Evaluation of human tourism resources of Ninh Binh province

3.2. Solutions

3.2.1. Preservation and restoration of tangible and intangible cultural and historical relics

Historical and cultural relics in particular and human resources in general have a special attraction for tourists, especially international visitors. However, the basic characteristic of human resources is that they are easily damaged by human and natural impacts, and it is difficult to restore their original values. Therefore, there must be a harmonious combination between exploitation and investment in restoration to preserve national cultural identities through tourism products.

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Tangible and intangible cultural resources are the foundation and basis for carrying out tourism activities. Therefore, first of all, it is necessary to have awareness of protection, propaganda and education for citizens to be responsible for protecting historical and cultural relics in their localities. It is necessary to strengthen all capabilities, call for capital resources from the central to local levels, from relevant agencies to all classes of people, from domestic organizations to foreign organizations to restore and embellish degraded construction items and rebuild destroyed items. The restoration must be reasonable to preserve the original architectural features, the construction of some new works must have harmony between new and old architecture. At the same time, it is not necessary to separate the environmental landscape because this environment integrates and affects the relic and creates new characteristics, unique features of the relic. If separated from the historical environment that existed when it was first built, the relic will lose part of its value and visitors' perception of the relic will no longer be complete.

In the process of preserving and restoring historical and cultural relics, intangible cultural values must respect and preserve traditional cultural values. The restoration of historical and cultural relics and antiquities must be carried out promptly, avoiding serious degradation before restoration, which is both wasteful and reduces the value of relics and antiquities.

Inheriting and promoting intangible cultural values on the basis of both preserving the traditional cultural identity of the nation and selectively combining the quintessence of humanity. For Ninh Binh, there needs to be research, evaluation, and selection.

Carefully filter intangible cultural values that can be exploited in tourism activities.

Handicraft products should be displayed at souvenir shops with characteristics of Ninh Binh and need to be produced more, with more diverse products. Restore and rebuild lost craft villages.

It is necessary to pay attention to preserving, restoring and creating dishes that are both rustic and unique to suit the tastes of each type of tourist but still carry the typical characteristics of Ninh Binh cuisine.

Traditional folk art forms need to be preserved, restored and promoted, especially the art of singing cheo of Ninh Binh people.

Restoration and embellishment work must preserve the surrounding landscape, keep the environment clean and free of pollution, and not affect the social environment where resources are available.

3.2.2. Investing in building unique cultural tourism products

Similar tourism products are often boring and unattractive to tourists. It is necessary to research and invest in building unique tourism products rich in local characteristics that suit the tastes and needs of tourists.

In order for Ninh Binh tourism to become more and more attractive, attracting a large number of tourists from near and far, in addition to the scientific planning of tourist destinations in the province, solutions for organizing the tourism management apparatus and related issues, the implementation of solutions for the environment at green-clean-beautiful destinations requires a strategy to diversify the quality of tourism products here. Tourism products in Ninh Binh are not only diverse in quantity and type but also need to be improved in quality. In a period of fierce competition, creating a unique tourism product and service has great value in attracting tourists. However, in reality, Ninh Binh tourism products are still lacking, monotonous in type, and not really attractive to tourists. Therefore, improving the quality and diversifying tourism products must be considered a top priority task of Ninh Binh. Below are some solutions

to create attractiveness for Ninh Binh tourism products:

- Restoration and embellishment of historical and cultural relics, development planning in accordance with the territory and surrounding environment.

- Festivals need to be extended so that tourists can participate in more ceremonies and games to prolong their stay. The festival part needs to be more diverse with games for everyone to participate.

- Traditional handicraft products must be more diverse and abundant in both quantity and quality.

3.2.3. Promotion and advertising for human tourism resources and cultural tourism products

Investing in research and orienting the tourist market is always necessary. From there, appropriate methods of promotion and advertising can be developed, contributing to the rapid consumption of tourism products and increasing the efficiency of tourism business. However, it is necessary to include responsible promotion and advertising content.

Mobilize capital from tourism enterprises and state budget capital for advertising special tourism products of Ninh Binh: Hoa Lu Ancient Capital historical relic site, Phat Diem stone church, Kim Son sedge handicraft village, stone carving craft in Ninh Van, Goat Meat - Crispy Rice specialties... through various forms of advertising: publishing leaflets, brochures, videotapes, radio, television, large-scale advertising at important public places, exhibitions, fairs...

3.2.4. Focus on a number of priority investment projects to better and effectively exploit human resources in Ninh Binh

To create momentum for Ninh Binh tourism to develop rapidly and sustainably in the coming years, the tourism industry needs to plan and implement the above priority orientations.

 List of priority investment projects

- Project 1: Ninh Binh City Center, Hoa Lu Ancient Capital

- Project 2: Tam Coc Bich Dong tourist area and vicinity

- Project 3: Organizing and operating intra-provincial tourist routes

- Project 4: Development of stone church relic complex and service facilities along Kim Son river

- Project 5: Con Thoi – Hon Ne coastal tourism project

- Project 6: Exploiting tourism in Cuc Phuong National Park

- Project 7: Ky Phu hot water point project

- Project 8: Exploiting tourism in Kenh Ga stream and vicinity

3.2.5. Construction of architectural works

Deploy and approve detailed planning projects for key areas, on that basis, build priority investment projects in each phase. In particular, pay attention to establishing and approving infrastructure investment projects, upgrading and restoring historical and cultural relics for key tourist areas. In the immediate future, prioritize the Hoa Lu Ancient Capital relic site, Phat Diem stone church, Dinh King Temple, Le King Temple, creating effective motivation for further investment and development.

