Home / Territory

Phu Yen Tourism Revenue Structure by Categories in the Period 2001 - 2010

78


Table 2.4. Structure of Phu Yen tourism revenue by categories in the period 2001 - 2010


Unit: Billion VND


Year

2000

2001

2003

2004

2005

2006

2007

2008

2009

2010

Increase TB

(%)

Total revenue

collect

12.40

14.77

24.63

26.54

36.90

57.06

85.40

162.18

253.80

450.00

43.20

Categories

Eat and drink

4.42

6.90

8.06

8.44

10.33

13.63

18.28

38.11

75.61

140.6

41.3

Accommodation

3.43

4.64

7.88

7.68

12.08

20.31

33.26

56.53

76.98

137.5

44.6

Travel

0.84

1.47

1.54

1.75

1.99

3.25

4.76

8.53

15.20

27.10

41.6

Transport

0.19

0.35

0.49

0.53

0.81

1.43

2.13

4.54

7.61

16.70

56.5

Selling goods

1.36

2.54

2.96

3.08

5.76

6.93

10.79

23.03

31.42

68.50

48.00

Revenue

other

2.15

2.27

3.69

5.07

5.93

11.51

16.17

31.43

46.98

59.50

39.40

Maybe you are interested!

Phu Yen Tourism Revenue Structure by Categories in the Period 2001 - 2010

Source: Department of Culture, Sports and Tourism of Phu Yen, 2012


2.2.1.3. Technical facilities for tourism

Tourism infrastructure includes accommodation, dining, sports, entertainment, transportation, etc.

Table 2.5. Current status of tourist accommodation facilities in Phu Yen province


Year

Total number of accommodation establishments

Total number of rooms

Total number of beds

2000

12

251

512

2002

13

282

560

2003

12

301

602

2004

15

344

669

2005

24

536

1,051

Increase TB

14.9 %

16.4 %

15.5 %

2006

32

739

1,350

2007

35

792

1,414

2008

44

933

1,691

2009

67

1,484

2,380

2010

100

2,178

4,000

Increase TB

23.6 %

25.8 %

23.4 %

2011

108

2,500

4,200

2012

117

2,690

4,500

2013

120

2,760

4,630

Source: Department of Culture, Sports and Tourism of Phu Yen, 2012


- Accommodation

In the period 2000 - 2010, accommodation facilities serving tourism in Phu Yen developed quite rapidly. In 2000, there were only 12 facilities operating with 251 rooms and 512 beds. In 2005, the number increased to 24 facilities with 536 rooms and 1,051 beds. By 2010, Phu Yen had about 100 accommodation facilities with 2,178 rooms and 4,000 beds. In 2013, the whole province had 2 5-star hotels (Cenduluxe hotel, Vietstar Resort & Spa Phu Yen), 2 4-star hotels (Kaya, Saigon - Phu Yen), 01 3-star hotel, 04 2-star hotels, 39 1-star hotels, 51 motels meeting tourism business standards. Some large hotels and tourist areas have come into operation.


operating and continuing to invest according to 4 - 5 star standards such as: Sao Viet tourist area, Hon Ngoc - Bai Tram tourist area, Thuan Thao golden beach Resort, Bai Xep tourist area, Long Beach hotel... (See appendix 33, page 202 - 204)

In recent years, tourism has developed quite strongly, the number of tourists staying in the period 2010 - 2010 increased by an average of 23.6%/year, of which international visitors increased by 34%.

%/year; the number of accommodation rooms increased by 25.8%/year, the number of accommodation beds increased by 23.4%/year. Accommodation facilities in Phu Yen are developing rapidly in both quantity and quality. The fastest growing areas are Tuy Hoa City, Song Cau Town, Tuy An District...

Room occupancy rate is increasing. In 2000, the average room occupancy rate was 31%, in 2005 it was 36%, in 2010 it was 55.7%. The quality of accommodation facilities is always focused on improving such as increasing equipment, modern facilities, and training professional staff. The scale of accommodation facilities is mainly small and medium scale, reaching an average of 22.09 rooms/facility. The number of facilities with less than 20 rooms accounts for 55.2%, from 20 to 40 rooms accounts for 26.86%, and over 40 rooms accounts for 11.94%. Some hotels have a large number of rooms: Cendeluxe has 218 rooms, Saigon - Phu Yen has 90 rooms, Kaya has 82 rooms... Among the accommodation establishments, 9.5% belong to state-owned enterprises, 90.5% belong to private enterprises and foreign joint ventures.

