Tourist Features of Interest in Attractions

environmental protection, avoid solicitation and participate in selling products for tourists.

- Ba Xe island wharf: Renovate the landscape, upgrade services to become a reception point and a stopover with full services for guests such as food and beverage services, specialty and souvenir sales services.... Need to reorganize the space, green and clean landscape, standard toilets ...

- Dao O - Dong Truong tourist port: Renovate the boarding and disembarking area with a pier for tourists; build a pier based on the lowest water level to be able to serve tourists safely and conveniently at all locations throughout the year.

- Chart 3.1 below on the characteristics of the attractions of interest is an illustration of the above proposal.

Maybe you are interested!

Figure 3.1: Characteristics of tourists interested in attractions

Features of the attraction

12.20%

38.80%

18.40%

Clean and wild

Famous

6.10%

Full service

Service attitude

24.50%

Source: SPSS processing results

b) Phase 2017 - 2020: Need to invest in other tourist wharves as recommended by the Department of Culture, Sports and Tourism of Dong Nai province:

The government should only invest in the first and last facilities to ensure the smooth flow of the route and create access for tourists and businesses. The remaining facilities should set up projects to call for investment from social capital sources of businesses.

c) Review the planning of new traffic bridges: Ensure the design has a static and non-navigable capacity for tourist boats to travel through traffic canals.

d) Develop organizational and management procedures : Unified exploitation for piers and wharves. Develop regulations to protect order, safety, and environmental sanitation at ports and tourist boats.

e) Develop and promulgate regulations on waterway tourism management : Complete the process of monetary penalties for violations of hygiene and environmental order on waterways, public places, tourist attractions, etc.

f) Review and adjust the types of fees collected: From the exploitation of wharf infrastructure services to ensure reasonable collection levels, stimulate the development of river tourism transport business, and ensure that the collected funds are used to maintain and upgrade river tourism infrastructure.

g) Organize the installation of waterway traffic signs: according to the river tourism route plan in both Vietnamese and English, both ensuring waterway traffic safety and serving tourism.

3.1.2. Group of solutions to improve landscape, environment, hygiene, safety and order

3.1.2.1. Creating riverside landscape:

Plant more trees, create small riverside parks, orchards ...

Limit construction of structures that affect the view along the river.

Set up a lighting system for Bien Hoa City parks, bridges across the river and high-rise buildings along the river. Develop regulations and support policies for management units operating high-rise buildings on main inner-city tourist routes to participate in lighting, creating a beautiful night scene for Bien Hoa City.

3.1.2.2. Environment, safety and order:

Build toilets and install public trash cans in riverside residential areas and tourist attractions. Build and install procedures to maintain order and environmental sanitation at tourist attractions.

Launch movements, propaganda, mobilization and education to raise awareness of maintaining hygiene and protecting the ecological environment among the community, tourism businesses and tourists.

This solution is proposed based on a survey of the competitive characteristics that potential customers are interested in as shown in the chart below.

Figure 3.2: Characteristics of potential tourists interested in the landscape

Landscape features

6.10%

26.50%

42.90%

Clean

Wild River Watercolor

Easy to take pictures

24.50%

Source: SPSS processing results

3.1.3. Group of solutions for developing river tourism products.

Chart 3.3: Statistics on activities that tourists like to participate in when traveling by river

Join the action

All activities Enjoy food

Take pictures Learn about culture and history

Swimming Free Play

Team games

Explore nature

9.20%

15.50%

13.40%

15.50%

9.90%

8.50%

10.60%

10%

15%

17.60%

20%

Source: SPSS processing results

Based on the survey data in the above chart 3.3 and expert opinions, Dong Nai river tourism is highly appreciated and feasible, however, a roadmap is needed because this is a unique product and requires coordination of many sectors. Orientation for developing Dong Nai river tourism products with the following types:

Ecotourism: With a cool, fresh climate, the landscape on both sides of the river is still wild with lots of green, which is very suitable for the tourist trend. According to survey data, 114 people responded that when participating in the Dong Nai river tour, they like to explore nature, accounting for 48% of respondents.

