Table 4.2. Results of testing research hypotheses
Relationship
Estimated value | Standard deviation | Wald test | Sig value | Result | ||
SIZE | 0.000 | 0.000 | 0.061 | 0.044 | Reject H1 | |
ROA | -1.040 | 0.817 | 1,619 | 0.203 | Reject H2 | |
Y← | SERVICES | 0.654 | 0.175 | 13,957 | 0.000 | Accept H3 |
INTPAID | -0.014 | 0.014 | 1,021 | 0.312 | Reject H4 | |
BADLOAN | 0.255 | 0.198 | 1,655 | 0.198 | Reject H5 | |
LABORCOST | 0.000 | 0.001 | 0.619 | 0.431 | Reject H6 | |
Y← | INTERBANK | -0.361 | 0.091 | 15,768 | 0.000 | Accept H7 |
Constant | -3.660 | 0.984 | 13,847 | 0.000 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Results of Linear Regression Analysis on Factors Affecting Land Complaints in Vinh City -
Regression Model Results of 6 Factors Affecting 8 Listed Joint Stock Companies -
Regression Analysis Results With Hypothesis H2B -
Regression Analysis Results Table After Removing Variable X3

(Source: Author's synthesis and analysis from SPSS software)
Based on Table 4.2, we can see that there are only two statistically significant variables (Sig. < 0.01), namely SERVICES and INTERBANK (the Sig. coefficient is 0.000, meaning each variable is statistically significant at the 1% level). Although the SIZE variable also has Sig. < 0.05, it has a fairly low coefficient (0.000), so it can be concluded that the total assets of the bank do not have much impact on the bank's ability to receive foreign investors' capital contribution. In fact, it also shows that the size of a bank does not really evaluate its operating efficiency.
Income from services (SERVICE): The coefficient 𝛽 of the variable SERVICE is 0.654, meaning that the bank's income from services has a positive relationship with the bank's ability to have foreign shareholders and has the strongest impact among all variables. In fact, income from the service channel is gradually playing a role.
important in the development strategy of banks and has brought a significant source of revenue. Increasing the proportion of service income in the total operating income of banks is the right direction, helping to diversify business activities, reduce risks, especially credit risks. This is consistent with the orientation of most foreign strategic investors, which is to aim for sustainable, moderate and low-risk growth. This result is similar to the study of Forcarelli and Pozzolo (2001), who found that if a bank has a large service income in its total income, it is more likely to have the participation of foreign investors.
Lending position in the interbank market (INTERBANK) : The coefficient 𝛽 of the variable INTERBANK is -0.361, which means that the net interbank balance has an inverse relationship with the bank's ability to obtain foreign shareholders. Specifically, the more a bank has access to loans in the interbank market (ie borrows more in this market), the higher the possibility of obtaining foreign investors' capital contribution.
Variables not statistically significant: ROA, BADLOAN, LABORCOST, INTPAID:
Return on Assets (ROA) : This can be explained by the fact that in this study, the author only studies the factors affecting the investment in a bank, ignoring the analysis of the actions of the buying bank, so the information included in the analysis is only a part. This is similar to the research results of Houston and Ryngaert (1999). On the other hand, the ROA of the group of joint stock commercial banks in this period did not have much difference between banks with and without foreign shareholders due to the competitiveness in the operation process and the efficiency achieved by the bank. At the same time, foreign investors tend to want sustainable, moderate growth and are afraid of hot growth in banks, so they do not pay much attention to the ROA index.
Bad debt (BADLOAN) : In the period of 2011-2015, the Government directed the State Bank to resolutely implement the Project "Restructuring the system of credit institutions in the period of 2011-2015", the Project "Handling bad debt of the system of credit institutions".
and the Project "Establishment of Asset Management Company of Vietnam Credit Institutions". In addition, according to the economic restructuring process in the period of 2016-2020, the National Assembly issued Resolution No. 24/2016/QH14 dated November 8, 2016 on the economic restructuring plan in the period of 2016-2020. The task is to accelerate the process of handling bad debt effectively and apply Basel II at credit institutions with attention. After implementation, the bad debt situation has basically achieved the set target. Banks pay more attention to the bad debt issue in this period and are more cautious in the lending process. Therefore, the bad debt ratio in general does not have much difference between banks with and without foreign shareholders.
Labor costs (LABORCOST) : Competition between banks also goes hand in hand with competition in human resource quality. Only with stable and quality-assured human resources can a bank develop sustainably. If you want to have a human resource that meets this requirement, the cost must be competitive. Therefore, there is not much difference between banks with and without foreign shareholders in terms of this criterion.
Cost of capital (INTPAID) : In fact, the Vietnamese banking industry has developed to a certain extent during this period, and banks compete fiercely with each other in the process of finding sources of capital mobilization. Therefore, if banks want to mobilize loans, they must carefully consider the interest rate range. If the interest rate is not competitive, it will be very difficult to mobilize capital. On the other hand, banks are governed by the interest rate ceiling regulations from the State Bank of Vietnam, so there is not much difference in the cost of capital mobilization between banks.
