comfortable and safe for tourists. In addition, build each type of tourism appropriately, create diverse tourism products, meet the needs of each type of tourist.
It is known that in recent times, Hanoi has launched tours to visit craft villages, but in general, the number of visitors to these tours is still too small. According to assessments, the development of craft village tours in the capital is still facing many difficulties, especially in infrastructure, transportation, and unprofessional service style.
To support craft villages to develop quickly, strongly and sustainably, especially exploiting tourism and service potential, in 2012, the Hanoi Department of Industry and Trade carried out many activities to support the development of occupations and craft villages, typically assessing the environmental status of craft villages in the Nhue and Day river basins. Organize information collection on craft villages to publish books and produce films introducing the potential for developing crafts and craft villages... In particular, from the national and local industrial promotion funds, the Hanoi Industrial Promotion Center has organized 45 vocational training courses, cultivating rattan and bamboo weaving, embroidery, lacquer, scarf weaving, sculpture... for 3,250 academies, implemented 7 major programs focusing on vocational training, cultivating and improving skills, supporting technological innovation in craft villages, improving management skills for business owners, production facilities..., organizing for businesses to participate in fairs and exhibitions, introducing craft village products to promote and promote investment, business linkage, production cooperation between regions and localities, creating an important premise for craft villages to preserve and develop cultural values more and more effectively.
2.3.2.2. Experience of Quang Nam province in restoring and developing traditional craft villages associated with modern tourism development trends
Ma Chau is a traditional craft village, raising silkworms, reeling silk, weaving silk famous since the 16th century in Quang Nam. Ma Chau craft village is located in Chau Hiep hamlet, Nam Phuoc town, Duy Xuyen district, the whole village currently has about 200 families but every
Every year, Ma Chau produces hundreds of thousands of meters of silk to serve domestic and foreign needs. According to villagers, Ma Chau was formerly known as Tu Ma with 4 villages: Ma Thanh, Ma Thuong, Ma Dong, Ma Tay and the famous silk ferry providing silk to foreign traders at Tra Nhieu port - Hoi An. In the 80s and 90s of the last century, Ma Chau, like many other craft villages in the locality, had to face ups and downs that seemed difficult to overcome, and some villagers even had to leave their hometowns to make a living elsewhere. However, now with the policies on developing craft villages of the State and local authorities, Ma Chau craft village has been revived. Ma Chau silk products have really attracted tourists, especially international visitors. From scarves, lovely handbags to lanterns in Hoi An ancient town, all are made from Ma Chau silk. Mr. Nguyen Huu - the owner of a relatively large production facility in Ma Chau said that his family has been involved in silk weaving for 9 generations. Like everyone in the village, he strongly believes in the sustainability of the traditional craft passed down by his ancestors. Moreover, with the convenient traffic conditions connecting the two world cultural heritages of My Son and Hoi An, tourists now have the opportunity to participate in attractive craft village tours on this traffic route. This is also a factor promoting the close connection between tourism benefits and traditional craft preservation.
Each region has its own unique profession, but nowhere in Quang Nam has such a variety of traditional crafts as Hoi An town. That's why the program "Every day as an old town resident" with a tour of craft villages and making traditional products by hand attracts so many tourists, such as making pottery in Thanh Ha, making lanterns, growing vegetables in Tra Que, all of which have their own unique identity. Thanh Ha pottery village has developed for 500 years, but at times people have forgotten that Thanh Ha has a very unique pottery making profession. However, with the dedication of the village elders, Thanh Ha pottery has gradually been restored. Ms. Nguyen Thi Duoc - Thanh Ha people still call her Mrs. Phu - is 83 years old this year, but her ingenuity and expertise in the profession have made her one of the best artisans in the village.
Stories about the profession, the family's pottery tradition and the passing on of the profession to the younger generation are always mentioned by her with great enthusiasm. In addition to developing the profession based on tourism, the artisans of Thanh Ha pottery village still want to find a solid direction for their products such as producing sophisticated ceramic art products for export and serving the restoration and construction of ancient architectural works in Hoi An. The most typical image of Hoi An is probably the old town and lanterns. The shimmering light of colorful lanterns on the full moon night has become very special to every tourist when coming to Hoi An. Now many people in Hoi An know how to make lanterns, including children and young people. For Hoi An residents, making lanterns or any other traditional craft must originate from love and passion. Because of the unique values of the traditional craft, recently Hoi An town has officially requested the People's Committee of Quang Nam province to allow the use of the place name Hoi An to prepare a dossier to register for exclusive protection of the collective trademark "Hoi An lantern". [69]
2.3.3. Lessons learned for Thua Thien Hue province in developing traditional craft villages for tourism
Based on the experience of some provinces in Japan and Thailand and some provinces and cities nationwide in developing LNTT associated with tourism services, some lessons can be drawn for Thua Thien Hue province to refer to and apply in the process of developing LNTT associated with tourism services commensurate with the potential and requirements for tourism development of the province, specifically:
Firstly, developing non-tariff barriers to serve tourism must be associated with modern tourism development trends, specifically:
- In a modern tour program, taking tourists to tourist attractions for sightseeing, shopping and experience is necessary.