Cultural and historical tourism: Dong Nai is a land with many historical imprints in the formation of the Southern Land, with many relics, sites and a rich culture. In particular, the Dong Nai River, in addition to its geographical function, is also a cultural and historical flow, so when participating in tourism on the Dong Nai River, visitors also want to learn about the cultural and historical history of this land. Evidence has 103

People who like to learn about culture and history when participating in Dong Nai river tourism account for 43% of the total number of respondents.

Camping, picnicking, and team building activities: 31% of respondents said this type of tourism was related to Dong Nai river tourism. This is reasonable because today's youth need places to live, get close to nature, experience and learn, especially companies and industrial parks need space for employees to have fun, relax, and train in teamwork methods.

3.1.3.1. Building tourist routes:

a. Period from 2016 - 2017

Chart 3.4: Appropriate tour duration according to potential customers' opinions

How long is the tour?

4.10%

10.20%

24.50%

61.20%

Half day 1 day

2 days

Over 2 days

Source: SPSS processing results

Chart 3.5: Amount of money potential tourists are willing to pay for a 1-day tour on the Dong Nai River

Pay for 1 day

14.30%

26.50%

22.40%

500 thousand

800 thousand

1 million

Over 1 million

36.70%

Source: SPSS processing results

From the survey results, the time tourists choose to participate in tourism on Dong Nai river from ½ - 01 day accounts for 61% and the amount of money tourists agree to spend ranges from

300,000 - 800,000 VND/tour program.

Figure 3.6: Potential tourists' opinions on the number of attractions in a half-day tour on the Dong Nai River

How many places to visit?

10.20%

18.40%

Under 3 points

3 to 5 points

Over 5 points

71.40%

Source: SPSS processing results

The time customers agree to sit continuously on the boat is 2 hours (31%) and they like to combine with other means of transport in the same tour program (69%) and they want to use 3 - 5 points in a tour program (71%).

Compared with the current river tourism programs that attract tourists such as Tien Giang tourism, we see that tourists agree to pay more because the travel distance from the source market to Dong Nai is shorter, but on the contrary, the destination and service process of Dong Nai river tourism are not attractive.

TIEN GIANG TOUR PROGRAM

Time 8:00 - 15:00

Tour price 97,000 VND/person (for individual guests) 55,000 VND/person (for groups of over 11 people)

Arrive in My Tho after breakfast at Trung Luong restaurant and visit Vinh Trang pagoda. You will arrive at My Tho wharf to take a cruise on Tien river, see islands such as: Long, Lan, Quy, Phung. Continue the cruise to

Tan Thach - Ben Tre visit coconut candy factory (Ben Tre specialty) and rice paper factory. Ride a horse carriage on the village road to Uncle Muoi Hai's house to enjoy seasonal fruits, enjoy honey tea, listen to Southern Folk Music - A sweet melody and also a cultural feature here. Tourists take a rowboat through the canals under two rows of cool green coconut trees. Return to the pier. End of program. 40

From the above analysis, the author recommends exploiting river tourism routes.

Dong Nai with the following tours:

Route DS01: City tour Bien Hoa By river with duration of ½ day. Pick up at Bien Hoa market wharf - drop off at Ba island tourist wharf

X or vice versa.

Places to visit: Ong Pagoda (That Phu Co Mieu), Nguyen Huu Canh Temple, Tan Van Pottery Village, Tran Ngoc Du Ancient House, Ngoc Phat Riverside, Tan Mai Floating Fish Village.

Route DS02: Bien Hoa - District 9 (Ho Chi Minh City) route, duration 01 day.

Pick up guests at Bien Hoa market pier - drop off guests at District 9 tourist wharf or vice versa.

Places to visit: Ong Pagoda (ancient temple), Nguyen Huu Canh Temple, Tan Van Pottery Village, Tran Ngoc Du Ancient House, Ngoc Phat Riverside, Tan Mai Floating Fish Village, Hoi Son Pagoda, Phong Lan Tourist Area, Ao Dai Museum...

Route DS03: O Island Tourist Area - Dong Truong