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Tourist Arrivals to Ninh Binh in the Period 2000-2011



College – University

23

30

45

50

70

85

183

196

230

256

293

345

Intermediate

121

135

165

195

158

190

322

410

520

545

552

583

Other

116

120

160

195

215

255

220

239

311

330

400

426

Language level

90

135

147

180

286

290

297

300

354

367

475

482

Not through phone

5.162

5.157

5,091

5.150

5,079

5,350

5,478

5.605

6,085

6,352

6.210

6.115

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Tourist Arrivals to Ninh Binh in the Period 2000-2011

Source: Department of Culture, Sports and Tourism of Ninh Binh

Thus, in 2000, the number of workers working in the tourism industry was 5,500, and in 2011, it was 7,951, an increase of 44.56%, of which the number of workers with university and college degrees increased from 23 to 345, an increase of 15 times, and the number of intermediate-level workers from 121 to 583, an increase of 4.82 times, which proves that the professional level of the tourism workforce has been significantly improved, and the rate of initially trained workers has been improved. However, an undeniable fact is that tourism workers are highly seasonal, and there are few professional workers in the industry, so they cannot live on the income generated by the industry. In the coming time, it is necessary to have the right policies and preferential policies to further develop human resources.

2.2.1.3. Tourists and tourism revenue

Table 2.3. Tourist arrivals to Ninh Binh in the period 2000-2011


Target

2000

2001

2002

2003

2004

2005

Total number of arrivals

401,516

303,707

306,758

394,550

708,956

1,011,371

Growth rate %


-24.36

1,005

28.61

79.68

42.65

Vietnamese guests

318,738

193,539

206,849

290,547

408,666

590,965

Growth rate %


-39.3

6,877

40.46

40.60

44.60

Foreign guests

82,778

110,168

99,909

104,003

300,290

420.406

Growth rate %


33

-9,312

4,097

188.73

40


Target

2006

2007

2008

2009

2010

2011

Total number of arrivals

1,263,356

1,519,179

1,898,800

2,387,700

3,316,000

3,600,000



Growth rate %

24.91

20.24

24.98

25.74

38.87

8.56

Vietnamese guests

777,756

935.208

1,331,802

1,774,171

2,617,000

2,932,560

Growth rate %

31.60

20.24

42.40

33.21

47.50

12.05

Foreign guests

485,600

583,931

566,998

613,529

699,000

667,440

Growth rate %

15.50

20.04

-2.90

8.20

13.93

-4,515

Through the above table, we can see that the number of visitors to Ninh Binh has increased unevenly over the years. In 2004, the highest growth rate was seen, with both domestic visitors and international visitors increasing by 79.68%. Of which, international visitors increased by 188.73% and domestic visitors increased by 40.60%. The number of visitors to Ninh Binh in 2000 was 401,516, and in 2011 it was 3,600,000, an increase of 8.97 times compared to 2000, and 3.56 times compared to 2005, with an average stay of 1.5 days; Tourism revenue reached 632,542 billion VND, 10.01 times higher than in 2005. The growth rate tended to increase gradually, however, in 2001 and 2002, the number of visitors decreased compared to 2000. This was due to objective reasons such as the SARS epidemic, so many international tourists canceled their flights to Vietnam. In 2003, because we were the first country to control SARS and bird flu, the number of domestic and international visitors increased rapidly in 2004 compared to 2003, with 40.60% of domestic visitors and 188.73% of international visitors, and continued to increase steadily in the following years, especially increasing by 38.87% in 2010. However, due to the general impact of the global economic crisis and the difficulties of the entire economy, in 2011 the growth rate of the number of tourists to Ninh Binh increased slowly, and the number of international visitors to Ninh Binh even decreased slightly.

Table 2.4. Number of days of stay of tourists in the province



Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011


Total number of days guests stay


61,537


59,035


149,558


52,556


129,491


260,259


308,580


657,050


246,197


324,465


356,038


376,237



Date saved

residence of

domestic guests


52,410


50,956


135,085


34,633


119,871


245,319


290,065


617,627


210,273


275,999


284,310


300,895

Date saved

foreign guest accommodation

outside


9,127


8,079


14,473


8,923


9,620


14,940


18,515


39,423


35,924


48,466


71,728


75,342

Ninh Binh period 2000-2011


Source: Department of Culture, Sports and Tourism of Ninh Binh


Unit: Day

The number of tourists coming to Ninh Binh has been increasing rapidly, the number of guests staying has also increased in recent years, however the number of days of stay is not much compared to the potential of Ninh Binh's accommodation facilities, the efficiency of using new accommodation facilities is about 64% in 2011. The number of foreign guests staying in Ninh Binh is still very limited in 2011, 75,342 days while the number of foreign guests coming to Vietnam in 2011 was

667,440 views.

