Because of the exponential increase from about 6 billion to more than 20 billion VND; Cuc Phuong and Cat Ba National Parks fluctuate around 5 - 8 billion VND. Tam Dao, Bai Tu Long and Xuan Thuy National Parks have low revenue (less than 1 billion VND). In these National Parks, investment projects to develop ecotourism for many reasons have not been widely implemented. Bai Tu Long National Park is currently planning to establish a Center for Tourism and Environmental Education.The school is the focal point for organizing ecotourism development activities (Nguyen Thanh Tuan, 2012) . Xuan Thuy National Park has not had effective management so ecotourism activities have not been developed yet.given due attention and there is a situation of "extermination" of rare bird species.of Vietnam; renovating lakes and lagoons for aquaculture, damaging the environment and destroyingThe ecological landscape of Tam Dao National Park is broken by the main residents.agriculture so tourism activities still take place spontaneously to increase income, facilitiesPoor technical quality, monotonous tourism products so the development of eco-tourism has not beencommensurate with potential (Bui Minh Nguyet, 2013).
Thanks to the development of ecotourism, the lives of local people in Cat Ba and Ba Ria-Vung Tau National Parks have also improved.Because, Cuc Phuong has improved significantly. Almost every village/commune has a cultural house, and children of thehouseholds are invested in education, universalized general education and many people have gone on to higher education.college, university, postgraduate level... Among them, some children have graduated and returned to work.return to the locality to participate in tourism. Thanks to the policy of encouraging tourism, manyHouseholds in national parks have built spacious houses and invested in convenient technical facilities.techniques to welcome guests. Thanks to increased tourism income and increased environmental awareness,The situation of local people illegally entering the forest to hunt and exploit timber has decreased significantly and almost disappeared.still exists for households that have participated in tourism; some prestigious members areelected as cadres of the Women's Union, the Protection Team of the village/commune and participate in management work insome parts in national parks . Awareness of compliance with regulations in the community and especiallyis that respect for NDDP conservation regulations has improved markedly.
After a preliminary survey and assessment, analyzing the above characteristics of resource value and level of ecotourism development in the national parks of the Red River Delta and the Red River Delta, the study further interviewed the opinions of 11 experts. The results showed that 11/11 experts also agreed that the selection of 03 national parks Cat Ba, Cuc Phuong and Ba Vi was reasonable, ensuring representativeness and being able to solve the objectives/answer the research questions. From there, the topic continued to explore, learn and collect information providing the context and current status of ecotourism development in these national parks in a more specific way, which can be clearly seen through statistics on the number of visitors and revenue (Table 4.1).
79
Table 4.1: Summary of scale, structure of visitors and revenue in ecotourism development in Cuc Phuong National Park, Cat Ba National Park and
Ba Vi National Park period 2014 - 2017
Report content
Unit calculate | 2014 | 2015 | 2016 | 2017 | |||||||||
Chrysanthemum Direction | Cat Ba | Ba Vi | Chrysanthemum Direction | Cat Ba | Ba Vi | Chrysanthemum Direction | Cat Ba | Ba Vi | Chrysanthemum Direction | Cat Ba | Ba Vi | ||
