Restoring and Developing Garden Tourism

Strong measures to protect trees and forests; in addition, regularly promote tree planting in the inner city as well as forest planting, so that Da Lat city is worthy of its title as "city in the forest".

Maintaining a clean environment, cool climate all year round, poetic and charming natural landscape will be a unique tourism product, creating a competitive advantage for Da Lat - Lam Dong tourism. In this field, we need to learn from Singapore's experience in managing and promoting environmental protection awareness among the people.

3.4.8. Solutions for cultural tourism

Another equally important product of Da Lat tourism is the culture of Da Lat people through their intellectual level, politeness, hospitality, and gentleness... Therefore, it is necessary to promote and expand the unique cultural features of Da Lat people.

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Closely combine cultural activities and tourism business, exploit national cultural identity, typical unique festivals such as Spring Flower Festival, Love Festival, Gong Festival, Harvest Festival... of ethnic minorities in the Southern Central Highlands.

Renovate the residential architecture of indigenous ethnic minorities such as Chil, K'Ho, Ma in the direction of ensuring architectural planning and organizing social life with the unique features of each ethnic group. Implement well the policy of solidarity between ethnic groups, preserve and promote the cultural identity of ethnic groups; provide foreign language training for gong teams to serve international tourists during festivals. It is necessary to re-examine the gong teams currently serving tourists, to have thorough training and guidance to ensure proper rituals and ethnic cultural traditions, avoiding commercialization. Gongs are associated with festivals, associated with the simultaneous use of many different musical instruments of ethnic groups according to a program that is researched and staged stably, serving tourists thoughtfully but still maintaining traditional rituals.

Wine must ensure quality, and at the same time regulate the form of drinking to ensure compliance with traditional customs of the nation. To do this, there must be a model. Build a number of model models for drinking wine with the characteristics of each ethnic minority.

Invest in building some ethnic villages and hamlets in accordance with the content and traditions of each ethnic group such as: the K'ho people in B'No C village - Lac Duong district, in the Voi mountain area - Duc Trong; the Chu Ru people in Pro commune, Don Duong district... for tourists to visit and integrate into the real life of the ethnic group. This unique tourism product has been successfully built by Thailand, attracting a large number of tourists.

Dalat Historical Museum is a tourism model combining culture with history, this can be said to be a model very suitable for the environmental space of Dalat, therefore this model needs to be encouraged to invest and replicate.

3.4.9. Restoring and developing garden tourism

Although according to the tourists' point of view, garden tourism in Da Lat is the least important, perhaps because this type of tourism in Da Lat is still too rudimentary and has not been invested heavily. But this is a type of tourism that Da Lat has great potential for. If exploited well, it will attract a large number of visitors from other cities to come here to explore and research.

In the immediate future, it is necessary to restore the existing specialty fruit gardens in Da Lat to attract tourists such as: plum gardens, peach gardens, rose gardens, etc.; restore the plum garden in Trai Ham, the plum garden in Phat Chi - Cau Dat, the rose garden in Don Duong... In addition, visitors can visit peach gardens, orchid gardens, strawberry gardens, clean vegetable gardens... in Da Lat. Creating large-scale orchid and cymbidium gardens, along with butterfly gardens, bird gardens, and fish ponds will be unique tourism products that other localities cannot have.

Combine garden tourism with enjoying Da Lat specialties such as vegetables, tubers, and fruits in restaurants right next to gardens or farms. The restaurant is

The decor, utensils and service are rustic; the chefs can be tourists if they request.

3.4.10. Restoring and developing traditional craft villages

Restore valuable traditional craft villages to serve tourism. Typical occupations are: knitting, embroidery, fire pen painting, sawing, brocade weaving...; fruit processing such as: artichoke tea, strawberry jam, plum jam... These are valuable products that anyone who comes to Da Lat wants to buy as souvenirs or gifts.

Pay attention to developing craft villages of embroidery, handicrafts, and fine art ceramics in Trai Mat Da Lat, Pro commune in Don Duong, K'Long village in Duc Trong... and high-quality, beautiful, compact souvenirs... to serve tourists and export.

Da Lat needs to soon establish a center to introduce and provide Da Lat specialties. The widespread sale of these products in the central area of Hoa Binh needs to be brought together to manage them well and create convenient conditions for tourists to shop.

