From the concept of business conditions and the above generalizations, the conditions for food service business can be defined as follows: Food service business conditions are standards that food service business people must meet during their operations under the supervision and inspection of competent state agencies with the aim of ensuring food safety and public health .
1.2. Food safety control in food service business
1.2.1. Decentralization of state management of food safety
According to the concept of food service business conditions, food service business conditions are standards that food service business people must meet during their operations under the supervision and inspection of competent state agencies with the aim of ensuring food safety and public health.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Current situation and solutions to improve the efficiency of food service business at the Restaurant of Song Hong Thu Do Joint Stock Company in Vinh Yen city, Vinh Phuc province - 2 -
Ethics in Food Service Business -
Food safety and commodities Restaurant Management - Dalat College of Technology - 2 -
Basic Solutions to Improve Human Resources Treatment at Asia Food and Beverage Company Limited
Thus, the supervision and inspection by competent state agencies of establishments, households, and food service providers is a mandatory element in the conditions for food service business to ensure food safety and public health. Currently, Vietnam is managing food according to the 2010 Food Safety Law. Article 61 of the 2010 Food Safety Law stipulates the responsibility for state management of food safety as follows: The Government unifies state management of food safety. The Ministry of Health is responsible to the Government for implementing state management of food safety. Ministries and ministerial-level agencies, within the scope of their tasks and powers, are responsible for coordinating with the Ministry of Health to implement state management of food safety. People's Committees at all levels implement state management of food safety within their localities.
An important policy of the 2010 Food Safety Law is the assignment of state management responsibilities for food safety.

The direction of management by product group instead of management by food production and business segment is determined in the hope of overcoming the overlap in state management of food safety of ministries and branches, and at the same time more clearly defining the responsibilities of each ministry and branch in the field of state management of food safety. If the 2003 Ordinance on Food Hygiene and Safety stipulates that up to 8 ministries participate in state management of food safety, according to the Food Safety Law, there are only 3 ministries in charge: the Ministry of Health, the Ministry of Agriculture and Rural Development, and the Ministry of Industry and Trade.
According to the provisions of Articles 62, 63, 64 of the Food Safety Law 2010, the responsibilities of food safety management of specific ministries are as follows:
+ Ministry of Health: Manage food safety throughout the production, preliminary processing, processing, preservation, transportation, export, import, and trading of food additives, food processing aids, bottled drinking water, natural mineral water, functional foods, and other foods according to Government regulations; Manage food safety for utensils, packaging materials, and food containers during the production, processing, and trading of foods in the assigned management field.
+ Ministry of Agriculture and Rural Development: Manage food safety throughout the process of production, collection, slaughter, preliminary processing, processing, preservation, transportation, export, import, and trading of cereals, meat and meat products; aquatic products and aquatic products; vegetables, tubers, fruits and vegetable, tubers, fruits products; eggs and egg products; raw fresh milk, honey and honey products, genetically modified foods, salt and other agricultural and food products according to Government regulations; Manage food safety for utensils, packaging materials, and food containers during the production, processing, and trading of food in the assigned management fields.
+ Ministry of Industry and Trade: Manage food safety throughout the production, processing, preservation, transportation, export, import, and trading of wine, beer, soft drinks, processed milk, vegetable oil, processed flour and starch products, and other foods according to Government regulations; Manage food safety for utensils, packaging materials, and food containers during the production, processing, and trading of foods in the assigned management field.
1.3. Overview of laws regulating conditions for food service business
1.3.1. Concept and characteristics of the law regulating the conditions for doing business in food and beverage services
1.3.1.1. Concept of law regulating conditions for food service business
According to the State and Law textbook of the Faculty of Law, Hanoi National University, law is a system of general mandatory rules of conduct set forth or recognized by the state, expressing the state will of the ruling class on the basis of recognizing the needs and interests of the whole society, guaranteed by the state to regulate social relations with the purpose of social order and stability for the sustainable development of society.
From the above concept, the law regulating the conditions for food service business can be defined as follows: The law regulating the conditions for food service business is a synthesis of regulations issued by the state to regulate social relations arising in the process of state management of food safety activities regarding the conditions for food service business .
Understanding the characteristics of the law regulating the conditions for food service business is important in perfecting the law on food safety in general and the conditions for food service business in particular. It can be seen that the law regulating the conditions for food service business has the following characteristics:
Firstly , the law on regulating the conditions for food service business is stipulated in many legal documents such as the 2010 Law on Food Safety, the 2015 Penal Code, the Law on Inspection, the Law on Technical Standards and Regulations, Decree No. 15/2018/ND-CP guiding a number of articles of the Law on Food Safety, Circular 30/2012/TT-BYT regulating food safety conditions for food service establishments and street food businesses, Decree No. 178/2013/ND-CP of the Government dated November 14, 2013 regulating administrative sanctions for violations of Food Safety...
Second , the law regulating the conditions for food service business is a new legal system. Compared to other legal systems such as criminal law, civil law, marriage and family law, etc., the legal system regulating the conditions for food service business was born later.
Third , the law regulating the conditions for food service business has a narrow scope, including legal norms regulating social relations arising in the process of state management of food service business activities, and is a part of the national food safety legal system.
The law regulating the conditions for food service business has institutionalized the Party and State's policies on the conditions for food service business and protecting people's health.
