Competitive Strategy Reference doccument

Current Status of CRM Deployment in Competitive Strategy and Lessons for Vietnamese Enterprises

CHAPTER 2: CURRENT STATUS OF CRM IMPLEMENTATION IN COMPETITIVE STRATEGY AND LESSONS FOR VIETNAMESE ENTERPRISES 2.1. CRM application in competitive strategy of enterprises in the world 2.1.1. Overview of CRM development in the world Although it has only been around for nearly 30 years, CRM has ...

Customer relationship management in competitive strategy and lessons for Vietnamese enterprises - 13

Enterprises need to build a highly interactive working environment between departments, helping employees exchange experiences, while promoting democracy and delegating more authority to employees. This is often a weakness of Vietnamese small and medium-sized enterprises, operating in an ...