Factors affecting the brand value of the Bank for Agriculture and Rural Development of Vietnam - 15

.174

.645

97,341

22

.145

.539

97,879

23

.134

.498

98,377

24

.126

.465

98,842

25

.109

.403

99,245

26

.107

.395

99,640

27

.097

.360

100,000

Extraction Method: Principal Component Analysis.

Component

1

2

3

4

PQ21

.819

PQ16

.807

PQ20

.799

PQ19

.799

PQ14

.792

PQ15

.780

PQ17

.774

PQ22

.738

PQ18

.735

BL29

.726

BL26

.709

BL24

.706

BL28

.696

BL27

.689

BL25

.662

BL23

.601

BAS13

.736

BAS12

.689

BAS11

.669

BAS9

.618

BAW3

.552

.539

BAS7

.527

BAW1

.827

BAW5

.792

BAW4

.789

.701

BAW6

.561

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

Cronbach's Alpha

N of Items

.882

5

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

BAW1

13.25

17,463

.687

.864

BAW2

13.88

16,730

.777

.842

BAW4

13.18

17,585

.689

.863

BAW5

13.27

16,945

.754

.848

BAW6

14.08

17,645

.679

.866

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.954

Bartlett's Test of Sphericity

Approx. Chi-Square

5983.444

df

325

Sig.

.000

Compo nent

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of

Variance

cumulative

%

Total

% of

Variance

cumulative

%

Total

% of

Variance

cumulative

%

1

14,647

56,333

56,333

14,647

56,333

56,333

7,184

27,632

27,632

2

2,273

8,744

65,077

2,273

8,744

65,077

4,614

17,746

45,378

3

1,528

5,876

70,953

1,528

5,876

70,953

4,017

15,449

60,827

4

1,039

3,996

74,948

1,039

3,996

74,948

3,672

14,122

74,948

5

.830

3.191

78,139

6

.627

2,410

80,549

7

.528

2,030

82,580

8

.438

1,684

84,263

9

.406

1,562

85,825

10

.380

1,460

87,285

11

.365

1,404

88,689

12

.323

1,244

89,933

13

.292

1.124

91,057

14

.288

1.109

92,166

15

.244

.938

93,104

16

.236

.909

94,013

17

.234

.898

94,911

18

.213

.820

95,731

19

.200

.769

96,500

20

.189

.727

97,226

21

.146

.563

97,789

22

.135

.520

98,309

23

.126

.483

98,792

24

.109

.420

99,212

25

.107

.412

99,625

26

.098

.375

100,000

Extraction Method: Principal Component Analysis.

Component

1

2

3

4

PQ21

.816

PQ16

.805

PQ20

.799

PQ19

.798

PQ14

.793

PQ15

.777

PQ17

.771

PQ22

.735

PQ18

.731

BL29

.736

BL26

.712

BL28

.699

BL27

.697

BL24

.695

BL25

.665

BL23

.591

BAS13

.763

BAS12

.728

BAS11

.671

BAS9

.614

BAS7

.514

BAW1

.832

BAW5

.794

BAW4

.793

BAW2

.706

BAW6

.564

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

Cronbach's Alpha

N of Items

.882

5

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

I can recognize the Agribank logo

13.25

17,463

.687

.864

I can read the slogan of Agribank.

13.88

16,730

.777

.842

I can recognize the Agribank sign.

13.18

17,585

.689

.863

I can distinguish Agribank from other bank brands

13.27

16,945

.754

.848

When it comes to banks, Agribank is the first brand that comes to mind.

14.08

17,645

.679

.866

Cronbach's Alpha

N of Items

.881

5

Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

Agribank brand image is different from other bank brands

11.66

14,923

.510

.897

Agribank brand leaves a good impression in customers' minds

11.64

12,000

.796

.836

Agribank is a bank that provides high quality services.

11.92

11,096

.803

.835

11.74

12,661

.770

.844

Agribank is a bank with beautiful and polite transaction uniforms.

11.69

12,060

.719

.856

Cronbach's Alpha

N of Items

.963

9

Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

Agribank's products and services are diverse.

23.52

60,157

.826

.960

Agribank's products and services are very convenient.

23.69

59,353

.885

.957

Agribank always fulfills its commitments to customers.

23.41

60,702

.862

.958

Agribank always puts customer interests first

23.56

60,640

.828

.960

Agribank's working environment is professional.

23.71

58,589

.880

.957

Agribank answers customer questions and complaints quickly and reasonably.

23.58

61,403

.818

.960

Agribank staff is always ready to support customers.

23.64

61,890

.802

.961

Agribank staff are always polite and courteous to customers.

23.59

61,043

.848

.959

Compared with other bank brands, Agribank's service quality is more outstanding.

23.88

59,748

.861

.958

Cronbach's Alpha

N of Items

.945

7

Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

I am satisfied with Agribank's products and services.

16.87

36,021

.821

.936

Agribank is a trusted brand

16.27

40,562

.607

.952

Agribank brand is my first choice

16.93

36,029

.834

.934

I do not want to switch to another bank's services because Agribank meets my requirements.

16.89

36,958

.826

.935

I will continue to use Agribank products and services in the future.

16.68

35,896

.860

.932

I will introduce Agribank brand to my friends and relatives.

16.80

35,811

.878

.930

I am a loyal customer of Agribank.

17.00

35,979

.877

.931

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.

.804

Bartlett's Test of Sphericity

Approx. Chi-Square

463,816

df

6

Sig.

.000

Compo nent

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Total

% of Variance

cumulative

%

Total

% of Variance

cumulative

%

1

2,853

71,326

71,326

2,853

71,326

71,326

2

.521

13,016

84,342

3

.392

9,803

94,145

4

.234

5.855

100,000

Extraction Method: Principal Component Analysis.

Component

1

BE33

.903

BE32

.849

BE30

.849

BE31

.772

Extraction Method: Principal Component Analysis.

a. 1 components extracted.

BAW

BAS

PQ

BL

BEIGE

BAW

Pearson Correlation

1

.621 **

.517 **

.561 **

.590 **

Sig. (2-tailed)

.000

.000

.000

.000

N

236

236

236

236

236

BAS

Pearson

Correlation

.621 **

1

.690 **

.762 **

.721 **

Sig. (2-tailed)

.000

.000

.000

.000

N

236

236

236

236

236