Research on developing resort tourism in Ba Vi district - Hanoi

INTRODUCTION

1. Reason for choosing the topic

The development of science and technology and the trend of globalization, peaceful cooperation and economic development have improved the quality of human life, creating favorable conditions for tourism to become a popular activity with the meaning of entertainment, relaxation and especially with resort tourism, above all, it is an effective remedy to help people avoid the stress of modern life.

In recent years, the tourism industry has developed strongly, it has become one of the important industries of many countries in the world, including Vietnam. Under the impact of the Party and State's policies on economic development, integration with the world, the stability of the political regime and rich tourism potential have created favorable conditions to promote the development of Vietnam's tourism industry.

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In many localities, resources are exploited for tourism, tourism development brings many positive impacts such as increasing budget revenue, creating jobs for local people, generating foreign currency revenue contributing to economic growth... thereby creating conditions to solve negative issues in society. Tourism activities are also a catalyst for the development of many economic sectors such as transportation, post and telecommunications, traditional handicrafts... infrastructure such as transportation, public works, water supply and drainage systems, electricity supply, waste treatment are upgraded and built along with the development of tourism.

Ba Vi District - Hanoi City is a place rich in tourism potential and especially resort tourism resources, with a system of rich natural and human resources. Ba Vi is a semi-mountainous district in the Northwest of Hanoi City, this is an ancient land, endowed by nature with many beautiful landscapes such as: forests, mountains, streams, waterfalls, rivers, lakes. It is the special favor of nature that is an important condition for Ba Vi District to be able to build famous resorts such as: Tan Da Resort, Ba Vi Resort, Family Resort, Yen Bai Top Hill Resort, Ao Vua tourist area, Khoang Xanh - Suoi Tien tourist area, Dam Long tourist area... These are places with beautiful scenery, fresh and airy natural environment, diverse ecosystems, and very stable climate conditions, cool all year round. The average annual temperature is 23.4oC, which is an ideal condition for tourists to come here to visit, enjoy the scenery and relax. Moreover, Ba Vi district

There is also Tan Vien hot mineral water source in Tan Linh and Thuan My communes, which is a hot mineral water source that experts assess as one of the largest hot mineral water sources in the North (according to the assessment of the survey team of the old Ministry of Agriculture in 1971). This mineral water source has the effect of curing diseases, beautifying, and improving human health. It is an extremely favorable condition for Ba Vi district to develop resort tourism combined with medical treatment...

It can be seen that Ba Vi district has great potential for developing resort tourism, and can completely turn resort tourism into a key type of tourism in the district's tourism industry, bringing high economic efficiency to the district in particular and to the country in general. In recent years, although Ba Vi district's resort tourism has had certain developments, the number of tourists coming to Ba Vi is still small, the length of stay is not high, mainly domestic tourists on weekends, the exploitation of resources is still not highly effective, not commensurate with the potential, not creating truly attractive products, attracting tourists, not building a brand and behind the development there are still potential risks of destroying the ecological environment, humanity... For these reasons and the desire to find a solution to fully and effectively utilize resource conditions to make resort tourism a key type of tourism in Ba Vi district, the author chose the topic "Research on the development of resort tourism in Ba Vi district - Hanoi" to research and make a master's thesis.

2. Scientific and practical significance of the topic

The thesis has the following scientific and practical meanings:

- Contribute to the system of scientific and practical theoretical foundations on resort tourism and apply it to the research on resort tourism in Ba Vi district based on an overview of existing research in the world and in Vietnam.

- Assess the current status of resort tourism in Ba Vi - a destination with potential for developing this type of tourism.

- The research results of the thesis can be used as reference documents for relevant agencies and departments and can practically apply the solutions for developing resort tourism in Ba Vi district proposed in the topic.

3. Research object and scope

Research object

- The research object of the topic is resort tourism with

characteristics, influencing factors and development conditions.

Scope of research

- Research area: Ba Vi district - Hanoi

- Research period: The analysis and assessment of the current situation are studied for the period from 2011 to 2014, with recommendations for orientation and implementation solutions for the period up to 2020.

- The thesis only studies the conditions of resort tourism supply in Ba Vi district.

4. Research objectives and contents

Target:

Based on research, analysis and assessment of the current status of exploitation and development of resort tourism in Ba Vi district, propose solutions and make recommendations to develop resort tourism, improve quality and enhance economic efficiency of resort tourism in Ba Vi district - Hanoi.

Content:

The topic focuses on solving the following basic contents:

- Overview of some theoretical issues in developing resort tourism

- Analysis of conditions for developing resort tourism in Ba Vi district - Hanoi.

- Analysis of the current situation of resort tourism in Ba Vi district - Hanoi.

- Propose solutions and recommendations to improve the effectiveness of resort tourism development in Ba Vi district.

