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Orientation on Development of Types of Ecotourism Tourism


CHAPTER 3: ORIENTATION AND DEVELOPMENT SOLUTIONS

TOURISM PRODUCT EXHIBITION OF CA MAU PROVINCE


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3.1. Development orientations

Orientation on Development of Types of Ecotourism Tourism

3.1.1. Orientation on developing types of tourism Ecotourism

With two ecosystems of mangrove forests and cajuput forests, Ca Mau has great potential to develop ecotourism. Tourists come to Ca Mau to enjoy the fresh air, visit the forests that still retain the wild features of a newly opened Southern land, visit the largest bird sanctuary in the country with many different types of birds or the fruit gardens full of fruit all year round. In addition, Ca Mau also has the sea with beautiful islands such as Hon Khoai, Hon Da Bac, or rivers with poetic beauty that are closely associated with the lives of people in the delta.

Moreover, nowadays, ecotourism is developing rapidly on a global scale. Ecotourism as a phenomenon and a growing trend is increasingly attracting the attention of many people. Therefore, it is thought that Ca Mau needs to take advantage of its ecotourism potential to exploit this type of tourism to the fullest. Besides, there should be more priority in investment and development compared to other types of tourism because it is also a strength, a unique feature of Ca Mau province compared to other provinces because the ecosystem of cajuput forest and mangrove forest of Ca Mau is larger than other provinces in terms of scale and species of flora and fauna in the forest (compared to mangrove forests in Xeo Quyt, Can Gio).

Because Ca Mau is just a newly discovered land, in terms of human tourism resources, it is not very unique and special. Therefore, the types of tourism


Culture, visiting historical sites culture is not the strength of tourism

Ca Mau province

Sightseeing tour

With beautiful sceneries such as Thi Tuong Lagoon, bat garden, Uncle Ho's stilt house...


Cultural tourism

Coming to Ca Mau, tourists can visit temples and pagodas with the cultural characteristics of the Chinese and Khmer people or learn about the life of the people of the Southern river region with stilt houses, shrimp squares, and day stalls... floating markets on the river, historical and cultural relics marking the historical process of the people of Ca Mau.

3.1.2. Orientation to improve quality and diversify tourism products

3.1.2.1. For tangible products

“Tourism products are a combination of tourism goods and services based on exploiting tourism potential and resources to satisfy the needs of tourists during their travel”. Thus, tourism products aim to satisfy the special consumption needs of the population, which is the need to understand culture, history and admire natural beauty. In addition, tourists always learn and perceive, explore and discover new things, so they are less loyal to a single tourism product. Therefore, diversifying tourism products is one of the important factors determining the existence of provincial tourism, bringing a high competitive position in the current fiercely competitive economic environment. In addition, it is necessary to promptly grasp the needs of tourists to create products that satisfy their needs well.

In recent years, Ca Mau has focused more on developing ecotourism - a type of tourism that is currently being interested and loved. Ecotourism of mangrove forests with tourist destinations such as Mui Ca Mau, Khai Long, Con Ong Trang, ecological reserve 184. Ecotourism with cajuput forests with special-use forests such as Vo Doi, U Minh honey melaleuca forest, river tourism...

Besides, the tourism programs of enterprises are still too poor and overlapping, local products and souvenirs have not been exploited.


production, processing, and introduction to meet the needs of tourists. Therefore, the tourism industry in Ca Mau needs to:

The cultural and information sector needs to reorganize theaters and performing arts venues to serve the entertainment needs of local people and tourists. It is necessary to invest properly in amateur music clubs in the districts because amateur music is a unique feature in the cultural life of local people and needs to be developed, expanded and introduced to tourists.

In the past, Ca Mau tourism business mainly focused on accommodation and food and beverage services. In the coming time, it is necessary to pay attention to exploiting and investing in tourism products such as: travel, passenger transportation and services.

The Department of Culture and Information must actively monitor the progress of investment in implementing projects: preserving natural historical and cultural relics, investing in upgrading cultural parks, investing in renovating historical and cultural relics such as: Hon Khoai historical relic and Hai Yen Binh Hung war relics, Ho Chi Minh trail at sea memorial stele at Rach Goc, Ngoc Hien.

