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Improving the Quality of Tourism Operations Management Team


Organize information about tourism activities

Ensure advance and full information for tourists and stakeholders about types of tourism activities, benefits, accessibility, conditions for participation, registration process for using tourism activities, other tourism products and services at the relic. Organize information about activities of displaying artifacts, guiding visitors, performing arts, and selling souvenirs to ensure the following orientations:

- Distribute leaflets with information about tourism activities, benefits, conditions of participation, registration process, and travel map to relevant parties.

- Introduce full information about natural, economic, cultural and social conditions of relics, communities and tourist destinations.

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- Suggesting benefits and appropriate behaviors of tourists and stakeholders at the relic.

- Environmentally friendly forms and means of communication.

Improving the Quality of Tourism Operations Management Team

- The language used is clear and suitable for the general public.

4.2.2. Improve the quality of tourism management team

Although the management of tourism activities at the Temple of Literature - Quoc Tu Giam relic site is determined to belong to all levels, the direct authority is still the Center for Cultural and Scientific Activities of the Temple of Literature - Quoc Tu Giam under the Hanoi Department of Culture and Sports. State agencies play the role of orientation, inspection and supervision. Currently, the management apparatus of the Center is quite stable and works effectively. However, the following measures are needed to improve the quality of the tourism management team.

Firstly, review and ensure sufficient number of management staff at the Center. Add more specialized departments to perform additional tasks to manage tourism activities more effectively. The specialized department that needs to be added (as mentioned above) is to research tourist needs. This department will collect useful information to help the Center's action plan be scientifically based and effective. Adding the right specialized personnel will help the Center complete its functions and tasks to meet the specific requirements of each aspect of tourism management and development as well as the preservation of historical and cultural heritage at


The Temple of Literature – Imperial Academy. At the same time, the Center can establish, manage and supervise the Heritage Conservation Fund. The Fund is responsible for calling for, mobilizing and finding funding from the community to supplement the research, conservation and exploitation of the historical and cultural values ​​of the relic. This fund, added to the Center's existing operating budget, will help to modernize and innovate service organization activities.

Second, regularly improve the qualifications of management staff.

In addition, the staff in state management agencies on tourism must have appropriate professional qualifications, skills and management skills. The center needs to regularly analyze the work, evaluate the work performance of the staff to determine the need for training and improving qualifications and skills. From there, develop plans to develop the staff through programs, study and training. These programs can be organized right at the center or sent to study and attend training courses of the tourism industry. In particular, it is necessary to equip staff with new knowledge to be able to apply modern science and information technology to collect, analyze, store information or support tourism services to be organized effectively, meeting the increasing needs of tourists.

For staff trained in conservation and museum management, it is necessary to be trained in knowledge and skills of heritage management, knowledge of restoration and renovation of relics according to short-term training programs organized by centers, research institutes, and universities. Staff trained in history, archaeology, fine arts, Han Nom, etc. must participate in training courses on knowledge of museology, theory and techniques of conservation and restoration of relics, and specialized knowledge of heritage management. Therefore, it is necessary to cooperate with facilities that are organizing training in these fields such as the Faculty of Cultural Heritage, Hanoi University of Culture. Develop short-term knowledge training programs from 2 to 3 months, according to specific program contents.

For the staff directly managing relics at the relic site, it is necessary to provide them with the most basic knowledge about communicating with tourists, knowledge about tourism marketing, and situation handling skills...


There is a policy of sending staff to study and visit management experiences in some countries in the region, creating opportunities for staff to have access to international conventions and modern techniques in relic conservation.

4.2.3 Perfecting the organization of tourism activities

4.2.3.1. Perfecting the organization of exhibition activities

The organization of the exhibition at the historical site of Van Mieu - Quoc Tu Giam needs to be completed as follows:

- Strengthen research, collect documents and artifacts to supplement the display areas to clearly demonstrate cultural, historical, scientific and artistic values. At the same time, supplement them in many different forms such as 2D, 3D film screenings, models, diagrams... to recreate the development, role and activities of the Temple of Literature - Quoc Tu Giam through different periods. In particular, modern technology can be applied to attract attention and stimulate visitors' desire to learn about the relic.

- Arrange and display exhibits more reasonably: rearrange the exhibits in the exhibition room around the Thai Hoc House according to values, activities, and time. Training places need to be arranged according to training content, testing and assessment forms, learning outcomes, etc.; training programs; learning materials, learning materials; learning regulations; costumes, eating and living conditions, etc. These activities can be recreated with wax statues or films so that visitors can better visualize history.

