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Tourism Revenue Orientation and Tourist Spending Structure

Americas:

- American tourist market: focus on exploiting tourists who are veterans, overseas Vietnamese, and young people with tourism products such as:

+ Ecotourism: Ha Long Bay - Van Don - Hoanh Bo;

+ Bay sightseeing tour;

+ Cruise tourism has a lot of potential;

Maybe you are interested!

+ Festival tourism (mainly for Vietnamese Americans).

- Canadian market: Mainly young and middle-aged tourists with eco-tourism and sightseeing tourism products as the main target.

Tourism Revenue Orientation and Tourist Spending Structure

Europe:

- French market: Tourists include many different groups of all ages from young to middle-aged and retired people. Tourism products to meet these needs include:

+ Bay sightseeing tour;

+ Ecotourism: Ha Long, Van Don, Hoang Bo…

+ Resort tourism;

+ Adventure travel;

+ Cultural and historical tourism…

+ Festival tourism is mainly for overseas Vietnamese of French nationality.

- Other markets are Germany, Belgium, Netherlands, Denmark: similar to the French market. The UK market in particular needs to exploit cruise tourists. The Eastern European tourist market tends to visit bays and resorts.

Thus, the general tourist market strategy is to focus on visitors from Northeast Asia, Southeast Asia, Europe, America, and Australia. The key markets that need top priority are China, Taiwan, Japan, Korea, Western Europe, North America, Australia, and ASEAN.

b) Domestic tourists.

On many media, people across the country know that Quang Ninh has many famous landscapes, but the wonder of Ha Long Bay is still the most attractive and is the dream of many people who want to come there to admire and enjoy.

With the increasingly developing economy, people's lives are increasingly improved, the people's demand for tourism is increasing.

Domestic tourists to Quang Ninh are mainly from Hanoi and the northern provinces. A large number of tourists from the southern provinces and Ho Chi Minh City when traveling to the capital have come to Ha Long on the Ho Chi Minh City-Hanoi-Ha Long tour.

The main means of transport for tourists to Quang Ninh is by car from Hanoi to Ha Long on National Highway 5, National Highway 1 and National Highway 18, some by car, train from Hanoi to Hai Phong and by boat to Ha Long on the Hanoi-Cat Ba-Ha Long tour. The upgraded Kep-Ha Long railway will attract more domestic tourists in the provinces of Bac Giang-Lang Son-Cao Bang...

Domestic tourists to Quang Ninh in 2008 reached 2,402,964 arrivals. In the coming time, it is necessary to invest synchronously in the tourism industry to attract more and more domestic tourists to Quang Ninh, the number of visitors staying for more days also increases, the number in 2015 is likely to reach 4.5 million visitors.

Domestic tourists to Quang Ninh include many different ages and groups. The main groups are:

- Weekend guests: mainly guests from Hai Phong, Quang Ninh and neighboring areas.

- Tourists visiting and relaxing at the beach in Ha Long and Tra Co: from Hanoi and the northern provinces.

- Customers taking the Hanoi-Ha Long-Bai Tu Long-Tra Co-Mong Cai package tour, mainly from Hanoi, the southern provinces and Ho Chi Minh City.

- Honeymooners: young couples in Hanoi and the northern provinces.

- Youth, students in the locality, Hanoi and vicinity.

It is necessary to focus on synchronously developing tourism products to attract tourists all year round, especially in autumn and spring, reduce the number of low-income tourists coming in summer, and ensure a consistent tourist chart all year round.

2.3.2. Tourism revenue orientation and tourist target structure

a) Revenue from tourism

Tourism revenue includes all revenues paid by tourists such as: Revenue from accommodation, food, transportation, shopping for goods and services.

Other additional services such as post office, health care, insurance, entertainment services. Currently in Quang Ninh, international tourists spend 90 - 100 USD per day, domestic tourists spend about 15 - 20 USD. In the coming years, when tourism products are rich, diverse, and of improved quality, the level of spending of tourists will also increase. The expected level of spending of tourists and total social revenue from tourism in Quang Ninh during each service period is estimated as follows:

b) Tourism revenue structure.

Quang Ninh has advantages in terms of scenic spots in Ha Long Bay, Bai Tu Long Bay, and sea and island tourism, so in the past, revenue from tourism accounted for a large proportion. In the future, revenue from tourism will still be a strength, with outstanding advantages, because visitors to Quang Ninh, in addition to the number of guests staying, are mainly day-trip tourists. To encourage tourists, the proportion of revenue from hotels is decreasing (rates of rated hotel rooms can increase for high-income guests, while prices of mini hotels and motels do not increase to attract low-income tourists, while low-income guests account for a large proportion).

