LIST OF REFERENCES
1. Hoang Tuan Lang, Sales and Marketing in hotels and restaurants, internal textbook of Ho Chi Minh City University of Technology.
2. Nguyen Duy Anh Kiet, “Concept of Restaurant Classification”, Restaurant and Bar Management, internal textbook of Ho Chi Minh City University of Technology.
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Marketing – Mix solution to attract customers to use F&B services at Continental Saigon Hotel - 2 -
Current situation and solutions of Marketing mix activities at Diana Diaper Company Limited - 20 -
Some Marketing solutions to attract international tourists to ASEAN international hotels - 3 -
Marketing solutions to increase customer perceived value at Van Thanh tourist area - 2 -
Marketing solutions to attract domestic tourists of Trung Thanh Transport Tourism Service Joint Stock Company - 10
3. Nguyen Thi Lien Diep and Pham Van Nam (2008), Environmental research, Business strategy and policy , Labor - Social Publishing House
4. Quach Thi Buu Chau, Dinh Tien Minh, Nguyen Cong Dung, Dao Hoai Nam, Nguyen Van Trung (2009). Introduction to marketing, Basic marketing , Labor publishing house, Ho Chi Minh City, 24-26.
5. Hotel and restaurant textbook, www.tailieu.vn
6. “ Recognizing the first 4-star hotel in Bien Hoa ”, www.baomoi.com,
7. “ New strategy in restaurant business management ”, www.giaiphapbanhang.com
8. “ Marketing mix ”, vi.wikipedia.org/wiki/Marketing_mix