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Product Specific Strategy for Customer Segments

While traditional airlines have the advantage of attracting business travelers and high-income earners, these are the customers who accept to buy high-priced tickets but want to receive service quality that is worthy of what they have paid. Therefore, in the development orientation of VNA, in order ...

Factors Affecting Customer Satisfaction

Services exist only at the time they are provided. Therefore, services cannot be mass produced and stored in warehouses and sold when there is a market demand. We can prioritize the implementation of services in order of priority, but we cannot store services when needed. The non-storability of ...

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