- Dining establishments, restaurants

Dining establishments and restaurants can be located within or independent of accommodation establishments, entertainment establishments... Phu Yen has recently paid great attention to developing these establishments. Currently, Phu Yen has about 40 restaurants located within accommodation establishments with 18,500 seats, serving various dishes to meet the needs of tourists. There are 67 dining establishments outside hotels with 8,500 seats, of which 26 are large-scale and of high quality. They are mostly located in Tuy Hoa City. Prices for dining services in Phu Yen are much cheaper than in other places, averaging from 50,000 - 200,000 VND/meal. This is an advantage for tourism in the province.

- Other entertainment and service areas

Entertainment areas including sports centers, theaters, cinemas, swimming pools, dance halls, etc. have a complementary effect, and sometimes even play an important role in attracting visitors.


attract and retain visitors. Currently, the province has 1 stadium and 6 sports halls. Entertainment centers include Thuan Thao Recreation and Ecological Center, Phu Dong Club, Da Bia Ecological Tourist Area, Nhat Tu Son Tourist Area, etc. In general, entertainment areas in Phu Yen are still limited in quantity and poor in quality. Supporting services for tourism are still the province's weakness.

2.2.1.4. Labor in the tourism industry


Table 2.6. Labor structure of Phu Yen tourism industry, period 2000 - 2013

Unit: Person


Year

Total

Education level

University and above

College and High School

Other labor

Number

quantity

Proportion

(%)

Number

quantity

Proportion

(%)

Number

quantity

Proportion

(%)

2000

203

20

10.0

29

14.0

154

76.0

2001

252

42

17.0

35

13.5

175

69.5

2002

268

45

17.0

40

14.5

183

68.5

2003

255

47

18.4

37

14.5

171

67.1

2004

297

56

18.9

46

15.5

195

65.6

2005

349

63

18.1

59

16.9

227

65.0

2006

880

98

11.1

138

15.7

644

73.2

2007

1,456

146

10.1

230

15.7

1,080

74.2

2008

1,670

164

9.8

264

15.8

1,242

74.4

2009

2,000

368

18.4

404

20.2

1,228

61.4

2010

3,250

530

16.3

1,140

35.1

1,580

48.6

2011

3,300

544

16.5

1,171

35.5

1,585

48.0

2012

3.310

546

16.5

1.175

35.5

1,587

48.0

2013

3,600

608

16.9

1,314

36.5

1,677

46.6

Source: Department of Culture, Sports and Tourism of Phu Yen, 2012


The quantity and quality of labor are important factors affecting the quality of tourism services. Labor in the tourism industry includes direct labor and indirect labor. Direct labor is labor working in hotels, restaurants, travel agencies, and other tourism service establishments. Indirect labor participates in tourism-related activities. The ratio between direct and indirect labor is usually 1/2.2. In recent times, the number of tourism workers in the province has increased sharply. The quality of labor resources is improving day by day.


People

4000

3,600

3500

3,250 3,300 3,310

3000


2500


2000

2,000

1,670

1500

1,456

1000

880

500

203

252 268

255

297

349

0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013


Figure 2.5: Chart showing the total number of tourism workers in Phu Yen in the period 2000 - 2013

Despite a significant increase in the industry's workforce in recent years, Phu Yen's tourism workforce is still lacking and weak compared to other provinces and cities in the region: Da Nang City, Binh Dinh, Khanh Hoa, Binh Thuan, etc. In general, the province's untrained tourism workforce still accounts for a high proportion, with the majority having elementary professional qualifications and low foreign language proficiency. Currently, Phu Yen's tourism workforce is lacking in both quantity and quality.


2.2.1.5. Planning and development investment work

With appropriate policies and guidelines, Phu Yen has attracted many investors from within and outside the province. In the period of 2006 - 2010, the Provincial People's Committee has approved investment in 54 projects, with a total area of ​​over 1,726 hectares and a total registered capital of VND93,163 billion. Of which: domestic investors: 43 projects with a capital of VND12,284.4 billion; foreign investors: 11 projects with a capital of USD5,054.9 million. Among the investment projects, some have been put into effective operation such as Thuan Thao Ecological and Entertainment Center, Da Bia Ecological Tourism Area, Bai Bau Tourist Area, Nui Thom Tourist Area... In general, because Phu Yen is a poor province, the tourism budget is still limited, so investment capital for tourism is still low and has not met the development needs.

2.2.1.6. Tourism promotion and advertising work

Before Phu Yen hosted the National Tourism Year of the South Central Coast (2011), very few people knew about this land. The above event was truly an important event marking a turning point in the province's tourism. Activities before, during, and after the event significantly increased the number of visitors to Phu Yen. The promotion and advertising of Phu Yen tourism had been carried out before, but really strengthened since the above event. Some notable events:

- In 2001, there were: Vietnam Prospects Exhibition (first time); Vietnam - USA Exhibition.

