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Time and Host Unit of the Program "Through the Heritage Regions of Viet Bac"


Develop regional tourism with the above localities to form the Viet Bac War Zone tourism area.

Implementing the direction of the Ministry of Culture, Sports and Tourism, the program " Through the heritage sites of Viet Bac " has been organized in the province, specifically as follows:

Table 2.3: Time and host unit of the program " Through the heritage sites of Viet Bac"

Time of organization

function

Host province

function

Main activities

First time (November 21 - 23, 2009)

Ha Giang

- Performing special art performances on the field with the ideological theme "Ha Giang with the whole country and region integrates and develops"

- Linked with the tourist attraction along the economic corridor of Kunming - Ha Giang - Hanoi - Hai Phong - Quang Ninh

- Organize the final competition of tour guide "The beauty of the Northeast region"

- Photo exhibition of scenic spots and people of 4 provinces

- Exhibition displaying and introducing tourism and culinary products of 4 provinces and cultural and tourist villages of Ha Giang province.

- Costume performance contest of ethnic groups of 4 provinces

- Specialized tour to explore Ha Giang-Tuyen Quang-Cao Bang, Bac

Dry

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Time and Host Unit of the Program "Through the Heritage Regions of Viet Bac"





- Organize fireworks

Second time (November 21 - 23, 2010)

Tuyen Quang

- Art festival and performance of ethnic costumes of 4 provinces

- Introduce some cultural activities of ethnic groups in Tuyen Quang

- Workshop on cooperation in tourism development "Returning to the Viet Bac source"

- Sports competitions

- Photo exhibition of land and people of 4 provinces

- Tuyen Quang Trade and Tourism Fair 2010

- Professional art performance exchange

career

Third time (November 6 – 9, 2011)

Bac Can

- Sports competitions

- Photo exhibition Land and People of 6 provinces

- Professional art performances and national costume demonstrations

- Contest for good and elegant tour guides

- Survey to introduce Bac Kan tourist routes and destinations; Trade - Tourism Fair

Bac Kan

IV (October 6 – 8, 2012)

Cao Bang

- Photo exhibition of the land and people of Viet Bac - Cao Bang past and present

- Professional art exchange representatives of the Art Troupe of 6 Vietnamese provinces

North, Vietnam Folk Music and Dance Theater





North, Baise City Art Troupe, Guangxi, China

- Compete in the following sports: Tennis, Shuttlecock Throwing, Stick Pushing and Clogs

- International Trade and Tourism Fair

V (November 4 – 7, 2013)

Lang Son

- Survey of tours and tourist routes in 6 Viet Bac provinces

- Workshop "Building and developing tours and tourist routes of 6 Viet Bac provinces associated with Hanoi Capital"

- Competition of Tourist Riders of 6 Viet Bac provinces

- Exhibition on tourism and cuisine with the theme "Viet Bac cultural heritage associated with sustainable tourism development".

- Professional art performance exchange of 6 Viet Bac provinces and 1 art troupe of Zhuang Autonomous Region, Guangxi, China

- Sports activities with traditional sports such as: tug of war, going to the zoo

stick push

VI (November 18 - 20, 2014)

Thai Nguyen

- Photo exhibition "Viet Bac cultural heritage - tourist destination"

- Scientific workshop on preserving and promoting cultural heritage values ​​associated with tourism development in the Viet Bac region

- Thai Nguyen 2014 Tourism, Culinary Culture and Trade Exhibition Fair... -

The highlight of the Opening Ceremony is





Art program with the theme "Through the heritage regions of Viet Bac" with the participation of more than 500 actors from art troupes in the region, Viet Bac Folk Music and Dance Theater and famous artists

domestic.

VII time

(10/2015)

Ha Giang

- Opening ceremony at 26.3 Square, Ha Giang city

- Exhibition "Cultural tourism space of Viet Bac region"

- Organizing competitions of national sports

- The first Ha Giang Open Plate Race

- Tourism survey program in Ha Giang and summary of tourism development cooperation program of 6 provinces in Viet Bac region in the period of 2009 - 2015, direction for the period

2015 – 2020.

Source: Author's synthesis

Thus, although the tourism development cooperation bloc in general and tourism promotion cooperation in particular have just been formed, initially tourism activities in the Northeast region have achieved some encouraging results such as: In 2009, tourism revenue of the 4 provinces participating in the program reached nearly 2,000 billion VND, in 2010 the revenue reached over 2,500 billion VND; propaganda and promotion work on mass media has been constantly promoted; the quality of tour guides and tour guides has been gradually improved; the number of investors and tourists coming to cooperate, visit and relax has increased, contributing significantly to promoting development.


socio-economic development, hunger eradication and poverty reduction in localities. At the same time, preserve and promote traditional cultural values ​​and cultural heritage of ethnic groups in the provinces.

After six years of implementing the Tourism Program through the Viet Bac Heritage Sites, tourism activities in the provinces in the region have made significant progress, contributing to promoting socio-economic development, increasingly attracting a large number of domestic and foreign tourists to visit, research, and learn about the land and people of Viet Bac. Through the Program, cooperation between the provinces has achieved important results, information exchange and updating has been improved, tourism promotion and advertising activities through fairs and exhibitions have been promoted; travel businesses in the provinces in the region have exchanged guests, linked tours and routes relatively well and have initially achieved certain results, contributing positively to the development of new tourism products in the localities. The Tourism Program through the Viet Bac Heritage Sites is gradually creating its own brand for the region and attracting the attention of domestic and foreign investors and tourists.

