If you insult the guest's honor through coldness, harshness, and arrogance, all the good things in the trip will disappear into thin air and the guest will "never return".
- Honesty: honesty is an important factor in business. Business must take "Trust" as the top priority. Therefore, the issue of reputation with customers is necessary, it ensures the trust of customers when spending money to buy a product without seeing or using the product.
6S model.
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- Sanitaire (hygiene): food hygiene, eating and drinking, accommodation...
- Santes (health): combines health-related factors: sports, medical treatment, relaxation...
- Securities (social security and order): safety of life, property...
- Serenities: nature is the most suitable object for satisfying this need…
- Service: need a variety of services: hotels, restaurants, transportation, postal services...
- Satisfaction: the level of satisfaction depends on the quality of services, service style, and the reputation and brand of the business.
1.6 Ability to supply tourism demand.
The tourism supply chain is the system of movement of a product or service from supplier to customer, resulting in natural resources, raw materials and components being transformed into finished products.
The tourism supply chain includes both core and ancillary tourism products and services. The final product purchased in the tourism supply chain is generally the holiday.
Currently, the linkage in tourism development is still very slow, the parties are still focusing on personal interests without seeing the effectiveness brought by tourism. That leads to unhealthy competition such as arbitrary price increases and decreases, low service quality, greatly affecting the enjoyment value of tourists as well as the reputation of the tourism industry. On the other hand, the current intermediary role of the General Department of Tourism and associations is not much, lacking the linkage between destinations, creating highlights for regional tourism development. In particular, the role and impact of functional agencies, non-industry enterprises such as customs, telecommunications, insurance with the tourism industry are very important, but this linkage is still not strong enough to be a lever for development. These are important links in the value supply chain of the tourism industry. Although there have been many changes, currently airfares are still high, flight delays still occur, making customers dissatisfied; Railways, which are monopolies, need to consider investment, capital shares, upgrading service infrastructure, and diversification to include other means of transport...
1.6.1: accommodation.
Short term accommodation services.
- Services providing accommodation for tourists, lodgers, on a daily or weekly basis, generally on a short-term basis. Accommodation includes furnished rooms for rent, or self-contained apartments equipped with kitchens and cooking and dining facilities, with or without daily housekeeping services, and may be accompanied by other services such as food and beverage, parking, laundry services, swimming pools, gyms, entertainment services, meeting rooms and meeting room facilities;
- Activities of accommodation establishments such as: hotels; tourist villas (resorts); hotel rooms or apartments; guesthouses, motels; inns.
Hotel
Accommodation services are hotels from 1 to 5 stars, with a scale of 15 bedrooms or more with necessary equipment, facilities and services for tourists, including hotels built in blocks (hotels), floating hotels (floating hotels), commercial hotels (commercial hotels) and resort hotels (resort hotels). Including daily housekeeping service, can be accompanied by other services such as food and beverage, parking, laundry service, swimming pool, gym, entertainment services , meeting rooms and meeting room equipment.
Villa or apartment for short-term accommodation business.
- Tourist villa: is a low-rise villa with garden, facilities, equipment, amenities and services necessary for tourists;
- Apartment for short-term tourists (tourist apartment): is an apartment with furniture, kitchen and cooking utensils... for guests to serve themselves during their stay.
Guesthouse or motel providing short-term accommodation services.
This group includes: Services providing accommodation facilities such as guesthouses and motels with necessary facilities, amenities and services for tourists but not meeting the standard conditions for hotel classification. May include daily housekeeping services, other services such as food and beverage, parking, laundry services...
1.6.2 Means.
Transportation is the premise for tourism development, today, transportation further affirms its position in the development of tourism, especially international tourism.
Transportation requirements for tourism:
- Number of vehicles
- Vehicle quality (Transportation speed, convenience, safety)
- Reasonable price
- Coordination between means of transport to save time on tourist routes and improve the quality of tourist services.
Based on means of transport, including:
Travel by plane:
- Fast shipping, stay healthy.
- Easy to cause accidents due to risks.
- Low communication conditions between tour guides and guests
- The information on the route is difficult to implement.
- The quality of tour guides is difficult to guarantee.
Travel by car :
- Mobile, easy to move. Easy to arrange seats and manage guests.
- There are supporting devices for tour guides in their work, ensuring service quality.
- Tourists and tour guides often have direct contact with each other, with few other people interfering on the route.
- Information transmission on cars is easier than other means.
- Tour guides have more opportunities to monitor the psychological state and behavior of guests.
- Entertainment and relaxation activities for guests are easier to perform.
Travel by train :
- Organize large groups
- Passengers can be divided into different seats, different cars, difficult to guide and manage.
- Tour guide's communication time with guests is less.
- The guide's mood is more elusive.
Ship DL:
- Tour guide activities are often combined with the activities of the ship's service staff.
- Few conditions to carry out guidance work.
DL by other means:
- Other means of transport: cyclo, bicycle, motorbike, walking,...guide activities in general are difficult to carry out, the main work is giving directions and helping customers on the vehicle.
