With Locals Having Tourism Business.

Vietnam in general, Thanh Hoa province in particular, always has an "open" mindset in the process of cultural exchange, acculturation and integration, tourism with the region and the world to survive and develop. With rich tourism resources including natural heritages, rich historical traditions, craft villages and traditional festivals, rich natural beauty and the diversity of ethnic cultures. Since the country's renovation and integration, with the strategy of developing culture associated with tourism economy, Thanh Hoa province's cultural and tourism activities have been promoting the connection between cultural activities and tourism, in which culture is taken as the driving force for tourism development and vice versa, tourism development has had a positive impact on creating momentum for culture to penetrate deeply into the consciousness and aesthetics of the masses. Archaeological relics of the Paleolithic era: Do Mountain, Con Moong cave, Trang village cave, Dieu stone roof; Neolithic era: Da But, Con Co Ngua, Go Trung, Hoa Loc; The Dong Son culture period with the archaeological sites of Dong Linh, Cam Giang, Dong Son, Che mountain... has attracted domestic and foreign researchers and tourists to visit and learn about the origin of human life from the Stone Age to the Bronze Age in Thanh Hoa province.

In recent years, the development of tourism culture has made the urban and rural areas of Thanh Hoa province more beautiful and clean, and improved people's lives. Cultural and tourism activities have promoted the development of other industries, creating the ability to consume goods and services on the spot; traditional festivals have been restored, gradually entering a healthy routine, promoting fine customs. Many traditional craft villages have been restored and developed, creating more tourist attractions, producing souvenirs and handicrafts to serve visitors, creating more jobs and income; contributing to promoting economic restructuring, increasing income, eliminating hunger, reducing poverty and many households in many localities have become rich thanks to tourism. Tourism development has created more revenue to embellish and restore relics and raise awareness and responsibility of state agencies, local authorities and communities in preserving and developing cultural heritage. Tourism promotion and propaganda

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The province has conveyed the national cultural values ​​and cultural nuances of Thanh Hoa province to international friends, tourists and people.

The cultural and tourism potential of Thanh Hoa province has been awakened in recent times but has only been initially exploited and promoted. In order for this potential to become an important resource for economic development, meeting the needs of domestic and foreign tourists to learn and explore the history, culture, landscapes and entertainment in the period of integration and development, the goal for Thanh Hoa cultural and tourism activities from now to 2015 is to welcome 4.8 million visitors, including 100,000 international visitors, develop Thanh Hoa tourism into a key national tourism area, contribute to the economic restructuring from agriculture to industry, tourism services, and make an important contribution to the total GDP of the province, so the tasks set for Thanh Hoa cultural and tourism activities in the coming years are very heavy.

In order to gradually exploit effectively, commensurate with the province's tourism potential without damaging natural resources as well as human resources, promoting traditional cultural values ​​of the nation, developing the tourism industry in the right direction of sustainable development, we would like to make some recommendations:

2. Recommendations:

2.1. With the tourism department.

- Develop a program and master plan on maintaining, protecting and developing tourism resources associated with environmental protection, helping the local Department of Culture, Sports and Tourism have a basis to determine the key direction for sustainable tourism.

- It is necessary to advise the Government to improve the effectiveness of state management of tourism resource exploitation, avoiding indiscriminate exploitation. At the same time, develop regulations on penalties for acts causing environmental pollution.

- Improve the cultural level of those working in the tourism industry, support training programs for all participants in tourism activities.

- Focus on promoting people's participation in planning and managing tourism resources, enhancing nature conservation with tourism development.

- In addition, the tourism industry needs to have a plan to preserve and restore historical and cultural relics in the region in conjunction with preserving and exploiting the beauty of natural landscapes, strengthening inter-sectoral and international cooperation to protect the environment in the tourism sector.

2.2. With Thanh Hoa provincial leaders

- Promote investment in a number of key projects in Ham Rong Cultural and Historical Tourism Area, Mat Son Mountain Tourism Area, build a number of new high-class hotels from 4 to 5 stars, build a cultural village of ethnic groups, Ham Rong Historical Victory Museum, walking street and a system of billboards to promote political events and landscapes of Thanh Hoa. Organize entertainment, cultural and artistic activities in the form of turning night into day in a number of tourist areas and spots of the city.

