Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
NT1 | 11.21 | 4,889 | .479 | .693 |
NT2 | 11.52 | 4,825 | .479 | .694 |
NT3 | 11.54 | 4,447 | .538 | .660 |
NT4 | 11.29 | 4,586 | .590 | .631 |
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Case Processing Summary
N | % | ||
Valid | 123 | 100.0 | |
Cases | Excluded a | 0 | .0 |
Total | 123 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
N of Items | |
.754 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
YD1 | 7.89 | 1,807 | .634 | .617 |
YD2 | 8.20 | 1,765 | .524 | .745 |
YD3 | 7.98 | 1,803 | .598 | .653 |
APPENDIX 4: EXPLORATORY FACTOR ANALYSIS EFA
Perform EFA analysis for independent variables
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
.597 | |
Approx. Chi-Square | 1354.006 |
Bartlett's Test of Sphericity df | 210 |
Sig. | .000 |
Graduation thesis
Total Variance Explained
Component
Initial | Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings | ||||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 3,784 | 18,021 | 18,021 | 3,784 | 18,021 | 18,021 | 3,724 | 17,735 | 17,735 |
2 | 3,183 | 15,156 | 33,178 | 3,183 | 15,156 | 33,178 | 2,606 | 12,409 | 30,144 |
3 | 2,180 | 10,379 | 43,557 | 2,180 | 10,379 | 43,557 | 2,271 | 10,814 | 40,958 |
4 | 1,908 | 9,086 | 52,642 | 1,908 | 9,086 | 52,642 | 1,961 | 9,336 | 50,294 |
5 | 1,650 | 7,856 | 60,498 | 1,650 | 7,856 | 60,498 | 1,935 | 9,212 | 59,506 |
6 | 1,556 | 7,410 | 67,908 | 1,556 | 7,410 | 67,908 | 1,764 | 8.401 | 67,908 |
7 | .973 | 4,632 | 72,540 | ||||||
8 | .775 | 3,691 | 76,230 | ||||||
9 | .723 | 3,441 | 79,671 | ||||||
10 | .670 | 3.191 | 82,863 | ||||||
11 | .608 | 2,894 | 85,757 | ||||||
12 | .521 | 2,482 | 88,239 | ||||||
13 | .502 | 2,390 | 90,629 | ||||||
14 | .483 | 2,302 | 92,931 | ||||||
15 | .408 | 1,941 | 94,872 | ||||||
16 | .385 | 1,832 | 96,704 | ||||||
17 | .279 | 1,329 | 98,033 | ||||||
18 | .185 | .880 | 98,913 | ||||||
19 | .116 | .550 | 99,464 | ||||||
20 | .089 | .424 | 99,888 | ||||||
21 | .024 | .112 | 100,000 | ||||||
Extraction Method: Principal Component Analysis.
Rotated Component Matrix a
Component | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
HI2 | .901 | |||||
HI6 | .897 | |||||
HI5 | .893 | |||||
HI1 | .882 | |||||
HI3 | .693 | |||||
RR2 | .828 | |||||
RR1 | .796 | |||||
RR4 | .731 | |||||
RR3 | .707 | |||||
NT4 | .818 | |||||
NT3 | .756 | |||||
NT2 | .691 | |||||
NT1 | .648 | |||||
CM2 | .852 | |||||
CM3 | .740 | |||||
CM1 | .724 | |||||
KS1 | .941 | |||||
KS2 | .940 | |||||
QC2 | .796 | |||||
QC1 | .759 | |||||
QC3 | .639 | |||||
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
Perform EFA analysis for dependent variable
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
.677 | |
Approx. Chi-Square | 91,309 |
Bartlett's Test of Sphericity df | 3 |
Sig. | .000 |
Total Variance Explained
Component
Initial | Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2,023 | 67,426 | 67,426 | 2,023 | 67,426 | 67,426 |
2 | .575 | 19,176 | 86,602 | |||
3 | .402 | 13,398 | 100,000 | |||
Extraction Method: Principal Component Analysis.
Component Matrix a
Component | |
1 | |
YD1 YD3 YD2 | .854 .834 .773 |
Extraction Method: Principal Component Analysis.
a. 1 components extracted.
Rotated Component Matrix a
a. Only one component was extracted. The solution cannot be rotated.
