Analyzing Customer Reviews About The Official Website Of Hues Discount Card Program Of Tan Nguyen Mtv Company Limited.

- SEO

 Tan Nguyen Company Limited has also conducted activities to optimize search engines for the HueS discount card program, when customers search for information with keywords such as "Hue discount card", "HueS discount card" has almost all information related to the HueS discount card program ranked number 1 or in the top 5 on the google search engine. This is a very happy and positive sign for the process of bringing the HueS discount card program to reach more customers as well as for the purpose of promoting the program.

2.6. Analyzing customer reviews on the official website of the HueS discount card program of Tan Nguyen Company Limited.

2.6.1. Characteristics of the study sample

2.6.1.1. Divided by gender

Table 2.4. Survey sample by gender

Sex

Frequency	Percentage (%)
Female	82	54.67
Male	68	45.33
Total	150	100

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The structure of the survey sample by gender, female accounting for 54.67%, male accounting for 45.33%, shows that there is a difference in the ratio between female and male customers for the HueS discount card program of Tan Co., Ltd. Original, but this difference is not too large. In fact, in research articles on consumer behavior in terms of gender, except for goods such as electricity, metals, and machinery, women often have a deeper understanding of the goods they buy. intend to buy. Women often take longer to choose because they consider more carefully many factors that men are less interested in. The words "discount" and "special promotion" are always words that attract attention to female customers. This also partly explains why the proportion of women interested in the HueS discount card program is higher than that of men above.

Figure 2.4. Survey sample by gender

(Source: According to spss processing results)

2.6.1.2. Divided by age

Table 2.5. Survey sample by age

Age

Frequency

Percentage (%)

18 to 30 years old

115	76.7
Over 30 years old	35	23.3
Total	150	100

HueS discount card program customers are mainly between the ages of 18 and 30, accounting for 76.7%, this shows that customers are very young, they can be students or working people. and their need for food, shopping and entertainment is frequent. On the other hand, if their income is limited, this is an important factor for them to seek to participate in the discount card program. HueS to save costs. Meanwhile, customers over 30 years old account for 23.3%, and being able to save costs is also a concern for them, attracting them and along with the benefits they want to achieve. for yourself when participating in the HueS discount card program such as the quality of the introduced locations, the reputation of the products and services of the locations.

Figure 2.5. Survey sample by age

(Source: Data processing results)

2.6.1.3. Sort by educational level

Table 2.5. Survey sample by educational level

Education level

Frequency	Percentage (%)
Below intermediate level, intermediate level	19	12.67%
Colleges, universities	114	76.0%
After university	17	11.33%
Total	150	100%

The education level of customers for the HueS discount card program of Tan Nguyen Company Limited is clearly different. The majority of people with college or university degrees account for up to 76.0%, higher than the remaining groups. The survey samples of the study are subjects who interact relatively frequently with the internet and are qualified to use the applications provided on the internet. Therefore, the high level of education in the survey sample can be explained.

Figure 2.6. Survey sample by educational level

(Source: Data processing results)

2.6.1.4. Sort by profession

Table 2.6. Survey sample by occupation

Job

Frequency	Percentage (%)
Student	76	50.7%
Officers and employees	43	28.7%
Business	19	12.7%
Other	12	8.0%
Total	150	100%

According to the survey, the majority of customers participating in the HueS discount card program are students (50.7%), this is a group of people with high needs for food, entertainment, shopping and entertainment. Imports may be limited, besides, officials and employees also account for a significant proportion (28.7%).

Figure 2.7. Survey sample by occupation

Job

Other

8.0%

Business

12.7%

Officers and employees

28.7%

Student

50.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

(Source: Data processing results)

2.6.1.5. Divide by income

Table 2.7. Sample divided by income

Monthly income

Frequency	Percentage (%)
Under 5 million VND	65	43.3%
From 5 - 10 million VND	57	38.0%
Over 10 million VND	28	18.7%

(Source: SPSS processing results)

Regarding the sample structure by income, there are 65 customers with income under 5 million VND, 57 customers with income from 5 to 10 million VND, 28 customers with income over 10 million VND. Customers with high income are mainly business people, officials and employees.

Table 2.8. Occupation table divided by income

Job

Income