Table 2.5. Tourism revenue of Ninh Binh province in the period 2000-2011

Unit: Billion VND



Year


2000


2001


2002


2003


2004


2005


2006


2007


2008


2009


2010

2011


Total revenue


28,000


30,560


40,411


41,612


51,000


63,177


87,997


109,012


162,100


250,134


549,908


632,542


Speed ​​of increase

revenue



9.1%


32%


2.9%


22%


24%


39.3%


23.9%


48.6%


54.3%


117%


15.03%


Submit budget


3,500


3,500


4,637


4,500


6,060


7,463


8,633


10,512


16,150


25,350


55,000


63

Source: Department of Culture, Sports and Tourism of Ninh Binh

In recent times, the quality of Ninh Binh's tourism products has been improved, economic infrastructure for tourism development has been invested, entertainment areas have been established in conjunction with the restoration of historical and cultural relics, especially encouraging types of eco-tourism... which have helped tourism to have significant developments. Through the above table, we can see that the revenue from tourism in 2000 was 28 billion VND and has increased steadily over the years, from 2006 it has increased rapidly.


The revenue growth rate in 2010 was 117%, contributing 55 billion VND to the State budget in 2010. In 2011, the number of visitors to Ninh Binh increased slowly but still ensured a certain growth rate and contributed 63 billion VND to the State budget. The average revenue growth rate from 2000 to 2011 reached 35.28%.

2.2.2. Situation of solving social problems

* Environmental issues:

For any economic sector, sustainable development is also closely linked to environmental issues. This is especially significant for the development of the tourism industry, where the environment is considered a vital factor determining the existence of tourism activities. In recent years, tourism planning and planning between related sectors have paid attention to environmental protection issues, while complying with environmental regulations of the law: Environmental Law 2005, in the tourism sector, environmental management activities are specified in Decree 02 on environmental protection in the tourism sector and Directive 07 of the Prime Minister on strengthening the maintenance of order, security and environmental sanitation at tourist attractions. Any investment project for socio-economic development must prepare an environmental impact assessment report. However, to ensure a sustainable environmental development strategy, people have the most important position. To have a team of tourism staff, people and tourists participating in tourism activities who are self-aware and responsible for protecting the environment, we have always promoted and raised people's knowledge so that they have a high understanding of the environment, the relationship between the environment and socio-economic development. In particular, there is always encouragement and facilitation to mobilize the participation and contribution of organizations and individuals in protecting resources and the tourism environment, ensuring sustainable development.


* Employment issues:

Tourism is considered the spearhead economic sector of the province, so tourism products have also become more diverse and abundant, meeting the needs of tourists. Many economic activities such as animal husbandry, cultivation, handicraft production, and service provision have been developed, contributing to job creation, increasing income for people, and improving the quality of life of the community.

Tourism development also promotes the expansion of small business models with small investment capital that do not necessarily require many professional skills and are very suitable for local people (mainly farmers) such as inns, small and medium-sized motels, souvenir stalls...

However, due to the need to use a large area of ​​land for tourism planning projects, the area of ​​cultivated land and forest land has decreased, causing a decline in agricultural, forestry and fishery production activities, which has significantly affected the jobs of local people, because most of the labor in the tourism industry is seasonal. To ensure the living standards of workers, all levels of Ninh Binh province have had strategic orientations for local people such as: attracting workers to work in enterprises, handicraft workshops, restoring and preserving traditional craft villages...

* Other issues:

In recent times, in order to create diverse and rich environmental resources, attracting tourists, many tourism planning projects have invested in preserving and promoting unique cultural values, attracting a large number of visitors, making people more proud of local cultural heritages, thereby making them more aware and contributing more to the preservation of traditional cultural values. At the same time, people have the opportunity to be exposed to new cultures, many backward local customs are eliminated... along with


Investment in tourism planning projects also requires more attention to ensuring a safe and orderly environment for tourists. Thus, it is undeniable that tourism development brings positive impacts, but besides those positive impacts, there are still negative impacts that need more attention from provincial departments and agencies, such as: high prices, especially local real estate, causing difficulties in housing needs for people, the increase in means of transport during tourist seasons, holidays, weekends causing traffic congestion, air and noise pollution, rapid deterioration of the transport system, etc. In particular, if traditional cultural values ​​are not properly recognized, they can easily be commercialized.

