and providing capital for the production activities of traditional craft villages, many traditional craft villages have been restored and developed in recent times. Creating jobs and increasing income for people. Not only that, the Party also has policies to encourage sectors and Hai Phong tourism department to invest in renovating and bringing traditional craft villages into tourism activities, contributing to preserving craft villages and bringing great benefits to the rural economy in each craft village.
Besides the advantages that Hai Phong traditional craft villages have, there are still difficulties and limitations.
Hard :
Currently, cruise tourists coming to Hai Phong do not have their own port to dock but must dock at the cargo port. Therefore, it is very unsanitary. International tourists really want to come to Hai Phong but there is no private port to dock. Tourists must go to Cai Lan Quang Ninh port to dock. Some tourists must dock at Cai Lan, Quang Ninh, Pha Rung to get to Cao Nhan areca village.
Traditional craft villages cannot promote their own image. In addition, when Hai Phong tourism associations and the Department of Tourism have promotional programs, they only invite journalists and reporters but do not invite international travel agencies, Hanoi and Ho Chi Minh City to participate to introduce new products, including craft villages.
The market for products of traditional craft villages has not been expanded, only focusing on consumption in rural areas and the domestic market.
Households’ production and business capital is still limited, although they have received support from the state through loans with low interest rates, along with funding from local authorities. However, that funding is not enough for production and business activities. That is also a factor that makes products not diversified, not attractive to tourists.
These are common difficulties in developing traditional craft villages in Hai Phong. In addition, to develop traditional craft villages for tourism activities, Hai Phong tourism industry has also encountered many difficulties. Among them, we must mention:
Due to the impact of the economic crisis in recent times, Hai Phong tourism has also encountered many difficulties. That has significantly reduced the number of tourists coming to Hai Phong.
Limit :
The planning and development plans for traditional craft villages are still unclear, production is mainly spontaneous, small and fragmented, leading to limited competitiveness of craft villages, and the development of craft villages lacks stability. Craft villages are not centrally planned but are distributed in different localities, which makes sightseeing in each craft village very limited, because traveling and sightseeing are not convenient when the craft villages are not concentrated in any tourist destination.
The technical level of craft villages is still low and slow to improve, mainly manual, the products have high aesthetic value but low labor productivity, high product cost, difficult to compete with similar products from industrial production. After decades of lack of attention, craft villages have gradually faded away, many skilled workers have left the profession.
The products of the craft village are only for daily consumption. They have not produced handicrafts to sell to tourists as souvenirs or for decoration.
The main market for products is in rural areas, but the living standards in this area are still low. In urban areas and other provinces, craft village products compete fiercely with similar products from industry. In the export market, for a long time we exported to Eastern Europe and the former Soviet Union, our handicraft products were given priority, so the quality of the products was low, or they were made to order, so craftsmen could not fully demonstrate their strengths and techniques. Especially in the development of tourism activities, when visitors visit traditional craft villages, the number of customers buying these products is very small, because they do not have the unique characteristics of each region when tourists come.
The implementation of planning in the tourism sector is still slow, especially the city has not yet had effective measures to manage the private economic sector (mainly households) investing according to the planning, especially in key tourist destinations. Small-scale accommodation facilities, lack of supporting services, green campuses, and no waste treatment system... the rate of projects completed and put into practical operation is still low. New investment projects are tending to stagnate, especially projects with foreign investment capital.
The quality of tourist transportation is not consistent: Cat Bi airport has not been upgraded to international standards, there is no tourist wharf, international passenger ships have to dock together with cargo ships, affecting the psychology and quality of service for tourists.
In addition, Hai Phong travel agencies have not been able to directly exploit European tourists and have had to re-schedule tours from Hanoi.
Special tourism products, especially cultural tourism products typical of Hai Phong as well as entertainment services are still poor.
Unfortunately, many tourist attractions are still degraded, not regularly renovated, and the infrastructure does not meet the requirements of tourism development.
Hai Phong travel agencies are not strong enough, have weak competitiveness, and are not strong enough to reach the markets of Western Europe, Eastern Europe, North America, Japan, Korea, etc. Customers with high payment capacity only account for 25-30% of the total number of international visitors. The tour guide team is still lacking in quantity and weak in expertise. The point explanation has just started training, and has not yet promoted practical work skills well. The Hong Kong/Macau - Hai Phong international flight is the first air tourism route to directly welcome international visitors of the city, but it has only been maintained for more than 1 year.
The development linkage between traditional craft villages and enterprises and travel companies is still limited. The linkage between production facilities and households, households and households in the village is generally local, only at the level of mutual support and assistance in times of difficulty, there is no unified cooperation to protect each other, improve product designs, improve production technology... the linkage between raw material suppliers - producers - consumers is not tight and low efficiency.
Tourism promotion activities are not extensive, low quality, and advertising forms are not diverse.
Management and professional workers at tourism service establishments, tour guides, especially interpreters, have not yet met the requirements in terms of quantity and quality.
