Solutions Group Strengthens Relationships With Partners

of hotels with specialized tourism websites for customers to easily find and access;

- Increase promotion on mass media, especially on the internet because this is the least expensive but most effective form of promotion, easily helping people recognize information everywhere. Therefore, it is necessary to build an activation strategy for this type of advertising;

- Information about hotels and promotions should be updated regularly and sent directly to loyal customers and companies that have separate contracts with hotels;

- Hotels need to connect with areas such as airports, travel agencies, airline ticket agents, train stations, and tourist attractions to provide information about hotels and promotions. At the same time, an information desk can be set up at the arrival terminal of the airport or train station to provide hotel information;

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- Need to focus on the marketing team, build marketing strategies to understand the needs and tastes of customers to bring efficiency to the business. Promote travel activities, guide, transport tourists, reception stages and other services;

- Always ensure that the information that the hotel promotes is honest, not exaggerated to increase visitors' expectations about the actual quality of products or services that the hotel provides;

- Seek support from the Department of Culture, Sports and Tourism of Thua Thien Hue and the Tourism Promotion Center of Thua Thien Hue to organize and promote the brand to localities at home and abroad;

3.2.6. Solution group to strengthen relationships with partners

The success of each business cannot be achieved without the support and cooperation of partners. For hotel businesses, partners will be organizations, domestic and foreign travel companies, suppliers of goods, central ministries, departments and branches and local departments and branches. Strengthening relationships with partners is demonstrated through:

- Perform good customer service with good service quality, from

That satisfies all customers when coming to the hotel.

- Strengthen links with domestic and foreign travel organizations and companies to attract a large number of tourists traveling in groups.

- Visit and give gifts on holidays, New Year and important events of partners.

- Perform well customer care and after-sales service with the aim of maximizing the support and cooperation of partners in using KS's products and services.

The success of hotels in business is largely due to their partners. Having a close relationship with partners also helps hotels find appropriate strategies, policies, and practical measures to adjust to improve service quality.

3.2.7. Group of solutions for information technology development investment

Today is the age of technology, hotels have to operate in a world that is constantly changing. The information technology revolution has forced hotels to always have new equipment to meet the needs of customers.

At 4-star hotels in Hue City, modern information technology has been applied to hotel operations such as: connecting internal computers at the hotel to help manage, store and transmit data quickly, saving time and costs. In addition, the hotel also applies technology to online marketing and business, connecting global booking systems, online booking... to help increase profits and convenience for guests when using services at the hotel.

In the future, hotels should consider applying information technology to the room locking system, applying radio frequency identification technology (RFID) to replace the current magnetic locking system to ensure safety. Update and manage room status with management software to handle work quickly and promptly.

Information technology is constantly changing, to keep up with the needs of society, meet customer expectations and ensure that products and services are not outdated, hotels also need to apply a comprehensive solution of advanced technologies such as equipping and applying a synchronous system of specialized machinery, equipment, and software.

Manage and operate your hotel.

3.3. Some recommendations to improve the quality of accommodation services at 4-star hotels in Hue City

To effectively implement solutions to improve the quality of accommodation services in Hue City. Based on the research results and the socio-economic development orientation of the province, the author boldly recommends the following issues:

3.3.1. For the Ministry of Culture, Sports and Tourism

- It is necessary to create conditions and encourage hotels to apply the ISO quality management model. Absolutely strengthen the hotel business sector in terms of service quality management. This strengthening of management makes it impossible for hotels not to pay attention to quality issues and have a correct perception of quality.

- Actively prepare and organize meaningful activities and events across the country, creating conditions to attract tourists - increasing the number of guests for hotels.

- Organize many competitions to improve the professional skills of employees in the hotel industry, to create and affirm the reputation of hotels with good service quality.

- Doing a good job of tourism forecasting helps hotels grasp their future customer market, thereby being able to prepare well for the stages in the process of welcoming and serving customers attentively.

- Concentrate State tourism infrastructure capital to invest in infrastructure for key tourism destinations to facilitate effective exploitation of hotels. Support domestic and international training and retraining for hotels, build a website to manage the hotel system.

- It is necessary to check and monitor the quality of tourism services and take measures to prevent price dumping to ensure stable prices and avoid unhealthy competition among hotel businesses.

- Establish tourism promotion departments at Vietnamese embassies and consulates in countries with potential tourist markets such as Japan, the US, Germany, Russia, etc.

3.3.2. For the People's Committee of TT-Hue province

Firstly, TT-Hue province needs to create a stable and safe tourism environment by taking measures such as: protecting security and safety for visitors, ensuring environmental hygiene and tourist landscapes so that more tourists come to TT-Hue, and hotels can have a good environment.

more favorable business environment

Second, the province needs to complete the human resource training policy for the tourism industry to meet professional requirements, and at the same time have reasonable regulations on the use and arrangement of human resources.

Third, it is necessary to invest in technical facilities - infrastructure such as the traffic system to tourist destinations, the system of auxiliary facilities such as: medical facilities, electricity and water supply systems... to create conditions to satisfy the essential needs of tourists to the maximum. Continue to pay attention and invest more in the hotel industry with policies such as: lending capital to invest in hotel development, creating favorable conditions in terms of premises to be able to expand the scale of hotels.

Fourth, it is necessary to improve and simplify administrative procedures, especially granting business registration licenses and investment incentive certificates to investors and enterprises, having preferential policies on capital, land funds and implementing well the site clearance work so that hotel investors can effectively implement their projects.

