products according to the farming, fishing and returning cycles; customers who grow rice and crops mobilize according to the harvest season; focus on mobilizing from secondary farming and livestock, non-agricultural income (if farmers cannot be persuaded to deposit money in banks, a large part will be "consumed" quite quickly). Mobilize savings deposits from pensioners, veterans' associations, other associations, economic organizations, administrative and career organizations, schools, development support funds, cooperatives, provincial lottery companies, electricity companies, Vietnam Computerized Lottery One Member Limited Liability Company (Vietlott),... Attract payments through banks such as payments for purchasing seeds, livestock, fertilizers, pesticides, land preparation, machinery and equipment between enterprises and farmers; salary payment transactions for socio-economic organizations. Take advantage of the possibility of using temporarily unused capital from investment projects for the development of the NoNT region to invest in medium and long-term credit, which is a cheap source of capital and has a relatively long usage time. To increase the mobilization of medium and long-term capital, banks need to focus on expanding capital mobilization channels through the issuance of corporate bonds with terms of 02 years, 03 years and 05 years, especially bonds with the purpose of developing high-tech economic zones invested in value chain linkages from production to consumption to increase the attractiveness of attracting investors. Through the issuance of corporate bonds, banks can mobilize more medium and long-term capital to increase lending for the development of the NoNT region. In addition, it is necessary to focus on implementing banking services such as payment services, collection and payment on behalf, cards, international payment services and foreign currency trading, deposit services in one place can withdraw money in another place and the recipient can be in another place.
The term structure of deposit mobilization is also a challenge for branches of commercial banks in the Key Economic Zone, short-term deposits account for a large proportion, in 2011 it was 72.64%, in 2017 it decreased to 56.51% of total deposits; term deposits over 12 months in 2011 had a proportion of 14.32% and increased in 2017 to 30.01%; the rest are non-term deposits. Therefore, commercial bank branches still have to use short-term capital for medium and long-term loans, in the period 2011-2017 it reached
69% (in 2011), in 2017 it decreased to 38.87% [50,51,52,53]. Therefore, commercial banks need to have a practical plan in mobilization to have a more reasonable capital mobilization structure.
Branches of banks in the Key Economic Zone need to link together in capital mobilization to avoid competition in interest rates, leading to depositors withdrawing money from one bank to another, incurring additional costs and causing unstable fluctuations in mobilized capital. Accordingly, branches can provide joint loans to invest in high-tech product value chains to nurture mobilized capital; link to attract customers by perfecting processes and procedures, speeding up transaction processing speed to maintain deposit flow to increase mobilized capital. Implementing solutions to enhance and perfect capital mobilization capacity and link capital mobilization above will contribute to increasing capital sources for lending to develop the Key Economic Zone of the Mekong Delta.
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Solutions for tourism development in Tien Lang - 10
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zt2a3gstourism, tourism development
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- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Solutions for Investment Implementation Phase -
Analysis and proposal of solutions to expand retail activities at Military Commercial Joint Stock Bank - 1 -
Solutions to improve the quality of consumer lending activities at Vietnam Prosperity Joint Stock Commercial Bank - 2
3.2.1.2. Solutions to complete the implementation plan of the strategy to improve human resource capacity to adapt to banking activities in the new era
In general, the labor force in the banking sector in the Key Economic Zone is quite large. By the end of 2017, the total number of bank employees in the Key Economic Zone was 11,988 people (Can Tho 4,200 people, An Giang 3,590 people, Kien Giang 2,718 people and Ca Mau 1,480 people), of which the number with university or college degrees or higher accounted for nearly 90%, the remaining about 10% were in the administrative, miscellaneous, asset management, fund and most of them were vocationally trained [50,51,52,53]. However, the weaknesses and shortcomings are more or less in aspects such as management capacity, behavior, professionalism and knowledge of the lending field. Therefore, bank branches in the Key Economic Zone need to have a plan to organize and develop their human resources to adapt to the characteristics of the operating area, specifically:

- One. Strengthen self-training: Schools only train basic knowledge and skills, especially the ability to think, learn and be creative. As for specific practical skills, businesses in general and banks in particular must train and develop them in their own way. Accordingly, commercial bank branches need to proactively train and develop their staff regularly according to training and coaching documents issued by the bank according to the specific job requirements of each part of the job, thereby improving professionalism and ethics to develop human resources to adapt to the application of new technology and techniques.
