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Solutions for Developing Cultural Tourism in Bac Ninh

Research must go hand in hand with promotion and early implementation of effective measures to restore it in the environment where it was born. This must be considered a program and a task of the Bac Ninh cultural sector.

Along with exploiting artisans, we must find a way to help people restore Cheo Chai He in their villages: existing in its environment is the most sustainable effect. Cheo Chai He can be performed in the village festival where this unique art form was born, performed in mass movements, and in exchanges with other localities. Every year, there should be competitions to perform Cheo Chai He to preserve and further promote the effectiveness of this folk art form in people's lives.

Bac Ninh School of Culture and Arts needs to quickly coordinate with artist Nguyen Nang Dich to bring Cheo Chai He into teaching in schools.

Solutions for preserving and developing Co Bo drums:

Currently, the ancient drum is well preserved and developed in Thi Cau, Bac Ninh city. However, the local government needs to have promotional measures so that not only the people in Thi Cau know about this art form but also many other localities in the province. It is possible to combine performances in traditional festivals of Thi Cau in particular and Bac Ninh in general. In addition, continuing to keep the fire burning and pass on the profession to the younger generations, and at the same time being able to participate in performances in national art festivals, especially due to the close relationship of this art form with Hue royal court music, it is necessary to find a way to bring the ancient drum into performances at Hue Festivals. That is both an effective way of preservation and the shortest way to quickly bring the ancient drum - the pride of the people of Thi Cau, Bac Ninh to domestic and foreign audiences and tourists.

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3.2. Solutions for developing cultural tourism in Bac Ninh

3.2.1. Diversify cultural tourism products

Solutions for Developing Cultural Tourism in Bac Ninh

The rapid development of global tourism and the emergence of new tourism trends in recent times have been promoting fierce competition among countries in the world in tourism. In addition to propaganda activities,

tourism promotion, travel businesses, restaurants, hotels... one factor that creates advantages and competitive strength is the attractiveness of tourism products. It can be said that the quality and diversity of tourism products play a big role in stimulating demand, attracting more tourists to the locality and country.

Bac Ninh is located in the Northern tourist region, an area with advantages in developing cultural tourism mainly with Bac Ninh Quan Ho folk songs, festivals and craft villages, historical and cultural relics as tourism resources to develop the main tourism products of Bac Ninh. However, Bac Ninh tourism business activities have only begun to develop in recent years, and are still very limited in terms of quantity, business capacity and low competitiveness. The whole province does not have a tourist area with key investment, creating a unique tourist area of ​​Bac Ninh. In particular, the attractiveness of tourism products has not been focused on building and promoting, so it has not met the consumption needs and maximized the payment capacity of tourists. These limitations are posing many challenges for the tourism industry of the province. Therefore, diversifying cultural tourism products in Bac Ninh is considered a top priority issue.

In the immediate future, Bac Ninh province needs to attract investment and accelerate the implementation of planned tourism projects such as Dam Temple, Dong Tram, Phat Tich, Quan Ho Co Me cultural tourism area (Bac Ninh city), related projects such as Ly Bat De Park, Tieu Tuong River, Nguyen Van Cu comrade memorial area, Ngo Gia Tu comrade memorial area. In addition, it is necessary to continue planning three other tourist areas: Thien Thai Lam Vien tourist area (Gia Binh district), Nhu Nguyet historical and cultural tourist area (Yen Phong district), Ham Long - Dam mountain spiritual tourist area (Bac Ninh city) and select 22 planned relic sites to develop into tourist destinations as a driving force for closed, interconnected and attractive tourist routes in the area.

The planning and development of some craft villages with tourism potential such as Phu Lang pottery, Dong Ho paintings, Dong Ky wood, Diem and Tam Tao Quan Ho villages, and the construction of Lim Quan Ho activity centers are also extremely urgent and important.

important, strategic in developing tourism, especially cultural tourism in Bac Ninh. In the current trend, regularly organizing Festivals is also an effective way and brings many opportunities to attract tourists to Bac Ninh. With a rich historical and cultural tradition, Bac Ninh province has the potential to become a small-scale Festival city, for example, it can periodically organize Bac Ninh Festival every 4 years to maximize the cultural advantages of Bac Ninh, especially after Bac Ninh Quan Ho has been recognized as an intangible cultural masterpiece of humanity.

If the above projects and ideas are completed and soon put into practice, Bac Ninh tourism programs will certainly be more attractive and appealing to tourists.