- 2002: Vietnam Prospects Exhibition Fair (2nd time).

- April 2003, organized the first tourism investment promotion conference in Ho Chi Minh City.

- 2004: Vietnam International Agricultural Fair.

- March 2005, organized the Tourism Investment Promotion Conference in Ho Chi Minh City (2nd time).

- In 2009: The 22nd Charming Vietnam Program; Sao Mai 2009 Final Contest.

- In 2010 there were: Sao Mai Rendezvous Contest 2010; Miss Earth 2010.

- In 2011, many major events were held: The 23rd Charming Vietnam Program; The Nguyen Tieu Poetry Festival on Nhan Mountain; The Culture, Sports and Tourism Festival.


Vietnamese ethnic groups in the Central Highlands region; Professional Music and Dance Festival of the Central Highlands provinces; 17th Vietnam Film Festival...

- In 2012: Conference to promote and advertise Phu Yen tourism in the Central Highlands provinces.

- In 2013: Conference to promote and advertise Phu Yen tourism in Hanoi.

- July 2014: Conference to promote and advertise Phu Yen tourism in Ho Chi Minh City.

Phu Yen has signed cooperation programs to develop tourism with many provinces and cities in the South Central region, Central Highlands, Ho Chi Minh City, Hanoi... The province has organized many delegations to work in countries: EU, ASEAN, China, Japan, Korea, Singapore... to research the tourism market as well as promote the image of Phu Yen to the world.

Phu Yen has also created many tourism promotion publications: Phu Yen tourism website, tourism books, Phu Yen trade and tourism promotion handbook, Phu Yen tourism map, tourism photos, Phu Yen tourism documentaries... Cooperating to promote Phu Yen's image with Vietnam Television, tourism and entertainment magazines, websites of many travel companies...

In general, Phu Yen has made great efforts to introduce the image of the province to domestic and foreign tourists. This has brought about initial remarkable successes. However, due to limited funding, mainly state capital, and some travel companies not being really active in promoting Phu Yen tourism, the effectiveness is still low and the activities are still vague.

2.2.1.7. State management of tourism

Based on the Government's guiding documents on tourism, with the support of the General Department of Tourism and the Institute for Tourism Development Research, the province has issued many resolutions on tourism development at different stages. In the period of 2011 - 2015, it can be mentioned as: Resolution No. 36/NQ-HDND (2011) " On tourism development in Phu Yen province in the period of 2011 - 2015 and orientation to 2020" ; Decision of Phu Yen Provincial People's Committee No. 1194/QD - UBND (2011) approving "Master plan for economic development


socio-economic development of Van Hoa plateau, Phu Yen province to 2020"; Decision of Phu Yen Provincial People's Committee No. 911/QD - UBND (2013) approving "Project on decentralization of management of ranked relics and scenic spots in Phu Yen province"... The above resolutions are the basis for orienting tourism, managing tourism activities in the province easily, to attract investment from domestic and foreign travel companies. Through each stage, Phu Yen province has a preliminary and final summary of the results of implementation in the tourism industry, making plans for the next stage. The provincial tourism industry has coordinated with many other related sectors: public security, transportation, information and communication, construction, education... to coordinate the implementation of tourism programs and projects.

2.2.2. Current status of tourism development by territory

2.2.2.1. Tourist attractions

- Vung Ro

Type of relic: national historical relic. Year of recognition: June 18, 1997.

Location: Hoa Xuan Nam commune, Dong Hoa district. Area: 1,640 ha.

Vung Ro is surrounded by the Deo Ca, Da Bia, Hon Ba mountain ranges in all three directions: North, East, West. In the bay, there are many beaches: Bai Chua, Bai Tran Chau, Bai Bang... Da Bia - Vung Ro - Deo Ca are typical historical and cultural sites of Phu Yen. During the resistance war against the US, this was the place to welcome unnumbered ships on the Ho Chi Minh trail at sea. Currently, Phu Yen province is planning to build this place into the first sailing bay in Vietnam, including a wharf with a capacity of 350 sailing boats ranging in size from 10 - 60 m and a system of accompanying services. However, the construction of the seaport and Vung Ro oil refinery has led to conflicts of interest between sectors, which has significantly affected the development of tourism here. Vung Ro is adjacent to National Highway 1A, National Highway 29, on the Phuoc Tan - Bai Nga route and has Vung Ro seaport, so it is convenient in terms of transportation for tourism development. However, in terms of infrastructure, there are currently no hotels here, only a few motels of poor quality, so they cannot meet the accommodation needs of tourists.

Comment


Agree Privacy Policy *