Limitations in State Management of Tourism in the Province

State laws in the tourism sector are focused on. The provisions on the protection and enhancement of tourism resources, tourism planning, recognition and management of tourist areas, routes and destinations; regulations on ensuring security, safety, rescue, travel insurance and handling requests and recommendations from tourists all demonstrate the policy of the Vietnamese state in enhancing the competitiveness and attractiveness of Quang Ninh tourism, protecting the legitimate rights of tourists and investors and businesses in the tourism sector.

Third, the organization of the state management apparatus for tourism has been improved. The role of state management in accompanying businesses and tourism associations continues to receive special attention. The attention and coordination of activities between management agencies have created conditions for tourism activities to achieve higher efficiency. Some tourist sites and areas that have been operating for many years are managed by businesses or Management Boards, such as: Ha Long Bay Management Board, Tra Co Tourism Area Management Board, Yen Tu Relics Management Board, etc. and tourism management companies: Tuan Chau Group and most recently SunGroup Group... The establishment of the Department of Tourism aims to build Quang Ninh into an international tourism center, a leading national tourism destination, with a synchronous and modern infrastructure system, diverse and unique tourism products, imbued with the cultural identity of ethnic groups in the province, and with the ability to compete with countries in the region and internationally.

Fourthly, training, fostering and supporting training and fostering of human resources for tourism activities have been enhanced, creating conditions for training institutions to diversify training majors, improve knowledge of culture, history, foreign languages, communication skills, tour guiding, etc. for the province's tourism workforce. Human resources play a very important role in the development of the industry's tourism, having a direct decisive impact on the effectiveness of tourism activities.

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Business performance of enterprises and the development of local tourism industry. Whether tourism enterprises can develop their business or not depends largely on their staff. Human awareness is the decisive factor, so the province focuses resources on training people who know how to build institutions and innovative thinking with enthusiasm, continuous creativity and not being lost. Quang Ninh has a special policy for the strategy of attracting and training high-quality human resources, with the highest incentive mechanism of 5.2 billion VND for a lecturer working at Ha Long University (not including the monthly salary support). This is a strategic decision, creating confidence for investors, people and society when considering people as the root of development, creating a good supply for the demand for high-quality human resources, especially for creative industries. It can be seen that the work of training and improving the quality of human resources has been implemented quite synchronously and actively by the provincial tourism sector in recent times. According to the results of the Department of Tourism’s survey, 90% of the students in the courses organized by the province were rated very good, 10% were rated as good. To “retain” tourists and develop the tourism industry, investment in human resources will certainly be a key factor.

Fifth , tourism promotion and advertising activities have been innovated and achieved practical results. Socialization has been emphasized, attracting many businesses to participate in important promotions: expanding bilateral and multilateral relations with members of the East Asia Inter-Regional Tourism Forum (EATOF); strengthening cooperative relations with Guangxi, Hainan, Yunnan provinces (China); strengthening regional linkages: Quang Ninh - Hanoi - Hai Phong - Lang Son; Quang Ninh - Hanoi - Hue - Da Nang - Ho Chi Minh City, organizing the election of Ha Long Bay to become one of the 7 new natural wonders of the world... In 2010, the province successfully hosted many large-scale programs.

National and international: Miss Vietnam 2010 Final, EATOF Congress, Ha Long Tourism Festival... these activities have attracted many tourists to Quang Ninh. Ha Long Tourism Festival is held annually, on a large scale. This is a festival with strict and specific direction from provincial leaders, the coordination of members of the Organizing Committee, businesses, and the attention of sponsors. Ha Long Tourism Festival is always highly appreciated by public and foreign opinion for its innovative and creative content and form. In particular, the opening program was presented in the form of a Carnival on the street, creating a strong impression, effectiveness and positive impact. Tourism promotion and propaganda activities have clearly changed with creativity, creating a deep impression on tourists about the image and brand of tourism. Awareness of business promotion has been raised, more and more businesses are participating in promotion activities with state management agencies [12].

