Current situation and measures to promote online sales activities in the tourism business of Binh Minh Vietnam Tourism Company Limited

In addition to participating in the above forums, the company should also participate in sales through famous e-commerce portals such as chodientu.vn or alibaba.com. These are e-commerce portals where online buying and selling is extremely busy and relatively effective. Customers here are mostly customers looking for goods or services, so the company can provide its goods to the right customers.

Second , place advertising banners on popular yellow websites or websites that are ranked high on Google. In this form, it is also necessary to identify potential customers to be able to place banners on appropriate websites, attracting the right customers. For domestic customers, the company's websites can contact to place advertising banners such as vietnamnet.vn, dantri.com, vnexpress.net. Determining international customers needs to be based on market research to learn and contact the most effective websites in placing advertising banners. Websites that can attract international visitors such as: youtube.com, mtvasia.com. However, this form requires very high costs, so it is necessary to have careful research and reasonable investment before applying this form. Promoting through other websites like this helps the company to take advantage of the regular visitors of these websites. It also increases customer satisfaction because they can take advantage of more services from different providers.

Third , free announcements on global search engines other than Google such as: Yahoo, AltaVista,... these tools will help register website addresses, details by category, industry, geographic area,...

Fourth , sponsored advertising at Google or Yahoo (Sponsorship Advertising). This is a concise, intelligent advertising system. When customers type any keyword in the search box, search engines will

Search immediately brings a relevant sponsor to the top of the search results. There are two ways that companies can choose to advertise in this form: pay according to the total number of times the ad is shown (Cost Per Impression) or pay only when customers click on their ad (Cost Per Click). This is a popular form of advertising, highly effective, and immediate.

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Fifth , advertise through Blog, My Space or Facebook. This is a form of mass media that connects individuals and is increasingly popular. Companies should set up one or more blogs or spaces to find customers. Businesses simply need to create a profile. Facebook or Yahoo360 or Myspace will allow businesses to interact with their customers in a familiar and trustworthy environment. Businesses can increase their chances of finding new customers by constantly updating their personal pages to connect with more people.

Sixth , conduct an Affiliate Program. This program is essentially a method of building an online sales agency or association based on a commission percentage agreement. Advantages

The advantage of this method is that the company only pays when a sale is made. Typically, affiliate programs pay commissions based on sales or traffic to the website. Most affiliate programs pay a percentage of sales, while some pay a flat rate. These programs can operate on a relatively large scale because they have the ability to do affiliate marketing through multiple levels. Therefore, the potential for attracting potential customers from affiliate websites is huge.

3.3.2 Website Optimization

To boost online sales, website promotion must always go hand in hand with website optimization. Website optimization is

Measures to improve the friendliness of the website to users, also known as website usability, and improve the ranking of the website in search engines (Search Engine Optimization). Therefore, to optimize their website, the company needs to carefully research the standards of an optimized website. We can divide it into 2 goals to have specific measures.

a/ Optimize the website by improving the website's user-friendliness (userbility)

First of all , a website that is popular with users must first of all be a website with fast loading speed. Website speed has a significant impact on user loyalty. A slow website will definitely lose revenue. Therefore, it is necessary to create a fast loading homepage on the website.

Second , it should be easy for potential customers to find what they are looking for. Easy navigation is essential to retaining potential customers. The home page should be rich in links that give visitors an overview of the content and options on the site. The home page should be user-oriented with direct links to the most important parts of the site: tours offered, destination information, company information, etc. The most competitive keywords should be found on the home page or a page linked directly from the home page. Be sure to link to topic pages directly from the home page and link to the home page from every page on the site.

Third , make sure your website pages are easy to read. Use color and spacing to make your website easier to read. For example, dark text on a light background, using color appropriately also makes the screen easier to look at. Avoid text on dark backgrounds and too much detail. Separate long, complex pages into separate pages that are easy to read and find information.

Fourth , create a website that makes it easy for customers to contact the company. Provide a phone number, email address, and website address on every page of the website. This makes it easier for customers to return to the website.

Fifth , integrate a search engine on the website to meet other search needs of customers. You can add a Google search or Yahoo search toolbar right on the homepage. In addition, a website can add many other utilities for visitors such as maps, dictionaries, etc.

b/ Improve website ranking in search engines (SEO – Search Engine Optimization)

Optimizing a website by improving its user-friendliness is a method of improving the website's ranking on search engines. In addition, to optimize the search engines' search for its website, the company has a number of other measures.

First , the website needs to be optimized to expose all content to search engines. Businesses should avoid using only the company name for small pages to increase the chance of being known by users, because they often use keywords according to the product name to find what they need, instead of typing the name of the distribution company. Keywords describe the page briefly but must be detailed and avoid confusion with related products.