- Enhance the preservation of exhibits: at the exhibitions of VMQTG, it is necessary to replace them with energy-saving lamps, install ventilation and dehumidification. Make the most of natural light above and on both sides of the Thai Hoc house.

- Replace and supplement information signs about the exhibits to make them complete, clear and consistent. There needs to be signs that are consistent in style, size, color... At VMQTG, there are currently many different types of signs in terms of form, content, size, and material. Install information screens. Increase signs connecting display areas and directions of movement. Adjust and arrange the exhibits to attract visitors through color, consistency, and openness...


Supplement full and clear information on historical and cultural relics of artifacts. Create paths, determine observation locations, gathering points, and stopping points for many different subjects such as the elderly, children, and the disabled. Supplement regulations on security, safety, location, distance, and violations. Information boards promote everyone's responsibility for protecting and promoting the value of historical and cultural relics.

- Add local staff to guide the movement, supervision and preservation of exhibits.

- Information on images of artifacts in gathering areas, stops, publications, media of the Monument, and tourism business units.

- Develop exhibition themes with appropriate language: At DTVM-QTG, the theme should focus on the symbolic meaning of the Vietnamese cultural process, Vietnam's contribution to the Confucian civilization of the region, and be a place to honor talents for the country. Focus on the typical values ​​of the DT, which are the architectural, historical and artistic values ​​of the 82 Doctoral Steles; the value of precious relics, and other social science and humanities values.

- Enhance the means of managing the number of visitors in an area, aisle, stop, etc., check the display areas to conveniently handle arising problems.

4.2.3.2. Perfecting the organization of tour guide activities

Tour guide activities need to complete the following contents:

- Unify the itinerary, presentation, and tour guide method. The itinerary for the World Heritage Site tour needs to include the Literature Lake and Giam flower garden, and consider linking with the Vietnam Museum of Fine Arts.

- Supplementing regulations on visiting relics for visitors who can go alone or in groups, regulations on registration before the group arrives. Regulations on group size, mandatory language used for on-site explanation.

- The information provided by the tour guide is complete and accurate: Unify the content of the explanation, focus on the typical values ​​of the heritage, images of artifacts, and objects of visit expressing and containing the values ​​of the heritage.


- Unify tour guiding methods, stories, and situations so that the Guide/Expositor can guide the tour in an attractive way. Enhance the content of PTBV education, combined with entertainment activities for visitors in the program.

- Tour guides/ interpreters unify and strengthen the connection between exhibits and visitors of VMQTG.

- Ensure that the language level of the Guide/Tourist is sufficient to express and describe the visitors: inform visitors in advance on publications, increase supporting media such as screens, introduction signs, etc. It is necessary to add enough Guides at the point in terms of quantity and language level.

- The explanation time should still be 45 minutes, with a group size of less than 50 guests, the explanation fee should be considered for an increase. Tour guides / interpreters should integrate the introduction and connection of sightseeing activities, exhibiting artifacts with performing arts, souvenirs...

- Add more guide machines without using tour guides so that visitors can freely and proactively learn information. Visitors can borrow guide machines at the entrance area. Each guide machine has at least 6 main languages ​​and will develop to 12 languages. Visitors can wear headphones and actively listen to the guide at each numbered point. The Center can even combine ordering virtual software design to better satisfy visitors' need to learn about relics.

4.2.3.3. Perfecting the organization of performing arts activities

- Conduct a survey of performing arts activities suitable for the relic. Ensure that visitors receive information introducing and advertising activities before, during and after organizing tourism activities. The art program should consider performing excerpts of traditional art forms related to the values ​​of the DTLSVH, performing traditional musical instruments, and simulating activities related to the values ​​of the World Heritage Site.

- Select and arrange art and music performances suitable for the relic, expressing the traditional cultural features of the World Heritage Site and the community.


agree on the theme and performance program. The program needs to have content for tourists to interact with

- Improve the quality of actors and singers. In addition to performing arts, actors and singers need to be supplemented with knowledge and skills in serving tourists and knowledge of sustainable tourism development. Consider adding collaborators to work as actors and singers.