1.6.3 Workshops, recreational activities.
Tourism combining conferences, seminars, exhibitions, event organization, and incentive tourism is very attractive to customers and especially the spending level is higher than normal tour guests, bringing huge revenue to the tourism industry in many countries around the world.
Focus on developing services for all audiences. Environmentally friendly. Entertainment, recreation, enhancing and expanding the development of high-end entertainment services.
1.6.4 Food service.
Expand and develop Vietnamese culinary culture services. Pay special attention to food hygiene and safety in tourist areas and tourist attractions.
Responsible food sourcing
- Food and beverage products of sustainable origin
- Use seasonal and local foods
- Comply with fair trade principles
- Encourage the use of nutritious and healthy foods
- Customer and community care
- Food hygiene applications
- Connect with the community
1.6.5 Destination.
Tour operators must be very careful about where they take their visitors. They may not be aware of the environmental vulnerability of a particular destination or of other sustainable destinations that may be as attractive or even more appealing to tourists. Through the assessment process, the PA management board, local communities, and tour operators can help inform each other about which destinations to focus on.
Based on geographical location:
- Mountain vacation.
- Sea and lake tourism.
- Countryside travel.
- City tour.
Tours can be combined to suit the needs of the traveler.
1.7 Summary of chapter 1 .
Based on the concepts of tourism, business travelers, tourism needs and MICE tourism, we can find out the tastes of Taiwanese business travelers, giving a general overview of this special in-bout market. From there, we can make the most general assessments and analyses to know the strengths and weaknesses of Vietnamese tourism, the desires and tastes of Taiwanese business travelers when coming to Vietnam.
CHAPTER 2: Current situation of Taiwanese business travelers (MICE) to Vietnam
Male.
In recent years, business tourism (MICE) has been developing strongly and is a key market that Vietnam is aiming for. Although it was only "introduced" to Vietnam around 1990, MICE has shown that the potential of this type of tourism is very large. As a comprehensive tourism product of individual tourism products combined with certain organization and infrastructure, MICE is very suitable for the natural, social and human conditions, and the tourism environment of Vietnam.
In fact, MICE has been exploited by travel companies for many years. In 2011, the Vietnam MICE Tourism Club was launched in Ho Chi Minh City and called on businesses, hotels, tourism, and destination marketing units to participate in promoting this type of tourism. This club operates under the management of VinaMedia Joint Stock Company and the support of the Ministry of Culture, Sports and Tourism and Vietnam Airlines. In addition, we have a club: "Vietnam - Meetings - Incentive club". The club has published a book introducing Vietnam as a destination for MICE tourism with the title: "Vietnam - when meeting matters" and has organized international fairs such as AIME in Australia, IT & CMA in Thailand, IMEX in Germany, EITBM in Switzerland, etc.
According to statistics from the Vietnam National Administration of Tourism, the number of MICE visitors at travel agencies also increases from 10% to 15% each year, the revenue from MICE is 5-6 times higher than the revenue from other types of tourism due to the specific nature and standard services that MICE requires (on average, each European MICE visitor spends 700-1,000 USD/day, Asian visitors over 400 USD/day). Of the total 10 million international visitors to Vietnam in 2016, it is estimated that up to 20% are MICE visitors. Vietnam is a "hot spot" for this type of tourism with two attractive cities: Hanoi and Ho Chi Minh City.
In particular, Vietnam successfully organized the 22nd SEA GAME (12,2003), the APEC Summit in 2007. These are important events marking the development of MICE tourism activities in Vietnam. During APEC 2007, all 3 to 5 star hotels in Hanoi were mobilized to welcome
guests, 125 hotels with 4,296 rooms were selected by the government and 110 hotels and other accommodation facilities were introduced to the delegation. In total, there are approximately 8,000 hotel rooms and accommodation facilities.
According to experts, Vietnam will be a competitor with Singapore in the MICE market in the future.
2.1 General conditions for Vietnam to become a suitable destination for Taiwanese business travelers.
In the Southeast Asian region, Vietnam is considered a country with a competitive advantage in attracting business visitors from Taiwan because Vietnam has the following advantages:
Tourism Resources.
- Majestic natural landscape, many world natural wonders, many newly built resorts, long coastline (3260km) with many beautiful beaches such as: My Khe (Da Nang), Bai Dai (Phu Quoc), Nha Trang Beach... With the potential for resort tourism, temperate climate, favorable natural landscape, many world natural wonders, along with increasing participation in international organizations, Vietnam is emerging as a venue for many important international conferences, seminars and events. In recent years, the number of international and domestic MICE visitors has increased rapidly. Compared to other countries in the region, it can be said that Vietnam has outstanding potential for Mice tourism development. A survey from Benthanh Tourist shows that MICE groups often choose Hanoi, Ha Long, Da Nang, Hoi An, Nha Trang, Pha Thiet, Vung Tau and the Southwest. Except for the capital Hanoi, which is the economic, political and social center that focuses on international and national events, the localities chosen by MICE groups are resort cities and famous tourist destinations with good infrastructure, beautiful landscapes and fresh air.
- Vietnam is located in the center of Southeast Asia, an important traffic hub from the Pacific Ocean - Indian Ocean and Australia - Oceania.