8
Appendix 4: Steps to score XHTDNB for business household customers at VIB and ACB
Steps
VIB: 3 steps | ACB: 5 steps | |
1 | Conduct scoring of 4 criteria: (1) Information about the business owner; (2) Other information related to the business establishment. (3) Information about the business household's relationship with VIB and other credit institutions; (4) Information about the business/investment plan. | Information collection: (1) Information about the business owner: 11 indicators; (2) Other information related to the business household: 21 indicators: (3) Business plan: 18 indicators.. |
2 | Total score and risk classification: Total customer score = score of each group of criteria above * corresponding weight response of each group of criteria. | Customer credit and creditworthiness scoring |
3 | Make a decision | Collateral scoring |
4 | Summary, evaluation | |
5 | Leader makes decision |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Employees, Managers, Executives of Credit Institutions and Foreign Bank Branches Are Not Allowed to Disclose the Organization's Business Secrets -
Factors Affecting Credit Activities for Business -
Some Experiences of Vietnamese Commercial Banks in Credit Card Business Activities -
Some Solutions to Improve Internal Control in Lending Activities for Household and Individual Customers at Agribank Quang Tri

Source: Author synthesized from the XHTD process at commercial banks
Appendix 5: Scoring criteria system for ranking business household customers of Agribank and ACB
Agribank | ACB | ||||
A | Target | _Includes 22 indicators divided into 2 parts: Overview of business activities and Relations at VBARD and at other credit institutions _ Score on a 5-point scale: 100; 80; 60; 40; 20 in the order below | 100 | _Includes 22 indicators. Not divided into 2 parts like Agribank _ Score on a 5-point scale: 100; 80; 60; 40; 20 in the order below | 100 |
Business Overview | 62.5 | ||||
1 | Business plan in phase 1 for the next 3 years | Have a clear business plan and are starting/in the implementation phase/Have a business plan but no sign of implementation/No business plan | 4.4 | Indicator name : Business plan for the next 2 years : Have a clear business plan in the implementation phase; Have a business plan but have not implemented it/No plan | 5 |
2 | Accounting records | Complete, clear, transparent/Recorded but not clear, transparent/CBTD has no information Corresponding to points: 100; 60; 20 | 4.4 | Agribank breed | 5 |
3 | Average number of years of work of workers business activities | >3N; 2-3N; 1-2N; <1N Corresponding to points: 100;80;60;40 | 6.7 | Agribank breed | 5 |
4 | Average age of workers | >7N; From 5 - <7N; From 3 - <5N; From 1 - <3N; <1N | 4.4 | <5N; 4-5N; 2-4N; 1-2N; <1N | 5 |
5 | Method of organizing production and business of business households | High level of specialization, scientific production organization; Normal level of organization; Unreasonable production and business organization Corresponding to points: 100; 60; 40 | 4.4 | Agribank breed | 5 |
6 | Does the business have its own website? | Yes, the website is well-designed and informative; Yes, the website is poorly designed and informative; No website Corresponding to points: 100;60;20 | 2.2 | Do not use this indicator | |
7
CBTD assesses the level of interest of business households in building brands and distribution networks. | Very interested and has a specific plan; Interested but no specific plan; Not interested Corresponding to points: 100; 60; 20 | 2.9 | Other indicator names: Level of interest of business households in building brand reputation and service quality Scoring content is similar to Agribank | 5 | |
8 | Dependence on a small number of suppliers of raw materials | Easy to find suppliers in the market; Normal; Dependent on a few certain suppliers, difficult to find other suppliers to replace when necessary Corresponding to points: 100; 60; 20 | 4.4 | Indicator: Relations with input suppliers Good; Normal; Unstable Corresponding to points: 100; 60; 20 | 5 |
9 | Dependence on a small number of consumers (output products) | The demand for the product in the market is very large; Normal; The output product is sold to a small number of certain consumers, it is difficult to consume the product for other subjects Corresponding to points: 100; 60; 20 | 4.4 | Indicator: Relationship with purchasing partners Have regular customers; Normal; Unstable Corresponding to points: 100; 60; 20 | 5 |
10 | Number of years of relationship with key input partners | >5N; 3 - <5N; 2- <3N; 1N; <1N | 4.4 | Do not use this indicator | |
11 | Number of years of relationship with key consumer partners | >5N; 3 - <5N; 2- <3N; 1N; <1N | 4.4 | Do not use this indicator | |
12 | CBTD's assessment of the level of compliance of business households with regulations related to labor use (social insurance, labor safety...), environmental pollution, products of unknown origin, food hygiene and safety, encroachment on roads... | No violation; Violation Corresponding to points: 100;20 | 4.4 | Agribank breed | 5 |
13 | Average annual revenue growth rate of household business revenue in Last 3 years | >=15%; 10 - <15%; 2 - <10%; 0 - <2%; <0% | 6.7 | >20%; 10-20%; 5-10%; 3-5%; <3% | 5 |
14
