sustainable, about the market,... Tourism is an inter-regional economic sector, so regional coordination and linkage is an open direction for sustainable development of local tourism. In regional linkage, the products of this type of tourism such as cultural tourism, eco-tourism, play a special role, the linkage of products helps to diversify the colors of the products, the characteristics of the products increase. For Ninh Binh, it is necessary to create a common playground for tourism in the provinces, linking Thanh Hoa, the Northeastern provinces, creating sustainable tourism products that expand in scale. This is an important solution for sustainable development tools, adjusting planning to suit the current market, long-term plans for the future market. Promote international cooperation, seek the help of international organizations.
Market expansion: Market research and expansion requires considering appropriate product and market strategies according to the following options:
Old product, old market strategy: Continue to develop exploited products for familiar tourist markets. This strategy requires appropriate policies and adequate investment to improve the quality of local tourism products, in addition to reasonable price policies for regular customers.
New product, new market strategy: Combining the development of the tourist market and the new tourism product market, this strategy requires a large investment and a long time from new product marketing, product advertising, product promotion, to new market research, research on tourist tastes, research on market needs,... to bring new products to consumers and be accepted by consumers.
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New product old market strategy: This combination aims to diversify products in the old market. This strategy has advantages, because the old market the business understands them, their needs and tastes for the service that we add to be effective. This strategy in terms of time as well as investment in advertising and marketing is significantly reduced but highly effective. Usually tourism businesses often choose this strategy.
Old product new market strategy: With the advantage of local tourism products, they usually have to be unique, carry the brand of a region, and be marketed,
Advertising and promotion in new markets. Market research, research on tourist tastes, market demand research, etc. require time and large investments. Usually the success of this strategy depends on advertising and promotion.
4.2.1.6 Strengthening inspection and control of tourism activities in Ninh Binh
Inspection is one of the leading tools for Ninh Binh tourism to develop in a sustainable direction. Ninh Binh tourist destinations regularly inspect the exploitation of tourism services as well as the collection of fees and charges at the exploitation management agencies. Closely monitor the assurance of hygiene and safety for tourists, food safety and hygiene, in the process of processing products, food and drink, etc. Ninh Binh Department of Tourism Inspectorate with periodic or surprise inspections, accommodation establishments focus on checking the registration of administrative procedures, appraisal, ranking, maintaining the quality and standards that have been ranked, implementing inspections of the implementation of environmental protection tasks, sustainable criteria in tourism activities, travel business activities, etc. On that basis, propose to rectify existing problems and request the unit to overcome them. For important tourist destinations that still carry out inspections at the request of superiors, the People's Committee directs the inspection mainly of the following tasks:
Inspection plan: There can be an annual, quarterly or ad hoc inspection plan, it can be for the tourism industry alone, or in combination with other industries such as police, environment, traffic, etc. to develop an inspection plan.
Inspection and audit content: Implementation of legal regulations of the tourism industry, or sub-law documents on environmental and social resources of participants in the tourism industry.
4.2.1.7 Strengthening security and order assurance for tourism activities in Ninh Binh
In order for Ninh Binh tourism to become a safe destination for domestic and foreign tourists, it is necessary to improve the effectiveness of coordination between the tourism industry, the police, the management boards of tourist areas, businesses operating in the tourism industry, the local community, and build regulations to ensure security and order. The People's Committees of districts, cities, towns, and communes and wards must strictly and effectively implement the Decisions of the Government.
2472/QD – TTg December 30, 2011, Directive No. 05/2014/CT-UBND of the Provincial People's Committee and Signing of the Plan for coordination to ensure safety and civilization of tourist areas and spots in the whole province of Ninh Binh by the Department of Tourism and the Provincial Police. In order for the Inter-sectoral Plan to be implemented effectively and practically, in the coming time, relevant Departments and branches need to study and advise the Provincial People's Committee to issue detailed regulations and rules to implement the Plan for coordination to ensure safety and civilization of tourist areas and spots in the province; develop regulations to ensure a harmonious combination of rights and responsibilities for units directly performing the task of ensuring safety and civilization at tourist areas and spots; develop specific management and coordination plans for each tourist area and spot... Pay attention to promoting the mass movement in protecting security in the tourism industry. The police regularly update the security situation, theft and fraud of tourists, and set up security stations at important tourist areas.
