Personal NPV
Social NPV
800
700
600
500
400
300
200
100
0
Script Script Script Script Script
1 2 3 4a 4b
NPV (billion VND)
Figure 3.1: Net present value of options for using renewable energy
Source: Author's processing (2008)
Step 6: Sensitivity analysis
Assumption 1 : Increase water surface rental price from 300,000 VND to 1,000,000 VND/1 ha/
year.
Table 3.5: Net present value of options for using wetlands when water surface rental prices change
Unit: VND
Personal NPV | Social NPV | |
Option 1 | 543.018.624.178 | 560.983.882.383 |
Option 2 | 668.906.306.568 | 688.794.159.927 |
Option 3 | 677.948.131.973 | 704.956.140.466 |
Option 4a | 572,641,045,748 | 594.047.055.850 |
Option 4b | 581,682,871,153 | 610.209.036.392 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Economic Growth and Social Equity in Vietnam from 1986 to Present -
Experience in Transforming Economic Sector Structure in Some Localities in Our Country from 1997 to Present -
The Process of Economic Structure Transformation of Nam Dinh Province from 2000 to Present -
Economic Structure Shift in Vietnam During the Renovation Process from 1990 to Present

Source: Author's processing (2008)
Assumption 2 : Production costs increased by 50% since 2010.
Table 3.6: Net present value of options for using DNN
Unit: VND
Personal NPV | Social NPV | |
Option 1 | 368.148.893.763 | 386.114.151.967 |
Option 2 | 491.197.958.220 | 511.085.811.580 |
Option 3 | 490.990.528.049 | 517,998,536,543 |
Option 4a | 401.196.437.566 | 422.602.447.670 |
Option 4b | 400.989.007.395 | 429.515.172.633 |
Source: Author's processing (2008)
Assumption 3 : Discount rate 12%, other assumptions unchanged
Table 3.7: Net present value of options for using DNN (r=12%)
Unit: VND
Personal NPV | Social NPV | |
Option 1 | 535.253.633.080 | 545.875.673.527 |
Option 2 | 608.050.548.177 | 625.140.815.526 |
Option 3 | 615.592.611.717 | 638.801.455.697 |
Option 4a | 521,731,595,412 | 540.126.463.322 |
Option 4b | 529.273.658.953 | 553.787.103.494 |
Source: Author's processing (2008)
Assumption 4 : Discount rate 15%, other assumptions unchanged
Table 3.8: Net present value of options for using DNN (r = 15%)
Unit: VND
Personal NPV | Social NPV | |
Option 1 | 442,763,223,823 | 451.783.585.256 |
Option 2 | 520.008.829.124 | 533.806.645.268 |
Option 3 | 525.759.245.554 | 544.496.890.531 |
Option 4a | 445.746.406.025 | 460.597.490.577 |
Option 4b | 451.496.822.454 | 471.287.735.839 |
Source: Author's processing (2008)
Step 7: Discuss calculation results and management recommendations
Discuss the calculation results
In all calculated cases, social NPV and private NPV are always positive, in which social NPV is always significantly larger than private NPV due to the existence of environmental externalities created by the afforestation project for society.
In all cases, Option 3 always gives the largest social NPV and individual NPV, followed by Option 2, then Option 4b.
In all cases, the increase in the discount rate causes the individual and social NPV to decrease significantly. However, when the discount rate increases to 15%/year, the NPV of all options is still positive and quite large.
When production costs are assumed to double from 2010, the
The option still yields quite large individual and social NPV.
When the rental price of aquaculture water surface increases to 1,000,000 VND/ha/year (300% increase compared to the present), the individual and social NPV will decrease insignificantly compared to the case of keeping the rental price as it is at present.
Management proposal
First, local authorities and management agencies should consider long-term land leases to aquaculture households because if the lease period is too short, households will not have the economic incentive to invest in pond renovation and reforestation in the pond. Only when the lease period is longer than 10 years will households consider reforestation.
Second , the locality should promote a mechanism for people to borrow money to invest in effective afforestation and aquaculture. Currently, the loan period is 2 years, with principal and interest to be paid back, which is very short. According to the recommendations of the households, the loan period should be extended to 5 years because aquaculture is subject to considerable risks from diseases, natural conditions, and market reactions.
Third , local authorities should study a policy mechanism that requires tenants to reforest their ponds to bring both personal and social benefits. This requirement should be bound by strict terms in the water surface lease contract regarding the time, area of reforestation and responsibility for maintaining and protecting the forest.
Fourth , management agencies should also review the price calculation for households renting water surface for aquaculture in the District. According to Decree No. 142/2005/ND-CP of the Government on "Collection of land and water surface rent", the maximum limit for renting one hectare of water surface for aquaculture can be up to 1,000,000 per hectare per year [10]. With profitable activities such as clam farming, this price can be applied because it still brings long-term profits to farming enterprises, while also bringing budget revenue to local management agencies.
3.2. APPLYING A PAYMENT MECHANISM FOR ENVIRONMENTAL SERVICES TO PROTECT
WETTLELAND RESERVATION
As presented in Chapter 1, Payment for Environmental Services (PES) is an economic tool used to conserve and sustainably develop environmental ecological services. The essence of PES is to create an incentive mechanism and bring benefits to the subjects providing ecosystem services, in order to create a sustainable financial source for environmental protection.
