Orientation for Developing Hanoi Tourism Space

- In addition to the above typical tourism products of Hanoi, in the coming years, it is necessary to promote linkages to create inter-regional tourism products, linking to create thematic tourism products to improve the health of tourists. attractiveness, diversity and richness of tourism products; attracting more and more tourists to Vietnam in general and Hanoi in particular such as: Beach tourism, yachts, caravans, medical tourism, beauty tourism, tourism associated with Hanoi and local cuisine...

3.1.2.2. Orientation for developing Hanoi tourism space

Correct orientation of tourism development space clusters will give the City a focused and focused investment strategy. The City's spatial organization of tourism development will be associated with the development of socio-economic space and the relationship in the field of tourism with neighboring territories, ensuring that the province's tourism activities do not breaking the general correlation of the region. The City's spatial organization of tourism development will be based on the conditions of tourism resources to create tourism products with unique characteristics.

The direction of development into four key areas for tourism development is the Central Area; Ba Vi - Son Tay area; Huong Son - Quan Son and Me Linh - Soc Son area.

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- Central area: includes inner city districts and Dan Phuong, Hoai Duc, Thanh Tri, Tu Liem and Gia Lam districts, focusing on developing main products such as MICE tourism, entertainment services, commerce, visiting cultural and historical relics, craft village tourism... This is also the central area that distributes visitors to the entire City.

- Ba Vi - Son Tay area : focus on developing eco-tourism combined with exploiting cultural values in the Son Tay area; Thach That, Quoc Oai, Phuc Tho. In this area, we will focus on developing types of accommodation associated with nature such as resorts, tourist villas, camping grounds... to reduce the load on the central area.

- Huong Son - My Duc area exploits festival tourism combined with ecotourism. Focus on tourism activities at Huong Son Relic and Scenic Area

Quan Son lake. In addition, tourism activities will be developed in tourism craft villages in districts such as Chuong My, Thanh Oai, Thuong Tin, Phu Xuyen, Ung Hoa.

- Soc Son - Me Linh area: focus on exploiting eco-tourism and entertainment destinations; Especially focusing on important historical sites such as Co Loa, Giong temple, Hai Ba Trung temple...

3.1.2.3. Target market development orientation

Based on the identified products and selected target customers, Hanoi needs to focus on exploiting the types of tourists who prefer the following types of tourism products:

- The market of tourists visiting relics, historical sites, and scenic spots accounts for the largest proportion (more than 60% of Hanoi's total international tourists). Measures are needed to direct changes in quality (market structure).

- Business tourist market, MICE tourism:

With the advantage of being the economic, political, cultural, scientific, educational center... of Vietnam; Hanoi needs to focus more on exploiting this tourist market (striving to account for about 30% of the total number of international tourists); This is also the group of tourists with the highest paying level.

- Tourism in craft villages, craft streets, and cuisine: focusing on exploiting tourists who want to visit craft villages and craft streets in Hanoi; Learn about the cultural features of the countryside in the suburbs of Hanoi.

- Ecotourism and entertainment market: Visitors in this market have high motivation to travel to natural tourist destinations, have the ability to pay, have a high sense of responsibility, and are able to automatically lengthen the average stay, and be more flexible in using types of accommodation facilities. Developing this type of tourism is a development direction consistent with a sustainable perspective. The goal from 2020 onwards is to bring this market proportion to about 50% of the total number of domestic tourists.

Besides, Hanoi also needs to focus on exploiting other tourist markets such as cruise ships, adventure tourism... by connecting tours and tourism products with other localities.

3.1.2.4. Development investment orientation

- To meet the needs of tourism development, in addition to available natural and human tourism resources, Hanoi also needs to prepare well the infrastructure and technical facilities for tourism as well as respect the needs of tourism. Create and add a number of items to add value to Hanoi tourism products.

- Continue to promulgate policy mechanisms and reform administrative procedures to attract socialized capital to build high-end tourism products, especially forming weekend resorts and entertainment areas. ; In particular, it is necessary to prioritize and focus on investment in tourist areas and large tourism projects in suburban areas of the City.

- Attract foreign direct investment and remittances into the tourism industry

3.1.3. Forecast specific targets

3.1.3.1. Target of tourists

Based on the forecast of the number of international tourists coming to Vietnam from now until 2020 and the current status of tourist attraction in Hanoi in recent years and with the view of attaching importance to sustainable tourism development on the basis of fair exploitation. Manage the potential source of domestic tourists and avoid relying too much on international tourists; It is possible to forecast international and domestic tourist arrivals from now to 2030 as follows:

- 2015: expected to welcome 2 million international visitors (an average annual increase of about 7%); 14 million domestic tourists, an average annual increase of about 7%.