5. Research history

In recent years, resort tourism has become a world trend. This type of tourism has shown signs of strong development. Therefore, the topic of researching resort tourism is a topic that many authors are deeply interested in and research in depth.

In the world, there have been many research works written about the type of resort tourism such as: "Health tourism: Theory and practice - Study of the example of Korea and Japan" by author Kan Su Gyong (2003). The book has outlined the process of forming the type of resort tourism to protect health (Health tourism), the subject of resort tourism to care for and restore health is to give specific examples of Korea and Japan.

Author Baud Bovy (1977) is a pioneer in the study of weekend vacation tourism. He studied and found that in cities with over 1 million inhabitants, 41% of households have a second home for weekend vacations. He found that most short-term vacation programs are usually weekend vacations and the purpose of this trip is to escape from daily stress and pressure, and to restore the body after a stressful work week.

In Vietnam, there are also some scientific research works related to the type of resort tourism such as: The book "Health tourism" by Professor Phan Van Duyet (Hanoi Medical Publishing House, 1999), in the research work, the author pointed out the basic potential in developing the type of resort tourism in Vietnam. However, the current situation and measures to promote the exploitation of this tourism activity have not been clearly identified.

In May 2008, a group of authors from Hanoi College of Tourism conducted research and reported on a ministerial-level scientific project on “Current situation and solutions to promote medical resort tourism in Vietnam” (by Dr. Nguyen Manh Ty – Project Manager).

Ba Vi district is a place rich in tourism resources. It is favorable for the development of many types of tourism such as: Ecotourism, weekend tourism, medical tourism and resort tourism... Therefore, in recent years, the study of tourism in Ba Vi district has become a very familiar topic for scientists and research organizations with the aim of providing solutions for tourism development in Ba Vi district.

In 2005, author Dinh Trung Kien and his colleagues conducted in-depth research on the potential and development orientation of weekend tourism in tourism area 1 (a typical choice is the former Ha Tay province, including the research area of Ba Vi district and Bac Ninh province) for the Hanoi tourist market. In this book, weekend tourism is defined as a type of tourism that satisfies the needs of rest, relaxation, health recovery, spirit and other needs of tourists. In this book, author Dinh Trung Kien stated that Ha Tay (old) has many suitable and attractive conditions, making it an ideal weekend resort destination for Hanoi residents and international visitors staying in the area. This place has quite diverse tourism resources such as Da Waterfall, Ao Vua, Khoang Xanh, Suoi Mo tourist areas... To better exploit the tourism potential, it is necessary to consider the development orientation so that Hanoi must be the main customer market and implement some solutions on

planning, training, professional development for human resources, implementing environmental protection for tourism.

Researching on tourism types in Ba Vi area, author Le Hai published an article in Vietnam Tourism magazine about Orientation for developing ecotourism in Ba Vi National Park - a scientific topic providing orientation for developing ecotourism in Ba Vi National Park in Ba Vi district.

In 2011, the group of authors Assoc. Prof. Dr. Nguyen Ta Nhi (editor-in-chief), Assoc. Prof. Dr. Dinh Khac Thuan, Assoc. Prof. Dr. Nguyen Duy Men, Dr. Nguyen Duc Nhue, MSc. Do Thi Bich Tuyen, CN. Nguyen Thi Lien (co-author) with the topic - Geography of Ha Tay (old). The research work covers all issues related to nature, culture, economy, and society of Ba Vi district. The work has pointed out the conditions and current status of Ba Vi tourism industry in the last years of the first decade of the 21st century and proposed a number of solutions for tourism development of the district in the future.

In 2012, the group of authors Tran Hoang Tam, Tong Thi Nga, Nguyen Thi Bich Hanh with the research project - Initial research on developing ecotourism at Ba Vi National Park, Ba Vi district, Hanoi city.

Author Hoang Van Ngoc - Faculty of Tourism - Duy Tan University also researched the topic - Developing ecotourism in Ba Vi tourist area in the period of 2010 - 2020. This is a research topic covering all tourist destinations in Ba Vi district to propose solutions for developing ecotourism in the district with a new research direction suitable to the development potential of the destination to meet the needs of tourists when coming to Ba Vi.

In addition, in the tourism development orientation, the tourism development planning of Hanoi city to 2020, with a vision to 2030, has also mentioned the development of tourism types in Ba Vi district. In the tourism development planning according to the territorial space, the Son Tay - Ba Vi tourism cluster is identified with the following main tourism products: Eco-tourism, resort tourism, Ba Vi mountain spiritual and cultural tourism, Duong Lam - Va Temple ancient Vietnamese cultural village tourism, entertainment tourism, high-end sports tourism, agricultural tourism, etc.

Inheriting and developing previous research topics. The author has expanded and taken the topic "Research on developing resort tourism in Ba Vi district - Hanoi" as a research topic to develop Ba Vi district tourism to develop this type of tourism according to the current and future demand trends.

