Research on factors affecting the decision to purchase gypsum board of Huy An private trading enterprise from institutional customers in Ho Chi Minh City - 2
LIST OF IMAGES Figure 2.1: Buyer behavior model 6 Figure 2.2: Detailed model of factors influencing buying behavior 7 Figure 2.3: Five-stage model of the purchasing process 8 Figure 2.4: Model of organizational buying behavior 12 Figure 2.5: A composite model of the stages in industrial buying ...