- Two. Linking in training and specialized training: Branches of commercial banks in the key economic zones need to link together in training on topics such as high-tech KTNo, KTNo lending in the climate change environment, green credit, high-tech aquaculture lending, high-tech chicken, duck and pig farming lending, organic rice farming lending, high-tech rice farming lending, high-tech fruit tree growing lending, high-tech crop growing lending... Lecturers are experienced experts in banking, KTNo and related experts, even good farmers, not anyone else. Branches of commercial banks combine with each other in training and fostering to reduce training costs, be specialized, and have the opportunity to exchange experiences with each other. Understanding people, understanding work, understanding technology, understanding costs, understanding equipment functions, understanding the advantages and difficulties of customers will have the practical ability to propose improvements to loan processes and documents, and will have ways to manage loans to ensure the quality and effectiveness of those loans. Only then will bank staff be able to advise customers on the use of loans.
- Third. Strengthen professional activities: It is also important to note that banks should maintain professional activities a few times a month for about 30 minutes on weekends so that staff in teams or departments can exchange experiences on specialized content and update new content, thereby learning from each other.
- Four. Strengthening skills training to meet integration requirements: An important step in training and fostering human resources is to strengthen training and fostering skills in applying information technology and foreign languages. Strengthening training in applying information technology skills is necessary for banking activities, especially when digitalization will be higher and more popular in the future. Applying information technology helps bank staff significantly improve their work, because each credit officer in the Key Economic Zone is in charge of an average of 10,000 to 12,000 customers, with an area with a radius of about five to seven kilometers, the volume of records, loan management, the area of rivers and canals, and the characteristic of "generous" customers of farmers in the Southwest region is really difficult for credit officers. Foreign languages help access information technology documents, information on new operations, and be ready to participate in
With the increasingly deep integration of banking, especially free trade agreements, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the impact of Industry 4.0, English is even more necessary.
- Five. Using collaborators: Another aspect that supports human resources for commercial banks in the Key Economic Zone is that banks can use retired financial and banking officers to work as collaborators, and localities can use these retired workers as consultants for lending organizations in their localities.
- Six. Increase the initiative of commercial bank branches in training, fostering and using their human resources. Commercial banks need to reserve a portion of the training and fostering budget so that branches have the funds to proactively implement it.
- Seven. Have a plan to use human resources well and take care of the lives of staff: Along with training and development, there must be a plan to optimally use human resources based on the trained expertise and the capacity of workers in the job, proficient and good at each job, and arrange them for that job. Focus on training core staff in the rotation planning through the work sections to be proficient and have a deep understanding of the work systematically and therefore prioritize or only appoint as managers those who are proficient and have a deep understanding of professional expertise, have knowledge of management, and have good moral qualities to meet the needs of enhancing the development of the economy in the Key Economic Zone in the new environment, especially the environment of new technology.
In addition to training and appointment, it is necessary to focus on taking care of the material and spiritual life of human resources, first of all, increasing income for bank staff in rural areas, especially bank branches in the Mekong Delta Key Economic Zone, such as business salary and bonus regime; training and development regime to improve qualifications; and working expenses in specific river areas to ensure that personal money is not used when going on business trips.
In short, the quality of human resources and the use of human resources are decisive for the process of enhancing the development of the economy in the Central Economic Zone. Therefore, training a team of professional staff and employees who are good at expertise and profession,
Political stability and moral qualities are among the decisive conditions for success in banking operations. This is also the factor that brings success to banks in enhancing the development of the economy in the Key Economic Zone.
3.2.1.3. Increase lending according to programs, projects, and key infrastructure chains for high-tech agricultural economic development with flexible interest rates.