Early promulgation of the Resolution on tourism development; focus on implementing a number of selected major projects; coordinate with the Department of Tourism to promote tourism and travel promotion activities, especially propaganda and promotion to attract investment capital; annually organize conferences and seminars on tourism development, development and diversification of tourism products; focus on training and development of human resources; strengthen inspection and guidance on the implementation of the Law on Tourism.

- The Provincial leadership needs to be proactive and creative in proposing appropriate tasks and solutions; needs to focus on tourism organization and management; has a suitable and synchronous tourism development investment plan on the basis of taking advantage of the attention and leadership of central ministries, branches and foreign investors...

2.3. With provincial departments and agencies

- Resolution of the 16th Provincial Party Congress determined: tourism development is one of the 5 key programs of the province in the 2005-2010 period, striving to

Struggle to make tourism a truly strong economic sector. To make that come true soon, it is necessary to think that from now on, the Party Committee, provincial government and localities with scenic spots together with related sectors, especially the Department of Tourism, the Department of Culture - Information need to closely and synchronously coordinate to create a more beautiful and new image for Thanh Hoa in the eyes of tourists, starting from organizing tourism spaces, focusing on investing in building technical infrastructure and social infrastructure to investing in improving the quality of tourism products and improving the effectiveness of State management of tourism.

- Promote socialization of cultural tourism activities, organize eco-tourism villages, craft village tourism, activities of folk art teams, produce many tourism products as souvenirs bearing the cultural imprint of Thanh Hoa's regions to serve tourists and enrich, eliminate hunger and reduce poverty through cultural tourism in rural villages, especially for ethnic minorities.

- Tourism propaganda, promotion and advertising work needs to be strengthened; focus on training human resources for cultural tourism; develop and complete plans for tourism types associated with cultural development on both large and small scales, suitable to the needs and interests of each target group.

- The goal of Thanh tourism is to welcome 4.8 million visitors in 2015, including 100,000 international visitors. This goal is completely achievable, and the number of visitors can even be greater if managers and units have a professional, methodical and modern approach to tourism.

- Promote the implementation of the project to develop Thanh Hoa tourism into a key national tourist area.

- Advise the Provincial People's Council and People's Committee to issue policies suitable to the characteristics of each locality, encourage investment in tourism development in the province; coordinate with localities and sectors to develop a number of tourism development plans such as the planning for tourism development in Pu Luong, sea and island tourism, Ben En, Cua Dat, invest in completing infrastructure of a number of key tourist areas, especially the Tourist Area.

Lam Kinh, Ho Dynasty Citadel combined with promoting the restoration and embellishment of a number of important relics.

- Strengthen cooperation with a number of provinces with similar conditions to build unique tourism products and promote tourism, while actively building the Thanh tourism brand.

- In addition, upgrading and expanding the waterway and road transport system as well as tourism transport services such as electric cars, luxury cruise ships, and river tourism are very necessary. These types of services meet the needs of high-end tourists with high spending levels, bringing in much more revenue than the current tourism service methods.

- On the other hand, training and improving skills for tour guides, receptionists, room attendants, waiters, drivers, etc. need to be standardized and regularly fostered, aiming for polite, civilized, and hospitable service attitudes in a professional manner, well preparing conditions for international integration.

- Prepare well the conditions to host the National Tourism Year 2015 in Thanh Hoa.

2.4. For local people with tourism businesses.

- The functional sectors and localities with famous landscapes need to proactively promote and advertise tourism in the province, making the images of famous landscapes and historical and cultural relics remain in people's minds, urging them to visit and admire them once... If we can do so, we believe that the tourism industry - a chimney-less industry of the province will develop quickly, strongly and sustainably.

- Propaganda and education of the community to maintain clean ecological environment to increase the value of the environmental landscape. Strengthen security and social order in tourist areas to ensure a good social environment for tourists.

- The goal of "preserving and promoting national cultural values ​​and protecting the ecological environment" is always considered the top factor for sustainable tourism development.

REFERENCES

1. Prof. Dr. Le Huy Ba, Ecotourism, Ho Chi Minh City Publishing House, 2004

2. Prof. Dr. Le Huy Ba, editor-in-chief, Environmental resources and sustainable development, Science and Technology Publishing House, Ho Chi Minh City, 2002.

3. Tran Quoc Chan, Le Van Ha, Le Hoa, Tran Hoang, Tran Minh Sieu, Tran Duc Anh Son, Nguyen Quang Trung Tien, Mai Khac Ung, North Central Tourism, Thanh Hoa Publishing House, 1999.

