Strengthening Links With Neighboring Provinces And Travel Agencies

local; 54% of tourists want to experience nature, relax and restore health; 84% of tourists want to visit local scenic spots; 97% of tourists are willing to pay more for an environmentally friendly vacation that brings real benefits to the poor; 70% of tourists are willing to pay more to protect the local environment; 48% of tourists are willing to pay more to experience local culture and heritage; 45% of tourists are willing to pay more to support local charities. Thereby, it is necessary to increase more experiential activities because these activities not only have a positive impact on the overall development of tourism but are also having a profound impact on society such as: Strengthening education on environmental protection awareness, preserving cultural and historical relics of indigenous people and tourists; creating cultural exchanges, customs and practices between different ethnic groups and countries; strengthening relationships within the community; the cohesion of local authorities and indigenous people; educating awareness of behavioral style in the community. At the same time, it also has an impact on the economy such as: attracting investors in tourism, transportation systems, schools, expanding and upgrading traditional craft villages, restoring historical relics... creating job opportunities, income sources for people, contributing to the local poverty reduction program.

Clearly identify the specific tourism products of Moc Chau: it is necessary to identify the specific tourism products of the district to create highlights and brands for tourism. With unique cultural values, rich and attractive tourism resources, Moc Chau should focus investment resources to develop agricultural tourism products to become specific products, at the same time develop complementary products to increase the richness of the product system.

3.2.2 Strengthening links with neighboring provinces and with travel agencies

In recent years, tourism development cooperation and association activities in Moc Chau district have developed strongly and widely, creating a spreading effect and stimulating the development of Moc Chau tourism.

Promotion and advertising activities are also focused on strengthening. The district has coordinated and linked with travel companies and businesses to organize many events.

Maybe you are interested!

Seminar, introducing Son La tourism products to travel agencies in Hanoi; participating in the 2016 VITM international tourism fair in Hanoi; Culinary competition; Highland tea festival; Moc Chau fruit picking festival; Ban flower festival. Participating in the tourism development seminar in Dien Bien, Lai Chau Tourism - Culture Week, seminar "Current situation and solutions to attract tourists to the Northwest region"; discussion "Improving the effectiveness of cooperation in developing tourism between Hanoi and Son La in the integration period"; participating in the exchange program to connect and develop tourism in the provinces and cities of the Northern midland delta, combining the introduction and promotion of Son La tourism products and publications; developing publications, publishing 4,000 Moc Chau and Van Ho tourism brochures; 2,000 Son La tourism maps; 3,000 leaflets for the 2017 national tourism year; Introducing Son La tourism on the common website of the 8 extended Northwestern provinces, attracting over 1.4 million visitors; participating in the Ho Chi Minh City International Tourism Fair; surveying the Ngoc Chien - Son La - Moc Chau - Van Ho tourist route; surveying the "Northwest Arc" of the 8 extended Northwestern provinces; proactively working with foreign diplomatic representative agencies in Vietnam to seek opportunities and investment cooperation in tourism with international friends...

It is necessary to strengthen the connection with neighboring areas and districts in the province. Cooperation always creates greater strength, not only supporting and helping each other but also exchanging, learning from each other's experiences, and developing together. Therefore, in the coming time, Moc Chau should have close coordination with neighboring areas in exploiting and using resources as well as exchanging and learning from each other's experiences to support each other to develop together. In addition to the above connection, connecting with domestic and foreign travel agencies to further promote the image of the destination, attracting more visitors.

In countries with developing agricultural tourism in the world, building a master planning model to promote regional industry linkages is always considered the golden key.

3.2.3 Investing in and upgrading technical infrastructure and facilities serving tourism

* Infrastructure plays a special role in promoting tourism development.

calendar :

Transport networks and means of transport are the most important factors.

Tourism is associated with the movement of people over a certain area. This is closely dependent on transportation. An object can be attractive for tourism but still cannot be exploited without the transportation factor. Through convenient and fast transportation networks, tourism becomes a popular phenomenon in society.

Urgent investment is needed in the Hoa Binh – Moc Chau expressway project, with priority given to developing industrial parks, commercial service areas and transport infrastructure systems connecting to the expressway.