- Sound, lighting and stage systems are suitable. Equipment is environmentally friendly. Equipment can manage capacity. Ensure accessibility to activities for many audiences: the elderly, children, and the disabled. The stage can be considered to be held at Ho Van, Giam garden. The stage and equipment need to be considered traditional products, environmentally friendly, with designs and colors that represent the values ​​of the community's culture and ethnicity.

- Organizing art performances to ensure good connections and influences on sightseeing activities. Expressing the values ​​of the area, tourists have the opportunity to satisfy their need to experience and learn about the values ​​of historical and cultural relics. Promoting everyone's responsibility for protecting and promoting the values ​​of historical and cultural relics.

- Arrange regular performance schedules during the day. There are many programs, choices, and prices for visitors and tourism businesses to be proactive in arranging their tour programs.

4.2.3.4. Perfecting the organization of souvenir sales activities

At VMQTG, souvenirs are sold in many places, so it is necessary to rearrange, focus on one area, consider the area on the route to end the tour. In particular, it is possible to rearrange the direction for visitors to ensure that visitors will have to go through the souvenir selling area before going out. This will both increase sales, create revenue for the Center, and help visitors satisfy their need to look and shop. Create many forms of souvenir sales such as display combined with introduction and must be synchronized and create many experiences for customers, customers can choose for themselves. Choose to introduce the production process of some products through images and


relationship with the value of the DTLSVH. Limit the supply of goods unrelated to the value of the World Heritage Site. Provide souvenir products exploiting typical images of relics related to studying and examinations in ancient times from local products, with clear origins and environmentally friendly. List full prices. Diversify payment methods. Need to retrain souvenir sales staff, train souvenir sellers with good sales skills, knowledge of the World Heritage Site, sustainable development; friendly. Need to study the costumes of souvenir sellers to match the value of the site such as style, color....

4.2.4 Strengthening the protection of the environment and landscape of relics

4.2.4.1. Protection of the natural environment

It is necessary to continue to improve the legal system on environmental protection, including regulations on new contents such as responsible tourism, payment for ecosystem environmental services, and strengthening sanctions for violations.

Strengthening environmental inspection, examination and supervision (regular, periodic and ad hoc); Closely coordinating with the Department of Natural Resources and Environment and specialized agencies to detect, prevent and promptly and thoroughly handle acts of environmental pollution in tourism business. At the same time, improving the capacity of environmental specialists and equipping modern technical means to effectively serve the activities of these forces.

Promote environmental protection awareness to different groups. The center needs to arrange enough trash bins in different places, especially at tourist stops, and have specific signs and requirements to help tourists be more aware of protecting the environment and the general landscape.

Signs requiring visitors to comply should also be posted in many places, such as not smoking in public places, not littering, maintaining order in sacred places, etc. The Center can even assign people to be on duty and manage each area to remind visitors of their awareness.

For acts that affect the environment, landscape of relics or violate regulations, penalties can be applied, including specific instructions and warning signs.


Review the toilet area, possibly build more or come up with measures to use clean toilets, and arrange for more cleaning workers.

Regulations on behavior in tourism activities need to be printed into documents with attractive images and concise content to be distributed to tourists upon arrival or made into signboards to contribute to bringing tourism activities into order, culture and civilization.

4.2.4.2. Building a social environment that ensures security and safety

To build and maintain, ensure security and safety at the relic, it is necessary to continue to promote the responsibility of authorities at all levels, the initiative, close and regular coordination of the sectors. The Center can coordinate with the police force in the area, especially when organizing major events, to develop plans, options and prepare the necessary conditions to serve the work of ensuring security and order at the destination, organize drills, and practice handling situations in the field.

Synchronously implement measures to mobilize residents around the relic site to participate in ensuring security and order to build a cultural tourism environment.

Proactively deploy measures, organize work, grasp and forecast the situation at relics as well as for the activities of organizations and individuals doing tourism business. Focus on managing entry and exit, managing residence for foreign tourists, preventing and combating activities of foreigners related to national security. The connection, information exchange, coordination and supervision between management agencies, the connection between tourism and sectors, fields between regions and localities are important in the management and supervision of tourists. Proactively and effectively combat criminal activities, especially theft, robbery, public order and safety, environmental and cultural issues in tourist areas, ensuring security, especially during the festival season.

4.2.5 Strengthen inspection and supervision of tourism activities at relics

Focus on inspection, examination and supervision of tourism businesses to the destination. Handle violations against businesses that bring tourists without complying with regulations and cooperating with the Center.

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