In summary, the factors that attracted much attention from foreign investors when wanting to invest in Vietnamese joint stock commercial banks in the period of 2012-2018 were the ratio of net service income to total operating income of the bank and the ratio of net interbank balance to total assets of the bank. In this study, ROA was not significant, but this coincidentally coincided with the results of Houston and Ryngaert (1999), their study showed that ROA is not a reliable variable in predicting the ability of banks to be acquired in the US.
but ownership and management are the most effective explanatory variables. Similarly, the indicators of scale, bad debt, labor costs, and interest costs. Thereby, it can be seen that in Vietnam, banks with the participation of foreign investors are often more efficient than other banks. Because the main motivation for these banks to seek foreign shareholders is the desire to improve management capacity; transfer technology; develop banking products and services; and at the same time help their capital increase process go more smoothly. As for banks and foreign financial institutions that want to become strategic shareholders in Vietnam, most of them aim for sustainable, moderate growth; emphasize the certainty of fundamental factors, and are afraid of hot growth because it contains many potential risks.
From the above analysis, the author re-ran the regression model with two independent variables SERVICE and INTERBANK, the results obtained are as follows:
Table 4.3. Results of regression model analysis with two independent variables SERVICE and INTERBANK
Variable
Beta coefficient | Standard deviation | Wald test | Sig value | |
SERVICE | 0.776 | 0.143 | 29,521 | 0.000 |
INTERBANK | -0.340 | 0.087 | 15,226 | 0.000 |
Constant | -2.946 | 0.576 | 26,198 | 0.043 |
From the results of table 4.3, the research model is re-established in the form of a diagram.
awake:
𝑷(𝒀 = 𝟏)
𝐥𝐧 [ ] = −𝟐. 𝟗𝟒𝟔 + 𝟎. 𝟕𝟕𝟔 ∗ 𝑺𝑬𝑹𝑽𝑰𝑪𝑬 − 𝟎. 𝟑𝟒𝟎 ∗ 𝑰𝑵𝑻𝑬𝑹𝑩𝑨𝑵𝑲
𝑷(𝒀 = 𝟎)
We can also represent the equation in another form:
𝐏(𝐘 = 𝟏) = 𝐞 (−𝟐.𝟗𝟒𝟔+𝟎.𝟕𝟕𝟔∗𝑺𝑬𝑹𝑽𝑰 𝑪𝑬−𝟎.𝟑𝟒𝟎∗𝑰𝑵𝑻𝑬𝑹𝑩𝑨𝑵𝑲)
𝐏(𝐘 = 𝟎)
This equation will be the basis for the author to calculate and make forecasts in 2019.
4.3.3. Testing the research model
4.3.3.1. Model fit test (Omnibus test)
Table 4.4. Omnibus Testing
R squared | Df | Sig. coefficient | |
Model | 115,994 | 2 | 0.000 |
(Source: Results from SPSS software)
Based on the results of the model suitability test in Table 4.4, we see that the Sig. coefficient < 0.01. Therefore, it can be concluded that the model shows that the correlation between the dependent variable and the independent variables in the model is statistically significant with a 99% confidence interval.
4.3.3.2. Testing the explanatory power of the model
Table 4.5. Results of testing the model's explanatory power
-2 Log likelihood | Cox & Snell R Square | Nagelkerke R Square | |
Model | 78.153 a | 0.553 | 0.747 |
(Source: Results from IBM SPSS Statistics software)
Based on table 4.5 we can see:
The explanatory level coefficient of the Nagelkerke R Square model = 0.747. This means that 74.7% of the change in the dependent variable is explained by the independent variables in the model, the rest are other factors. This coefficient is quite high, proving that the model is quite suitable for the data in Vietnam.
Besides, the value of -2 Log likelihood= 78.153 a is not too high (the smaller this value, the more suitable the model is), showing that the model is relatively suitable for application.
4.3.3.3. Testing the predictive accuracy of the model
Table 4.6. Results of testing the predictive level of the model
Observe | Correct prediction rate | |||
Y | 0 | 55 | 3 | 94.8 |
1 | 6 | 80 | 93.0 | |
Model Predictability (%) | 93.8 | |||
Y
0 1
(Source: Analysis results from SPSS software)
Based on the results table 4.6, we see:
Of the 58 cases where banks do not have foreign shareholders, the model predicted correctly in 55 cases and incorrectly in 3 cases. The correct rate is 94.8%.
Of the 86 cases of banks with foreign shareholders, the model predicted correctly in 80 cases and incorrectly in 6 cases. The correct rate is 93.0%.
The model's prediction accuracy rate is 93.8%.
Thus, from the above test results, we can conclude that the model is quite suitable for the data set in Vietnam. The results collected from the model are reliable.