Roads leading into the district also need to be improved to facilitate travel for residents and tourists alike.

Communications are an important part of tourism infrastructure.

It is a necessary condition to ensure communication for domestic and international tourists.

In tourism activities, if the transportation network and means of transport serve human travel, then communication is responsible for transporting news quickly and promptly, contributing to the exchange between regions within the country and internationally.

Moc Chau area is covered by telecommunication networks such as Vinaphone, Mobilephone and Viettel. Cable TV needs to be brought to these areas to diversify TV channels. The Internet system also needs to be upgraded because the current access speed is very slow. Thanks to the telecommunication network, local people as well as tourists have discovered the inMocchau application - the inMocchau application locates where the user is standing, reports detailed distances to the user about attractions, restaurants, hotels, etc.

In modern life in general, as well as in the tourism industry, means of communication are indispensable.

Electricity and water supply works

Tourists are people who leave their regular residence… When leaving their regular residence to another location, in addition to the needs of food, drink, accommodation, travel… tourists also need to ensure electricity and water for normal living. Therefore, electricity and water are also important factors that directly serve the relaxation and entertainment needs of tourists.

In the central area of the district, water is treated at some water treatment stations, but the scale is still simple and small, only meeting the needs of the people at the present time. In the coming time, it is necessary to build a clean water system to ensure serving the needs of tourists.

* Facilities and techniques:

Technical facilities play a very important role in the process of creating and implementing tourism products as well as deciding the level of exploitation of tourism potential to satisfy the needs of tourists. Improve existing technical facilities, diversify types of accommodation, especially homestay because it is suitable for agricultural tourism.

Renovate, upgrade and modernize facilities in motels to not only serve domestic tourists well but also meet the requirements for serving international guests.

In addition to upgrading existing motels, the subject needs to call on investors to build new motels that meet the standards to welcome and serve international delegations. These types of motels must be built on the basis of scientific planning, the design, architecture and scale must be harmonious, suitable for the development of agricultural tourism here, avoiding destroying the natural landscape.

Other infrastructure and services are equally important. It is necessary to develop the following infrastructure to meet the needs of future tourists such as camping grounds, photography-related services, establishing museums in local homes, building scenic spots, walking trails, etc.

The central part of the technical infrastructure is the means of serving the guests' eating and sleeping, which is the fixed capital of tourism. The evaluation of the technical infrastructure of tourism is based on 3 criteria:

- Ensure good conditions for tourism and recreation.

- Achieve optimal economic efficiency in the process of building and exploiting technical facilities.

- Convenient for guests to travel from different places.

3.2.4 Promote propaganda, product marketing, and attract investment capital for tourism activities.

Promotion, advertising, and propaganda play an important role in all areas of production and business, especially in tourism development activities. It is an effective tool of tourism marketing to help tourists know about local tourism products, ensuring the attraction of visitors and enhancing the competitiveness of tourism products. Providing information to tourists about new tourism programs and tours because it stimulates tourists' travel needs.

Building a marketing slogan, building a brand for agricultural tourism in Moc Chau district. It is believed that the image of agricultural tourism will be greatly improved by coming up with a slogan to convey the meaning of the message of the place where tourists come, for example, showing it on a tourist map, on a website or at tourism fairs. Next, if there is an additional picture that explains the slogan in a way that makes sense, the advertising effect will be even higher. Tourism can be promoted on websites such as: media (Facebook, Twitter, Instagram, ...); online travel agencies (OTA); cooperation with businesses in the same industry, ...

At the same time, conduct and compile quality publications and accurate information about tourism to introduce tourists to people, landscapes, tourism resources, information and tourist accommodation, restaurants, entertainment venues, prices, etc. through travel guidebooks, brochures, leaflets, CDs, VCDs, etc. to government agencies, schools, and organizations.

Apartment buildings, industrial clusters in cities. This is a relatively simple form but is more effective than other forms because it has the ability to retain information well, can target the right market of tourists with tourism needs that are wanting to market.

However, it is necessary to advertise for tourist facilities by tourists themselves. Therefore, the quality of tourist destinations must satisfy tourists, especially the quality of the environment and resources here, which is the most effective and sustainable measure of advertising and promoting tourism.