To implement this solution, it is necessary to focus on the following key issues:
- One. Focusing investment capital on "key infrastructure chains": Focusing large capital sources from many sources including budget capital, commercial bank capital, self-accumulated capital, socialized capital, foreign investment capital, foreign funding capital (for example, it is possible to negotiate for ADB to lend directly to investors, according to the General Statistics Office, up to now, ADB has lent Vietnam 15.4 billion USD, technical assistance 310.6 million USD and non-refundable aid 329.5 million USD from the World Bank (WB) [3], focusing highly on investment capital for "key infrastructure chains" to create conditions for enhancing commercial bank development of key economic zones. It is possible to first choose "key infrastructure chains" including: Economic Zone Economic Zone, waterway transport routes including Cai Mep - Thi Vai port in Ba Ria - Vung Tau, Saigon port connecting with waterways (such as Xoai Rap river, Nuoc Man canal, Vam Co river, Cho canal Rice, Tien River) to ports in the Mekong Delta and modern logistics enterprises to invest in creating a synchronous technical infrastructure. According to Decision No. 3383/QD-BGTVT dated October 28, 2016 of the Ministry of Transport approving the Detailed Planning of the Mekong Delta Seaport Group (Group six) for the period up to 2020, with a vision to 2030 [7], including seaports in 13 provinces and cities in the Mekong Delta, Phu Quoc Island and islands in the Southwest sea (except the seaport on Soai Rap River of Long An is within the planning scope of seaport group number five). The Mekong Delta currently has 32 seaport wharves nearly 2,900 m long, with a construction scale that can receive ships with a capacity of 20,000 DWT (tonnes), with a capacity of 22 million tons/year, but due to lack of connection and poor port infrastructure, import and export goods of the Mekong Delta are almost transported by road through the city.
HCM and Cai Mep Vung Tau, the transportation cost is too expensive, pushing up the price of goods, affecting the competitiveness and reducing the economic efficiency of the Mekong Delta as well as the Key Economic Zone, thereby affecting the ability of both the access and the supply to increase the development of the Key Economic Zone's economy.
Concentrating all investment capital sources on the "key infrastructure chain" will create a breakthrough in both quality and quantity in the Mekong Delta Key Economic Zone and the complete economic infrastructure chain, so that the Mekong Delta Key Economic Zone can soon assume the role of a dynamic region, a locomotive promoting the development of other regions and the country's economy. If investment and lending for the key project chain are not implemented soon, there will be a lack of synchronization, causing waste and failure to develop, and will fall into the situation of "bridges waiting for roads or roads waiting for bridges" as has happened before. Synchronous investment in the key project chain is to apply the Theory of balanced development or "growth poles" (A. Hirschman, F. Perrons and G. Pestane de Bernis), that there cannot be enough capital to invest in the whole economy at the same time, so we must first invest in the growth poles.
- Two. TDNH focuses on lending to KTNo for new technology and key products:
[i] Considering KTNo as a part of the chain of key investment projects, accordingly, the focus of commercial banks in the area will mainly be on lending to KTNo for new technology: organic agriculture, high-tech agriculture applying VietGap, GlobalGAP, encouraging according to Good Agricultural Practices (AseanGap), European standards, even the standards prescribed by each country, each market, this is also the basic content of green credit. [ii] Applying Ricardo's Comparative Advantage Theory to determine the comparative advantages of each province in the Key Economic Zone and linking with sub-regions of provinces in the Mekong Delta in seafood, fruit trees, crops, rice, thereby focusing on expanding the area of new technology agricultural raw materials. Accordingly, commercial banks and other capital sources need to focus on increasing loans for KTNo development in the Key Economic Zone according to four key export products: seafood, fruit, crops and rice. Specifically: Can Tho needs to focus on investment to become an industrial, trade - service, education - training center.and science - technology, health and culture of the Mekong Delta region. Besides, the land area