Graduation thesis
APPENDIX 5: CORRELATION ANALYSIS (PERSON)
Correlations
Y_DINH | HUU_ICH | Check | STANDARD_CATEGORY | ADVERTISING | BELIEF | RUI_RO | ||
Pearson Correlation | 1 | .508 * | .217 * | -.174 | .415 ** | .358 ** | -.189* | |
Y_DINH | Sig. (2-tailed) | .000 | .016 | .054 | .000 | .000 | .037 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 | |
Pearson Correlation | .508 ** | 1 | .087 | .000 | .190 * | .078 | -.138 | |
HUU_ICH | Sig. (2-tailed) | .000 | .340 | .997 | .035 | .393 | .128 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 | |
Pearson Correlation | .217 * | .087 | 1 | .001 | .135 | .049 | .102 | |
Check | Sig. (2-tailed) | .016 | .340 | .994 | .136 | .589 | .260 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 | |
Pearson Correlation | -.174 | .000 | .001 | 1 | -.055 | -.110 | -.113 | |
STANDARD_CATEGORY | Sig. (2-tailed) | .054 | .997 | .994 | .544 | .228 | .214 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 | |
Pearson Correlation | .415 ** | .190 * | .135 | -.055 | 1 | .027 | .029 | |
ADVERTISING | Sig. (2-tailed) | .000 | .035 | .136 | .544 | .771 | .749 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 | |
Pearson Correlation | .358 ** | .078 | .049 | -.110 | .027 | 1 | .155 | |
BELIEF | Sig. (2-tailed) | .000 | .393 | .589 | .228 | .771 | .086 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 | |
Pearson Correlation | -.189* | -.138 | .102 | -.113 | .029 | .155 | 1 | |
RUI_RO | Sig. (2-tailed) | .037 | .128 | .260 | .214 | .749 | .086 | |
N | 123 | 123 | 123 | 123 | 123 | 123 | 123 |
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
APPENDIX 6: MULTIVARIABLE REGRESSION ANALYSIS
Model Summary b
Model
R | R Square | Adjusted R Square | Std. Error of the Estimate | Durbin-Watson | |
1 | .722a | .521 | .501 | .451 | 2,023 |
a. Predictors: (Constant), RUI_RO, QUANG_CAO, NIEM_TIN, KIEM_SOAT, HUU_ICH
b. Dependent Variable: Y_DINH
ANOVA a
Model
Sum of Squares | df | Mean Square | F | Sig. | ||
Regression | 25,863 | 5 | 5.173 | 25,471 | .000 b | |
1 | Residual | 23,760 | 117 | .203 | ||
Total | 49,622 | 122 |
a. Dependent Variable: Y_DINH
b. Predictors: (Constant), RUI_RO, QUANG_CAO, NIEM_TIN, KIEM_SOAT, HUU_ICH
Coefficients a
Model
Unstandardized | Coefficients | Standardized Coefficients | t | Sig. | Collinearity Statistics | |||
B | Std. Error | Beta | Toleran ce | VIF | ||||
(Constant) | .077 | .523 | .146 | .884 | ||||
HUUICH | .377 | .066 | .378 | 5,699 | .000 | .928 | 1,077 | |
1 | KIEMSOAT QUANGCAO | .119 .382 | .053 .078 | .146 .320 | 2,237 4,873 | .027 .000 | .966 .948 | 1,036 1,055 |
NIEMTIN | .313 | .059 | .346 | 5,317 | .000 | .965 | 1,036 | |
RUIRO | -.223 | .069 | -.214 | -3.249 | .002 | .940 | 1,064 | |
a. Dependent Variable: YDINH
APPENDIX 7: AVERAGE SCALE RATING
Descriptive Statistics
N | Minimum | Maximum | Mean | Std. Deviation | |
HI1 | 123 | 1 | 5 | 4.27 | .755 |
HI2 | 123 | 2 | 5 | 4.26 | .722 |
HI3 | 123 | 1 | 5 | 4.15 | .890 |
HI5 | 123 | 1 | 5 | 4.23 | .750 |
HI6 | 123 | 2 | 5 | 4.24 | .716 |
RR1 | 123 | 3 | 5 | 4.28 | .719 |
RR2 | 123 | 2 | 5 | 4.16 | .729 |
RR3 | 123 | 2 | 5 | 3.96 | .843 |
RR4 | 123 | 1 | 5 | 4.18 | .850 |
QC1 | 123 | 1 | 5 | 4.06 | .823 |
QC2 | 123 | 2 | 5 | 4.22 | .719 |
QC3 | 123 | 3 | 5 | 4.46 | .577 |
KS1 | 123 | 2 | 5 | 4.07 | .787 |
KS2 | 123 | 2 | 5 | 4.11 | .777 |
NT1 | 123 | 1 | 5 | 3.98 | .910 |
NT2 | 123 | 1 | 5 | 3.67 | .929 |
NT3 | 123 | 1 | 5 | 3.65 | .983 |
NT4 | 123 | 1 | 5 | 3.89 | .895 |
YD1 | 123 | 3 | 5 | 4.15 | .732 |
YD2 | 123 | 1 | 5 | 3.84 | .824 |
YD3 | 123 | 2 | 5 | 4.05 | .756 |
Valid N (listwise) | 123 |





