Assessing the impact of brand equity on customer loyalty: an empirical study at BIDV Bank, Thua Thien Hue branch - 1
HUE UNIVERSITY UNIVERSITY OF ECONOMICS FACULTY OF BUSINESS ADMINISTRATION GRADUATION THESIS ASSESSING THE IMPACT OF BRAND EQUITY ON LOYALTY CUSTOMER: EXPERIMENTAL RESEARCH AT BIDV BANK THUA THIEN HUE BRANCH Student performance: Instructor: Thai Thi Thanh Hoa Assoc.Prof.Dr. Nguyen ...