Exploiting local products such as: U Minh honeybee, Cai Tau mulberry, dried shrimp, grilled shrimp, dried Khoai fish, processed and semi-processed seafood, local cultural publications.

It is necessary to focus on developing more types of tourism such as sports tourism,

resort tourism, eco-tourism, religious tourism...

It is necessary to restore and support traditional craft villages to exploit for tourism. Handicrafts: U Minh conical hats, coconut products, bamboo blinds, flower mats, woven products, build craft villages for visitors to visit and buy souvenirs.

It is necessary to rely on the strengths of the province's natural conditions to research and create.

type of tourism specific to your province.

3.1.2.2. For intangible products

Regularly open many training courses, professional development for tourism staff, especially for staff who have direct contact with tourists. Help staff, especially tour guides, increase their knowledge in


all areas, helping them learn how to behave in the community to create a good impression.

in the heart of tourism.

In addition, there should be measures to help local communities learn how to communicate with tourists in the most polite and friendly way to create a good impression from visitors. Only then will they come back when they have the opportunity, and when they create a good impression, visitors will introduce them to their relatives and friends... This is a very important thing in the work of improving and enhancing the quality of tourism products because tourism activities are communication activities between people.

3.1.3. Orientation of training and improving the quality of human resources serving tourism

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Human is the decisive factor of all development, so direct or indirect training in the tourism industry is an important factor in the development process of the tourism industry of the whole country in general and Ca Mau province in particular because the quality and competitiveness of tourism products depends on the human factor and their professional level. It would be a huge waste if we only focus on investing in infrastructure and technical facilities while ignoring the human factor. Improving the management and tourism professional level for officials and workers in the tourism industry is a very necessary and extremely important task. It includes:

Take care of building the lives and training and fostering the staff, workers in terms of politics, ethics, and awareness of socio-cultural issues under the impact of tourism. Raise their awareness in preserving and protecting the environment, especially when Ca Mau's strengths are eco-tourism and river tourism.

Review and classify the qualifications and training structure of human resources in the industry, thereby providing new training courses and retraining in professional management and tourism skills for all officials and employees currently working in the tourism industry of the province.

Training new experts in the fields of investment, marketing, propaganda, advertising

promote, manage tourist areas, amusement parks, entertainment areas...

Recruiting tour guides with communication skills and good foreign languages

language, expertise, profession...


It is possible to send some tourism officers to other provinces to learn from their experiences, coordinate with them to organize exchange programs to exchange information, grasp information, and create investment relationships in the industry.

Implement tourism socialization, raise awareness of staff and the whole population about tourism.

3.1.4. Investment orientation, upgrading of infrastructure and equipment serving tourism

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Plan and invest in major infrastructure projects in tourist areas, creating favorable conditions to attract economic sectors to invest in tourism services. Early investment in road traffic routes connecting to tourist areas and clusters, construction of wharfs for boats and cars, and mooring stations for canoes and motorboats to serve the transportation and pick-up of passengers.

Invest in building and improving the quality of services at accommodation facilities and tourism service facilities, building hotels and restaurants with diverse service facilities to meet the increasing demands of tourists. Encourage and create conditions for economic sectors to participate in developing technical facilities for tourism.

Developing a system of entertainment facilities in important tourist areas such as Dat Mui Ca Mau, Khai Long beach, Hon Khoai island, Ca Mau cultural park... it is necessary to invest in entertainment facilities with appropriate scale associated with accommodation facilities, food services, and commercial stalls to increase the attractiveness of tourism products and improve tourism business efficiency.

Coordinate with the Department of Culture and Information in restoring cultural relics.

–history, combining exploitation and investment in restoration to preserve cultural values

history of the monuments

3.1.5. Orientation to strengthen promotion, advertising and marketing of products

travel products

In order for tourists to have an impression of Ca Mau, the province needs to build its own brand, a tourism slogan for Ca Mau for tourists to remember and this can stimulate them to come to the province more. To achieve high efficiency in tourism business, it is necessary to increase investment in tourism promotion and propaganda of the province such as:


Step by step, research psychology, tastes, customs, and consumption habits and provide information to guide businesses and localities to create appropriate tourism "supply" levels.