In tourist hotspots, there are still many shops encroaching on sidewalks and roads. The situation of soliciting customers is still quite common.
Success stories:
Initially, tourists have come to visit some traditional craft villages such as: Bao Ha statue carving village, Nhan Hoa Vinh Bao breeding village and bronze casting village in My Dong commune, Cao Nhan areca village in Thuy Nguyen district. Although the
Tourism has not yet built a tour program, but travel businesses have exploited and included it in the 2001-2002 tourism calendar.
Traditional craft villages are gradually being restored, consumption is increasing, and more and more people are becoming aware of these craft villages.
Reason
There are many reasons, but the main one is subjective: first of all, the leadership and direction of Party committees and authorities at all levels have not really been determined to prioritize and encourage investment in tourism development, including prioritizing the development of traditional craft villages and bringing traditional craft villages into exploitation for tourism activities. The city has not had practical and breakthrough support solutions for tourism development. All levels, sectors and the majority of people have not fully understood the position, role and importance of craft village tourism. Many business households and people in tourist centers have not fully realized their responsibilities towards the environment as well as tourism culture.
The planning of traditional craft villages has not been implemented at the same time as the planning work has not taken the requirement of sustainable tourism development as the criteria for planning tasks at key tourist destinations. The investment environment is not really attractive, the time for project approval is still long, site clearance is difficult and slow, there is no appropriate support for low-efficiency forms of tourism serving the social community such as entertainment, eco-tourism, and resorts, there is a lack of urgency between the state management agency of tourism and the state management agency of investment.
Although there are many training facilities, the quality is not high. The capacity of state management staff is still limited and not creative. The professional level of tourism workers does not meet the requirements in the new situation. There is a lack of tour guides in traditional craft villages, almost none.
Discipline in business management has not kept up with the increasing socialization of tourism. The self-awareness and awareness of law compliance of many
Tourism businesses are still weak. Post-inspection by business registration agencies has not been implemented. Coordination between localities with key tourism areas and relevant sectors is not good, and there is no general support from society.
Chapter II I :
Some solutions to exploit traditional craft villages for tourism development.
3.1 Directions for tourism development in Hai Phong
In the context of increasingly deep economic integration and development, along with the pressure to implement the AFTA roadmap, the Vietnam-EU trade agreement
- The United States and its participation in the WTO. In response to the requirements of the implementation of tasks, the 10-year economic development target (2010 - 2010) has contributed to the successful implementation of the resolution of the 8th Congress of the City Party Committee. The direction of Hai Phong tourism development in the coming years is to exploit to the maximum the potential sources and advantages of the city in terms of natural landscape and human resources, ensure the ecological environment, diversify types of tourism products, attract investment,
Rapidly increase the proportion of tourism in the city's GDP, create jobs for workers, improve people's knowledge, preserve national cultural identity and local cultural characteristics, promote the combined strength of all levels, sectors and the entire population to develop tourism, contributing to promoting the rapid development of the economic structure towards industrialization and modernization.
Hai Phong City People's Committee has issued policies to encourage tourism development and attract investment in building tourist areas to make tourism an important economic sector of Hai Phong. At the same time, it promotes the development of other economic sectors.
Hai Phong tourism development targets for the period 2010 - 2020
Target
Unit of measure | Year | |||
1Total quantity guest | 1000LK | 2010 | 2015 | 2020 |
International guests economy | 1000LK | 4250 | 4600 | 6000 |
Domestic guests | 1000LK | 1120 | 1700 | 2400 |
2 Total revenue | Million USD | 3130 | 2900 | 3600 |
3 Labor | Thousand people | 527.5 | 1186.5 | 2364.0 |
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direct
4 Investment capital tourism | Million USD | 21.76 | 33.60 | 52.90 |
5GDP industry/ GDPTP | % | 9.2 | 12.8 | 17.9 |
Hai Phong tourism industry is trying its best to achieve GDP/GDP of 9.2% in 2010, 12.8% in 2015, and 17.9% in 2020. With such set goals, Hai Phong tourism industry is trying its best to promote tourism development, because tourism development is the direction to promote the city's structural transformation.
Building a Hai Phong tourism brand that is competitive enough in the region and internationally, strengthening conservation management, promotion and development of the potential of key tourism destinations. Finding and exploiting new forms of tourism potential. Turning craft villages and festivals into cultural tours that reflect the unique characteristics of each locality and region.
With the above goals, the orientation of Hai Phong tourism development until 2020 is:
2020 is to turn Hai Phong into a national tourism center with national and international tourist areas. Strive to achieve the plan compared to the general roadmap of the whole country, worthy of being a dynamic locality promoting tourism development of the Northern region and the whole country.
3.2 Some solutions to exploit traditional craft villages for tourism activities in Hai Phong.
3.2.1 Preserving and developing traditional craft villages of Hai Phong
However, not all traditional craft villages in Hai Phong have favorable opportunities. They also face the same risks as other craft villages across the country: they are gradually fading away.