- By 2020: expected to welcome 3 million international visitors (average annual increase of over 8%); 19.6 million domestic tourists, an average annual increase of about 7%.

- By 2030: it is expected to welcome approximately 6.5 million international tourists (in the period 2020-2030, the average annual increase is about 8%) and about 32 million domestic tourists (maintaining this level). annual growth of about 5%/year).

3.1.3.2. Social revenue from tourism

Based on the spending trends of tourists, along with the views and goals of Hanoi's tourism industry in the coming years, which is to improve the quality of growth and increase the spending level of tourists in Hanoi, It can be predicted that the growth rate of social revenue from tourism activities from now to 2030 will be higher than the growth rate of tourist arrivals (about over 10%/year).

- In 2015, it is expected to reach about 40,280 billion VND (equivalent to about 2.3 billion USD); average annual increase of about 11%.

- In 2020, it is expected to reach about 81,360 billion VND (equivalent to about 4.78 billion USD), an average annual increase of about 11%.

- By 2030: by 2030 it is expected to reach about 295,200 billion VND (equivalent to about 17.3 billion USD), an average annual increase in the period 2020 - 2030 of about 9%.

The average spending level of international tourists increases by an average annual rate of about 7%/year; The average spending level of domestic tourists increases by an average annual rate of about 7%/year

3.1.3.3. Proportion of Tourism GDP in total City GDP

With the proportion of GDP, tourism accounts for about 65% of total social revenue from tourism activities (intermediate activities account for about 35%); Forecasting the proportion of Tourism GDP in the City's total GDP in the coming years is as follows:

- By 2015, Tourism GDP will reach 1.54 billion USD; GDP proportion Tourism accounts for 5.73% of the City's GDP (According to forecasts, the City's GDP in 2015 is about 26.83 billion USD, with a population of 7.5 million people; average GDP per capita is about 3,570 USD).

- In 2020, Tourism GDP will reach about 3.11 billion USD; Tourism GDP proportion accounts for about 7.15% of the City's GDP (According to the City's GDP forecast in 2020

about 43.45 billion USD, with a population of 7.9 million people; GDP per capita is about 5,500 USD).

- In 2030, Tourism GDP accounts for about 11.28 billion USD; Tourism GDP proportion accounts for about 10.8% of the City's GDP (According to forecasts, the City's GDP in 2030 will be about 104 billion USD, with a population of 9.5 million people; average GDP per capita is about 11,000 USD).

3.1.3.4. Indicators for tourist accommodation establishments

- Period 2010 - 2015: adding about 3,000 accommodation rooms compared to 2009.

- Period 2015 - 2020: adding about 5,000 accommodation rooms compared to 2015.

- By 2030: about 10,000 additional accommodation rooms compared to 2020 (mainly rooms meeting 3-star standards or higher).

3.1.3.5. Targets for tourism workers

- By 2015: it is expected to create jobs for 70,000 direct workers and 400,000 indirect workers; The growth rate in the period 2010 - 2015 is about 7%/year.

- By 2020: expected to create jobs for 100,000 direct workers and

600,000 indirect workers. The average growth rate in the period 2015 - 2020 is about 7%/year.

- By 2030: it is expected to create jobs for about 196,000 direct workers and 1,120,000 indirect workers. The growth rate in the period 2020-2030 is about 7%/year.‌

3.2. Basic solutions to develop Hanoi tourism market.

3.2.1. Raise awareness and pay attention to proper investment in developing the tourism market, limiting the negative impacts of the market economy.

- Party committees, authorities, Fatherland Front, and unions at all levels direct sectors, localities, and mass media agencies to develop plans and programs.

Action plan to implement the Resolution on tourism development in Hanoi until 2010 and the following years, and disseminate the Resolution to all people of the capital.

- Consolidate and improve the quality of operations of the Tourism Development Steering Committee. Review and supplement functions and tasks, consolidate and improve the operational capacity of the State management apparatus for tourism from cities to grassroots, especially officials in charge of tourism in districts and towns. key tourist commune. Develop regulations and decentralize state management of tourism to districts, wards, and communes.

