Table 4.29 EFA analysis results 122
Table 4.29 (cont.) Results of EFA analysis 123
Table 4.30 Cronbach'Alpha results for new factors 127
Table 4.31 Reliability results of the Subjective Norm scale 129
Table 4.32 Reliability results of the Risk Perception scale 131
Maybe you are interested!
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Commercial bank credit for high-tech agriculture in Lam Dong province 1683910919 - 32 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Investment Situation in Non-Credit Services at Saigon Commercial Joint Stock Bank in the Period of 2015-2019 -
Credit risk management at Vietnam International Commercial Joint Stock Bank - Hanoi Branch - 12 -
Credit risk management for personal loans at Nam A Commercial Joint Stock Bank - Quang Ninh Branch - 13
Table 4.33 Convergent validity of the scales 133
Table 4.34 Discriminant validity between scales 134

Table 4.35 SEM structural model results 136
Table 4.36 Bootstrap estimation results 137
Table 4.37 Status of factors in the second model 139
LIST OF IMAGES
Figure 2.1 Theory of Planned Behavior (TPB) 38
Figure 2.2 Technology Acceptance Model (TAM) 41
Figure 2.3 Expectancy-Confirmation Theory (ECT) Model 43
Figure 2.4 Lee's (2009) integrated model 45
Figure 2.5 Post-acceptance-Model 46
Figure 2.6 Integrated model of Liao et al. (2007) 48
Figure 2.7 Theoretical research model 51
Figure 3.1 Procedure of the first study 54
Figure 3.2 IPA analysis grid sample 60
Figure 3.3 Second research process 62
Figure 3.4 First research model 63
Figure 3.5 Second research model 65
Figure 4.1 Structure of NNCNC loan sales by commercial bank in Lam Dong 81
Figure 4.2 Proportion of lending revenue to small and medium enterprises of banks in Lam Dong 82
Figure 4.3 Structure of outstanding loans for NNCNC at commercial banks in Lam Dong province 82
Figure 4.4 Proportion of outstanding loans for NNCNC of commercial banks in Lam Dong 83
Figure 4.5 Customers borrowing from small and medium enterprises (SMEs) at commercial banks in Lam Dong province 83
Figure 4.6 Number of customers with outstanding loans for small and medium enterprises at commercial banks in Lam Dong province. 84 Figure 4.7 Bad debts for small and medium enterprises and loans for small and medium enterprises of commercial banks in Lam Dong province. 84
Figure 4.8 Survey on Importance Grid – Credit Service Quality 97
Figure 4.9 CFA results for Subjective Norms scale 109
Figure 4.10 Results of the 110 critical measurement model
Figure 4.11 SEM structural model results 113
Figure 4.12 Results of the first research model 116
Figure 4.13 CFA results for Subjective Norms scale 128
Figure 4.14 CFA results of Risk Perception scale 130
Figure 4.15 Results of the critical measurement model 132
Figure 4.16 Calibrated research model 135
Figure 4.17 SEM linear structural model results 136
Figure 4.18 Results of the second research model 139
Figure 5.1 Deployment diagram of agricultural financial database 161
INDEX
COMMITMENT i
ACKNOWLEDGEMENTS ii
THESIS SUMMARY iii
LIST OF TABLES
LIST OF FIGURES viii
TABLE OF CONTENTS ix
CHAPTER 1: OVERVIEW OF THE RESEARCH 1
1.1. Reasons for choosing topic 1
1.1.1. Research context 1
1.1.2. Overview of related research and scientific gaps 3
1.1.2.1. Foreign studies 3
1.1.2.2. Domestic studies 6
1.1.2.3. General comments on previous studies 11
1.2. Research objectives and research questions 14
1.2.1. Research objectives 14
1.2.2. Research question 14
1.3. Research object and scope 15
1.3.1. Research subjects 15
1.3.2. Scope of research 15
1.4. Research methods and research data 16
1.4.1. Research methods 16
1.4.2. Research data 16
1.5. New points and contributions of the thesis 17
1.5.1. New points 17
1.5.2. Scientific contributions 17
1.5.3. Practical contributions 17
1.6. Structure of the thesis 18
Chapter 1 Conclusion 18
CHAPTER 2: THEORETICAL BASIS 19
2.1. Overview of high-tech agriculture 19
2.1.1. Concepts and characteristics of high-tech agricultural production ... 19
2.1.1.1. Concepts of high-tech agriculture 19
2.1.1.2. Characteristics of high-tech agricultural production 21
2.1.2. Advantages of high-tech agricultural production 22
2.2. Theoretical basis of commercial bank credit 23
2.2.1. Concept of commercial bank credit 23
2.2.2. Classification of bank credit 24
2.2.3. The role of bank credit 26
