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The Role of Supply Chain Management in the Economy

Lean manufacturing refers to a focus on eliminating as much waste as possible. Unnecessary movements, redundant processing steps, and excess inventory in the supply chain are targets for improvement in the research process. Lean manufacturing may be one of the best tools available to implement ...

From a Business Management Perspective

148 Dowlings (1993) study suggests that in order to develop a businesss brand image, corporate culture is the decisive factor in creating a brand image for that business. Conversely, marketing capacity affects brand image. In line with Lassar et al.s (1995) view, the authors believe that marketing ...

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