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The relationship between social responsibility, green marketing strategy, corporate reputation and business performance: a study of tourism and travel businesses in Ho Chi Minh City - 20

131. Phillips, RA, 2003. Stakeholder Theory and Organizational Ethics. San Francisco: Berrett- Koehler Publishers Porter, ME and MR Kramer, 2011. Creating shared value. Harvard Business Review , 89(1/2):62–77. 132. Polonsky, MJ, 1994. An Introduction to Green Marketing. Electronic Green Journal, ...

Identifying Tourism Product Strategy

- Culture of Central Highlands folk festivals. - Dalat Flower Festival. With the economic and foreign policy reforms, international tourists to the Central Highlands are increasing; of which 58% are by air (Lien Khuong Da Lat airport, Buon Ma Thuot airport, Pleiku airport, Cam Ranh airport. ...

The Link Between Loiphat's Mission and Strategy Execution:

4.8.2.2 Customers: LOIPHAT is also affected by the scale of current and potential product or service demand, desired benefits, tastes, and payment ability of customers in orienting product consumption. However, LOIPHAT is always the market leader, one of the successful brands in Vietnam and a brand ...

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