1.3.1.2. Criteria for assessing the perfection of laws regulating conditions for food service business
Given the above-mentioned situation of the legal system, to have quality, it is required that legal documents regulating the conditions for doing business in food and beverage services must be issued by the correct authority, in accordance with the prescribed order and procedures, have names that are appropriate to the expressed content, have a clear form, have tightly structured and logical content, and legal terms must be used accurately and with one meaning.
The text is clear, concise, easy to understand, and suitable for the general public's ability to perceive.
The quality of the law regulating the conditions for food service business is one of the bases to ensure the implementation and application of the law to achieve high results in practice, and at the same time allows to predict the possibility of realizing legal regulations in social life. If the quality of the law regulating the conditions for food service business is low and the feasibility is poor, then their implementation will encounter many difficulties, and there are even legal regulations that sometimes cannot be implemented in practice.
To evaluate the quality of the law on regulating the conditions for doing business in food and beverage services in Vietnam, to determine its level of completion, it is necessary to rely on theoretically determined criteria, from which to relate to the actual conditions and circumstances in each specific period, to consider objectively and draw conclusions, clarifying the advantages and disadvantages of the legal system.
There are many criteria to determine the quality of laws regulating the conditions for doing business in food and beverage services in Vietnam, including the basic criteria: comprehensiveness, consistency, uniformity, suitability, language, law-making techniques and feasibility of the legal system.
In which, the law regulating the conditions for doing business in food and beverage services is comprehensive and synchronous, reflected in its formal structure. As a part of the legal system, the law regulating the conditions for doing business in food and beverage services must be able to fully meet the need for legal regulation in important areas of social life. Legal regulations must be able to cover the entire social life, so that important social relations that are typical and common need to be regulated by law.
are regulated by law.
In terms of structure, each legal norm regulating the conditions for food service business must have a logical and tight structure; each legal regime has all the necessary legal norms.
CONCLUSION OF CHAPTER 1
In Chapter 1, the author went from the general concept of business conditions to defining the concept of food service business conditions as follows: Food service business conditions are standards that food service business people must meet during their operations under the supervision and inspection of competent state agencies with the aim of ensuring food safety and public health . food safety control. From there, it is possible to define the law regulating food service business conditions: The law regulating food service business conditions is a synthesis of regulations issued by the state to regulate social relations arising in the process of state management of food safety activities regarding food service business conditions .
Conditions for ensuring food safety are technical standards and other regulations for food, food production and trading establishments and food production and trading activities issued by competent state management agencies with the aim of ensuring food safety for human health and life. Based on the provisions of the law and the above analysis, it can be seen that the current food safety control has many shortcomings and overlaps. The application of the law shows that due to the differences in criteria, classification and objectives, it is difficult for businesses and law enforcers to understand and apply.
Chapter 2
LEGAL STATUS ON CONDITIONS FOR BUSINESS IN FOOD AND BEVERAGE SERVICES
2.1. Basic content of the law on conditions for food service business
2.1.1. Regulations on conditions for food service business
2.1.1.1. Regulations on business conditions of food service establishments
+ Conditions for granting a Certificate of food safety qualified facility
Product:
People who want to do food service business can choose 2 forms.
Business forms include: individual households or business registration. For individual households, business registration can be done at the District People's Committee. When a business household employs 10 or more employees, it must register to establish a business according to the provisions of Decree 78/2015/ND-CP of the Government on business registration. After obtaining a business registration certificate, the enterprise must carry out procedures to apply for a Certificate of food safety qualified facility according to the provisions of Article 34 of the Law on Food Safety and Hygiene 2010.
A certificate of food safety eligibility is one of the mandatory factors when individuals and organizations conduct food production and trading. A certificate of food safety eligibility is granted to production and trading establishments that meet the following conditions: Having sufficient conditions to ensure food safety suitable for each type of food production and trading according to the provisions of Chapter IV of the 2010 Food Safety Law. Having registered the food business line in the Business Registration Certificate.
To be granted a Certificate of food safety eligibility, in addition to the requirements on facilities, equipment, and hygiene conditions during the production process; there must be additional conditions on human resources, that is, the enterprise must provide a Certificate of knowledge on food safety of the owner of the establishment and the person directly processing and providing food services and the health examination results of the owner of the establishment and the person directly processing and providing food services.
According to Article 12 of Decree No. 15/2018/ND-CP detailing the implementation of a number of articles of the 2010 Law on Food Safety, the following establishments are not eligible for a Certificate of Food Safety Eligibility: Food production and trading without a fixed location; Small-scale food business; Restaurants in hotels; Collective kitchens without a food business registration; Street food business.
+ Conditions to ensure food safety in small-scale food production and business
Chapter IV of the 2010 Law on Food Safety stipulates conditions for ensuring food safety in food production and trading. This Chapter consists of 5 Sections. Article 22 of the 2010 Law on Food Safety stipulates conditions for ensuring food safety in small-scale food production and trading as follows: Small-scale food production and trading establishments must comply with the following conditions for ensuring food safety: Having a safe distance from sources of toxicity and pollution; Having enough water that meets technical standards for food production and trading; Having appropriate equipment for food production and trading that is not toxic or polluting to food; Using raw materials, chemicals, food additives, food processing aids, tools, packaging materials, and food containers in preliminary processing, processing, and preserving food; Complying with regulations on health, knowledge, and practices of people directly involved in food production and trading; Collection and processing

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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