The proportion of revenue from food and beverage can be maintained at 13.3%, which is appropriate. On the contrary, revenue from other services such as shopping, entertainment, casinos, etc. should be increased.

2.3.3. Orientation of tourism product development

a) Basis for determining tourism products.

- Advantages of Ha Long landscape, Bai Tu Long Bay, caves, beaches, islands, historical and cultural relics,...

- The travel needs of customers.

The more the economy develops, the higher people's income and living standards become, and the need to travel to find new things increases.

During stressful work, during breaks, I want to find a quiet place with beautiful scenery to rest and relax.

The higher the standard of living and the more convenient transportation, the more people want to find their roots.

- Unlike other commodity products, supply and demand are often contradictory. On the contrary, for tourism products, supply and demand are related to each other, requiring tourism managers to grasp the needs and choose the right time to create suitable tourism products to meet and satisfy the needs of tourists.

b) Orientation for development of tourism products in Quang Ninh.

Typical tourism products.

- Tourism associated with natural landscapes: vacations, swimming, playing in parks, visiting caves.

- Ecotourism: Visit national parks, nature reserves, agricultural and aquaculture production models, gardens, hill gardens, and forest gardens.

- Sports and adventure tourism: Boating, windsurfing, scuba diving, parachuting, sea sports, jet skiing, mountain climbing.

- Cultural tourism: Visit museums, urban architecture, historical sites, cultural sites, art and dance festivals.

- Coal mining tour: Tourists can visit the site to see the coal mining process and technology and visit the traditional coal industry museum.

- Transit tourism, shopping in Mong Cai and through the border gate to Dong Hung town (China).

Supporting tourism products.

- Weekend off.

- Conference, seminar combined with tourism.

- Cultural and scientific research combined with tourism.

- Trade fairs combined with tourism.

- Casino.

2.3.4. Orientation for developing human resources for tourism

By 2015, Quang Ninh tourism industry is expected to attract about 23 thousand direct workers. Of which, the number of workers with university and post-university degrees accounts for 40%, and those with intermediate degrees accounts for about 25%. In addition to tourism-specialized workers

The tourism industry also creates jobs and attracts about 28,000 social workers to work in tourism services in 2015, contributing to job creation and income increase, improving people's living standards, and reducing poverty.

2.3.5. Orientation for development of accommodation facilities and tourism services

It is forecasted that by 2010 Quang Ninh will need 12,800 hotel rooms, and by 2015 it will need 18,300 hotel rooms. Complete and build new entertainment and tourism service areas in the centers and key tourist areas of the province.

3. Solutions to develop tourism in Quang Ninh province

3.1. On the part of the state, Quang Ninh provincial government

In recent years, although there have been many efforts in management, tourism management and organization still face many difficulties due to the chaotic situation of a time when everyone was doing tourism, every family was doing tourism, agencies and organizations from the central to local levels were all involved in tourism activities in the province, hotels and motels were built haphazardly, landscapes and tourism environment were not given much attention, tourism business activities were not strictly managed. State management of tourism does not need to focus on establishing and implementing tourism development plans, mobilizing capital, issuing timely and effective tourism management regulations, renovating and preserving resources, investment policies, joint ventures, international cooperation and tourism environment, national security and defense, and safety for tourists.

To innovate tourism management organization in the new situation, it is necessary for the State management apparatus in the tourism sector to be organized compactly, dynamically, and effectively according to vertical and territorial structures.

The State management apparatus for tourism must perform well its function of advising leaders at all levels in planning strategies, establishing development programs, plans and projects for tourism development; must coordinate with sectors at all levels to implement tourism activities effectively; must regularly promote tourism, educate and raise people's awareness of the benefits of tourism and their responsibility to contribute to the development of tourism in the province.

3.1.1. Creating a favorable environment for competition and sustainable development

Quang Ninh tourism activities

The Vietnamese Government needs to regularly coordinate with the Governments of other countries to organize annual tourism investment forums to increase investment attraction in tourism infrastructure, effectively and sustainably exploit tourism potential. Create conditions for each other to participate in international tourism events associated with cultural and sports activities in each country; organize tours associated with art programs and cultural heritages; study the possibility of connecting tours, coordinating the organization of road tourism programs (caravan), opening direct flights between cultural heritages. Strengthen cooperation in training and developing tourism human resources; strengthen cooperation between the public and private sectors.

