Business culture at Soc Son Temple Tourist Area - Relic

HANOI NATIONAL UNIVERSITY UNIVERSITY OF ECONOMICS

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NGUYEN NAM NHO

BUSINESS CULTURE

AT SOC SON TEMPLE TOURIST AREA - RELIC

MASTER'S THESIS IN BUSINESS ADMINISTRATION APPLICATION ORIENTED PROGRAM

Hanoi – 2020

HANOI NATIONAL UNIVERSITY UNIVERSITY OF ECONOMICS

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NGUYEN NAM NHO

BUSINESS CULTURE

AT SOC SON TEMPLE TOURIST AREA - RELIC

Major: Business Administration Code: 60 34 01 02

MASTER OF BUSINESS ADMINISTRATION THESIS

APPLICATION ORIENTATION PROGRAM

INSTRUCTOR: ASSOCIATE PROFESSOR. DR. DO MINH CUONG

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CONFIRMATION OF

CONFIRMATION OF THE CHAIRMAN OF THE BOARD

THESIS MARKING

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Hanoi – 2020

COMMITMENT

I hereby declare that the thesis “Business culture at Soc Son Temple Relics and Tourism Area” is my own independent research work. The data used in the thesis is honest, has a clear origin and has not been published in any research work.

Hanoi, March 20, 2020

Student

Nguyen Nam Nho

ACKNOWLEDGEMENTS

To complete the Master's course, I would like to sincerely thank the Board of Directors, teachers of the Institute of Business Administration and the Graduate School at the University of Economics - Vietnam National University, Hanoi for imparting valuable knowledge and working methods to me during my time studying and researching at the school, and the students of class QTKD3-K25 who accompanied me throughout the course. In particular, I would like to express my deep gratitude to Associate Professor, Dr. Do Minh Cuong, who has wholeheartedly guided and helped me to complete this thesis.

I would like to sincerely thank the teachers in the thesis defense council and the thesis evaluation council for their comments and useful knowledge to help me realize my shortcomings and limitations and overcome them to make my thesis more complete.

I would like to thank the Party Cell - Board of Directors, staff of the Soc Son Temple Tourism and Relic Management Center, the Phu Linh Commune community and the tourists who accompanied, helped and provided valuable opinions throughout the process to help me complete this thesis.

Although I have tried, I cannot avoid mistakes and limitations in the research process. I sincerely hope to receive comments and suggestions from teachers and readers so that I can continue to overcome my shortcomings.

Hanoi, March 20, 2020

Student

Nguyen Nam Nho

INDEX

INTRODUCTION 1

1. Urgency of topic 1

2. Research question 4

3. Research purpose and tasks 4

4. Research object and scope 4

5. Contribution of the thesis 5

6. Thesis structure 5

CHAPTER 1: OVERVIEW OF RESEARCH SITUATION AND THEORETICAL BASIS ON BUSINESS CULTURE AND ORGANIZATIONAL CULTURE 7

1.1. Overview of research related to the topic 7

1.1.1. Domestic research situation 7

1.1.2. Research situation abroad 11

1.2. Theoretical basis of thesis 13

1.2.1. Some concepts 13

1.2.2. Research model of organizational culture and corporate culture 24

SUMMARY OF CHAPTER 1 38

CHAPTER 2: RESEARCH DESIGN AND METHODS 40

2.1. Design of research process 40

2.2. Problem identification 40

2.3. Applied theory 41

2.4. Research methods 41

2.4.1. Qualitative research 41

2.4.2. Quantitative research 42

2.5. Data sources and data collection methods 42

2.5.1. Data sources 42

2.5.2. Data collection method 42

2.6. Description of the process of investigation, processing and analysis of data 45

2.6.1. Questionnaire and scale design 45

2.6.2. Selection and sampling methods 49

2.6.3. Data collection, processing and analysis 49

CHAPTER 2 CONCLUSION 50

CHAPTER 3: CURRENT STATE OF BUSINESS CULTURE AT SOC SON TEMPLE TOURIST AREA 51

3.1. Overview of Soc Son Temple Tourist Area - Relic 51

3.1.1. Natural - economic - political - social conditions affecting Soc Son Temple Tourist Area - Relic 51

3.1.2. Management Center of Soc Son Temple Tourist Area - Relic 52

3.1.3. Operation process of the Management Center of Soc Son Temple Tourist Area - Relic 56

3.2. Current status of business culture of Soc Son Temple Tourist Area - Relic .57

3.2.1. Actual physical status of Soc Son Temple Tourist Area - Relic

................................................................ ................................................................ ........57

3.2.2. The current status of beliefs and declared values of Soc Son Temple Tourist Area - Relic 60

3.2.3. Current status of the underlying foundation of Soc Son Temple 61 Tourist Area - Relic

3.3. Research results on business culture at Soc Son Temple 66 Tourist Area - Relic

3.2.1. Survey description 66

3.2.2. Sample description 67

3.2.3. Survey results on perceptions and evaluations of business culture of Soc Son Temple 68 Tourist Area - Relics

3.4. General assessment of business culture at Soc Son Temple Tourist Area - Relics today 72

3.4.1. Achievements 72

3.4.2. Some exist 78

3.4.3. The cause of existence 78

CHAPTER 3 CONCLUSION 80

CHAPTER 4: SOME SOLUTIONS TO IMPROVE BUSINESS CULTURE AT SOC SON TEMPLE TOURIST AREA IN THE PERIOD OF INTERNATIONAL INTEGRATION 81

4.1. General orientation for the development of Soc Son Temple Tourist Area - Relic in the period of international integration 81

4.1.1. Orientation for developing organizational culture of Soc Son Temple Tourist Area - Relic 81

4.1.2. Brand development orientation of Soc Son Temple Tourist Area - Relic

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4.2. Solutions to improve the business culture of Soc Son Temple Tourist Area 87

4.2.1. Increase material investment to build and develop organizational culture at Soc Son Temple Tourist Area - Relic 87

4.3.2. Complete and clearly define the vision and core values of the Management Board and the Soc Son Temple 88 Tourist Area - Relics

4.3.3. Complete the work of focusing on serving tourists, developing business culture in and around the area of Relic Site 88

4.2.4. Enhance awareness, attitude and sentiment about organizational culture and business culture for officers and employees of Soc Son Temple Tourist Area - Relic 86

4.3.5. Maintain the spirit of respect for the law, business ethics and good behavior in Soc Son Temple Tourist Area - Relic 90

4.3.6. Promote propaganda, education, and mobilization of cadres, workers, and employees, and spread business culture to everyone at Soc Son Temple 91 Tourist Area - Relic Site

4.3. Some recommendations 96

4.3.1. Recommendations to the leaders of the People's Committee, Department of Culture, Sports and Tourism of Hanoi city 96

4.3.2. Recommendations to Soc Son district leaders. 98

CHAPTER 4 CONCLUSION 99

CONCLUSION 96

REFERENCES 97

APPENDIX 100