Forming Some Key Tourist Areas In The Capital Associated With Cultural Heritages

Guests are welcomed by each ethnic group, guests receive a lot of knowledge through the trip, enjoy and discover many beautiful, interesting and surprising things, guests retain a long-lasting impression of the charm of art, the temptation of scenic landscapes, the rich sweetness of dishes, guests are provided with quick, cheap and convenient information... Guests enjoy dances and Vietnamese folk songs with deep lyricism and depth.

Tourism products from tourist attractions, tourist routes to hotels, restaurants, and means of transport must all be perfect. The entire relationship between guests - owners - tourism products and institutions creates a cultural face, reflecting the advanced cultural quality of tourism. At the same time, these factors are also the basis for tourists' desire to explore nature. If these are lacking, tourists' need to explore will be reduced. It has been proven that tourists are tired and struggling to see the sights of the capital when there are traffic jams, environmental pollution, the inelegant behavior of local people, the begging of some elderly people, children wandering on the streets... From the perspective of building a cultural environment in tourism activities, this is a very pressing issue, a direct and regular factor that creates meaning. From there, it has a long-term impact on tourism development in the capital.

3.2.2. Forming a number of key tourism areas in the capital associated with cultural heritages

Hoan Kiem Lake central area:

It is a tourist area with Hoan Kiem Lake with Turtle Tower, Ngoc Son Temple, a commercial center, and a focal point of communication connecting with the relic system of the old quarter to form an architectural complex with strong Hanoi characteristics. Strengthen and develop the walking street at Hang Ngang - Hang Dao every evening of the week. At the same time, it is necessary to preserve the beauty of the old quarters so that this area will forever be the center of the capital.

Ba Dinh area - President Ho Chi Minh relic site - Other relic sites:

This area today is not only the political and historical center but also a tourist area of the capital. Ba Dinh Square, President Ho Chi Minh relic site, Military Museum, Temple of Literature, Co Loa relic site... especially the Museum of Ethnology was born.

is a great advantage for the tourism industry. Museums give visitors an understanding of the formation and development of Vietnam with its heroic history with great figures such as President Ho Chi Minh, a miniature image of Vietnam with 54 ethnic groups, people can understand the daily life, customs and practices of these ethnic groups in a general way when they do not have the opportunity to visit the place or from here they choose a new trip for themselves.

West Lake Tourist Area:

West Lake is a cultural, recreational, entertainment center and an inseparable part of the city center system. In general, the potential of West Lake for tourism is huge, it can create and sustainably develop a type of tourism that attracts visitors from near and far. With a vast water surface, the beautiful West Lake landscape has many attractive types of entertainment such as swimming, fishing, boat racing, windsurfing... surrounded by traditional craft villages with the colors of Nghi Tam flower village, West Lake shrimp cakes and famous relics of West Lake... But in general, the current state of infrastructure and ecological environment of West Lake has a lot of work to do, especially there must be projects to protect the landscape and ecological environment around the lake. Maintain the poetic and airy natural scenery of West Lake. Although it has attracted weekend tourists, if the West Lake water park were organized to operate like Dam Sen cultural park in Ho Chi Minh City, it would be an impressive tourist attraction with strong attraction for visitors, worthy of the tourism stature of the capital.

3.2.3. Protecting, restoring and promoting cultural heritages in tourism activities

Develop a policy mechanism to protect and enhance resources to serve tourism development. Propose that relevant agencies allow the allocation of a production development fund at a rate necessary for the enhancement of natural and environmental resource values and human values. Allow a reasonable rate to be included in the cost price as a valid and reasonable cost to form a conservation fund for those values for each tourism production and business establishment.

Education to improve the knowledge of the community and tourists. The development of tourism in the right direction also requires positive impacts from society, or in other words, mention

The role of people, social organizations and unions in tourism development is therefore necessary:

Build a national education program and raise people's awareness about protecting talents to serve tourism development.

Organize professional training and content for educational programs and improve people's knowledge.

There are preferential policies for individuals and groups participating in the program.

Some specific measures are:

Each tourist area has a different process, so it is necessary to determine the purpose of the restoration, the scope, the objects, the content of the restoration work, the investor and the source of investment capital as well as the implementing entity. The question arises: is the restoration for tourism or for the environment? Where will the capital come from? And who will be the one to carry it out?....