Currently, Vietnam has a legal basis for implementing PES, which is the Law on Forest Protection and Development (2004) and the Law on Biodiversity (2008). In addition, PES is being piloted in Lam Dong and Son La provinces according to Decision 380/QD-TTg of the Prime Minister dated April 10, 2008 on "Pilot policy on payment for forest environmental services" with the following types of services: water resource regulation; erosion and sedimentation control; and tourist landscape [11].
Proposed payment model for environmental services in Xuan Thuy
The research results in Chapter 2 of the thesis show that mangroves in Xuan Thuy National Park provide many ecological values to local people and communities. These services include: biodiversity conservation, prevention of damage to sea dykes, ecological support for aquaculture activities, and carbon sequestration. The above ecological services have also been calculated and converted to specific monetary values.
Thus, the prerequisites for applying the Payment Mechanism for Environmental Services are quite clear, including: (i) there is a legal basis for implementing the mechanism, (ii) the beneficiaries of ecological services and the service providers are clearly identified; (ii) ecological services are quantified into money based on scientifically and empirically based calculations.
Based on the research experience of existing PES models in the country and internationally, the thesis proposes a PES model for RNM conservation in Xuan Thuy.
The purpose of the payment model for environmental services in Xuan Thuy
Implementing the Payment for Environmental Services policy contributes to changing the investment mechanism for the protection and development of mangrove forests in Xuan Thuy, from mainly relying on the State budget to mobilizing social resources, forming a new financial source, directly from those who benefit from the services provided by the forest, contributing to the cause of sustainable development.
Applicable objects
Organizations using and paying for forest environmental services are expected to include:
Management Board of Agricultural and Rural Development Projects, Nam Dinh Province (benefiting from the sea dike protection benefits of mangrove forests by avoiding the costs of maintenance and repair of the sea dike system with mangrove protection)
Organizations and individuals producing and raising aquatic products in the buffer zone of Xuan Thuy National Park (benefiting from the ecological support value of mangroves)
People in the buffer zone communes of Xuan Thuy National Park (benefit from conservation value)
biodiversity conservation of RNM.
The environmental service provider is the Xuan Thuy National Park Management Board.
Type of environmental services
RNM's sea dike protection services
Ecological support services for aquaculture of RNM
Biodiversity conservation services of RNM
Forms of payment for environmental services
Direct payment for environmental services: is when the user of environmental services (the payer) pays directly to the environmental service provider (the payee).
Indirect environmental service payment: is when the user of environmental services indirectly pays the environmental service provider through another organization.
Proposed payment level
Management Board of Agricultural and Rural Development Projects, Nam Dinh Province: estimated at 1 billion VND per year. Payment is made directly between the Department and the Management Board of Xuan Thuy National Park.
Individuals and organizations producing and raising aquatic products in the buffer zone of Xuan Thuy National Park: expected to be 300,000 VND/household/year. Payment is made indirectly, in which individuals and business households pay money annually to the District's Mangrove Forest Protection and Development Fund. The Fund can return 50% of the collected money to Xuan Thuy National Park for planting and protecting forests, the remaining 50% is used
to subsidize and support afforestation activities of households raising aquatic products in ecological forms in buffer zone communes.
People in the buffer zone of Xuan Thuy National Park: expected to be 30,000 VND/household/year. Payments are made indirectly, in which households will pay money annually to the Mangrove Protection and Development Fund. The annual revenue is used for afforestation and biodiversity conservation activities in Xuan Thuy National Park.
Responsibilities of the payer and payee of environmental services
With the service payer
Must pay for environmental services fully and on time to Xuan Thuy National Park Management Board (in case of direct payment) or pay money to the Forest Protection and Development Fund (in case of indirect payment).
With the service payee
It is necessary to ensure that RNM is protected in terms of quantity and quality, and that forests are developed in accordance with planning and plans. It is necessary to report annually on the forest management situation to the paying party based on objective and scientific assessments.
Responsibilities of the parties involved
Giao Thuy District People's Committee
Organize propaganda about policies and regulations on payment for environmental services in the locality and develop a plan to implement the policy.
Coordinate with District authorities to direct and inspect the implementation of payment mechanism for environmental services in Xuan Thuy.
Establish a District-level Forest Protection and Development Fund and summarize policy implementation and make adjustments to environmental service payments in the area.
People's Committees of relevant communes
Organize propaganda and dissemination to raise people's awareness of the practical significance and importance of people's responsibility in contributing money to protect community resources and environment to implement the policy of payment for environmental services.
Identify the list of organizations, individuals, and households that are subject to payment for
environmental services
Participate in monitoring the implementation of the pilot policy on payment for environmental services at the local level.
Organizations, households, individuals
Organizations, households and individuals subject to the policy of payment for environmental services are responsible for strictly implementing regulations on responsibilities and obligations and must be legally responsible for implementing the policy of payment for environmental services in the locality.
3.3. BUILDING A DATABASE FOR WETTLELAND MANAGEMENT
Building a database on wetlands is one of the wetland management solutions commonly applied in the world with the purpose of monitoring the fluctuations of wetlands, providing information for wetland use planning, providing background information to resolve disputes and assess the damage of wetlands when there are external impacts.
In Vietnam, collecting relevant information and building a wetland database has been mentioned as a key measure for managing wetland resources in many State documents and regulations, typically Decree No. 109/2003/ND-CP of the Government on conservation and development of wetland areas and the National Strategy on Environmental Protection to 2010 and orientation to 2020.
With the above important meanings and in order to concretize the Party and State's policies and guidelines, the Action Plan on Conservation and Development of Wetlands in Vietnam for the period 2004 - 2010 was developed and approved according to Decision No.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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