All levels and sectors should strengthen communication and promotion of agricultural and agro-tourism products associated with building distinctive brands; focus on exploiting the application of modern information technology and communications to promote agricultural and agro-tourism, and bring distinctive agricultural products associated with landmarks to promote agricultural and agro-tourism at forums, fairs, and trade promotion activities.

To promote tourism in any place, it is necessary to have the support of the state and locality in terms of policies and budget to establish tourism promotion offices. Then bring tour products and tourism programs to travel agents and distribution channels for them to introduce and sell themselves. In addition, take advantage of opportunities to organize participation in events, sports and culture, culinary fairs, domestic and foreign tourism fairs, handicraft fairs, performances, festivals, important celebrations, tourism forums to promote the image of local tourism, establish unique tours based on the available resources of the agricultural region. Link to form regions, tours in the region and surrounding areas to international links.

3.2.5 Solutions on mechanisms and policies in planning agricultural tourism development

Pay attention to coordinating and proposing credit support for the development of priority industries, tourism, infrastructure construction, solid waste treatment, and environmental protection of industrial zones and clusters. Propose credit support for the production of products

high-quality products, deep processing, export orientation; tax exemption and reduction mechanism for high-tech projects in the province. Concretize the support mechanisms and policies of the Central Government and the Northern midland and mountainous region in Son La province, invest in the construction of key technical infrastructure works of the region, the province and districts, towns; promote the development of services, tourism, industry, trade; support the construction of infrastructure, industrial waste treatment, environmental protection of industrial parks...

There are incentive and support mechanisms and policies for local enterprises to improve their competitiveness, expand their product consumption markets, consume within the province, domestically and export abroad. Strengthen trade promotion activities, develop export market promotion programs, actively develop new markets. There are policies to support household economies and small and micro enterprises to participate in fairs and exhibitions, bring agricultural, forestry and fishery products to supermarkets. Create favorable conditions to encourage the development of economic sectors, establish new and develop enterprises, develop farm economy, cooperative economy. Timely disseminate economic information, especially on mechanisms and policies to encourage investment and development.

Improve the effectiveness and efficiency of state management in the cultural and social fields in the context of market economic development. Focus on innovating mechanisms and policies for the development of cultural, educational, health and social security fields; concretize the viewpoints and policies of the Party and State to develop culture.

- Society meets the requirements of sustainable development, improves health and spiritual life for the people. Implement socialization in the cultural and social fields, increase community participation in the construction and operation of cultural and social works; encourage the restoration and preservation of tangible and intangible cultural values. Review, select and accelerate the process of innovating the management, organization and operation mechanisms of a number of public service units in the cultural and social fields towards autonomy and self-responsibility in accordance with the provisions of law.

Through studying the lessons learned in Chapter 1 as well as through research in books and newspapers, in order to develop tourism systematically, it is necessary to have specific tourism planning for each region. In Moc Chau district, it shows that planning must also focus on the harmonious combination of land use planning, forest planting planning, housing construction planning, traffic planning with technical infrastructure planning such as electricity, water... so as not only to preserve the terraced field system and indigenous cultural values, natural ecosystems but also to create a basis for the development of agricultural tourism.

3.2.6 Solutions to attract community participation in tourism activities

People play an important role in the development of tourism activities, especially local communities, so it is necessary to make people understand the value of tourism resources and how effective they will be for each area with tourism resources as well as for the local economy.

Agricultural tourism is a good condition for poverty reduction – poverty reduction is a good condition for tourism development.

Local authorities need to encourage businesses to commit to training and recruiting local people, who will be loyal and enthusiastic employees. Working more closely with local people will help tourism businesses create tourism products and services with a strong local flavor to provide tourists with authentic experiences of local life.

One of the three indispensable factors in developing agricultural tourism is the participation of the local community. Therefore, to develop a good agricultural tourism model in Moc Chau district, sharing benefits with the community is very important.

First of all, if we want tourism activities to develop effectively, raising awareness among people is an issue that needs to be focused on and done regularly. Through this process, we must make people see the values of the landscape and resources that their land is producing, see the

Comment