4. Mai Thi Thuy Dung, Potential - current situation and solutions for sustainable tourism development in Dak Lak province, Master's thesis in Geography, Ho Chi Minh City University of Education, 2007.

5. Thanh Hoa Gazetteer , Thanh Hoa Publishing House

6. Nguyen Dinh Hoe, Vu Van Hieu , Sustainable Tourism , National Publishing House, Hanoi, 2004.

7. Le Van Khoa - Environment and sustainable development - Education Publishing House, 2010.

8. Le Thi Loi, Research on sustainable tourism development in Con Dao district, Master's thesis in Geography, Ho Chi Minh City University of Education, 2009.

9. Huong Nao - The historical sites of Thanh land - Education Publishing House, 1997.

10. Vietnam National Administration of Tourism - Tourism development strategy, to 2020, vision 2030.

11. General Statistics Office, Thanh Hoa Provincial Statistics Office , Statistical Yearbook , Statistical Publishing House, 2011.

12. Associate Professor Nguyen Minh Tue, Associate Professor Dr. Vu Tuan Canh, Associate Professor Dr. Le Thong, Associate Professor Dr. Pham Xuan Hau, Associate Professor Dr. Nguyen Kim Hong, Tourism Geography, Ho Chi Minh City Publishing House, 1996.

13. Associate Professor Nguyen Minh Tue (Editor-in-Chief), Geography of Vietnam Tourism , Vietnam Education Publishing House, 2010.

14. Thanh Hoa Provincial People's Committee , Resolution 11/TU , February 3, 1996.

15. Thanh Hoa Provincial People's Committee, Thanh Hoa Tourism Development Program for the period 2011-2015.

16. Thanh Hoa Provincial People's Committee, Master plan for tourism development in Thanh Hoa province

to 2020, July 16, 2009.

17. Thanh Hoa Provincial People's Committee, Economic development orientation of Thanh Hoa province.

18. La Nu Anh Van, Sustainable tourism development in Binh Thuan province , Master's thesis in Geography, Ho Chi Minh City University of Education, 2005.

Website

1. Website of the Ministry of Culture, Sports and Tourism of Vietnam. URL: http://cinet.gov.vn

2. Vietnam Tourism Website.

URL: http://www.vietnamtourism.com

3. Ministry of Planning and Investment website URL: http://www.mpi.gov.com

4. Website of the Ministry of Natural Resources and Environment of Vietnam URL: http://www.monre.gov.com

5. Website of the Government's Legal Document System. URL: http://qppl.gov.vn

6. Website "Thanh Hoa Youth" URL: http://tuoitrethanhhoa.com.vn

7. Website “Thanh Hoa Culture, Sports, Tourism”. URL: http://thanhhoatourist.com.v

APPENDIX

GREEN LOTUS SUSTAINABLE TOURISM LABEL CRITERIA APPLIED TO TOURIST ACCOMMODATION FACILITIES IN VIETNAM

1. CONCEPT OF GREEN LOTUS SUSTAINABLE TOURISM LABEL

- The Green Lotus Sustainable Tourism Label (hereinafter referred to as the Green Lotus Label) is a label granted to tourist accommodation establishments (abbreviated as tourist accommodation establishments) that meet environmental protection and sustainable development standards. Tourist accommodation establishments granted the Green Lotus Label are those that have made efforts in protecting the environment, using resources and energy effectively, contributing to the protection of heritages, developing the local economy, culture, society and developing sustainable tourism.

- The Green Lotus label has 5 levels, from 1 Green Lotus to 5 Green Lotuses. The number of Green Lotuses recognizes the level of efforts in environmental protection and sustainable development of the tourism service, regardless of the type or class for which the tourism service has been recognized.

2. STRUCTURE

- The Green Lotus Label criteria set includes 81 criteria with a total of 154 points and 25 bonus points, divided into 3 levels:

+ Basic level: 30 criteria.

+ Encouragement level: 29 criteria

+ High level: 22 criteria

Grassroots criteria are necessary, easy to implement, and mainly for internal management purposes.

The incentive and high-level criteria are more demanding, more difficult criteria that require more investment to encourage CSLTDL to continuously innovate and strive to achieve at a higher level.

Bonus criteria with a total bonus of 25 points, applied to CSLTDL that have achieved Green Building certificate - LOTUS (15 points) or been granted ISO 14001 certificate certifying international standards on environmental management system (10 points).