Sixth , tourism development business activities in recent years have had positive changes, some large projects are in the investment preparation stage. This is a good signal in investing in improving service quality, creating a richness of tourism products, meeting the goal of attracting tourists with high spending ability in the coming period. Newly invested accommodation establishments in recent years are all large-scale, with high service quality and room occupancy rate. This trend has contributed to improving service quality and growth quality. Tourist transport services, especially passenger ships visiting Ha Long Bay, have developed into a typical tourism product of Quang Ninh. The investment rate of ships transporting tourists to the Bay has increased by an average of 9%/year, with investment capital in 06 years reaching about 900 billion VND. To meet the requirements of tourism services, the system of services such as post offices, banks, etc. has been expanded.

Goods, shipping supplies, trade... also develop at a rapid pace, creating synchronization in tourism service facilities.

Seventh , international cooperation in tourism development has achieved important results, with talks and agreements on tourism development cooperation signed with many countries around the world. The cooperation and association in tourism development between neighboring provinces and cities have achieved the set goals, which are to strengthen the development of tourist routes, enhance promotion and advertising, and exchange visitors between regions. This has created a combined strength for the whole region, on the basis of promoting a relatively concentrated and outstanding tourism resource area. Through cooperation and association activities, the number of tourists coming to Quang Ninh has increased day by day and has contributed to promoting socio-economic development activities. According to tourism experts, connecting tourism with the heritages of neighboring countries will create important driving forces for the joint marketing and promotion of the three destinations, while encouraging the participation of tourism businesses in building and forming heritage tourism routes. Quang Ninh's tourism and cultural specialties are continuously introduced more deeply and widely in the impression of tourists from other countries through a series of promotional publications that Quang Ninh participated in at roadshows organized by the General Department of Tourism.

Eighth , inspection and examination of tourism activities are maintained regularly, contributing to stabilizing the market, promoting tourism business activities, and maintaining legal discipline in tourism activities in the province. Regularly organize inspection and examination of the activities of accommodation service establishments, restaurants, and hotels in the area to promptly detect and handle violations in the business area. Focus on reminding and guiding businesses to strictly implement price posting and sell at the correct listed price.

Get results in state management of activities

travel as above is thanks to:

- The State's mechanisms, policies and laws in general, and the province's mechanisms, policies and laws in particular, especially the Law on Tourism and other legal documents, gradually create favorable conditions for state management of tourism activities in Quang Ninh province.

- Quang Ninh province always receives attention and support from the Central Party, Government and Central Ministries and branches;

- The Provincial Party Committee and People's Committee are proactive in leading, directing, and concretizing the policies of the Central Government as well as issuing documents within their authority to manage tourism activities in the province. In addition, all levels and sectors in the province have advised the Provincial People's Committee on state management of tourism, and have made efforts and determination to improve state management of tourism in the province.

- The provincial government has strengthened and expanded cooperation and exchanged experiences in state management of tourism with other localities at home and abroad;

- The state management apparatus for tourism in the province has been gradually rearranged, and there has been coordination between the province's specialized agencies in handling violations of state regulations in this field.

- The quality of the state management staff in tourism has been gradually improved. Training, fostering and supporting the training and fostering of human resources for the tourism industry has been given attention.

2.3.2. Limitations in state management of tourism in the province

Besides the achievements, state management activities on tourism

Tourism in Quang Ninh in recent times has revealed certain limitations:

Firstly, the work of building and implementing tourism development strategies, planning and plans has not been done well. The bases for building strategies, planning and plans are not yet complete and accurate. Specifically, there is a lack of domestic and international market surveys and research; analytical documents... Evaluation documents are not specific, the investment portfolio is spread out, forecasts, and calculation standards are not really close to the specific conditions of Quang Ninh, and have not fully anticipated the fluctuations and difficulties that will arise. Planning and plans lack supporting scientific methods. Many directions for developing tourism products, tourist destinations and tourist clusters have been identified, but there has not been a full understanding of which direction is main and which is secondary. Attention has not been paid to helping tourism businesses build development strategies, linking business strategies with provincial strategies. The system of strategies and plans has not paid due attention to investment in restoring, renovating, and expanding existing facilities and locations from a systematic perspective with high quality.