A. Total number of visitors | Hit guest | 61,700 | 179,560 | 149,195 | 71,600 | 305,000 | 216,050 | 91,677 | 398,200 | 371,821 | 111,100 | 505,075 | 379,838 |
1. Domestic guests | Number of visitors | 48,700 | 107,030 | 3.171 | 59,000 | 218,477 | 2,594 | 77,200 | 286,120 | 3,438 | 97,000 | 363,294 | 377,564 |
2. International guests | Number of visitors | 13,000 | 72,530 | 146,024 | 12,600 | 86,523 | 213,456 | 14,477 | 112,080 | 368,383 | 14000 | 141,781 | 2,274 |
B. Total revenue | Billion VND | 4.7 | 3.05 | 5.7 | 5.3 | 3.95 | 9.12 | 6.38 | 4.69 | 15.11 | 8,019 | 8.46 | 20.35 |
1. Entrance fee | Billion VND | 2.18 | 1.98 | 5.2 | 2.58 | 2.55 | 7.5 | 3,393 | 2.95 | 13.0 | 5,561 | 4,971 | 17.81 |
2. Room service | Billion VND | 1,693 | 0.6 | 0 | 1,799 | 0.9 | 0 | 2,026 | 1.2 | 0 | 1,783 | 2.8 | 0 |
3. Passenger transportation | Million Dong | 0 | 0 | 499 | 0 | 0 | 742 | 0 | 0 | 1,236 | 0 | 0 | 1,780 |
4. Guest guide | Million Dong | 251.6 | 0 | 0 | 273.1 | 0 | 0 | 274.1 | 0 | 0 | 350 | 60 | 0 |
5. Food service | Million Dong | 300 | 100 | 0 | 300 | 110 | 0 | 300.9 | 120 | 0 | 325 | 278 | 0 |
6. Association, joint venture | Million Dong | 0 | 320 | 470 | 0 | 350 | 500 | 0 | 370 | 500 | 0 | 304 | 0 |
7. Lip rental forest school | Million Dong | 0 | 15 | 380.4 | 0 | 15 | 380.4 | 0 | 15 | 380.4 | 0 | 0 | 754.4 |
8. Parking fee | Million Dong | 68.9 | 10 | 0 | 157.6 | 15 | 0 | 237.5 | 25 | 0 | 190.2 | 40 | 0 |
9. Other Income | Million Dong | 231.8 | 10 | 0 | 191.7 | 10 | 0 | 154.9 | 10 | 0 | 0 | 10 | 0 |
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Cronbach'S Alpha of the Tourist Scenery Factor Scale Table 4.1: Reliability Assessment of the Tourist Scenery Scale -
Summary of Results of Cronbach'S Alpha Coefficient of Impact Factors Scale -
Summary of Hue Tourist Destination Attributes Associated with 10% of Tourists (Unit: Guest) -
Survey Results by Question Content (Based on the Summary Table of Tourist Feedback in the Multiple Choice Questions Section)

Source: Business summary report of Cuc Phuong, Ba Vi and Cat Ba National Parks in the period 2014 - 2017
The statistics table shows that in the period from 2014 to 2017, the highest number of tourists was in Cat Ba National Park, followed by Ba Vi National Park and the lowest was Cuc Phuong National Park. However, the highest revenue belonged to Ba Vi National Park (double or triple that of the remaining national parks). The reason, through in-depth interviews with the Management Board of Cat Ba National Park, is that although it attracts many tourists, the direct revenue mainly comes from affiliated and joint venture units; the National Park only receives 15% of the total revenue from those affiliated and joint venture sources; the revenue from leasing the forest environment is insignificant because the policy has not yet been agreed upon. In addition to direct revenue from entrance and transportation fees, Ba Vi National Park also has significant revenue from affiliated and joint ventures; especially revenue from leasing the forest environment for tourism. Cuc Phuong National Park does not have any affiliated or joint venture activities; leasing forest environment for tourism, the ability to attract visitors and revenue are both low. In general, the development of ecotourism in national parks from 2014 to present has had positive changes. However, compared to the potential and advantages, national parks in the Red River Delta and the Red River Delta have not yet effectively exploited ecotourism business, the benefits from ecotourism development for local people are still not much; some of the basic reasons are that cooperation activities, joint ventures within and outside the community are not really effective; management work is still slow to innovate.