In addition, besides the traditional products of Bac Ninh province such as: Tourism to visit historical and cultural relics, Quan Ho village tourism, festival tourism, craft village tourism..., Bac Ninh also has many conditions to build unique tourism products. Unique tourism products can be understood as only available in Bac Ninh, so we can consider relics related to the Ly dynasty as a unique tourism product, a type of thematic tourism product - Relics and festivals. Just like when talking about the Tran dynasty, we think of Nam Dinh, Quang Ninh, or when talking about the Ho dynasty, we think of Thanh Hoa..., exploiting historical relics, evidences related to one of the feudal dynasties that contributed a lot to the history of the nation in Bac Ninh is a good opportunity to develop Bac Ninh cultural tourism. A unique feature of Kinh Bac culture is that there are 131 relics related to the Ly dynasty preserved here. Below is a tour program representing the idea of ​​linking tourist routes related to the Ly dynasty to form a thematic tour:

Tour program "Ly Dynasty Homeland - History and Legend" (01 day)

8:00: Car picks you up in Hanoi and departs for Bac Ninh. You visit Do Temple (Ly Bat De Temple) worshiping 8 kings of the Ly Dynasty - where many antiques are kept.

valuable, many important historical documents. Visiting the Temple, through 18 construction items, visitors return to the origin with a golden dynasty and a brilliant historical period of the nation.

9:30: You continue your journey to visit Tam Tao ancient village with the ancient communal house, Phu Quoc temple - the temple associated with the legend of King Ly Cong Uan during the chaotic period. You enjoy Quan Ho singing at the communal house performed by the Lien Anh Lien Chi, the villagers.

11:30: You will have lunch at Quan Ho restaurant with traditional specialties of Kinh Bac homeland such as: Phu The cake, te cake, Bui spring rolls...

13:30: You will visit and worship at Ba Chua Kho Temple - the Lady of the Warehouse during the Ly Dynasty - which is also a famous and sacred temple that attracts millions of visitors from all over the North and South to worship at the temple at the beginning and end of the year.

15:00: Visit Ninh Hiep fabric market - the world of fabrics and clothes to choose the most unique fabrics for yourself and your loved ones.

18:00: End of program in Hanoi.

In addition to the thematic tour Returning to the homeland of the Ly Dynasty, Bac Ninh is also famous as one of the cradles of Vietnamese Buddhism, where many of the oldest pagodas in the history of the nation are preserved. It can also be considered a premise to exploit another thematic tour program for those who want to learn about the evidence related to the introduction and development of Buddhism in the early days of Vietnam. In other words, coming to this tour, visitors will come to the cultural center of Thuan Thanh - Bac Ninh with the Tu Phap pagoda system, with the Dau pagoda festival. Here, you can learn about the process of introducing Buddhism to our country along with the unique characteristics of Vietnamese Buddhism and the blending with national beliefs.

Thus, Bac Ninh needs to clearly identify its strengths and to create its own mark, it needs to create specialized tourism products. In addition, it is necessary to exploit tourism potentials reasonably, with specific planning for each

different types of resources; at the same time, there are plans to build and develop types of tourism such as: visiting historical and cultural relics associated with natural landscapes; festival and fair tourism combined with conferences and seminars...

3.2.2. Linking cultural tourism routes in Bac Ninh

According to statistics from the Bac Ninh Provincial Monuments Management Board, the province has 1,259 monuments. Of these, 428 are ranked at national and provincial levels. Some typical monuments with the potential to attract tourists are concentrated in Tu Son town, Thuan Thanh district, Gia Binh district, and Bac Ninh city. This system of monuments plays an important role in forming tours of Bac Ninh province.

Bac Ninh is located on the passenger transit corridor between Noi Bai International Airport, Lang Son Huu Nghi border gate and major tourist centers: Hanoi - Hai Phong - Quang Ninh, so it has many opportunities to welcome tourist flows. Moreover, the system of typical relics is located near the invested traffic arteries, so Bac Ninh has many favorable conditions to link cultural tourism routes together, increasing the diversity and attractiveness for tourists.

Firstly, Bac Ninh needs to develop a master plan for tourism development, linking tourism development space with the system of historical and cultural relics. From there, carry out detailed tourism development planning for the system of historical and cultural relics associated with Quan Ho villages, Bac Ninh Quan Ho folk song performance areas, festivals, craft villages, etc. in the relationship of tours and routes to be able to create an attractive and non-overlapping tourism network.

Second, Bac Ninh needs to focus and be proactive in building tourism products associated with the relic system to meet the diverse needs of visitors. For tourists visiting the relic system combined with visiting Bac Ninh province, the itinerary needs to be designed on the basis of linking the space of the relic system with the space for developing Bac Ninh Quan Ho folk songs, craft villages... in 3 directions: along National Highway 1 connecting Bac Ninh city, Tien Du district with Tu Son town and with the capital Hanoi; along National Highway 18 connecting Bac Ninh city with

Que Vo district and connecting with Quang Ninh province; along National Highway 38 connecting Bac Ninh city with Thuan Thanh district, Gia Binh district and connecting with Hai Duong and Hai Phong provinces.

From there, many tourism programs can be built. For example:

National Highway 1 route (1 day 1 night): depart from Bac Ninh city to visit the Temple of Literature, the provincial museum, go to Tien Du district to visit Phat Tich pagoda, Lim hill area. At noon, go to Tu Son town to have vegetarian food and enjoy Phu The cake at Do temple, listen to Quan Ho singing at the water temple. In the afternoon, visit Dinh Bang village, visit Dong Ky craft village, shop at Giau market, then return to Diem village to have Quan Ho feast, stay overnight at Quan Ho house and enjoy Quan Ho singing properly.