6. Research methods

In the process of carrying out the thesis, the author used the following research methods:

6.1. Methods of collecting and processing information and data

Collect secondary information and use information from various sources such as textbooks, books, newspapers, magazines, information from websites, reports of the Department of Culture and Sports of Ba Vi district, reports of the Department of Culture - Sports and Tourism of Hanoi from 2011 to 2015. Basic data, from documents, previous research results on resort tourism or types of tourism related to resort tourism. Documents on Ba Vi district and tourism activities in Ba Vi district.

6.2. Analysis and synthesis methods

Analysis and synthesis is the selection and arrangement of data and information from secondary and primary sources to accurately and fully quantify for the purpose of investigation and research, thereby synthesizing into complete comments and reports to provide an overall view of resort tourism development in Ba Vi district.

6.3. Field survey method

Field surveys were conducted at tourist resorts and resorts in Ba Vi district such as: Tan Da Resort, Ba Vi Resort, Family Resort, Yen Bai Top Hill Resort, Khoang Xanh - Suoi Tien Tourist Area, Thien Son - Suoi Nga Tourist Area, Ao Vua Tourist Area, Dam Long Tourist Area, Tien Sa Lake Tourist Area, Ba Vi National Park and Tourist Area.

Field surveys at these tourist destinations help the author have a perspective on the current situation of resort tourism in Ba Vi district, which is a practical basis for the author to propose some solutions to develop resort tourism suitable for the locality.

The survey was conducted in two phases.

+ Phase 1: (December 2014): Research the value of resort tourism resources, services, technical facilities and factors to meet the development of resort tourism. Study the current status of resort tourism exploitation at the destination (Ba Vi district).

+ Phase 2: (April - June 2015) Continue to study the current situation of exploitation of both supply and demand for resort tourism at the destination (Ba Vi district). Total

Coordinate and evaluate development conditions and tourism demand at the destination to propose development solutions.

6.4. Sociological investigation methods

Sociological survey method is an important method in social science research topics. Sociological survey method is used in the thesis to assess the current tourist market demand for Ba Vi resort destination, the strengths and limitations of tourism products and services at the destination through a questionnaire survey with tourists. The survey provides detailed information with high practicality. Practical information through observation, listening, and discussion with tourists, managers, and local communities enriches and contributes to a more objective assessment of the topic.

The survey method using questionnaires was carried out at the survey locations and questionnaires were distributed to tourists. The questionnaires included both closed and open questions.

The investigation was conducted by the author in 2 phases simultaneously with 2 survey phases.

Phase 1: The author conducted the survey during December 2014, the number of survey forms issued to tourists was 105.

Phase 2: The survey was conducted from April to June 2015, with 120 survey forms issued to tourists.

Synthesizing from two sociological surveys, the author collected 225 questionnaires from tourists. From the collected questionnaires, the author processed the survey data using statistical methods, analysis, description, qualitative methods, and quantitative methods through Excel software.

7. Structure of the topic

In addition to the introduction, conclusion, appendix, and references, the main content of this topic includes 3 chapters:

Chapter 1. Some general theoretical issues on resort tourism

Chapter 2. Current status of resort tourism in Ba Vi district - Hanoi

Chapter 3. Solutions for developing resort tourism in Ba Vi - Hanoi

CONTENT

Chapter 1. SOME THEORETICAL ISSUES ON RESORT TOURISM

1.1. Tourism and tourism resources

1.1.1. Concepts

1.1.1.1. Tourism

According to the World Tourism Organization (UNWTO): “Tourism includes all activities of people traveling and staying temporarily, for the purpose of sightseeing, exploring and learning, experiencing or for the purpose of rest, entertainment, relaxation; as well as the purpose of working and other purposes, for a continuous period but not more than one year, outside the settled living environment; but excluding trips whose main purpose is to earn money. Tourism is also a form of active rest in a living environment different from the settled place”.

The Law on Tourism (2005) defines “tourism as activities related to human trips outside their regular place of residence to meet the needs of sightseeing, learning, entertainment and relaxation within a certain period of time.” [Article 4].

The above definitions all state the nature of tourism:

Is the activity of people leaving their usual place of residence (except in cases of political migration, job search or invasion).

Meet the needs of rest, entertainment, sightseeing, and learning about scenic spots and historical sites.

Not for economic purposes because it can be explored for economic purposes later.

So tourism is an activity related to human travel outside of their regular place of residence to meet the needs of sightseeing, relaxation, learning, and entertainment within a certain period of time and not for economic purposes.

1.1.1.2. Tourism resources

Tourism is an economic sector with a clear resource orientation. Tourism resources are considered the purpose of tourists' travel; they are the most important resources, determining the development of the tourism industry. Tourism resources are the basis for forming and developing tourism territorial systems.

Research on resources for tourism development purposes has received much attention since the late 19th century, associated with the development of modern tourism.

Research on developing resort tourism in Ba Vi district - Hanoi - 2

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