There needs to be close and synchronous coordination between cultural and tourism departments and local agencies in preserving, restoring, and managing and exploiting existing cultural tourism resources in a reasonable and effective manner.

The Department of Culture and Information needs to soon complete the detailed planning for the conservation and restoration of cultural heritages. During the restoration process, it is necessary to focus on certain points, avoid spreading out, and pay attention to the quality of the restoration work, especially the acceptance process.

Focus on research to serve traditional folk festivals and traditional occupations. Re-enact some royal festivals, music and dance with national cultural identity to serve the needs of visitors, contributing to diversifying tourism products.

Apply the latest scientific and technological achievements in the field of preserving and promoting national cultural heritage such as information technology to serve the construction and management of data systems of relics.

3.2.4. Diversify Hanoi's tourism products and types

To be able to assert oneself and create attraction for domestic and international tourists, it is necessary to build unique and high-level tourism products.

This tourism product is not only formed on the basis of tourism resources, scenic spots, historical relics, traditional festivals and unique culture of the Capital but also needs to exploit the central location of the Capital in relation to neighboring tourist areas of the whole country.

Hanoi's tourism products must be characteristic of the culture and socio-economic development level of the capital. It is necessary to focus on exploiting the quintessence, historical traditions, and unique values of the capital's culture to create tourism products with the unique identity of Hanoi's culture and people to meet the needs of tourists.

In addition to exploiting existing tourist attractions in Hanoi, expanding tourist attractions around Hanoi such as Nam Dinh, Ninh Binh, Bac Ninh, Hai Phong, Quang Ninh... to establish tourist routes not only for people in Hanoi but also for domestic people and foreigners visiting and working in Hanoi.

Develop more types of tourism such as: Sightseeing tourism, studying the culture, history, and traditions of the Capital through historical, cultural, architectural relics, folk festivals, crafts, and traditions. This is an invaluable resource that strongly attracts domestic and international tourists.

To develop this type of tourism, it is necessary to promote cultural and historical research, classify and rank valuable relics, restore and embellish those relics, organize the protection and preservation of historical relics, and at the same time form routes to weave these relics together into a whole to introduce to tourists.

The restoration of traditional folk festivals, the organization and promotion of traditional craft villages in the capital are also of great significance. There needs to be a general plan to facilitate the restoration and development of these traditional crafts, not only to create more jobs for the population and create more export goods, but also to serve international tourists who come to visit and study on the spot.

Hanoi has become a major political, cultural, scientific and cultural center of the whole country. The role of Hanoi will become increasingly important not only in

domestic and international. Therefore, it is possible and necessary to focus on developing Conference tourism to meet the needs of domestic and international visitors to Hanoi to attend scientific conferences, domestic and international seminars, cultural and sports activities, and historical and traditional anniversaries.

Weekend breaks are a huge demand of foreign visitors working in Vietnam as well as an increasingly large population. Hanoi has the West Lake area, many parks and many famous places that meet the needs of tourists. To develop this type of tourism, it is necessary to focus on building resorts, sports clubs, and entertainment facilities. In particular, it is necessary to ensure resting services, lakeside motels, etc. Weekend tourism should not be limited to the capital but can extend to the surrounding areas around Hanoi such as Tam Dao, Ba Vi, Hai Phong, Quang Ninh, etc.

It is possible to expand joint ventures between Hanoi and the above-mentioned satellite tourism establishments in investing in building infrastructure, techniques as well as organizing travel. Doing so will expand the area of operation of the capital's tourism, increase the number of visitors, diversify tourism types and expand the scale.

3.2.5. Create the ability to rapidly increase tourist resources

Exploiting the potential of Hanoi tourism has many indicators to evaluate. In which, the number of visitors is important. “Talking about tourism means talking about visitors, the more visitors, the more tourism develops. If you want many visitors, the tourism products must be attractive, and the people working in tourism must be elegant” [46, p.1].

Therefore, the growth of tourist flows plays a very important role in the development of the tourism industry. That requirement requires Hanoi tourism to have a strategy to attract international and domestic visitors. In fact, the purpose of any tourist is to visit, entertain, learn, enjoy the values of natural landscapes, the history of culture and society of the place they visit, and discover the unique cultural spirit different from their homeland, the most important of which are cultural heritage, natural landscapes and behavioral style...