3.4.11. Culinary culture products typical of Da Lat

According to the tourists' point of view through the survey, the culinary art factor is not very important, however, the quality of tourism products will decrease if the culinary is too poor. We cannot imagine that in a tourist city, after 9 pm, tourists cannot find a place to eat and have fun.

Walking street in Hoa Binh Center on Saturday and Sunday evenings every week is a very useful form of tourism for tourists. However, besides drinking coffee around Hoa Binh, tourists do not have other services for entertainment, eating, shopping... Therefore, we need to create more culinary culture in this walking street. Process vegetables according to Da Lat's characteristics, open some restaurants with characteristics of ethnic minorities such as: Thai-style bamboo rice, K'ho grilled meat... and only drink Can wine or Da Lat wine.

It is necessary to create special impressions of flowers and fruits of Da Lat city so that tourists can see, buy and study. It is necessary to pay attention to products that can only be grown in Da Lat such as: artichoke, spinach, strawberry, persimmon...

3.5. Solutions to attract and develop human resources

According to actual data, Lam Dong’s tourism human resources are still lacking in quantity and poor in quality. Therefore, in the process of diversifying tourism products and improving the quality of tourism products, an issue that cannot be delayed is human resource development.

In the coming years, it is necessary to strengthen the training of management, technical and professional tourism staff. There is a plan to arrange and use appropriate staff, at the same time develop human resources to serve future tourism development investment projects. There are preferential policies to attract people with good professional qualifications for the tourism industry.

In the long term, it is necessary to pay special attention to the planning of human resources, training and developing tourism human resources with adequate moral qualities and real professional capacity; quickly train a team of professional staff, a team of experts good at technology and tourism management, ensuring the immediate and long-term needs of a large tourism center of national and international stature.

On the other hand, take advantage of the support of the central government and organizations, funding funds to open many forms of training in tourism, foreign languages, information technology and quickly build a high-quality tourism training center in Da Lat. In which, focus on quickly training a team of professional tour guides.

3.6. Solutions for technical infrastructure

In the field of improving the quality of technical facilities of the tourism industry, it is necessary to encourage the development of parking lots at accommodation establishments and tourist attractions.

Transportation is an important factor in tourism development, so the province is promoting the opening of the Da Lat - Singapore flight route soon, in order to attract a large number of international visitors to this area. Complete and soon put into use the Da Lat - Singapore route.

Da Lat - Nha Trang via provincial road 723. If this route is used, it can save 1/3 of travel time for tourists, this will be a positive factor for the development of mountain and coastal tourism tours. Putting the Da Lat - Dau Giay expressway into use as planned at the end of 2008 will create favorable conditions for exploiting the potential tourist market - Ho Chi Minh City.

To attract strong investment capital into projects with investment plans, the Province needs to have policies to support investors by not including infrastructure construction costs in investment capital.

In addition, in Da Lat, Cam Ly airport has not been used since 1975 and now needs to be repaired and expanded to be able to receive small-capacity aircraft to serve sports and adventure tourism. This is also one of the types of tourism that tourists consider to be weak in Da Lat.

3.7. Promote domestic and foreign joint ventures and associations

Tourism is an inter-regional economic sector, so regional linkage is an open direction for tourism development for localities in general and Lam Dong in particular. Lam Dong is a pole of the Nha Trang - Ninh Chu - Da Lat tourism center. In addition, the relationship between Lam Dong tourism and Ho Chi Minh City tourism, the coastal provinces of the Central and Southeast regions such as Binh Thuan, Ba Ria - Vung Tau... is indispensable in the process of tourism development of the province in the following years.

In the regional connection of Lam Dong tourism, mountain tourism products play a particularly important role. Regional connection is shown in the construction of new tours (new tourism products), in the coordination of tourism human resource training, in improving the quality of tourism services... Therefore, the regional connection of tourism with the Central coastal provinces and Ho Chi Minh City is one of the important solutions in the process of diversifying Lam Dong tourism products.

Promote the application and development of information technology to serve tourism; expand exchanges and cooperation with domestic and foreign scientific organizations and agencies. Guide and facilitate businesses to improve their competitiveness.

on the market. Expanding joint ventures with domestic and foreign enterprises not only creates new tourism products but also reduces competitive pressure.