2.3. General assessment of sustainable tourism development in Ninh Binh province in the period 2000 - 2011

2.3.1. Main successes:

2.3.1.1. Ninh Binh tourism is increasingly becoming an important economic sector:

Ninh Binh is a locality located in the Red River Delta, the socio-economic development of Ninh Binh for a long time has been based on the traditional agricultural economy. However, Ninh Binh has rich and attractive natural tourism resources, especially the limestone mountains with water caves and unique ecosystems such as the ancient capital of Hoa Lu formed and preserved for thousands of years. At the same time, along with the development and transformation of the country's economic structure, the socio-economic development strategy of Ninh Binh has also identified the role of industry and services, in which tourism is considered a promising economic sector. In fact, in the years from 2000 to present, the number of visitors to Ninh Binh has increased from 401,516 to

3,600,000 arrivals in 2011, an increase of 8.97 times, of which the number of international visitors


The number of international visitors increased from 82,778 in 2000 to 667,440 in 2011 (8.06 times higher in 2011 than in 2000).

Tourism revenue has also increased significantly, reaching 28 billion VND in 2000 and 632.542 billion VND in 2011 (revenue in 2011 increased 22.59 times compared to 2000), accounting for 2.798% of the total product value in the whole province. At the same time, the contribution to the state budget in 2000 was 3.5 billion VND, increasing to 63 billion VND in 2011.

From 2000, there were 5,500 workers working in the tourism industry. By 2011, there were 7,951 workers, an increase of 44.56%, the rate of workers with university degrees

– Colleges increased 15 times compared to 2000. The quality of labor resources in the tourism sector increased, contributing to creating more diversity and richness, meeting the increasing needs of tourists. At the same time, creating jobs for workers, increasing income for people, improving the quality of life of the community.

2.3.1.2. Tourism development contributes to improving spiritual life and social stability.

Ninh Binh tourism has developed quite rapidly, gradually becoming an important economic sector, contributing to solving jobs for workers, improving people's lives, expanding the province's relationships and cooperation, changing the image of Ninh Binh in the perception of domestic and international friends. The whole province always maintains 74 large and small festivals, the largest festival and the one that attracts the most tourists is the traditional festival of Hoa Lu Ancient Capital, which is imbued with local identity, a journey to find the roots of the nation. The rituals are simulations, honoring the cultural values ​​in the Dinh - Tien Le period... Besides restoring traditional rituals are folk games: wrestling, crossbow shooting, archery, human chess... Cultural activities such as: "Co lau tap truc" performance, "Dinh Bo Linh ascends to the throne as Emperor", Cultural camp


National culture, Hoa Lu capital beauty contest, fruit tray contest for the king, calligraphy contest, cheo singing contest... are highly appreciated by tourists and enthusiastically participated by people, contributing to improving spiritual life and stabilizing society.

2.3.1.3. Tourism development has been associated with the preservation of historical and cultural relics and environmental protection.

Tourism is a comprehensive economic sector. Developing tourism in a sustainable direction is the responsibility of every citizen. Realizing that, all levels, sectors and localities have always focused on developing tourism but it must be closely linked to preserving historical and cultural relics and protecting the environment. From the construction and approval of projects, programs and tourism development plans, it is necessary to ensure the exploitation and restoration of tourism development resources effectively and reasonably. In recent times, historical relic sites have been invested in restoring and embellishing historical and cultural values ​​such as Trang An tourist area, Hoa Lu ancient capital... types of tourism that are friendly to the environment such as: eco-tourism, actively applying environmental cleaning technology, reducing energy consumption, clean water, reusing waste at tourism businesses such as: Van Long, Kenh Ga - Van Trinh...

* Reasons for success:

- Diversity of tourism resources: Ninh Binh has diverse and rich tourism potential (historical and cultural relics, scenic spots, national parks, nature reserves, hot mineral water sources... such as Tam Coc - Bich Dong, Trang An ecological cave area, Cuc Phuong National Park, Van Long Wetland Reserve,...

Tourism products do not overlap with tourism products of many other localities in the region, especially neighboring localities such as Ha Nam, Nam Dinh, Thanh Hoa. This creates for Ninh Binh tourism to have

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