- Implement the Law on Tourism and guiding documents, ensure political security, social order and safety, and preserve environmental landscape in conditions of international integration. Issue "standard tourist destination" signs. Regularly review and update changes and developments of tourism business establishments, resolutely handle cases of violation of legal regulations while creating a healthy and equal business environment.

- Enhance the leadership and direction role of the Party and authorities at all levels from district to ward in restoring and developing traditional crafts. Help skilled localities establish businesses that supply raw materials and sell products. Priority is given to households that produce and trade traditional products to receive loans at preferential interest rates under economic development programs to innovate equipment and change production technology.

- Build a hotline to receive and process tourist feedback. Strengthen inspection and listing of prices for tourism services, food hygiene and safety, security, safety, and fire and explosion prevention. Implement control and prevention of plant and animal diseases that can infect humans, affecting people's health.

- Promote scientific research, apply advanced scientific and technical advances in the process of tourism management and business, and emulate and reward advanced examples in the field of tourism.

- Promote propaganda work, thoroughly grasping Party committees at all levels, authorities, agencies, units, Party members and all people to be fully aware of the state's policy of developing tourism services and city. Encourage people to participate in local tourism activities, show them the benefits from tourism, maintain cultural identity and credibility with guests.

- Develop environmental protection projects at tourist destinations, ensuring sustainable development.

With the goal of overcoming limitations in Hanoi's tourism products in recent years, therefore, in the coming years it is necessary to focus on investing in the following two main areas:

3.2.1.1. Invest in developing zones, spots, parks and entertainment areas

- For existing locations, it is necessary to invest in upgrading, expanding operations and creating unique and modern forms of entertainment. Upgrade existing amusement parks according to each theme to serve each type of audience: static parks, cultural parks for rest, relaxation, and research; dynamic and modern park serving teenagers and international visitors.

Entertainment areas in the future need to continue to be invested in: West Lake entertainment area, Thu Le Park (zoo - park); Thong Nhat Park; Dong Da Park, Ly Tu Trong flower garden, Ly Thai To flower garden, Hang Dau flower garden, Hoan Kiem lake... Tourist areas in the old Ha Tay area: Ao Vua tourist area, Thac Da, Tan Da , Thien Son - Suoi Nga, ASEAN, Dam Long - Bang Ta, Dong Mo golf course, Bao Son Paradise...

- New investment in high-end tourist areas and resorts: Construction of integrated tourist areas including: Tuan Chau - Ha Tay eco-tourism and entertainment area, Van Son lake golf course tourist area, Duong Lam historical cultural and tourist relic area, Dong Mo lake tourist area, Suoi Hai lake tourist area; Soc Son eco-tourism resort; Co Loa historical relic site…

- Preserving and embellishing historical-cultural relics and craft villages:

+ The most typical relics for Hanoi that must be given special attention to renovation are the Temple of Literature - Quoc Tu Giam, a 1000-year-old symbol of Thang Long, Hanoi's Ancient Citadel and the old quarter and old town. Complete investment projects to restore ancient houses, culinary street projects, walking paths, and Dong Xuan market.

+ Restore craft villages and ancient villages along Hanoi into tourist destinations: Bat Trang, Van Phuc, Phu Vinh, Son Dong...

- Promote investment in tourism exploitation at cultural and historical relics and festivals in Hanoi, especially relics in the (former) Ha Tay area: Huong tourist scenic relic area Son, Duong Lam Ancient Vietnamese Village, Thay Pagoda, Tay Phuong Pagoda, Dau Pagoda, Huu Vinh Temple.

3 .2.1.2. Develop hotel system and tourism service facilities

- To meet the needs of the increasing number of tourists in the coming time, there should be a plan to continue developing the hotel system and tourism service facilities. From now until 2015, about 3,000 more rooms need to be built.

- Invest in building service facilities for sports activities, fair tourism, seminars, conferences, exhibitions...

- Build standard restaurants to serve tourists, ensuring food hygiene and safety.

3.2.2. Develop a tourism market development strategy. Enhance the attractiveness and create the image of tourism products in the Hanoi tourism market

- Develop a long-term tourism promotion and propaganda strategy. In the immediate future, it is necessary to focus on propaganda and promotion in key markets such as North Asia, North America, Western Europe, and Australia.

Strengthen links and cooperation with international tourism organizations, cities, and tourist agencies around the world to expand the market; Increase participation in tourism promotion programs, activities and events around the world.

Regularly organize FAM Trip, PRESS Trip, international reporters and press groups to write articles and promote tourism in the Capital.

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