4.3.4. Applying the model for forecasting purposes in 2019
Based on the results of the model implemented with sufficient reliability drawn from the above tests, the author performed calculations based on audited financial statements of banks in 2018 to predict the possibility of foreign investors' participation in capital contribution to some Vietnamese joint stock commercial banks in 2019, the results obtained are as follows:
According to the predicted results from Table 4.7, except for eight joint stock commercial banks that are unlikely to receive capital contributions from foreign investors, namely BAB, KLB, LPB, NamABank, NCB, PGBank, SGB, VietCapitalBank, the remaining banks tend to have foreign shareholders in 2019.
It can be seen that 2019 will be an exciting year in the field of attracting foreign investment in banking.
On the other hand, many banks still have a ratio for strategic investors. Typically BIDV and Vietcombank. According to information from these banks, Vietcombank has started to contact foreign investors, hired valuation consultants and carried out a plan to offer 10% of its capital and it is possible that Singapore's GIC Investment Fund and Japan's Mizuho Bank will become strategic shareholders of this bank in the future. And Korea's KEB Hana may be the bank that buys BIDV's shares to expand its business in the Vietnamese market.
Table 4.7. Model forecast results in 2019
Bank
Criteria 2018 (%) | Forecast results for 2019 | |||
SERVICE | INTERBANK | Probability (Y=1) | Conclude | |
ABBank | 16.70 | 0.74 | 0.9999 | Have CĐNN |
ACB | 10.39 | (0.06) | 0.9941 | Have CĐNN |
BAB | 3.15 | (1.34) | 0.4885 | No CĐNN |
BaoVietBank | 3.09 | (16.65) | 0.9940 | Have CĐNN |
BID | 7.60 | (1.95) | 0.9738 | Have CĐNN |
CTG | 5.69 | (3.75) | 0.9395 | Have CĐNN |
EIB | 8.65 | (2.38) | 0.9898 | Have CĐNN |
HDB | 2.62 | (12.02) | 0.9598 | Have CĐNN |
KLB | 3.27 | (0.14) | 0.4104 | No CĐNN |
LPB | 1.27 | (0.38) | 0.1381 | No CĐNN |
MBB | 8.15 | 1.61 | 0.9446 | Have CĐNN |
MSB | 4.20 | (13.89) | 0.9936 | Have CĐNN |
NamABank | 1.61 | (1.34) | 0.2240 | No CĐNN |
NCB | 1.48 | (5.74) | 0.4882 | No CĐNN |
OCB | 7.18 | (5.63) | 0.9895 | Have CĐNN |
PGBank | 2.16 | (0.11) | 0.2258 | No CĐNN |
PvcomBank | 4.09 | (8.05) | 0.9511 | Have CĐNN |
SCB | 19.81 | (8.96) | 1.0000 | Have CĐNN |
SeABank | 2.98 | (9.46) | 0.9299 | Have CĐNN |
SGB | 5.02 | 0.08 | 0.3484 | No CĐNN |
SHB | 22.58 | (4.91) | 1.0000 | Have CĐNN |
STB | 30.35 | (1.38) | 1.0000 | Have CĐNN |
TCB | 23.32 | (4.13) | 1.0000 | Have CĐNN |
TPB
4.57 | (8.14) | 0.9667 | Have CĐNN | |
VCB | 8.63 | 6.07 | 0.8442 | Have CĐNN |
VIB | 9.95 | (12.62) | 0.9999 | Have CĐNN |
VietABank | (0.71) | (12.59) | 0.6871 | Have CĐNN |
VietCapitalBank | 1.27 | (3.03) | 0.2824 | No CĐNN |
VPBank | 5.84 | (8.30) | 0.9880 | Have CĐNN |
(Source: Author's own calculation based on model and data from financial statements of commercial banks in 2018)
Note that the predicted probability given by the author above is entirely based on the data reported by Vietnamese joint stock commercial banks. The author has not considered the aspect originating from foreign investors when participating in this activity. Therefore, a certain bank may have a fairly high probability of having foreign shareholders but it does not happen in 2019, possibly because the bank has not found a suitable partner with the set development orientation. Therefore, the predicted result only gives a general view of the possibility of having foreign shareholders in Vietnamese joint stock commercial banks with a correct prediction probability of about 93.8%. In addition, readers will see that the probability of having foreign shareholders of some banks will be higher than other banks.
Chapter 4 Summary
Based on the research hypotheses set out in Chapter 2, the author builds measurement indicators, calculates data and runs the Binary Logistic regression model. According to the results obtained, the model has two statistically significant variables, SERVICE and INTERBANK. The author also conducted the necessary tests to test the suitability, explanatory level and predictive accuracy of the model to see if the model can explain the data set in Vietnam or not, the results show that the model is quite suitable. After completing the testing process, the author also applied the model to make necessary predictions about the possibility of which domestic joint stock commercial banks having foreign shareholders in 2019.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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