The need for synchronisation
In a system that allows processes to communicate with each other, the operating system always needs to provide synchronization mechanisms to ensure that the operations of concurrent processes do not affect each other incorrectly for the following reasons:
Mutual exclusion
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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The Integration Process Creates a New, More Dynamic Economic Environment Serving the Growth Process and Gradually Shifting the Economic Structure -
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Resources in a system are divided into two types: sharable resources that allow multiple processes to access them simultaneously, and non-sharable resources that allow only one (or a limited number) of processes to use them at a time. Non-sharability of resources usually results from one of two reasons:

The hardware nature of the resource does not allow sharing.
If multiple processes use a resource concurrently, there is a risk of unpredictable results because the actions of the processes on the resource affect each other.
To solve the problem, it is necessary to ensure exclusive access to the resource, meaning that the system must control so that at a time, only one process is allowed to access a non-shareable resource.
Synchronization request
In general, the correlation between the execution speed of two processes in the system is unpredictable, because it depends on many dynamic factors such as the frequency of interrupts of each process, the time the process is allocated a processor, etc. It can be said that the processes operate asynchronously with each other. However, there are situations where the processes need to cooperate in completing a task, in which case it is necessary to synchronize the operations of the processes, for example, a process can only process if another process has finished a certain task, etc.
Synchronization problem
Race condition
Suppose there are two processes P 1 and P 2 that perform the work of accountants, and share a common memory area that stores the variable taikhoan that reflects information about an account. Each process wants to withdraw an amount of money tienrut from the account:
if (account - withdrawal >=0)
taikhoan = taikhoan - tienrut; else. else
error(« cannot make money! »);
Suppose there is 800 left in the account, P 1 wants to withdraw 500 and P 2 wants to withdraw 400. If the following situation occurs:
After checking the condition (account - advance >=0) and getting the result of 300, P 1 runs out of processing time allowed by the system, the operating system allocates CPU to P 2 .
P 2 checks the same condition above, gets the result of 400 (since P 1 has not withdrawn yet) and withdraws 400. The value of the account is updated to 400.
When P 1 is reactivated and continues processing, it will not recheck the condition (account
- tienrut >=0) - because it was checked in the previous processing - then withdraw money. The value of
The account will be updated to -100 again. Error occurred!
Similar situations - which can occur when more than two processes read and write data to the same shared memory area, and the outcome depends on the system's process coordination - are called race conditions .
critical section
To prevent error situations that can arise when processes access a non-shareable resource concurrently, it is necessary to impose an exclusive access on that resource: while one process is using the resource, other processes are not allowed to access the resource.
The part of the program where access conflicts on a common resource are likely to occur is called a critical section . In the above example, the code:
if (taikhoan - tienrut >=0) taikhoan = taikhoan - tienrut;
of each process forms a critical region.
The access conflict problem can be solved if it can be guaranteed that at any given time only one process is executing a command in the critical region.
A good method to solve the critical domain problem needs to satisfy the following four conditions:
No two processes can be in the critical region at the same time.
No assumptions are made about the speed of the processes, nor about the number of processors in the system.
A process paused outside the critical region must not prevent other processes from entering the critical region.
No process has to wait indefinitely to enter the critical region.
Summary
Some processes in the system need to exchange information to coordinate activities. Because each process has an independent address space, communication can only be done through mechanisms provided by the operating system.
Some mechanisms for information exchange between processes:
Signal : announces the occurrence of an event
Pipe : unstructured data transmission
Shared memory : allows multiple processes to access the same memory area
Message exchange : structured data transfer, can be applied in distributed systems
Socket : standardizes communication between different systems
When processes exchange information and share common resources, it is necessary to synchronize their activities mainly due to the need for exclusive access or coordination of activities.
A critical region is a section of code in a program that is likely to cause access conflicts. To avoid access conflicts, it is necessary to ensure that only one process can enter the critical region at a time.
Reinforce the lesson
Questions to be answered after this lesson:
1. Information exchange mechanisms: usage situations, advantages and disadvantages?
2. Synchronization requirements?
Exercise
Analyze the following problems and identify the synchronization requirements and critical regions:
Lesson 1. Problem of Creating H 2 O molecules
Synchronize the activities of a laboratory using the following co-processes to create H 2 O molecules :
MakeH() // Each MakeH process creates 1 H atom { Make-Hydro();}
MakeO() // Each MakeO process creates 1 O atom { Make-Oxy();}
MakeWater() /* The MakeWater process runs in parallel with the MakeH, MakeO processes, waiting for enough 2 H and 1 O to create H 2 O */{ while (T) Make-Water(); //Create 1 H 2 O molecule }
Lesson 2. The Old Bridge Problem
To avoid collapse, people only allow a maximum of 3 vehicles to pass through a very old bridge at the same time. Build the ArriveBridge(int direction) and ExitBridge() procedures to control traffic on the bridge so that:
At any one time, only a maximum of 3 vehicles are allowed on the bridge.
At any one time, only a maximum of 3 vehicles are allowed to travel in the same direction on the bridge.
Each vehicle when arriving at the bridge head will call ArriveBridge(direction) to check the bridge conditions, and when it has passed the bridge, it will call ExitBridge() to signal the end.