Second , the promulgation and implementation of legal documents, mechanisms and policies to manage and operate tourism activities are still slow, the content is not close to the conditions and potential of tourism development in the province and has not really created favorable conditions for economic sectors to participate in tourism business. Administrative procedures for tourism activities are generally complicated. The work of disseminating and popularizing tourism laws to people and raising awareness of local communities about the role of tourism in socio-economic development is still ineffective, not meeting the requirements of tourism development in the current context.

Third, the organizational apparatus for managing activities is still lacking in synchronization, without coordination, clear division of tasks and powers among relevant departments and sectors. The capacity and effectiveness of state management of tourism have not kept up with requirements.

Some problems were discovered slowly, research was not thorough, and solutions were not proposed promptly. The leadership and direction of the implementation of the arrangement and equitization of state-owned enterprises operating in the tourism sector of the province, despite many efforts, was still behind schedule and had low efficiency.

Fourthly, the organization of training, fostering and supporting training, fostering human resources for tourism activities still has many limitations, has not overcome the shortcomings in tourism training work in response to the current development requirements of the industry as well as the situation of low quality of human resources, lack of highly skilled workers, uneven service quality and lack of professionalism. It is a very clear fact that currently the training programs at schools are still heavy on theory, not paying much attention to practical skills. Every year, the number of students graduating from school does not immediately meet the requirements of the job, most of them have to be retrained. In addition, the state management force for tourism is still very thin, the effectiveness of management work is not high. In addition, the number of tour guides at tourist destinations with professional qualifications is still limited, the number of tour guides using rare foreign languages such as Spanish, Korean, Thai, etc. is very small, not meeting the requirements of the market. Unlike other industries, the tourism industry is characterized by its interdisciplinary and highly social nature. Workers in this industry need to be trained not only in tourism expertise but also in many other specialties such as culture, foreign languages, and economics. Training a tourism employee is not only teaching them professional skills but also training them in lifestyle and equipping them with necessary cultural knowledge. The labor structure in the tourism industry is not reasonable, lacking workers with the capacity to manage hotels, restaurants, and travel.

Fifth , tourism promotion and advertising activities, although renewed, have not kept up with the development of the industry as well as the image of Ha Long Bay. Annual tourism festivals still have many shortcomings and limitations, and have not really brought about results.

satisfaction for tourists when visiting. Quang Ninh tourism has had many forms of promotion that have been welcomed by public opinion. However, the effectiveness is not as expected. The forms are still for image promotion, there is no model of connection between Quang Ninh and businesses, between domestic and foreign visitors. There are no measures for small and medium tourism businesses in Quang Ninh to pay attention to tourism promotion activities. Brand building and raising awareness of other tourist destinations are still very low. Most of the information about tourism online and in publications rarely mentions other destinations besides Ha Long Bay. The lack of understanding of other attractive alternative tourist destinations, besides visiting Ha Long Bay, through the Internet and information publications has hindered the global development of the province's tourism industry. In promoting tourism resources, the province has issued a number of marketing materials with attractive images and useful information, but these materials are not available in key tourist areas for tourists to refer to as in famous tourist centers and hotels.

Sixth , the management of tourist areas and spots in the area is still overlapping. The management of small tourist facilities is not yet strict and complete. In the task of developing tourism products, Quang Ninh has built many new products but the scale and quality are not commensurate with the potential; the existing products have not been invested properly so the quality is not high. Tourism products and tour programs are still monotonous and unattractive, this is one of the big challenges for Quang Ninh tourism.

Seventh , investment activities and cooperation in tourism development to create connections with domestic and foreign localities have been carried out, but in general, there are still quite a few signed documents. The scope of cooperation is still relatively small.

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