Actively enhance international integration and cooperation to mobilize external resources, increase visitors, investment capital and experience, contributing to ensuring the diversification of tourism products.

3.8. Promote tourism promotion and advertising

Raising awareness of tourism for all levels, sectors and local people; creating and enhancing the image of Da Lat - Lam Dong tourism in the region and the world, thereby attracting tourists and investment capital in tourism.

Build a system of tourist information and guidance centers at important traffic hubs. Enhance the application of modern information technology, coordinate with mass media agencies and foreign information forces, establish tourism promotion offices in key markets; seek international support to promote tourism.

Implement information and propaganda programs, announce major sports, cultural and festival events of the province nationwide; organize promotional campaigns, promotional events, and launch thematic market launches. Organize and participate in domestic and international fairs, exhibitions, conferences and seminars to widely introduce local tourism potential, stimulate domestic and international tourism demand. Da Lat city needs to actively prepare a number of tourism publications to market, promote and enhance the image of Da Lat tourism in domestic and foreign markets.

The printing of publications introducing Da Lat needs to be translated into many languages, especially English. We cannot accept that many international tourists are disappointed because they cannot find a Da Lat tourist map in English right in the city center.

3.9. Solutions for attracting investment capital

For a tourism product to be formed and developed, an extremely important issue is to ensure capital to invest in the project.

Focus on investment from the State budget in a synchronous, focused and key direction as a basis to stimulate tourism development. Priority should be given to investment in infrastructure development in tourism development planning areas and potential tourist destinations in remote areas.

Implement socialization of tourism development, encourage economic sectors to participate in tourism activities in various forms; implement socialization of investment in protection and restoration of relics, landscapes, festivals, folk cultural activities, and craft villages to serve tourism development. Continue to complete the investment management mechanism, create an open environment for tourism development investment, simplify administrative procedures and develop investment support services to attract investors. Create equality between domestic and foreign investment, between the private sector and the State.

Attract idle capital from the people through the banking system such as investment and tourism development banks; attract domestic investment capital through the Law on Investment Encouragement, through equitization of enterprises. Attracting domestic investment capital must really be considered a priority direction.

Attract foreign direct investment (FDI) or joint ventures with foreign countries, ODA capital . Direct foreign investment to large projects such as high-end entertainment areas, large-scale integrated tourism areas in priority areas for local tourism development, especially in Da Lat city and surrounding areas.

3.10. Some recommendations

3.10.1 Recommendations to the Government and Central agencies

Tourism must be everyone's business. Tourism is both a result and a determining factor of the quality of modern social life. For that reason, the National Assembly and the Government need to pay attention to the harmonious development of tourism with other basic activities and needs of society.

The government needs to prioritize investment in infrastructure construction projects in new tourist areas to strongly attract domestic and foreign investment partners.

Ensure loans from ODA capital of the World Bank and other international organizations to implement policies to improve the quality and diversify tourism products of Lam Dong province.

Through diplomatic agencies, promote trade and tourism abroad.

to promote the image of Da Lat - Lam Dong tourism products

The Government soon approved preferential investment policies for large projects such as: Dankia – Suoi Vang tourist area project, Tuyen Lam Lake tourist area project, Bidoup – Nui Ba… to quickly attract partners with great economic potential to invest in this area.

Recommend the Government and the Ministry of Transport to continue investing in upgrading Lien Khuong airport to meet international airport standards to facilitate tourist travel.

3.10.2 Recommendations to local authorities and people of Lam Dong province

Starting from the goal of how to quickly make Da Lat a tourism - resort center, a training - scientific research center, a cultural - political center not only at the national scale but also at the regional and international scale. Da Lat needs an organization, a tourism development research center. Then, with its scientific knowledge research function, this center will advise and help managers plan appropriate and sustainable tourism development policies.

The tourism planning orientation for Da Lat has been mentioned in many reports and in the socio-economic development planning of the Province. It is time to detail it as a basis for management, operation and approval of investment projects and tourism development; in the field of tourism product planning, there should be priority policies for eco-tourism, resort, cultural and conference tourism products.

The province needs to soon invest in building a large-scale entertainment area with a large campus and many modern and attractive forms of entertainment to serve local people and tourists. This entertainment area will replace the amusement area

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