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Anova Test of Regression Model Fit

Correlations Brand awareness Brand association Perceived quality Loyalty love effect Brand value Brand awareness Pearson Correlation 1 0.621 0.517 0.561 0.590 Sig. (2-tailed) 0.000 0.000 0.000 0.000 N 236 236 236 236 236 Brand association Pearson Correlation 0.621 1 0.690 0.762 0.721 Sig. ...

Testing the Model's Predictive Accuracy

At the same time, the Nagelkerke R Square coefficient = 0.738 shows that 73.8% of the change in the dependent variable is explained by 7 independent variables, the rest is due to other factors. 4.4.2.3. Testing the models predictive accuracy The results of the models prediction level are presented ...

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