Tourism development must be associated with environmental landscape protection and maintaining ecosystem diversity.
Focus on building infrastructure to attract tourism investment: complex
An Phu, An Chan high-end complex, urban areas
travel and services
high-class
(Song Cau, Tuy An, Dong Xuan), ecological landscape tourism clusters, cultural resorts, entertainment.
Focus on developing human resources in the tourism industry, training to improve professional qualifications and tourism skills. Strengthen investment promotion and attract tourists. Link with provinces in the region and major tourist centers to form tours.
3.1.2. Tourism development orientation of Phu Yen province
Planning tourist routes of the province
Phu Yen province will invest
+ Line 1
develop the following basic tourist routes:
The North-South direction connects Phu Yen with the central coastal provinces along National Highway 1A. This direction is connected to the sea and coastal areas, exploiting
natural landscapes
However, the resorts
resort, beach, entertainment,
Visit historical and cultural relics and scenic spots such as Cu Mong lagoon, Xuan Dai bay, O Loan lagoon, Da Dia reef, Mon beach, Mui Dien, Vung Ro bay... Focus on building a high-class tourist complex to create an overall highlight for Phu Yen tourism. Develop community tourism types
Copper is associated with the countryside, traditional craft villages, creating unique products.
local nuances for tourists
+ Line 2
The East-West direction connects Phu Yen with the Central Highlands provinces through the East-West economic corridors via National Highway 25 and DT 645. This direction develops
Developing forest ecotourism associated with the culture of mountainous ethnic minorities, including forming tourist attractions at Song Hinh hydroelectric lake, Ba Ha river hydroelectric lake, waterfalls, streams, building Van Hoa plateau into one of the ecotourism resort centers of Phu Yen.
The difference between these lines and the existing lines is that
high specialization ability, that is, each route is associated with certain types of tourism such as route 1 is associated with the sea and historical and cultural relics, so it can develop types of sea resort tourism, cultural and historical sightseeing tourism, route 2 can develop types of forest ecotourism associated with the culture of ethnic minorities.
Planning for conservation, restoration and embellishment of historical relics and scenic spots by 2020
The Provincial People's Committee has issued a decision approving the inventory project.
assess the current status of historical relics. From there, proceed with restoration and renovation to promote the value of these relics. The following is a summary of the costs
Restoration and embellishment of historical relics 2020.
and fame
in Phu Yen province until year
Table 3.1. Summary of funding for restoration and embellishment of historical relics and scenic spots
in Phu Yen province by 2020.
Unit: million VND
STT
Name of monument - scenic spot | Cost | |||
2006 2010 | 2011 2015 | 2016 – 2020 | ||
1 | Historical site An Tho Citadel. | 150 | 124 | 145 |
2 | Historical relic complex Vung Ro unnumbered ship. | 310 | 284 | 295 |
3 | Lawyer Nguyen Huu Tho Memorial House. | 125 | 110 | 129 |
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4
Historical site of tombs and temples worship Luong Van Chanh | 230 | 205 | 225 | |
5 | Tunnel relic Go Thi Thung. | 136 | 125 | 131 |
6 | Architectural relics The Art of the Swallow Tower | 213 | 103 | 121 |
(Source: Department of Culture, Sports and Tourism of Phu Yen province)
The funding source for the project to restore these relics and landscapes is part of the National Target Program on Cultural Heritage Conservation until 2020 of the Department of Cultural Heritage.
3.2. Solutions to effectively exploit tourism resources in Phu Yen province 3. 2. 1. Solutions on tourism products
To attract tourists and effectively exploit tourism resources, it is necessary to diversify tourism products. However, Phu Yen's tourism products are currently monotonous and overlap with other provinces (cities) in the South Central region. Therefore, to contribute to creating tourism products with unique colors, we would like to propose the following tourism product model:
Tourism product model “Amazing Phu Yen”

Diagram 3.1. “Amazing Phu Yen” model
Plain
Hill
Environment, Amazement
Natural
Unstaining
Yokel
59
(Source: author) The model “Amazing Phu Yen”, in which each letter in the two words Phu Yen
have different meanings such as
letter
P is plain, H is hill, U is
Unstinting, Y is Yokel, E is environment, N is natural.
* Amazing: surprising, coming to Phu Yen, tourists will be surprised by:
+ Plain (P): plain
This is a place with a fresh, cool, quiet climate suitable for tourists to relax comfortably. Phu Yen is a province with a large Tuy Hoa field with countryside areas of peaceful, simple beauty. Come to
Here visitors can feel the rustling sound of bamboo groves and flutes.
kites, the green of young rice, then the golden color of ripe rice,..
+ Hill (H): hill
Phu Yen is a province with many hills near the sea such as: Thom hill, Nhan hill.