2.3. Overview of commercial bank credit for high-tech agricultural production 27
2.3.1. Concept of commercial bank credit for high-tech agricultural production 27
2.3.2. Characteristics of commercial bank credit for high-tech agricultural production 27
2.3.3. The role of commercial bank credit in high-tech agricultural production 29
2.3.4. Developing commercial bank credit for high-tech agriculture 31
2.3.4.1. Viewpoints on developing commercial bank credit for high-tech agriculture 31
2.3.4.2. Indicators for evaluating the development of commercial bank credit for high-tech agriculture 31
2.3.4.3. Factors affecting the development of commercial bank credit for high-tech agriculture 35
2.4. Theoretical frameworks on behavior 37
2.4.1. Theory of Planned Behavior (TPB) 37
2.4.2. Theory of Technology Acceptance Model (TAM) 40
2.4.3. Expectancy-Acceptance Theory (ECT) 42
2.4.4. Perceived Risk Theory 44
2.4.5. Integrated models 45
2.4.5.1. Lee's integrated model (2009) 45
2.4.5.2. Bhattacherjee's (2001) integrated model 46
2.4.5.3. Integrated model of Liao et al. (2007) 48
2.5. Evaluation and inheritance of related studies 50
Chapter 2 Conclusion 53
CHAPTER 3: RESEARCH METHODOLOGY 54
3.1. First study design 54
3.1.1. Research process 54
3.1.2. Research methods 55
3.1.2.1. Qualitative research 55
3.1.2.2. Quantitative research 56
3.1.3. Research sample 56
3.1.4. Building the questionnaire 57
3.1.5. Data analysis method 58
3.2. Second study design 62
3.2.1. Research process 62
3.2.2. Research model and hypotheses 63
3.2.2.1. First research model 63
3.2.2.2. Second research model 65
3.2.3. Research design 67
3.2.3.1. Preliminary research 67
3.2.3.2. Official research 68
3.2.4. Research sample 68
3.2.5. Scale 69
3.2.6. Data analysis method 69
3.2.6.1. Descriptive analysis 70
3.2.6.2. Scale reliability analysis 70
3.2.6.3. Exploratory factor analysis EFA 70
3.2.6.4. Confirmatory factor analysis CFA 71
3.2.6.5. Testing the research model 72
Chapter 3 Conclusion 72
CHAPTER 4: RESEARCH RESULTS 73
4.1. Overview of the socio-economic situation and agricultural production in Lam Dong province 73
4.1.1. Natural conditions of Lam Dong province 73
4.1.2. Socio-economic situation of Lam Dong province 74
4.1.3. Current status of high-tech agricultural production in Lam Dong 75
4.1.3.1. Current status of agricultural production in Lam Dong province 75
4.1.3.2. Current status of high-tech agricultural production in Lam Dong 75
4.2. Current status of commercial bank credit development for high-tech agriculture in Lam Dong 77
4.2.1. Overview of the activities of credit institutions in the area 77
4.2.2. Credit capital demand in high-tech agricultural production in Lam Dong province 78
4.2.3. Current status of rural agricultural credit at commercial banks in Lam Dong province 78
4.2.4. Current status of commercial bank credit for high-tech agriculture in Lam Dong province 80
4.2.5. Discussion of the results of analyzing the current status of commercial bank credit for high-tech agriculture in Lam Dong province 85
4.3. Survey results of agricultural production customers on demand and access to credit capital from commercial banks 86
4.3.1. General description of survey sample 86
4.3.2. Survey results of agricultural production customers on demand and access to credit capital from commercial banks 88
4.3.3. Discussion of research results 101
4.3.3.1. From the survey results of the demand for commercial bank credit loans 101
4.3.3.2. On the role of commercial bank credit capital for high-tech agricultural production 102
4.4. Quantitative research results from a survey of credit granting behavior intentions for high-tech agricultural production of commercial banks 103
4.4.1. Results of the first model study 103
4.4.1.1. Results of Cronbach's Alpha reliability analysis 103
4.4.1.2. Results of exploratory factor analysis EFA 105
4.4.1.3. Cronbach'Alpha reliability test results for new factor 108
4.4.1.4. CFA analysis results 108
4.4.1.5. Critical measurement model results 110
4.4.1.6. SEM 112 Linear Structural Model
4.4.1.7. Estimating theoretical models using Bootstrap 114
4.4.1.8. Discussion of research results of the first model 114
4.4.2. Results of the second model study 119
4.4.2.1. Cronbach's Alpha reliability analysis results 119
4.4.2.2. Results of exploratory factor analysis EFA 121