4.2.2 For businesses operating in the tourism sector
4.2.2.1 Well implement the policies and guidelines on sustainable tourism development of Ninh Binh.
Investment policy of Ninh Binh : Based on the orientation and goals of the local government, fairness for all economic sectors, harmonizing the interests in the business process of investors, management entities, entities with the right to manage resources, forests, etc., enterprises invest in developing tourism products, sustainable tourism products, tourism service products, restaurants, accommodation facilities, investing in infrastructure, technical facilities, means of transport according to the requirements of sustainable development and the internal capacity of the enterprise. Oriented towards the tourist destinations that have been and are being planned, mainly focusing on tourist areas in Trang An, Co Do, in Ninh Binh city, it should only be built on a small scale with the main function of circulation.
Financial policy : Apply the current preferential policies of Ninh Binh province on exemptions and support for projects in priority areas of Ninh Binh, such as Kim Son, Tam Diep... Implement the provisions of law on accounting, inspection and auditing in local tourism business activities, with financial reporting regimes, periodic and unscheduled inspections.
Market policy:
For the international market : Maximize the available number of visitors from Western Europe, Japan, and Korea. Plan to exploit new markets in Eastern Europe and Asia-Pacific, connect businesses with domestic and foreign fairs to introduce Ninh Binh's tourism products to this market, guide and serve tourists on import-export procedures, and typical products of Vietnam and Ninh Binh.
For the domestic market : Taking advantage of the resources and the advantage of being close to Hanoi, economic sectors doing tourism business, focusing on the market with spiritual tourism products, sustainable tourism products, as at present. In addition, there should be a plan to connect with densely populated areas, industrial zones, high-income residential areas, residential areas with free time, etc. to exploit this number of visitors.
Implement other policies : Tourism business units in Ninh Binh, training plans for staff, employees, and professional services to meet the quantity and quality requirements of sustainable development requirements today.
Build and organize promotional programs, performing arts, exploit games, connect museums, local handicrafts...
Strengthen the application of information technology in local tourism development, have plans to invest in technology systems for businesses, apply current achievements of technology to promotion, link product introduction, link product promotion, coordinate with local and state management agencies to participate in conferences, fairs, seminars, etc. domestically and internationally.
Apply safety measures for tourists in tourism, travel, transportation, food hygiene, etc. under specific conditions.
4.2.2.2 Implement environmental protection work
Implement investment in tourism product development, exploit tourism resources according to the planning approved by the environmental management level, minimize the environmental resource degradation currently occurring in Trang An, Bai Dinh. Have a plan
Plan to coordinate with local authorities in protecting resources and the environment in the assigned area and space for exploitation.
Fully implement the requirements in the environmental field on: preparing environmental impact assessment reports at present and in the process of production and business. Enterprises coordinate with localities to have solutions to overcome environmental incidents, natural disasters (storms, floods, landslides, etc.) and environmental incidents in a timely manner. Coordinate with localities to develop plans to prevent incidents and overcome environmental consequences in the future.
Implementation of environmental protection requirements in the service sector is clearly stipulated in Article 77 of the Law on Environmental Protection No. 55/2014/QH13. Organizations and individuals managing and exploiting relic sites, relic sites, tourist areas, tourist attractions, and accommodation establishments must implement the following environmental protection measures:
Post regulations on environmental protection at relic sites, historical sites, tourist areas, and tourist attractions and provide instructions on implementation; Install and arrange adequate and reasonable sanitary facilities and waste collection equipment; Arrange personnel to clean the environment. Individuals coming to relic sites, historical sites, tourist areas, tourist attractions, accommodation establishments and festivals must comply with the following regulations: Comply with the regulations and instructions on environmental protection of relic sites, historical sites, tourist areas, tourist attractions, and accommodation establishments; Dispose of waste in designated places; Maintain public hygiene; Do not damage the landscape of relics, species of living things at relic sites, historical sites, tourist areas, tourist attractions, and accommodation establishments.