Thus, it can be affirmed that the program "Through the Viet Bac heritage sites" is an effective method that the Northeast region is applying to promote tourism development. Because this is the way to preserve and promote the value of cultural heritage associated with tourism development, considering this a strategic task, with important historical, cultural and economic significance. The provinces in the region have agreed to jointly implement many activities to preserve tangible and intangible cultural heritages and develop tourism, such as surveying, coordinating the construction of tours, inter-provincial tourism routes, connecting with localities, provinces in the country and the Asian region...


Obviously, according to the Vietnam Tourism Development Strategy to 2020, vision 2030, it has been determined that developing regional tourism with depth, focus, key points, brand and competitiveness is a major orientation to develop tourism in the territory in accordance with the characteristics and tourism resources associated with the characteristics of the region, forming clusters of strong tourism development links. Therefore, Viet Bac tourism, if it wants to develop, needs to create strong regional links. The rotation of organizing the annual tourism program "Through the heritage sites of Viet Bac" is also an effective method that the provinces of the Viet Bac region are applying to promote the development of regional tourism links. From this program, leaders of the provinces in the region have the opportunity to meet, exchange and share experiences in tourism development; Travel agencies learn about many new routes and tourist destinations through the introduction of the local tourism industry... Possessing many unique tangible and intangible cultural heritages, tourism in the Viet Bac region will really take off if there is adequate investment in the future.

In short, with the program “Tourism through the heritage areas of Viet Bac” , the Northeast region is gradually tightening the connection, building a unified and suitable tourism management mechanism, exploiting the potential and strengths of each locality. At the same time, efforts are made to link tourism promotion to maximize the mobilization of local resources in tourism development, avoid financial waste, avoid duplication of tourism products, build and promote regional specific tourism products; build, establish and promote the image of regional tourism to the market... At the same time, implementing regional tourism programs, oriented towards domestic and international market demand, determined to build Viet Bac into a sustainable tourism development region in the future.


2.3.2. Linking tourism promotion through the event "Cultural, Sports and Tourism Festival of Ethnic Groups in the Northeast Region"

The Northeast region - the border area - the sacred land that always protects and shelters the Fatherland of Vietnam. This is the solid base of many revolutionary periods with heroic feats. Each land name, each village name has gone down in history and will forever be the pride of the Vietnamese people. The Northeast is also the place where many immortal cultural and historical values ​​from the past to the present converge and crystallize. Recognizing that, the Ministry of Culture, Sports and Tourism has directed the provinces in the region to organize the Cultural, Sports and Tourism Festival of the ethnic groups in the Northeast region.

Purpose: This is a large-scale political and cultural activity organized to introduce and promote to domestic and international friends the potential and strengths of cultural, sports and tourism development and the cultural heritage values ​​of ethnic minorities in the Northeast region in the process of innovation, integration and development. Through that, it contributes to preserving, promoting and honoring the cultural identity of ethnic groups, educating patriotism and national pride, consolidating and strengthening the great national unity bloc, promoting socio-economic development, and improving the level of cultural and spiritual enjoyment for the people. The festival is also a bridge for exchanges, meetings and experiences exchange between artisans, actors and athletes from provinces in the region.

Request:

+ Cultural, sports and tourism activities organized during the Festival must be carefully and thoroughly prepared, ensuring quality, efficiency, practicality and economy.

+ Linking cultural and sports activities with promoting the potential to attract tourism development of the provinces. The activities of the Festival must


performed by artisans, artists, actors, musicians, athletes from the Northeastern provinces.

+ Selecting typical cultural characteristics of ethnic groups in the region, organizing community activities, promoting the role of cultural subjects, cultural exchanges, ensuring the preservation, honoring and promoting traditional cultural values ​​associated with progressive factors of the times; contributing to creating a truly beneficial cultural, sports and tourism playground for the ethnic communities in the Northeast region.

+ Regarding the direction work, it is necessary to ensure consistency in content, flexibility and creativity in the direction work, and coordination in organizing and implementing the Festival plan between the Ministry of Culture, Sports and Tourism, the People's Committee of Bac Kan province and the provinces in the Northeast region.

Cultural, sports and tourism activities during the festival are an opportunity for local artisans, actors and athletes to meet, exchange, learn and introduce the best and unique traditional cultural, sports and tourism features of each ethnic group; at the same time, promote the cultural heritage value of the Northeast region in the process of innovation, integration and development. The festival is also an opportunity to raise awareness of all levels, sectors and ethnic people in the region about their sense of responsibility in building and developing an advanced Vietnamese culture imbued with national identity; linking cultural, sports and tourism activities with the implementation of socio-economic goals according to the Resolution of the National Congress of the Party... Thus, the Cultural, Sports and Tourism Festival of the Ethnic Groups in the Northeast region, although aiming to introduce the potential of culture, sports and tourism..., only demonstrates the connection to promote tourism through the provinces in the region jointly organizing a common activity on culture, sports and tourism. This activity is not necessarily a connection to promote tourism.

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