Development prospects of business households according to CBTD's assessment | Rapid and steady growth in the next 3 to 5 years; Moderate and relatively steady growth in the next 3 to 5 years; Moderate growth, but with unsustainable factors; Signs of recession in the next year; Rapid recession | 4.4 | Rapid and steady development; Development at a normal level; Normal development but still has unsustainable factors; Signs of recession; Recession | 5 | |
15 | Registered Business | Do not use this indicator | Yes; No Corresponding points: 100;20 | 5 | |
16 | Level of compliance of business households with obligations to the state budget | Do not use this indicator | Good Compliance; Bad Compliance Corresponding to points: 100;20 | 5 | |
B | Relationships at Agribank and other credit institutions | 37.5 | |||
17 | Business household's debt repayment history (including principal and/or interest) over the past 12 months | Always pay debts on time; New customers have a transaction relationship with the Bank for the first time; Have had overdue debt/restructured debt repayment period within the past 12 months Corresponding to points: 100;60;20 | 4.4 | Do not use this indicator | |
18 | Number of debt restructurings (including principal and/or interest) in the past 12 months | 0 times; 1 - 3 times/new customer; 4 - 5 times; >5 times Corresponding to points: 100;60;40;20 | 4.4 | 0 times; 1-2 times; >3 times or overdue debt Corresponding to points: 100; 80; 40 | 5 |
19 | Proportion of debt (principal and/or interest) restructured and/or overdue debt to total outstanding debt at the time of assessment | 0%; 0% - <1%; 10% -<30% or new customer; 30% - < 50%; >50% | 4.4 | 0%; <5%; 5-10%; 10-15%; >15% | 5 |
20 | Overdue debt status of current outstanding debt | No overdue debt; Overdue debt less than or equal to 90 days; Overdue debt from 91 days to 180 days/New customers; Overdue debt from 181 days to 360 days; Overdue debt over 360 days or debt with restructured repayment period overdue from 90 days or more | 4.4 | No overdue debt; Overdue debt <90 days; Overdue debt >90 days; Corresponding to points: 100; 80; 60 | 5 |
21
Status of providing information of business households as requested by the Bank in the past 12 months | Information is always provided fully, on time and accurately as required by VBARD. Very cooperative in providing information; Information provided meets requirements. Cooperation is average. Or new customers provide sufficient information; Incomplete or not on time; Uncooperative in providing information or providing inaccurate information Corresponding to points: 100;80;40;20 | 4.4 | Indicator name: Information provision situation of business households Actively complete and on time; Satisfactory, average cooperation; Incomplete; Not provided Corresponding to points: 100; 80; 60; 40 | 5 | |
22 | Credit relationship period with the Bank | >5N; 3 - <5N; 2- <3N; 1N; <1N Corresponding to points: 100;80;60;40 | 6.7 | >3N; 2-3N; 1-2N; <1N Corresponding to points: 100;80;60;40 | 5 |
23 | Overdue debt status at other banks in the past 12 months | No overdue debt/ No outstanding loans at other banks; Had overdue debt in the past 12 months but paid off at the time of assessment; Currently have overdue debt Corresponding to points: 100; 60; 20 | 4.4 | Indicator: Outstanding debt status at other credit institutions in the past 12 months Always pay on time; Never had a credit relationship; Already have overdue debt; Currently have overdue debt Corresponding to points: 100;80;60;40 | 5 |
24 | Orientation of credit relations with business households from the perspective of CBTD | Extend new credit/loan; Maintain; Tighten credit; Terminate/Refuse loan Corresponding to points: 100;60;40;20 | 4.4 | Extend credit; Maintain; Tighten credit; Terminate/Refuse to lend Corresponding to points: 100;80;60;40 | 2 |
25 | Use other services besides credit at the bank | Do not use this indicator | Used; Not Used Corresponding to points: 100;80 | 3 | |
PART III. BUSINESS PLAN | |||||
STT | D | Includes 21 indicators | 100 | Includes 18 indicators | 100 |
1 | Medium and long-term debt repayment capacity: (Expected net income after tax + Depreciation expenses) Expected depreciation)/Investment loan due for repayment in the coming year | >1.5 times; 1.3 - <1.5 times; 1 -<1.3 times; 0.5 - <1 times; <0.5 times | 15 | Do not use this indicator | |
2 | Business plan output | Is a product that the business is still trading; Including both products that are still trading and one or more new products; Is a completely new product Corresponding to points: 100; 80; 40 | 2.5 | Do not use this indicator | |
3
Business production experience of the household owner regarding the goods produced/traded in the business plan | >=3N; 1- <3N; <1N Corresponding to points: 100; 80; 40 | 5 | >5N; 3-5N; 1-3N; <1N Corresponding to points: 100;80;60;40 | 5 | |
4 | CBTD's assessment of the level of market research on the output products of the business plan | Researched and quantified most of the information about prices, types, similar products on the market and consumer tastes and needs; Researched but to a limited extent; No survey Corresponding to points: 100; 60; 20 | 2.5 | Indicator name: level of product research Similar content to Agribank | 5 |