4.4.2.3. Cronbach'Alpha test for new factors 126
4.4.2.4. CFA results for multidimensional scales 128
4.4.2.5. Measurement model results 131
4.4.2.6. Calibration research model 134
4.4.2.7. SEM 135 linear structural model
4.4.2.8. Estimating theoretical models using Bootstrap 137
4.4.2.9. Discussion of research results of the second model 138
Chapter 4 Conclusion 144
CHAPTER 5: CONCLUSION AND SOLUTIONS, RECOMMENDATIONS 145
5.1. Evaluation of achievements, limitations and causes affecting credit for high-tech agricultural production in Lam Dong province 145
5.1.1. Achievements and limitations in credit granting activities for high-tech agriculture 145
5.1.1.1. Achievements in credit activities for high-tech agriculture 145
5.1.1.2. Limitations in credit granting activities for high-tech agriculture 145
5.1.2. Causes of limitations in developing high-tech agricultural credit 146
5.2. Proposing solutions and recommendations for developing commercial bank credit for high-tech agricultural production 152
5.2.1. Solutions for commercial bank branches in Lam Dong province 152
5.2.2. Recommendations to relevant ministries, branches and Lam Dong Provincial People's Committee155
5.2.2.1. For relevant ministries and branches 155
5.2.2.2. For Lam Dong Provincial People's Committee 158
5.3. Conclusion and future research directions 164
REFERENCES i
APPENDIX xi
Appendix 1. Documents related to rural agricultural support policies
Appendix 2. Qualitative research results and household and enterprise survey tables xiv
Appendix 2.1. Qualitative research content xiv
Appendix 2.2. Farm household survey form xvii
Appendix 2.3. Enterprise and cooperative questionnaire xxxv
Appendix 3. Qualitative and quantitative research results in the study of credit officer behavioral intentions .......................................................................................................... xlvi
Appendix 3.1. Preliminary research results ............................................................................ xlvi
3.1.1. Calibration results and scale additions .......................................................... xlvii
3.1.2. Qualitative research results .............................................................................. lix
3.1.3. Summary of measured variables ................................................................................. lx
3.1.4. Quantitative research results.......................................................................... lxiii
3.1.5. Demographic statistics of survey sample ............................................................... lxv
Appendix 3.2. Survey questionnaire..........................................................................................lxviii
Appendix 3.3. List of surveyed commercial banks ......................................lxvi Appendix 3.4. Results of the first model.................................................................lxvii
3.4.1. Cronbach'Alpha analysis results ..................................................................lxvii
3.4.2. EFA factor analysis results.......................................................................... lxxi
3.4.3. Test for normal distribution ..............................................................................lxxiv
3.4.4. CFA test results ...................................................................................lxxvi
3.4.5 SEM linear structural model results ..................................................... lxxxiii
Appendix 3.5. Results of testing the second model....................................................... xcii
3.5.1. Cronbach'Alpha analysis results ................................................................. xcii
3.5.2. EFA factor analysis results...................................................................... xcviii
3.5.3. Test for normal distribution ................................................................................ cii
3.5.4. CFA test results ...................................................................................... ciii
3.5.5. SEM linear structural model results ........................................................ cxi
LIST OF PUBLISHED SCIENTIFIC WORKS .............................. cxxi


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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