- There is close cooperation between the tourism industry and exhibitors of national and local LNTT products.
- Effectively exploit the program "connecting local with global".
Second, honoring artisans, while focusing on training and fostering human resources in rural areas according to market requirements and the development of non-traditional tourism products, specifically:
- Focus on developing human resources capable of continuing to develop traditional handicrafts serving tourism in terms of awareness and value of preserving traditional handicrafts from primary school level; create conditions for children to become familiar with traditional production methods, technologies, materials... from a young age to create a correct understanding of the value of traditional handicrafts serving tourism in the future. From there, we can create a passion for the young generation to preserve and develop traditional handicrafts.
- Encourage and guide artisans to accept passing on their profession to the next generation to preserve and maintain the existence of traditional crafts in its true sense.
- There is a reasonable benefit allocation mechanism among the entities participating in the work of developing sustainable tourism services.
Third, it is necessary to instruct residents in LNTT serving tourism on how to do tourism, so that they can approach the modern market as well as tourists coming to LNTT to visit and experience, contributing to creating the attractiveness of LNTT.
Fourth, gradually build product brands for each craft village serving tourism according to the motto "one craft village, one product" by:
- Review and approve traditional craft village products accurately to officially recognize traditional craft village products.
- In each specific period, there must be a guarantee policy for traditional craft village products, creating favorable conditions for traditional craft villages to develop in the direction of each craft village having one product.
- Encourage and enhance the creativity of workers in building and developing the image of traditional craft villages. Developing traditional craft villages to serve tourism must meet the requirements of market economy laws. At the same time, there are many forms of harmoniously combining tourism activities with traditional craft villages effectively.
Chapter 3
CURRENT STATUS OF TRADITIONAL CRAFT VILLAGES SERVING TOURISM IN THUA THIEN HUE PROVINCE
3.1. POTENTIAL FOR DEVELOPING TRADITIONAL CRAFT VILLAGES FOR TOURISM IN THUA THIEN HUE PROVINCE
3.1.1. Situation of traditional craft villages in Thua Thien Hue province
Hue is located in the common space and landscape of Vietnamese villages with the common Vietnamese handicraft activities. The system of statues, which is the means to serve the royal court, the aristocracy, mandarins, the upper class... together with the traditional folk occupations and craft villages, has met most of the people's needs and created the characteristics of Hue handicraft products. Since Hue became the capital of the whole country, becoming a place where economic exchange sources are concentrated, a place where mandarins, nobles, the upper class... have been concentrated, the demand and taste for consuming handicraft products has increased and gradually become more sophisticated. To meet the needs of society at the same time, craftsmen in Hue have sought ways to display and demonstrate their skillful hands on the products to raise them to a "noble level", and more specifically to satisfy the needs of "high-class" customers or the direct rulers in their residential area [72].
From the above facts, the Hue capital under the Nguyen Dynasty had handicraft products formed from the requirements of the royal court, they existed as achievements from the talented and skillful hands of skilled craftsmen everywhere. Those products were the quintessence of the era, in which the feudal class at that time had the task of gathering talents to create works that were symbolic of the country's fine arts in a historical period, becoming typical faces of the level of development of Vietnamese handicrafts at that time.
With the evolution of traditional handicrafts in Thua Thien Hue
Post-feudalism has shown that some traditional crafts and products disappeared with the decline of the Nguyen Dynasty; such as painting in the Imperial Palace, making elephant harnesses, horse jewelry, carriage making, gunsmithing, gunsmithing, horse-tail weaving, and gold-paper painting...
Some crafts disappeared due to loss of tradition such as brocade weaving, crystal making, bamboo carving, enamel making... Some crafts were lost due to limited market demand or other fluctuations, such as Doc So paper village; Phu Cam weaving village, Duong No, Kim Long, An Cuu; Cho Cong thread village; Phu Vang brocade embroidery; Mau Tai gold and brass wire village; Phuoc Tich pottery village; An Thuan green rice village; My Loi weaving village... Some craft villages still exist today, but the level of development is not the same. For example, My Xuyen wood carving village; Trieu Son conical hat village, Dong Di, Tay Ho, Phu Cam; Hien Luong blacksmith village, Da Le heel village, Thanh Tien paper flower village, Sinh painting village (Lai An), An Truyen banner village, Bao La weaving village, Thuy Lap, Lai Thanh, Ha Thanh; Van Cu vermicelli production village, O Sa; Thuy Phu, Nam Thanh brick and tile production village,...
Through many changes, due to many reasons, the traditional craft villages of Thua Thien Hue are increasingly fading away. From the statistics of documents to reality, that number has decreased a lot. Of course, there are also professions that have eliminated themselves according to the development of history, but there are also many cases that no longer exist and develop due to many subjective reasons.