4.2.2.3 Perform other tasks
Increase investment in developing unique local tourism products, restaurant and hotel systems according to domestic and international standards. Build a wastewater treatment system, protect the environment, limit the use and eliminate chemicals in the care of tourist facilities. Gradually use raw materials to serve the development of business activities in an environmentally friendly direction.
Applying advanced science and technology in saving energy sources, aiming to use energy from wind, sun and other sources to contribute to reducing input costs for businesses.
4.2.3 Other objects
Local residents: Ninh Binh local community has the right to participate in and benefit from sustainable tourism development activities, is responsible for protecting tourism resources, local cultural identity, maintaining social order and safety and protecting the environment in tourist areas: Trang An, Bai Dinh, Van Long... Implement investment in developing sustainable products and services according to Ninh Binh's planning on products, facilities, infrastructure, etc. and the laws of each specific type. Promote the strengths of associations and craft villages in mutual support of professions, expand scale, and build a business environment for each type of product.
Together with the competent authorities, supervise the compliance with the provisions of the law on land, heritage management, basic construction investment, finance, culture, forest protection and development, tourism service business, printing publications, propaganda, advertising... of enterprises and subjects in the area.
- Classify, collect and treat waste and wastewater before releasing them into the environment; actively respond to and participate in local environmental cleaning movements.
- Respond and maintain with businesses and state management agencies in implementing programs to develop community tourism products, cultural tourism, eco-tourism such as providing destinations, accommodation facilities, food, souvenir products, etc.
Tourists : - Tourists are provided with complete and honest information through relevant media about the destination, ecological characteristics, weather, transportation, population... Through this information, tourists can adjust their actions and prepare carefully for the trip.
- Participate in giving feedback after the tour at the tourist destination about the service, natural landscape, tourism products, environment, people, cuisine... so that businesses and local authorities can make appropriate adjustments.
Comply with the requirements set forth by local tour guides, respect the customs, traditions, and cultural identity of Ninh Binh's tourist destinations, preserve and protect the environment, and conserve tourism resources.
tourism, not causing damage to the image of the locality. Comply with the regulations of tourist areas, tourist destinations, and tourist service establishments of Ninh Binh. Pay fees according to the law, as required by the supplier.
4.3. Some recommendations
4.3.1 For the Ministry of Culture, Sports and Tourism
Implementing the national Protocol 21 program, to all localities, emphasizing the protection of resources and environment in local tourism development, For Ninh Binh:
Support Ninh Binh to organize famtrips, presstrips, and press surveys to promote the image of tourist destinations and research the application of technology in sustainable tourism activities.
Coordinate with other ministries and sectors to facilitate the tourism industry.
Support Ninh Binh tourism training establishments to access and cooperate with tourism training establishments in countries with developed tourism industries; improve the staff of civil servants to advise on training and human resource development; develop labor norms for each profession according to investment scale and rank recognized by competent authorities.
Promotional activities in foreign markets are regularly communicated so that localities have the opportunity to participate.
4.3.2 For the Ministry of Natural Resources and Environment
In the coming time, in order to develop sustainable tourism, each citizen, enterprise, and local government where tourism activities are conducted needs to continue to raise awareness of environmental protection; Improve environmental protection planning; Invest in and upgrade tools and equipment to protect the environment in tourism activities through propaganda activities, mobilizing people and tourists to participate in environmental protection; Build a model of the State and community participating in environmental protection, typically Ha Long City and Da Nang City are recognized as environmentally sustainable cities, thereby applying to other localities. In addition, resolutely apply measures to organizations, enterprises, and individuals operating tourism that violate environmental protection laws such as revoking licenses.
business and administrative fines, requirements to remedy environmental pollution; Establish a specialized state management agency for environmental protection in the tourism industry; Training and fostering professional skills in environmental protection in tourism...
The Ministry of Natural Resources and Environment, as the state management agency for environmental protection, needs to strengthen coordination with ministries, branches and localities to improve state management capacity, especially in assessing commitments or assessing environmental impacts. In particular, it is necessary to soon develop criteria for awarding and recognizing environmentally friendly titles and environmental protection brands in tourism activities and the Green - Clean - Beautiful environment.