It is necessary to develop regulations as a legal basis for planning implementation. In any territorial planning, determining the territorial space is an important and necessary task, determining how far the space of the relic site is, what the area of influence is, the related objects and determining which territory the territorial space belongs to. Therefore, the tourism planning management board as well as the relic management board need to determine the strictly protected areas as well as protect the landscape in the visible areas of the historical relics. There should be a belt surrounding the relic sites to form tourist spots based on this, building a belt to protect tourist spots.

When constructing architectural works, financial tools must be used to reward, punish, and monitor construction activities in Ninh Binh. The design and construction materials of the works must be in harmony with the natural landscape and local architecture, avoiding conflict between the design and materials of the architecture and the landscape and local cultural architecture.

Transportation is also an important issue in tourism planning. Need

Green belts must be built on the streets, especially in places with cultural resources, with the aim of purifying the climate, creating a green-clean-beautiful environment in harmony with ancient architectural relics. In addition, it is possible to build more flower gardens and small parks in the city as places for people and tourists to rest and play. Expand and modernize national highways such as national highways 1A, 12B and roads leading directly to relic sites.

Use public funds to build public works, wharves, infrastructure, and protect the environment.

Use land resources economically, save for the future by keeping more land for trees and grass. The space of the works must be unified, not fragmented, avoid areas lacking natural light and air circulation.

CHAPTER 3 SUMMARY

So that Ninh Binh will always be worthy of being the capital of the ancient Dai Viet, a glorious heroic era, so that this place will always attract tourists and develop sustainably. There must be correct and clear orientations and short-term and long-term solutions for tourism activities to be more and more effective without losing the true value of the human resources that have existed for generations. Above are some solutions and orientations presented for reference to contribute to the sustainable tourism development strategy at tourist destinations with human resources in Ninh Binh province.

CONCLUDE

Through the study and evaluation of the human resources of Ninh Binh province, we have a more comprehensive view of the local tourism industry. With abundant potential, Ninh Binh tourism will develop strongly, contributing significantly to the tourism development of the region and the whole country.

In doing this thesis, the author himself has learned some of the following issues:

- Learn the general theoretical basis of human tourism resources

- Investigate and evaluate the human resources of Ninh Binh province: Historical and cultural relics, traditional festivals, traditional craft villages, folk arts and culinary culture.

- Assess the limitations in the use and exploitation of human resources of Ninh Binh province and the current status of tourism activities in the province.

- Propose solutions for the use and protection of human tourism resources.

However, in this topic, because this is the first time the author has been involved in research, there are still many limitations and shortcomings. I hope to receive the attention, contributions and guidance of teachers and friends to have a more comprehensive and profound understanding.

Thank you very much!

REFERENCES

1. Report on Ninh Binh tourism master plan 2007 - 2015, Ninh Binh Department of Culture, Sports and Tourism.

2. List of festivals, Department of Culture, Sports and Tourism of Ninh Binh.

3. Nguyen Van Tro, Hoa Lu Ancient Capital, National Culture Publishing House, 2010.

4. Hoa Lu Ancient Capital Festival 2010 Proceedings, Ninh Binh Provincial People's Committee

5. Bui Thi Hai Yen, Tourist destinations, Education publishing house, 2006

6. Bui Thi Hai Yen, Tourism resources, Education publishing house.

7. Tourism Law, Labor Publishing House, National Assembly, 2006

8. Nguyen Minh Tue, Tourism geography

9. Tran Duc Thanh, Introduction to tourism science, Hanoi National University Publishing House, 2003

10. Weside Google.com.vn www.ninhbinh.gov.vn www.amthucvietnam.com

INDEX

ACKNOWLEDGEMENTS 1

INTRODUCTION 2

SECTION 6

CHAPTER 1. THEORETICAL BASIS OF TOPIC 6

1.1. Tourism and tourism resources 6

1.1.1. Concept of Tourism 6

1.1.2. Concept of tourism resources 6

1.1.2.1. Concept of resources 6

1.1.2.2. Concept of tourism resources 7

1.1.3. Human tourism resources 9

1.1.3.1. Definition of Humanistic Tourism Resources 9

1.1.3.2. Characteristics of Humanistic Tourism Resources 9

1.1.3.3. Classification of human resources 10

1.2. Investigation and evaluation of human tourism resources 15

SUMMARY OF CHAPTER I 18

CHAPTER 2. INVESTIGATION AND EVALUATION OF HUMANITIES AND TOURISM RESOURCES IN NINH BINH PROVINCE 19

2.1. Overview of Ninh Binh province 19

2.1.1. Natural conditions 19

2.1.2. Development history of Ninh Binh 20

2.1.3. People of Ninh Binh 22

2.1.4. Ninh Binh Culture 23

2.2. Investigation and evaluation of human tourism resources in Ninh Binh province 24

2.2.1. Historical and cultural relics 24

2.2.2. Festival 30

2.2.3. Culinary Arts 33

2.2.4. Traditional crafts and craft villages 38

2.2.5. Traditional folk art 41

2.3. Current status of tourism activities 46

Evaluation of human tourism resources of Ninh Binh province - 9

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