It is necessary to create a favorable environment to encourage the application of measures to facilitate tourists; strengthen coordination in organizing exchanges between youth, between twin cities and cultural heritages, and at the same time encourage businesses and units to strengthen cooperation in tourism development.

It is necessary to appreciate the efforts in forming a common cooperation mechanism in the tourism industry of the Governments. Tourism agencies of the countries need to regularly exchange, unify programs and soon put them into implementation. The implementation of cooperation links between countries in the region into a common, attractive, highly competitive destination in the region, contributes significantly to strengthening and consolidating comprehensive cooperation relations, further tightening solidarity and friendship between peoples of the countries.

The State implements an equal regime with enterprises of all economic sectors, not interfering too deeply in the business activities of enterprises. All enterprises conduct business activities according to market requirements, and are responsible for their own business results. Equality is reflected in: equality of opportunity, investment conditions, rights and obligations, and equality of competitiveness. Avoid the situation where state-owned enterprises and enterprises with foreign investment are given too many incentives, such as loan policies and business registration procedures, while non-state enterprises are tightened according to an unstable policy mechanism.

Implementing incentives for businesses of all economic sectors plays a major role in promoting tourism activities to develop strongly and according to planning. Incentives can reduce loan interest rates and tax exemptions. Businesses that need preferential policies are:

Enterprises invest in business activities that are still lacking, but are attractive and create high competitive advantages for the industry in the current and future competitive market.

Enterprises investing in underdeveloped tourist areas, far from the center, which are strategically important for industry development, currently have low efficiency and long capital recovery ability.

Enterprises need support in international competition. For these types of enterprises, large scale and capital are required, so the state creates conditions for buying and selling shares to create capital and share risks, creating conditions in the process of joint ventures, associations, participation in associations, etc.

In addition to prioritizing investment projects in entertainment areas to gradually reduce seasonality, the state also needs to have tax incentives for businesses that depend on the season. Because in a year, most of these businesses only operate for two to three months while technical facilities, salaries, electricity and water, etc. must be maintained all year round, so efficiency is very low.

3.1.2. Prioritize investment in capital, technology, and infrastructure construction

In the coming time, Quang Ninh should promote investment attraction for large projects to develop high-end tourist areas that meet international standards, capable of providing many tourist services at the same time. The province should also attract investors to build infrastructure and technical facilities for tourism, especially in key tourist spots and areas, diversify products, and improve product quality to attract tourists. Focus on developing a system of accommodation facilities and tourism service works in a synchronous manner, diversifying service types in a number of accommodation facilities. Priority should be given to investment projects to build accommodation facilities in urban development areas or future tourist areas. At the same time, develop restaurants, improve service quality to meet the diverse needs of tourists, especially pay attention to upgrading the quality to meet international tourist service standards. Develop a system of entertainment facilities to diversify types and products.

tourism, creating the attractiveness of tourism. Focus on investment to form entertainment areas in Ha Long city and other localities, renovate and upgrade existing parks and flower gardens; speed up the construction progress of tourist areas throughout the province. Renovate, upgrade and effectively exploit historical and cultural relic sites; organize ethnic cultural festivals, promote cultural identity and cultural traditions to develop tourism. In addition, it is necessary to focus on investing capital to build infrastructure in the whole province, inter-province, especially in neighboring areas, to build roads, air, road, waterway and railway traffic to facilitate the movement of tourists to Quang Ninh province.

Localities and sectors must coordinate and urgently establish programs and plans to serve tourism development, concretize and adjust plans and projects to practically serve tourism development in accordance with the proposed planning.

- Public transport sector: Prioritize infrastructure development, quickly upgrade the system of Highway 18 and Highway 10, build large bridges such as Tai Xa Bridge, Bai Chay Bridge, ports on the mainland and on islands, upgrade means of transport serving tourism, ensure adequate supply of electricity, water, and communications for daily life and tourism.

- Industry and construction: Prioritize planning of tourist areas, tourist attractions, accommodation facilities, and entertainment facilities serving tourism.

- Cultural sector: Renovating tourism resources, developing cultural and artistic forms to serve tourism.

- Agriculture: ensure food supply for tourism, focusing on local specialties, vegetables, fruits. Plant forests, preserve and enhance national parks, nature reserves and special ecosystems.

- Internal affairs: ensure the most favorable conditions for tourists.

Ensure absolute security and safety for tourists and tourism activities.

- Tourism industry: strengthen State management of tourism. Closely coordinate with other sectors to train and foster tourism expertise and skills, focus on management staff and tour guides, create many unique and high-quality tourism products.

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