Fifth, continue to issue policies to create favorable conditions and encourage foreign visitors to Hue for tourism and to seek investment opportunities.

Sixth, plan events and festival programs for tourism in a tight, comprehensive and long-term manner to create a long time for program promotion on foreign information channels as well as complete preparations for welcoming guests by tourism businesses.

In addition, the People's Committee needs to direct:

+ The police control street vendors and maintain order and security in Hue city.

+ The electricity and water industry has longer-term investment and business strategies, providing enough electricity and water for the tourist area. When cutting off electricity and water, there must be a schedule to notify the hotel in advance.

+ The Industry and Trade sector manages sales services, stabilizes prices, and prevents the phenomenon of selling expensive goods and forcing customers.

+ Authorities have measures to inspect and strictly handle foreigners coming to Hue City to conduct illegal business activities.

3.3.3. For the Department of Culture, Sports and Tourism of TT - Hue province

- Continue to improve policies, solutions and promotional activities for provincial tourism to bring Hue tourism brand to many international friends and enhance the local tourism brand.

- Attract more and more tourists to Hue, especially international tourists and focus on exploiting new potential customer markets.

- Invest in and upgrade infrastructure, transportation systems, communications and technical facilities serving tourism to create favorable conditions for tourism development.

- Propose strict regulations on hotels and hotel business in the area to tighten management of this complex business activity and avoid unfair competition.

- Encourage and facilitate scientific research topics on improving the quality of hotel accommodation services to form standard service processes to help hotels use as a basis to improve the quality of their hotel services.

- Regularly organize competitions to improve professional skills and expertise for hotel staff in the area to both compete in completing professional tasks and ensure the rights of employees, and have policies to improve annual skills for the workforce.

- Attract more and more foreign investment for tourism activities in the province.

- Coordinate and collaborate with departments, unions and businesses to provide highly effective accommodation services. Regarding the supervision and management of the quality of accommodation services, there needs to be closer coordination between state management agencies such as the Department of Culture, Sports and Tourism, the Hotel Association, the Department of Health, and the Department of Natural Resources and Environment to manage the quality of services.

The sectors should organize joint meetings to resolve the remaining problems and difficulties of each sector in order to come up with a unified action plan in general management. The Department of Culture, Sports and Tourism should specifically and clearly mention the difficulties that the tourism sector needs the help of other sectors to complete the action plan for tourism development management in the city.

Chapter 3 Summary

Chapter 3 of the thesis focused on analyzing and proposing basic solutions to improve the quality of accommodation services in 4-star hotels. After stating the bases for developing solutions, the thesis proposed 7 basic groups of solutions in order of priority to contribute to improving the quality of accommodation services in 4-star hotels in Hue City: a group of solutions to improve the quality of staff; a group of solutions to improve technical facilities; a group of solutions to diversify accommodation service products; a group of solutions to strengthen service quality management; a group of solutions to research the market and promote advertising; a group of solutions to strengthen relationships with partners; a group of solutions to invest in information technology development and some recommendations to management levels. Each group of solutions has its own importance, so there needs to be coordination between the solutions and consideration of the implementation time to aim at a common goal of improving the quality of accommodation services in the surveyed hotels and the 4-star hotel system in Hue City.

CONCLUDE

In the trend of economic development and increasing human needs, attention to quality factors plays an important role in the overall business efficiency of enterprises.

In tourism, the number of hotels and accommodation facilities is increasing, leading to a huge competition in this field. Therefore, improving the quality of accommodation services is indispensable and is one of the factors to increase competitiveness in the market.

Located on the Central Heritage Road, the location where world heritages are concentrated, is both an opportunity and a challenge for the development of TT-Hue tourism. TT-Hue needs to pay attention to the competition of other tourist destinations such as Quang Binh, Hoi An, My Son. And one of the factors that increase competitiveness is the quality of accommodation services.

However, the reality of accommodation service quality is still very limited, so more attention is needed to improve the service quality system, meeting the rich and diverse needs of tourists in the future.

In recent times, despite being affected by many economic, weather and epidemic impacts, the tourism business situation in the area is still quite good. Hue is still a center, a hot spot for tourism for both international and domestic markets.

In terms of accommodation services, the number of accommodation establishments is constantly increasing, the system of high-class hotels is increasingly focused on investment and construction. However, upgrading tourism facilities, although more attention has been paid, has not yet fully met international standards. Improving the quality of staff is increasingly focused on but has not yet demonstrated professionalism in service. Although quality management is still more focused on by some high-class hotels, it has not yet been systematic and standardized.

according to ISO system.

This research topic has had the opportunity to present the current status of accommodation service provision at 4-star hotels in Hue City. Analyzing the actual status of service quality allows us to propose a group of comprehensive solutions to improve the quality of this service.

Regarding the practicality of the solutions, we see that the 4-star hotels in Hue City have enough practical conditions to organize implementation. The problem is the resolute and consistent direction of the Provincial People's Committee, the determination to mobilize resources of business units, and the responsibility and unified management capacity of hotel leaders. The specific action plan must take into account the promotion of internal resources and the utmost effort to seek support, especially financial support from the State.

Therefore, the author believes that this issue will have and needs to have a lot of research and evaluation from tourism experts and managers to form a complete strategy with high feasibility for developing quality tourism in the area.

With the study "Evaluation of accommodation service quality at 4-star hotels in Hue city" , the author hopes to make a useful contribution to that common effort.

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