Second , all parts of the site also need to be closely linked together so that search engines can find specific pages, not just the home page because "they are too general and often do not appear in results if users search by product name" [Todd Friesen, Director of search marketing firm Range Online Media (USA), vnexpress.net]

Third , pay attention to programming to reduce the weight of the website. “Google will not pay attention to pages over 100Kb. The website must be small, neat, and have light code to

“It won’t die if it takes too long to download” [Todd Friesen, Director of search marketing firm Range Online Media (USA), vnexpress.net]

Fourth , use keywords correctly when registering with search engines. Using keywords is strategically important to the entire plan to improve search engine rankings. The keyword strategy depends on the process of registering a website with search engines, not on this process. Using keywords is mainly to help spiders, robots and webcrawlers of search engines find the webpage on the website. Using keywords correctly must go through a two-step process. First, you must choose the right keywords that visitors often use to find the company's products, then use these keywords to register with search engines. So how to find the most effective keywords?

 Select keywords (keyword tags) : First, you must find the words that introduce the company's products and the words that potential customers often use when they search for the company's products through search engines. Then edit the list so that it has no more than 20 words and phrases, making sure that the editing process reduces as many duplicate words as possible because search engines do not allow the same keyword to be repeated more than 3 times. Improving the website's position on search engines with specific keywords like your company name is not difficult because there are very few companies with the same name as your company, but if customers already remember the company name and website address, they do not need to find you through search engines. The real difficulty is how to improve the website's position with general keywords that apply to the field you are operating in as well as the products you sell.

 Organize keywords and set a title tag : Once you have established your keywords, pick the top three or four words and set your page title accordingly. Title

The title tag is the part of the web page that will appear in the top title line of the web browser. Keep the title tag to about 60 to 70 characters. Any longer and the title will be truncated when the search engine indexes it. The title tag should be descriptive and focus on the key aspects of your business as reflected by your keywords.

 Write a description (Description tag) : The description of the website will be placed in what is called a metatag description, which is placed in the “HEAD” area of the HTML. The website description can be in an explanatory manner, no more than 30 words, and should contain as many of the top 10 keywords as possible.

Choosing and placing keywords during the registration process with search engines is extremely important because it directly affects the ranking of the company's website on that search engine.

Fifth , increase links to the website. As analyzed and provided solutions in the online marketing section, there are many ways to increase links to the website such as: participating in directory websites, information portals, trading floors, forums, classifieds websites, link exchanges, etc.

Sixth , the content of the website must be updated regularly because search engines appreciate websites that are regularly maintained and have a long operating time. Therefore, the company needs to actively update information, images of products, support services or related information on its website.

Website optimization is an extremely important issue in promoting online sales. Therefore, the company needs to further promote the work of perfecting the website to attract visitors and search engines.

3.3.3. Complete and effectively use information systems

In today's technological era, information is considered a commodity, a business object and the current market economy is an informationized economy. To achieve success in business in this condition,

International competition is increasingly fierce, businesses need a lot of accurate information about supply and demand of goods market, about technology, about buyers, about competitors,... In addition, businesses also need information about the success or failure experience of other businesses in the country and the world, need to know information about changes in laws, economic policies of countries,...

Therefore, the scientific organization of internal information systems must ensure that it meets the needs of business information while also ensuring that it reduces many business costs for the process of collecting, processing, storing and using information. Due to the increasing demand for information, this task is very important in current business administration. At the same time, the information system must always be updated, in line with the development trends of domestic and international systems. In general, online business and online sales in particular, the most important factor is to build a reasonable information system, including: product information system and customer information system. This work must ensure the following requirements:

The first is to always be complete, accurate and timely. The task of sales is to provide customers with complete and detailed information that is convincing enough to buy the product. In normal cases, direct contact and convincing customers to buy a travel program - an intangible commodity - is already very difficult, so selling online is many times more difficult. Therefore, the role of administrators and related departments in synthesizing, exchanging, supplementing and updating information regularly is very important, especially paying attention to the quality of the information.

Second , we must always ensure the lowest cost of business, collection, processing, exploitation and use of information. The information system must be suitable for the level of

IT level of the company's staff in general, directly related departments in particular and gradually integrate with the international community.

Competition is increasingly fierce, the business that exploits customer information as well as competitor information well will win this competition.

In current business, businesses should keep records of past customers, it helps a lot in researching the needs and preferences of customers, the company can offer products and services that meet the requirements of customers. Then customers will have a very good impression of the company and will create a friendly relationship between customers and the company, they are the ones who bring the reputation of the company to a higher level.

To obtain this information, businesses need to conduct direct research on customer needs through a survey that the tour guide will give to customers after the tour ends. Organize advertising of the company's products and images online or participate in fairs, conferences... The company's publications must be designed to be attractive, rich and aimed at the right target market to avoid waste.

An extremely useful application for companies in capturing and analyzing information is Google Analytics. This is a program provided by Google, which is an installation and information sharing program. This program will provide companies with more than 80 different types of reports, detailed statistics about website visitors such as what they are interested in, what difficulties they encounter when using, what browser they use when visiting the website, etc. This program not only helps companies collect useful information about visitors, understand their needs, but also helps companies have the right direction in developing website content and services in the process of optimizing their website.

Current situation and measures to promote online sales activities in the tourism business of Binh Minh Vietnam Tourism Company Limited - 10

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