5 | How to consume products of business plan | According to the current method that the business is applying; Combination of old and new methods; Completely new but suitable for the product in the plan; Completely new Corresponding to points: 100; 80; 60; 40 | 2.5 | According to the current method that the business is applying; Combination of old and new methods; Completely new Corresponding to points: 100;60;20 | 10 |
6 | Target audience of the business plan | Existing customers; Mixed new and existing customers; Completely new customers; Corresponding to points: 100; 60; 40 | 2.5 | Corresponding to points: 100; 80; 60; 40 | 10 |
7 | Price fluctuation trends of the business plan's products in the market over the past year | No fluctuation; Fluctuation within the range of 0% to less than 5%; Fluctuation within the range of 5% to less than 10%; Fluctuation from 10% or more; Corresponding to points: 100; 80; 60; 40 | 2.5 | Indicator name: Price fluctuation trend in the market of the business plan's products Similar content to Agribank | 5 |
8 | Product price of business plan compared to general market level | Below average; Average for the market; Above average Corresponding to points: 100;60;20 | 2.5 | Similar content to Agribank | 5 |
9 | Profit after tax/equity | > =20%; 15-<20%; 10 - <15%; <10% Corresponding to points: 100;80;60;40 | 10 | Do not use this indicator | |
10 | Profitability of business plan = profit from business plan/sales revenue | >=25%; 20-<25%; 15-<20%; 10-<15%; <10% | 10 | Do not use this indicator | |
11 | Level of certainty about product availability | There is a clear sales contract or purchase commitment; Only a purchase order; Nothing else Corresponding to points: 100; 80; 40 | 5 | Sure; Normal; Unsure Corresponding to points: 100; 80; 40 | 5 |
12
Ratio of deferred revenue to total revenue | Late payment under 10% of revenue; Late payment from 10% to less than 15% of revenue; Late payment from 15% to less than 20% of revenue; From 20% or more Corresponding to points: 100; 80; 60; 20 | 2.5 | <40%; 40-50%; 50-60%; >60 Corresponding to points: 100;80;60;40 | 5 | |
13 | Average number of days late | Under 15 days; From 15 days to under 30 days; From 30 days or more Corresponding to points: 100; 60; 20 | 2.5 | Do not use this indicator | |
14 | Price fluctuation of raw materials and input products in the past 12 months | No fluctuation; Fluctuation within the range of 0% to less than 5%; Fluctuation within the range of 5% to less than 10%; Fluctuation from 10% or more; Corresponding to points: 100; 80; 60; 40 | 5 | Indicator name: price fluctuations of raw materials and input products Similar content to Agribank | 5 |
15 | The possibility that a company's products will be replaced by "substitute products" | Very difficult, there will be no alternative products on the market within the next year; Relatively difficult; Normal; Relatively easy; Very easy, there are many alternative products on the market for consumers to choose from | 2.5 | Do not use this indicator | |
16 | Stability of input materials/goods | Very stable; Relatively stable or fluctuating but with little impact on business operations and profits; Unstable, with great impact on business operations and profits Corresponding to points: 100;60;20 | 5 | Do not use this indicator | |
17 | What stage of the product life cycle is the business plan product in? | In the growth stage; In the market penetration stage; In the saturation stage; In the decline stage Corresponding to points: 100;60;40;20 | 2.5 | Indicator name: Product of the planBusiness Current products; Including current products; Completely new products Corresponding to points: 100;60;20 | 5 |
18 | Customer preferences for product/service types in business plan | Unchanging, little changing or simple; Normal; Frequently changing or unmeasurable Corresponding to points: 100;60;20 | 2.5 | Very little change; Normal; Frequent change Corresponding to points: 100; 60; 20 | 5 |
19
Do changes in the natural environment or seasonality affect the business plan? | Not/little affected; Sensitive Corresponding to points: 100;20 | 2.5 | Less affected; More affected Corresponding to points: 100;20 | 5 | |
20 | Percentage of equity capital involved in the business plan | From 50% or more; From 40% to less than 50%; From 30% to under 40%; From 20% to under 30%; <20% | 10 | >50%; 40-50%; 30-40%; <30% Corresponding to points: 100;80;60;40 | 5 |
21 | Feasibility of business plan according to CBTD's assessment | Possible, measurable; Possible, but difficult to measure; Not possible Corresponding to points: 100; 60; 20 | 5 | Do not use this indicator | |
22 | Ability to respond in terms of time and quantity of products supplied | Do not use this indicator | Sure; Not Sure Corresponding to points: 100; 20 | 5 | |
23 | If consumption decreases by 10% | Do not use this indicator | EBIT/invested capital: >15%; 12-15%; <12%; loss Corresponding to points: 100;80;60;40 | 5 | |
24 | EBIT/equity | Do not use this indicator | <40%; 40-50%; 50-60%; >60% Corresponding to points: 100;80;60;40 | 5 | |
25 | Net profit margin/Revenue | Do not use this indicator | >15%; 10-15%; 5-10%; 3-5%; <3% | 5 | |
26 | Average days overdue for receivables (days) | Do not use this indicator | <15N; 15-30N; >30N Corresponding to points: 100;60;20 | 5 |
Source: Author synthesized from the XHTD process at commercial banks

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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