Route of National Highway 1 with National Highway 18 (1 day): Depart from Tu Son town to visit Do temple, Tieu pagoda, go to Tien Du district to visit Phat Tich pagoda, go to Bac Ninh city to visit Ba Chua Kho temple, have lunch in Bac Ninh. In the afternoon, go to Ham Long pagoda then visit Phu Lang pottery village and take guests to shop for handicraft products in the village.

Route combining Highway 1 with Highway 38 (2 days):

Day 1: depart from Tu Son town to visit Mieu temple, Forbidden Tomb area, Dragon temple, return to Bac Ninh city to visit Bac Ninh ancient citadel, shop and stay overnight in the city, listen to Quan Ho folk songs at Bo Son Quan Ho club.

Day 2: visit Dau Pagoda, But Thap Pagoda, visit Dong Ho painting village and have lunch in Thuan Thanh district, enjoy Bui spring rolls (Ninh Xa), in the afternoon go to Gia Binh district to visit Dai Bai bronze casting village, visit Thien Thai mountain - Le Van Thinh temple, visit Xuan Lai bamboo and rattan weaving village, Cao Lo Vuong temple, Huyen Quang temple.

Third, to connect cultural tourism routes, Bac Ninh needs to have a plan to prioritize investment in the historical and cultural relic system in the direction of both preserving and maintaining the original elements while increasing the attractiveness of these relics, increasing the capital support from the investment budget to upgrade, restore or embellish synchronously with investment in infrastructure and environmental landscape at each relic site. In the immediate future, priority should be given to investment in completing the typical relic system to serve as a seed.

development. Here, businesses are encouraged to invest in more vehicles and quality tourist transport services using unique means that will impress tourists, such as buffalo carts in the area of ​​But Thap Pagoda and Dau Pagoda.

3.2.3. Linking cultural tourism with other types of tourism in Bac Ninh

Bac Ninh is a province with many favorable conditions for developing various types of tourism such as: cultural tourism, conference and seminar tourism, sports tourism, eco-tourism... in which cultural tourism is considered the strength and the main tourism product of the province while other types of tourism have not been invested in and developed strongly. Therefore, Bac Ninh's tourism products are still poor and have not really attracted tourists. With the strength of cultural tourism, Bac Ninh needs to combine this type of tourism with other types of tourism to create rich tourism products, meeting the different needs of tourists, overcoming boredom.

Bac Ninh's terrain is interspersed with hills and mountains, with an altitude of 20 to 120m above sea level. The remaining hills and mountains are often near rivers and valleys that can form lakes of tens of hectares with historical and cultural relics such as temples, pagodas, and shrines, creating a charming landscape. These are very favorable conditions for creating an important ecological environment for tourist destinations. Therefore, the tourism industry must closely coordinate with the forestry industry to research and continue to promote tree planting, beautify the surrounding hills, and create attractive ecological landscape forests for tourist destinations.

Besides, with the shift in the structure of the rural agricultural economy, Bac Ninh has been forming many large farm models. If we know how to exploit and take appropriate steps based on close coordination with local authorities, it will have great significance for Bac Ninh ecotourism.

Currently, Phat Tich Pagoda is implementing a project to build a spiritual and ecological tourism area of ​​​​Phất Tích with a scale of 1,500 hectares. When this project is completed, it will certainly be an attractive weekend tourist destination. Therefore, besides cultural tourism, Phat Tich can completely develop types of eco-tourism and resort tourism.

Visitors coming here can visit Phat Tich Pagoda, the first Buddhist center in Vietnam, and live in a quiet, fresh environment. The peace here seems to help visitors and Buddhists put aside their daily worries so that their souls can reach the realm of goodness.

In addition, Bac Ninh also has many conditions to develop the type of village tourism combined with rural tourism. A typical example is Phu Lang pottery village, located on the poetic Cau River, right at the foot of a hill with winding village roads, still has many characteristics of a traditional village. The people here are friendly and hospitable, so many tourists when visiting the village want to stay here. However, currently, Phu Lang pottery village has not met the needs of overnight accommodation for visitors. If wanting to develop rural tourism in Phu Lang pottery village, Bac Ninh province needs to focus on investing in the technical infrastructure system here.

3.2.4. Strengthening propaganda and promotion work

This is an important task in the conservation of cultural heritage and tourism development, however in Bac Ninh, this field has not received proper attention and investment. Therefore, the author would like to propose some solutions as follows:

- Pay attention to investing adequately in research and introducing the historical - cultural - artistic values ​​of relics, documents, antiques and scenic spots. Have a satisfactory treatment regime to gather and encourage local research staff and central agencies to participate in researching and introducing the cultural heritage of Beijing - Kinh Bac, focusing on researching and introducing historical and cultural relics, traditional festivals, Bac Ninh Quan Ho folk songs, traditional craft villages, etc.

- Periodically have a column introducing cultural heritage and historical and cultural relics of Bac Ninh in provincial radio and television programs, or on major newspapers of Bac Ninh, encourage and have press awards for promoting and introducing cultural heritage to serve tourism, especially focusing on the amount of information transmitted to the tourist market to Hanoi.

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