In localities in Thua Thien Hue province, there are currently 88 craft villages, of which 25 are serving tourism, divided into 6 groups of craft villages associated with specific product groups such as: rattan and bamboo weaving, conical hats, paper paintings and paper flowers, fired pottery, fine art woodwork, bronze casting. (see Appendix 2).
Depending on each product group, the number of entities participating in the production
The outstanding is different, because each type of product has different properties, production techniques, supply and demand in the market... In the LNTT serving tourism in Thua Thien Hue province, the number of subjects participating in production in the period 2008 - 2012 includes more than 2,000 subjects, specifically shown in Table 3.1 as follows:
Table 3.1: Number of entities participating in production at tourism service establishments
in Thua Thien Hue province
Product group name of LNTTPVDL
Year 2008 | Year 2009 | Year 2010 | 2011 | 2012 | ||||||
SL (subject) | TL (%) | SL (subject) | TL (%) | SL (subject) | TL (%) | SL (subject) | TL (%) | SL (subject) | TL (%) | |
1. Bamboo and rattan | 307 | 16.5 | 327 | 16.5 | 397 | 19.1 | 419 | 19.2 | 507 | 21.3 |
2. Conical hat | 1,273 | 68.7 | 1,374 | 69.4 | 1,390 | 67.2 | 1,470 | 67.3 | 1,574 | 66.1 |
3. Paper paintings and paper flower | 90 | 4.9 | 95 | 4.8 | 101 | 4.8 | 110 | 5.1 | 114 | 4.8 |
4. Fired ceramics | 5 | 0.3 | 5 | 0.3 | 5 | 0.2 | 5 | 0.2 | 5 | 0.2 |
5. Wood art | 137 | 7.4 | 139 | 7.0 | 140 | 6.8 | 140 | 6.4 | 140 | 5.9 |
6. Bronze casting | 40 | 2.2 | 40 | 2.0 | 40 | 1.9 | 40 | 1.8 | 40 | 1.7 |
Total | 1,852 | 100 | 1,980 | 100 | 2,073 | 100 | 2,184 | 100 | 2,380 | 100 |
Maybe you are interested!
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Solutions for tourism development in Tien Lang - 10
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- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
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Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Recommendations to the Department of Tourism of Quang Nam Province: -
Resolving property disputes between spouses when divorcing at the People's Court through the practice of Dien Ban district, Quang Nam province - 16 -
Implementing community tourism development policy in Hoi An City, Quang Nam Province - 1 -
Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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(Source: NCS calculation results from [56])
Thus, it can be seen that the group of conical hat products has the highest number of entities participating in production at tourism service establishments among the 6 product groups, specifically in 2008 there were 1,273 entities, accounting for 68.7%, by 2012 it increased to 1,574 entities but only accounted for 66.1%. Meanwhile, the group of fired ceramic products has the lowest number of entities participating in production (there are 5 entities, accounting for 0.3%), unchanged over the years from 2008 to 2012. The group of rattan and bamboo products has the second highest number of entities participating in production among the 6 product groups, specifically in 2008 there were 307 entities, accounting for 16.5%, by 2012 it increased to 507 entities, accounting for 21.3%. The remaining product groups include paper paintings and paper flowers, fine art woodwork, and bronze casting, in which the production participants only accounted for about 2.2% - 7.4% in 2008 and
By 2012, this figure fluctuated between 1.7% and 5.9%.
There is a difference in the number of entities participating in production for each product group at the LNGTT serving tourism in Thua Thien Hue province because: for product groups with large, fixed production scale and nature, difficult to convert to other industries such as pottery, fine art wood and bronze casting, the number of entities participating in production and business is low, almost unchanged over the years; on the contrary, product groups such as rattan weaving, conical hats, paper paintings and paper flowers have a number of entities participating in production and business that fluctuates strongly, with an increasing trend over the years because of the nature and scale of production that are easy to change, easy to invest, fast capital turnover, and increasing market demand... This situation partly reflects the level of interest and investment of production and business entities, depending on each different product group at the LNGTT serving tourism in Thua Thien Hue province, which shows the different development trends of each different product group in the future.
3.1.2. Main resources facilitating the development of traditional craft villages serving tourism in Thua Thien Hue province
3.1.2.1. Cultural characteristics in traditional craft villages serving tourism in
Thua Thien Hue province
It can be said that, through the handicraft products of traditional craft villages and industries in Thua Thien Hue, it can be affirmed that: traditional craft villages in Thua Thien Hue are closely associated with the development of Vietnam's rural agricultural society with the poetic and lyrical features of nature and the countryside; the ancient and quiet features of the architectural landscape, the elegance and discretion emanating from the style of people in the craft villages are still preserved as a traditional feature through many ups and downs, fluctuations of history and life.