Suppose the operation of each car is described by the following Car() process :
Car(int direction) /* direction defines the direction of movement of each car.*/{
RuntoBridge(); // Go towards the bridge ArriveBridge(direction); PassBridge(); // Cross the bridge Exit Bridge(); RunfromBridge(); // Crossed the bridge
}
Lesson 3. Crossing the River Problem
To cross the river, Microsoft employees and Linux hackers use the same river dock and must share a number of special boats. Each boat can only carry one person.
4 people at a time, and there must be 4 people to start. To ensure safety for both sides, the following rules must be followed:
a. Don't put 3 Microsoft employees and 1 Linux hacker on the same boat.
b. Conversely, don't put 3 Linux hackers and 1 Microsoft employee on the same boat.
c. All other combinations are legal.
d. The boat will only depart when there are 4 passengers.
Need to build 2 procedures HackerArrives() and EmployeeArrives() which are called by a hacker or an employee respectively when they reach the river bank to check if the conditions allow them to get on the boat? These procedures will arrange the appropriate people to be able to get on the boat. Those who have been on the boat when the boat is not full will have to wait until the 4th person gets on the boat before they can start crossing the river. (Regardless of the number of boats or whether the boat crosses the river and returns… Assume there are always boats to arrange according to valid requests)
Suppose each hacker's activity is described by the following Hacker() process :
Hacker() {
RuntoRiver(); // Go to the river bank HackerArrives(); // Check the condition to get off the boatCrossRiver(); // Start crossing the river
}
and each employee's activity is described by the following Employee() process :
Employee() {
RuntoRiver(); // Go to the river bank EmployeeArrives(); // Check the condition to get off the boatCrossRiver(); // Start crossing the river
}
Lesson 4. Bus Passenger Coordination Problem
Imagine you are responsible for controlling passengers boarding a bus at a stop.
Each bus has enough space for 10 passengers. Of these, 4 seats are reserved for wheelchair users and the remaining 6 seats are reserved for regular passengers.
Your job is to let passengers board the bus according to the regulations, when the bus is full it will depart. There may be many buses and many passengers arriving at the station at the same time, the coordination principle is to put passengers on a bus, let this bus depart and then coordinate to another bus.
Suppose your passenger scheduling for a bus is described by the GetPassengers() process ; the activities of each passenger depending on the type are described by the following WheelPassenger() and NonWheelPassenger() processes, respectively . Modify the code, using the semaphore mechanism to implement the necessary synchronization principles.
GetPassenger() {
ArriveTerminal(); // receive a vehicle at the stationOpenDoor(); // open the vehicle door, this procedure is considered to existfor (int i=0; i<4; i++) // receive passengers in wheelchairs{ ArrangeSeat();
// seat a guest
}
for (int i=0; i<6; i++) // receive normal passengers { ArrangeSeat(); // put 1 passenger in a seat
}
CloseDoor(); // close the car door, this procedure is considered to have DepartTerminal(); // let a car leave the station
}
WheelPassenger() {
ArriveTerminal(); // arrive at the stopGetOnBus(); // get on the bus
}
NonWheelPassenger() {
ArriveTerminal(); // arrive at the stopGetOnBus(); // get on the bus
}
Lesson 5. Car equipment manufacturing problem
Pontiac has two parallel operating divisions:
- Production department of 1 car frame:
MakeChassis() { // create chassis Produce_chassis();
}
- Production department of 1 wheel:
MakeTires() { // create the wheel and attach it to the chassis Produce_tire(); Put_tire_to_Chassis();
}
Synchronize activities in car production according to the following principles: 1: Produce a car frame,
2: 4 wheels are needed for a frame to be produced, then another frame can be produced...
Synchronization solutions
This lesson will introduce specific solutions to the synchronization problem. There are many solutions to implement critical region access, which are divided into two classes depending on the approach in handling the blocked process: « busy waiting » solutions and « sleep and wakeup » solutions.
Solution « busy waiting »
Software solutions
Using flag variables:
Continuity : processes share a common variable called a “lock” that is initialized to 0. A process that wants to enter the critical section must first check the value of the variable lock. If lock = 0, the process resets lock to 1 and enters the critical section. If lock is holding the value 1, the process must wait outside the critical section until lock has the value 0. Thus, a lock value of 0 means that no process is in the critical section, and lock=1 when a process is in the critical section.
while (TRUE) {
while (lock == 1); // waitlock = 1; critical-section(); lock = 0 ; Noncritical-section();
}
Figure 3.5 Structure of a program using lock variables for synchronization
Discuss: This solution may violate the first condition: two processes can be in the critical region at the same time. Suppose a process finds that lock = 0 and prepares to enter the critical region, but before it can reset lock to 1, it is paused to allow another process to execute. This second process finds that lock is still 0, enters the critical region and resets lock = 1. Then the first process is reactivated, it sets lock = 1 again and enters the critical region. Thus at that moment both processes are in the critical region.
Use rotation testing:
Approach : Here is a proposed solution for two processes. The two processes share a common variable turn (reflecting which process session is allowed to enter the critical region), which is initialized with the value 0. If turn = 0 , process A enters the critical region. If turn = 1 , process A

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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