Joint ventures with major travel agencies in Ho Chi Minh City are the most suitable solution in the current conditions to find and expand the exploitation of the international tourist market and Ho Chi Minh City - the potential market of the province, then reach out to the international travel business, increase the exchange of information, marketing experience, actively participate in tourism activities of the whole country such as tourism fairs, festivals, competitions... When conditions are available, it is advisable to set up tourism representative offices of Ca Mau province in major cities such as Hanoi, Ho Chi Minh City, Da Nang...

Promote activities such as: joint ventures with provinces and cities to organize inter-regional tours, connecting tours, connecting routes; advertising in various forms to attract customers.

Raising awareness of tourism at all levels, sectors and among the people; creating and enhancing the image of Ca Mau tourism in the region and the world to thereby attract tourists and investment capital in tourism.

Build central systems to guide and provide information to

tourists at important transport hubs.

Strengthen the application of modern information technology, coordinate with mass media agencies and foreign information forces, establish tourism promotion offices in key markets; seek international support to effectively promote tourism.

Implement information and propaganda programs, announce major sports, cultural and festival events nationwide; organize promotional campaigns, promotional events, and launch thematic market launches; organize and participate in domestic and international fairs, exhibitions, conferences and tourism seminars to widely introduce tourism potential and stimulate domestic and international tourism demand.

Have a press relations and PR (public relations) plan

like:


Periodically ask journalists to write articles about Ca Mau and publish them in major newspapers or once or twice a year invite journalists and TV stations to come down to Ca Mau to do special topics.

The tourism industry can combine with the culture and information industry to invite film crews to film in Ca Mau. If that happens, the tourist attractions in the province will be known by many people.

Publish quality publications and key information about Ca Mau tourism such as Ca Mau tourism maps, Ca Mau tourism postcards to introduce the tourism potential, people, and landscapes of Ca Mau province; provide necessary information to visitors about accommodation facilities, attractions, and tourism services; develop special topics on local and central newspapers and television stations to introduce the natural landscape and people of Ca Mau.

Initially, you can send some brochures and flyers introducing Ca Mau tourism to places that are likely to buy your tourism products, such as large travel agencies in Ho Chi Minh City, Hanoi, and some large companies so that they can reward their employees for doing a good job.

It is necessary to increase information updates on the province's tourism website so that more people know about the image of Ca Mau people and tourism, especially foreign tourists.

3.1.6. Orientation of development investment plan

To develop tourism, the province needs to make proposals to attract foreign investors and implement preferential policies for tourism investment. Propose the following basic solutions:

Exemption and reduction of land rent, preferential treatment for tourism projects because this is a high-income economic sector, attracting a lot of human resources, creating jobs for local people while causing little environmental pollution.

Encourage by exempting and reducing initial income tax for investors with projects in domestic and foreign joint ventures to build more hotels, restaurants, purchase tourist transportation vehicles...

Invest in building and creating unique, high-quality tourism products.

attractive to bring to market introduction.


3.1.7. Target market orientation

The provincial tourism industry needs to identify the target market that the province is aiming for in order to develop the most appropriate strategy for building infrastructure, technology and services.

With existing infrastructure and additional construction in the near future, the province should focus on the following markets:

Domestic tourists in the Mekong Delta during holidays and Tet. Pay attention to neighboring provinces, especially Can Tho City because this is a relatively easy-going tourist group, and not too far from the national park ecotourism resources, so they can go sightseeing and relax on weekends.

Domestic tourists from Ho Chi Minh City and the provinces of the Southeast come to visit, relax, swim and immerse themselves in the eco-tourism areas with immense green and tranquility. Not only that, they can also participate in festivals taking place in the province such as: "Ba Khia" Festival, Ba Thien Hau Festival, Chnam Thmay... And above all, a very special thing is that tourists come to Ca Mau to see with their own eyes Ca Mau Cape - "The Cape of our boat", where there is a national landmark and any tourist who comes here will nestle there to take a few photos as souvenirs.

Students go to study, research, and camp in the summer.

Foreign tourists love nature, backpackers, cyclists. Usually French and Spanish tourists love the countryside, wild nature, especially the French who left their mark here in the past. Moreover, the French always think that visiting the Mekong River is a magical thing.

3.2. Planning of tourist clusters, routes and spots

Planning tourist clusters

In the tourism space of Ca Mau province, determining tourist clusters can be based on

based on the following criteria:

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