. This is a suitable place to develop mountain climbing and resort tourism and is a place where visitors can immerse themselves in the scenery of trees and birds. Currently, Thom Hill tourist area has been completed and this is a very attractive and interesting resort when coming to Phu Yen.
+ Unstinting(U): generous
Coming to Phu Yen, tourists will
feel the
generous
of the people here as tourists will receive help when needed.... and surely you will feel like this is your second home.
+ Yokel(Y): rural people
60
The people in the countryside of Phu Yen are very rustic, simple and honest. Coming here, visitors can immerse themselves in the daily life of the people. Especially the villages associated with traditional industries such as: Hoa Da rice paper village, Vinh Ba weaving village, etc. Visitors can witness the stages of making rice paper or weaving and can directly try to be an "artisan".
+ Environment (E), Natural (N): environment and nature
Phu Yen has fresh air, visitors coming here can enjoy the cool breezes of the ocean, clean water and diverse and attractive nature such as: Ganh Da Dia, Xuan Dai Bay, and Vuc Phun.
Tourism product model “Discover sea”

Figure 3.2. “Discover sea” model
Direct
Impression
Rejoining
SEA Seafood
Comfortable
61
Environment Occultness
Vivid
(Source: author)
*Here is an analysis of each element in the “Discover sea” model.
+ Direct: direct
Tourists must come to Phu Yen to be able to explore the sea in Phu Yen.
okay, and especially the sea here will directly impact all your senses as visitors will see the blue of the sea, hear the echo of the waves, "open your chest" to breathe the fresh air of the ocean,
…
+ Impression: impression
Coming to the beach in Phu Yen, visitors will have unforgettable impressions.
such as: flat beach, fine white sand, clean, clear and calm sea water
The waves of Long Thuy beach, Xep beach, Tu Nham beach, ... Xuan Dai bay meander like the moon embracing the ocean.
+ Seafood: seafood
The sea has given Phu Yen many seafood products such as: O Loan blood cockles, ocean tuna, oysters, crabs, and the famous squid dish.
+ Comfortable: convenient
From Tuy Hoa city, visitors can easily go to Xep beach, Long Thuy beach (only about 15 km from Tuy Hoa city), and to Song Cau town.
You can easily reach the beaches of Xuan Dai Bay. Or right in Tuy Hoa city there is also a beach, only 3 km from the city center.
+ Occultness: mysterious
Coming to Phu Yen, tourists can explore Xuan Dai Bay with many islands.
and peninsulas such as Ong Xa Islet, Hon
One Word
Son, Da Grinding Stone nose, Tai nose
Code…these are unexplored islands, under the sea there are many strange creatures, so this place has many mysteries.
+ Vivid: colorful
Coming to Phu Yen, visitors will feel the blue of the sea, the white of the sand, the colorful colors of marine life...
+ Environment: environment
The marine environment in Phu Yen is still relatively clean and less polluted, so it is very suitable for sea tourism activities.
+ Rejoicing: happy
The sea here will bring a lot of joy and excitement to visitors, that is the joy of immersing yourself in the clear blue water, discovering the mysteries of the sea, enjoying delicious seafood, ... coming to the sea in Phu Yen, visitors will have beautiful and interesting memories.
Here are some tour programs designed according to the following outlines.
The tourism product model diagram is shown in diagrams 3.1 and 3.2.
The tour program is designed according to model diagram 3.1
Tour program "Phu Yen - Land of surprises"
(1 day, car)
* The purpose of the program is to visit, picnic, climb mountains, and learn about the lives of indigenous people.
* Program summary
Coming to this tour, visitors will learn about the lives of the people through the rice paper making profession in Hoa Da village. Visitors will be surprised by the friendliness and warm welcome of the people here.
Next, you will visit Thanh Luong Pagoda to burn incense and pray for good things.
Coming to Ganh Da Dia, visitors will be surprised by the strange shape that nature has bestowed upon this place. Here, you will take souvenir photos and enjoy the scenery.
Coming to Thom Hill tourist area, you will feel like you are lost in the forest with many trees, birds and animals and beautiful villas hidden under the forest canopy. Come to Xep beach to immerse yourself in the cool, clear blue water.
You will have the opportunity to conquer Nhan hill and admire the ancient Cham tower. Here you can see the whole city of Tuy Hoa from above. This tour will definitely leave unforgettable moments in your heart about this land of surprises.
* Detailed program
Bright
7:00: Car and tour guide pick up guests at Tuy Hoa City and take them to have breakfast.
8:00: Car and tour guide take you to visit Hoa Da rice paper village.
Thanh Luong Pagoda - where there is a statue of Bodhisattva Avalokitesvara made of precious wood over 200 years old.