Cuc Phuong National Park (Ninh Binh) operates under the state management mechanism, ecotourism is mainly exploited at the park's visitor reception center and Khanh village. The National Park applies a policy of rotating the distribution of visitors to business households and dividing benefits among households directly receiving visitors, the National Park Management Board and the rest goes to the community welfare fund. However, business efficiency is still very low (Cuc Phuong National Park Management Board said that Khanh village receives 500 - 600 visitors/year, with insignificant income). Cat Ba National Park has a number of local people participating in ecotourism but it is scattered and lacks concentration. The National Park also has links with a number of businesses participating in ecotourism business but the direct revenue is mainly for them, the development of ecotourism has not really brought many benefits to local people. Ba Vi National Park is a pioneer in the model of encouraging "land allocation, forest allocation", leasing forest environment to people for ecotourism business, but local people with sufficient capacity and financial potential to start their own business are very rare, mainly working for outside enterprises and not proactively cooperating to develop additional business relationships, so the direct benefits to local people are not much.
The research results in the context of Cat Ba, Cuc Phuong and Ba Vi National Parks have basically outlined a fairly comprehensive "picture" of the characteristics of ecotourism development, the participation of local people and the role of some social factors (connection, cooperation, respect for community norms, etc.) affecting the benefits of local people when they participate in ecotourism development. These results will continue to be supplemented through survey research, exploratory factor analysis and testing of models and research hypotheses of the topic.
4.1.2. Describe the demographic characteristics of the study sample
Initially, the study planned to have a sample size of 323 (after adding 10% reserve) , the result was 318 qualified questionnaires (reaching a rate of 97.3%). This number still ensures the principle of sample selection according to the requirements of exploratory factor analysis EFA and multiple regression for the research scope of the topic (as analyzed in section 3.3.2.). The characteristics of the selected research sample to participate in the survey have the following results:
Table 4.2: Descriptive statistics of the study sample (n = 318)
TT
Characteristic | Frequency | Rate (%) | ||
1 | Sex | Total | 318 | 100 |
Female | 173 | 54.4 | ||
Male | 145 | 45.6 | ||
2 | Year old | Total | 318 | 100 |
< 25 | 30 | 9.4 | ||
25 – 30 | 59 | 18.5 | ||
31 – 40 | 109 | 34.3 | ||
41 – 50 | 81 | 25.5 | ||
> 50 | 39 | 12.3 | ||
3 | Nation | Total | 318 | 100 |
Muong | 120 | 37.7 | ||
Knife | 54 | 17.0 | ||
Terrible | 144 | 45.3 | ||
4 | Level education | Total | 318 | 100 |
Secondary School | 84 | 26.4 | ||
High School | 144 | 45.3 | ||
Intermediate | 21 | 6.6 | ||
College | 16 | 5.0 | ||
University | 52 | 16.4 | ||
Master | 1 | 0.3 | ||
5 | Main job | Total | 318 | 100 |
Management (National Park, Hotel, Tourist Area) | 18 | 5.7 | ||
Homestay business | 62 | 19.5 | ||
Entertainment service business | 5 | 1.6 | ||
Restaurant business | 23 | 7.2 | ||
Staff (room, reception, cooking...) | 186 | 58.5 | ||
Selling souvenirs, local products | 24 | 7.5 | ||
6 | Average monthly income (VND) | Total | 318 | 100 |
< 2,000,000 | 32 | 10.1 | ||
2,000,000 < 4,000,000 | 139 | 43.7 | ||
4,000,000 < 9,000,000 | 131 | 41.2 | ||
> 9,000,000 | 16 | 5.0 | ||
Source: Author's survey results
Regarding gender: as well as the gender characteristics of labor in the tourism industry in Vietnam in general, women make up the majority more than men, but in the national parks of the Red River Delta and the Red River Delta, this ratio is not too different. Of which, there are 145 men (accounting for 45.6%), and 173 women (accounting for 54.4%).
Regarding ethnicity: Kinh people account for the largest number with 144 people (accounting for 45.3%). This is the ethnic group with the largest proportion because all the surveyed subjects of local people in Cat Ba National Park are Kinh people and this is also 1 of 3 ethnic groups in Ba Vi National Park. Ranked at number 2 is the Muong people with 120 people (accounting for 37.7%). This includes all local people in Cuc Phuong National Park participating in ecotourism and a part in Ba Vi National Park. This shows that the attraction of Cuc Phuong and Ba Vi National Parks is not only the tropical forest with rich and diverse flora and fauna but also the unique indigenous culture associated with the cultural values of the Muong ethnic group - the third largest ethnic minority in Vietnam after the Tay and Thai ethnic groups (Pham Le Hoa, 2017), famous for its own language, costumes, customs, lifestyle and unique artistic values of bronze drums, gongs, epic poems, Muong mo ... The remaining Dao people have 54 people (accounting for 17%), this is an ethnic group only found in Ba Vi National Park within the scope of the study.