To increase the number of tourists, we need to pay attention to both international and domestic tourists.

International guests:

Hanoi is the center of the country with rich and national relics, the city is known as the city "for peace", at the same time with the Party and State's innovation policy of opening up for integration... that is the new opportunity for tourism to integrate with the region, the goal set for the tourism industry is to innovate national tourism combined with modernity, constantly improve and diversify product quality, create conditions to attract visitors, contribute to promoting the development of some traditional occupations, consumer goods, services, and solve jobs for people in places with tourism resources.

Table 3.1 : Forecast of international visitors to Hanoi

(According to statistics of Hanoi Department of Tourism)

Year

International visitors (Turns)
2004	950,000
2005	1,050,000
2006	1,120,000
2007	1,250,000
2008	1,360,000
2009	1,480,000
2010	1,600,000

Maybe you are interested!

Thus, according to forecasts, next year the number of foreign visitors to Hanoi will increase by more than one and a half times compared to 2004.

Domestic guests:

Developing domestic tourism will contribute to improving the material and spiritual life of the people, and exchanges between regions will contribute to improving the intellectual level of the people. With the role of the heart of the whole country, the demand for visiting Hanoi of people from provinces and cities in the past years and next year will be very large.

According to statistics from the Hanoi Department of Tourism, domestic visitors to Hanoi are as follows:

Table 3.2 : Forecast of domestic tourist arrivals to Hanoi

Year

Quantity (Turns)
2004	3,500,000
2005	3,600,000
2006	3,800,000
2007	4,200,000
2008	4,600,000
2009	5,000,000
2010	5,400,000

According to estimates, compared to international visitors, domestic visitors attract a very large number. Pilgrims come to Hanoi to attend festivals, see exhibitions, sightsee, especially visitors to Uncle Ho's Mausoleum, visitors on summer vacations... The basic need of visitors is transportation from localities to tourist attractions, requiring the organization to expand the service network for visitors from dining, shopping at the reception place conveniently.

To develop and expand the market, tourism businesses must take “trust” as the top priority. That is also an important content in the strategy to attract customers.

3.2.6. Enhance the State's management role in exploiting unique cultural values to serve tourism development :

Based on the characteristics of cultural tourism, to develop it must depend on the natural, social, cultural traditions and economic development conditions. The scope of activities is constantly expanding, consumers are also special, there are constant changes in the structure of visitors. Tourism activities affect many industries, requiring comprehensiveness in policies and solutions as well as close and smooth coordination in management. From the characteristics of tourism, it is necessary to enhance the management role of the State. Resolution 46/CP-TW dated October 14, 1994 of the Government clearly stated:

“The procedures for organizing reception and guiding guests are still cumbersome and have loopholes. The management of economic and business sectors in accordance with the law is not taken seriously.”

Although Hanoi tourism has so far exempted visas for six Southeast Asian countries and unilaterally abolished visas for two countries, Japan and South Korea. Regulation 849 of the Ministry of Public Security implemented in 2004 has allowed Chinese tourists to enter all provinces and cities in the country. However, state management of tourism in the coming time still needs to be strengthened and innovated:

- Arrange tourism businesses and establishments in the right direction of specialization to create effective, quality cultural tourism products.

- Coordinate with relevant sectors to innovate and improve policies on immigration, customs, travel, and accommodation for tourists, quickly approaching international practices and the process of regional tourism liberalization.

- Innovate and perfect mechanisms and policies on freedom and autonomy in tourism business investment, fight against monopoly to create an equal playing field among economic sectors.

- Innovate and improve policies to encourage investment and tourism development in special cultural areas such as West Lake and Hoan Kiem area to ensure that investors have the opportunity to develop stably and have the same level of profitability as investors in other economic sectors.

- Innovate international payment policy mechanism for tourists, ensuring convenience and safety.

Tourism activities are very rich and diverse, so state management of tourism includes many fields. Therefore, the city needs to have specific regulations and management methods to both encourage more people to come to the city and ensure order and discipline in tourism activities. In performing the function of state management of tourism, some current issues are the implementation of the principle of sectoral management combined with local management, the authority and responsibility of all levels in the fields of planning management, business licensing, tourism business management, inspection and handling of social issues, and guest management are still overlapping, and the responsibility of sectoral and local management is not clear.

Comment