Rice is still over 80 hectares with an output of nearly 1.5 million tons, it is necessary to focus on producing high-quality rice, safe vegetable areas with a planting area of over 2,000 hectares, specialty fruit areas associated with eco-tourism with a scale of 14,000 hectares and raising pangasius according to the Aquaculture Standards of the Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP), VietGAP, GlobalGAP with an area of 46.7 hectares [ŀ40]. An Giang focuses on lending for investment in four key products: Rice, fish, especially commercial pangasius with 336 hectares with an output of over 98,000 tons, fruits with 13,000 hectares mainly high-quality mango with an output of about 90,000 tons, vegetables, medicinal plants [147]. Kien Giang focuses on lending for investment in developing rice, shrimp, various types of aquatic products, pepper, pineapple, livestock and poultry farming suitable to the ecological conditions of four production areas: Long Xuyen Quadrangle, West Hau River, U Minh Thuong, island sub-regions and islands. Kien Giang's advantageous products are aquatic products including fish, squid, octopus (nearly 40,000 tons/year), shrimp about
6,500 tons/year, rice of all kinds about 1,000,000 tons/year, fish sauce 310,000 liters [144]. Focus on lending in Ca Mau according to the identification of six key agricultural products of the province: high-quality rice, hybrid acacia, catfish, ecological shrimp, sea crab and banana. In which, focus on investing in developing commercial tiger shrimp and crab and breeds for the entire Mekong Delta region on the basis of investing nearly 100 billion VND to build a high-quality seed production farm of Viet Uc Group. By 2020, the area of intensive and super-intensive shrimp farming will reach about 20,000 hectares, the area of improved extensive shrimp farming will reach from
120,000 hectares or more; to achieve the target of total five-year aquatic product output (2016-2020) of 2.8 million tons [148].
TDNH invests in KTNo according to the value chain for a union from production - processing - consumption - modern logistics enterprise chain to have high productivity, clean products, reduce costs, low prices, high competitiveness of products in the market. It is necessary to implement quickly and clearly to bring the high-tech agricultural loan package up to thousands of billions of VND as the Government has directed and commercial banks have committed. Strengthening TDNH to develop high-tech KTNo is an important condition for customers to not only repay bank loans but also increase their ability to accumulate, creating more supply for banks to increase capital mobilization.
Safer and more effective credit institutions have the conditions to enhance credit institutions to develop the Mekong Delta Key Economic Zone.
- Third. Expanding the form of lending through new-style cooperatives: To enhance the development of the Mekong Delta Key Economic Zone, banks in the Key Economic Zone need to study and expand, giving priority to lending through new-style cooperatives, especially high-tech cooperatives. New-style cooperatives are established on a voluntary basis, including enterprises as members (a trend that will become more popular). The cooperative must agree with each other to commit to having legal value on the assets contributed to the cooperative as collateral for loans, considering it as one of the conditions for borrowing capital. Because the assets of members contributed to the cooperative are only "use rights" but not "ownership" rights, so they must voluntarily agree to be collateral, then when risks occur, the bank can handle the collateral to recover capital for the bank. The conditions for borrowing capital are set by the bank, and the preparation of those conditions is prepared internally by the cooperative. Lending to customers who are banking cooperatives will reduce many transaction points, control the loan from the beginning with a feasible production and business plan, loan purpose and capital usage process, control cash flow, and have a more sensitive risk detection ability. Increasing lending to customers who are new-style cooperatives is a breakthrough in lending to create a breakthrough in the development of the Mekong Delta Key Economic Zone.
- Four. Focus on lending to develop the economy, minimize spreading loans: Strengthening credit institutions to develop the economy in the Mekong Delta Key Economic Zone means lending more focused, in larger quantities, lending more comprehensively along the value chain, lending more closely to limit risks, lending to reproduce the economy in depth. The remaining agricultural production that has not yet organized new technology agricultural production will seek capital from other channels such as the Bank for Social Policies, microfinance, people's credit funds, mutual funds, etc. Basically, strengthening credit institutions to develop the economy in the Mekong Delta Key Economic Zone only focuses on lending to develop new technology economy, so gradually ending spreading loans, lending to small production with outdated techniques, low efficiency and unstable productivity. Based on the agricultural development roadmap in the general planning of the Mekong Delta, from now until 2020, the amount of credit institutions will be reduced by


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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