In terms of age: the majority of respondents at the time of the survey were of relatively young working age, with the largest proportion being the 31-40 age group, accounting for 34.3%. This is also the group of local human resources that plays a key role in the labor structure of national parks because this age group participates in many different job positions from cooking, reception, housekeeping, entertainment, service, security... to small-scale management positions such as homestay business owners, restaurant owners, team leaders, deputy team leaders of entertainment teams. Ranked second is the middle-aged working age group of 41-50 years old with 81 people (accounting for 25.5%), the remaining groups fluctuate around 10-13%.
Regarding educational level: nearly 80% of local people participating in tourism in the research area do not have a college or university degree. The entire community surveyed in the national parks has only 01 local person participating in ecotourism with a master's degree, 67/318 people have a college degree or higher. The proportion of workers with high school education (THPT) accounts for the highest proportion of 45.3% with 144 people. Ranked second is the secondary school level (THCS) with 84 people, accounting for 26.4%. Thus, the level of professional expertise of local people working in tourism is still relatively low, if there is specialized expertise in the tourism field, it is mainly in the intermediate and college groups with a rate of only 11.6%; workers with university degrees are mostly transferred from other industries.
Main job: according to the interview results, in addition to tourism, local people in Ba Vi, Cuc Phuong, and Cat Ba National Parks also do agriculture, aquaculture, and fishing to improve their living standards because the number of visitors during the year is not much and their income is not high even though tourism is the main job that brings them the main source of income.
The highest proportion of local people participating in tourism is as staff in various departments (room, reception, cooking, performing arts, tour guides, restaurant service, cleaning, security, etc.) with 186 people (accounting for 58.5%); ranked second is homestay business (accounting for 19.5%); the rest of the other jobs account for less than 10%. In particular, the number of people participating in management is still very small (18 people, accounting for 5.7%). This result can be explained by the fact that local people mainly have low educational levels, most of them finish junior high school or high school and then drop out to participate in tourism, so they mainly only work as staff; the group of people with professional qualifications is still very small, they do not have much experience, and have few opportunities to interact and develop.
Average income: the average income of local people participating in tourism in national parks in the Red River Delta and East Sea is generally relatively low. Only 16 people (5%) have an income of over 9 million/month, while the income from 4 to 9 million (41.2%) is low; the rest mainly have an income of under 4 million/month with 171 people (53.8%); this figure is lower than the average income per capita of Vietnam in 2016 of 48.6 million/year, equivalent to 4.05 million/month (2016 statistical yearbook data of the General Statistics Office), but still accounts for the majority. The high-income group is involved in managing tourism development in national parks, managing tourist areas/hotels/restaurants, and homestay business owners. The low-income group, which accounts for the majority of the tourism workforce, is staff in departments or traders of souvenirs and local products.
4.2. Preliminary assessment of the scale using Cronbach's alpha
After completing the questionnaire and conducting the survey research, the topic evaluated the reliability of the scales. The results obtained variables with values consistent with CA after eliminating observations with low total variable correlation coefficients are shown in the following table:
Table 4.3: Preliminary scale test results
Symbol
Observation variable name | Cronbach's Alpha | Soy sauce total variable | Result | |
Trust | CA = 0.722 | |||
LT1 | I believe that the majority of people in the community We are honest and trustworthy | .518 | Continue | |
LT2 | I trust the local government (leadership). | .582 | Continue | |
LT3 | I trust the leaders in government. Central | .490 | Continue | |
LT4 | I think our community is established on the basis of social ethics | .444 | Continue | |
Exchange and sharing | CA = 0.763 | |||
CS1 | I want to own a business by myself, or jointly own with another person | .486 | Continue | |
Symbol
Observation variable name | Cronbach's Alpha | Soy sauce total variable | Result | |
CS2 | I am not only concerned with my own interests. | .486 | Continue | |
CS3 | If I have a problem, there is always someone to help me. | .609 | Continue | |
CS4 | I will contribute my time to community projects. copper | .432 | Continue | |
CS5 | I will donate money to community projects. copper | .536 | Continue | |
CS6 | If I suddenly need to borrow a small amount of money I will have it. relatives (outside the family) in the community help provide this money to me | .483 | Continue | |
Standard | CA = 0.635 | |||
CM1 | People in our community respect each other. rules and regulations in the community | .361 | Continue | |
CM2 | People in our community respect each other. Principle of compensation and conservation | .456 | Continue | |
CM3 | The people in our community respect and obey the law | .379 | Continue | |
CM4 | There are few conflicts in our community. | .363 | Continue | |
CM5 | People in our community have a good relationship. get along | .376 | Continue | |
Cooperation | CA = 0.688 | |||
HT1 | I contribute to the community through participation in events or initiatives to develop tourism community (NP). | .482 | Continue | |
HT2 | I often attend meetings and discuss issues. community problem | .499 | Continue | |
HT3 | I am happy to help people around me in our community | .320 | Continue | |
HT4 | I have a good relationship with the local tourism development management board. direction | .378 | Continue | |
HT5 | In our community, there have been situations where people have banded together to complain, seek redress, or petition authorities/governments/leaders about a something that benefits the community | .032 | Remove | |
HT6 | Can I deed my unused house to a neighbor for a few days/delegation? right to rent to tourists. | .380 | Continue | |
Social Network | CA = 0.759 | |||
ML1 | I often visit another locality to meet my partner/friend | .607 | Continue | |
Symbol
Observation variable name | Cronbach's Alpha | Soy sauce total variable | Result | |
ML2 | I have many local friends/relations to do tourism | .610 | Continue | |
ML3 | I have connections and collaborations with surrounding communities. around for tourism | .550 | Continue | |
Participation in implementing QCQL in the National Park | CA = 0.682 | |||
QC1 | I have priority to participate in tourism activities. | .492 | Continue | |
QC2 | I see the National Park as encouraging for individuals and organizations. Forest environment leasing for tourism development | .481 | Continue | |
QC3 | I am involved in training and development activities. human resource development for tourism | .226 | Remove | |
Political interests | CA = 0.792 | |||
CT1 | Working in tourism allows me to participate in the process. decision making, management of local tourism development. | .441 | Continue | |
CT2 | Travel gives me access and use local resources | .652 | Continue | |
CT3 | Travel gives me equal access to happiness. material benefits (food, income, housing, health care…) | .688 | Continue | |
CT4 | Travel gives my voice and reputation to the community. | .618 | Continue | |
Economic benefits | CA = 0.800 | |||
KT1 | Tourism has helped improve basic infrastructure in my community | .472 | Continue | |
KT2 | Tourism helps increase people's income | .692 | Continue | |
KT3 | Tourism promotes agricultural and commodity production in local | .714 | Continue | |
KT4 | Tourism projects help people with loans to support travel business | .470 | Continue | |
KT5 | Tourism creates more economic benefits for the community mine. | .557 | Continue | |
Social benefits | CA = 0.778 | |||
XH1 | Tourism creates jobs for people | .519 | Continue | |
XH2 | Community tourism activities have helped to improve standard of living for my family | .617 | Continue | |
XH3 | Travel helps improve family happiness. my family | .521 | Continue | |
XH4 | Tourism creates social welfare funds for people (support providing electricity, water, education, health care systems) economic…) | .547 | Continue | |
XH5 | Traveling increases my learning and training opportunities. high education and knowledge | .506 | Continue | |





