GRADUATION REPORT
Thesis
" Consumption accounting and determining business results at Kinh Do Saigon Food Joint Stock Company "
TABLE OF CONTENTS
PART 1: INTRODUCTION 8
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Completing the organization of accounting for revenue, sales costs and determining business results at Hai Phong Paint Joint Stock Company - 1 -
Completing revenue accounting and determining business results at Ha Lam Coal Joint Stock Company - Vinacomin - 16 -
Completing revenue and cost accounting and determining business results at Nakashima Vietnam Co., Ltd. - 14
1. Reasons for choosing topic 9
a) General goal 10

b) Specific objectives 10
a) Primary data 10
b) Secondary data 10
4. Research object and scope 11
5. Thesis layout 11
PART 2: CONTENT 12
CHAPTER 1 12
1.1. Accounting for finished product consumption 12
1.1.1. Concept and meaning of finished product consumption 12
1.1.2. Accounting for finished product consumption 13
Debit side recorded 13
The side with 14 written
Debit account 157 – Goods sent for sale 15
Account used: 632 – Cost of goods sold 16
Debit side record 16
The side with 16 written
a) Concept 18
a) Sales revenue and service provision 21
Account 512: Internal sales revenue 21
Account 511,512 22
Account used: 521 “trade discount” 23
Account used: 532 “sales discount” 24
Account used: 531 “Returned goods” 24
Principles of revenue recognition and reflection on chart of accounts 25
b) Financial operating expenses 25
Accountants use account 635 – Financial expenses 25
a) Other revenue 26
Account 711 has no ending balance 26
b) other costs 26
Account used : accountant uses account 811 - Other expenses 26
Account 811 has no ending balance 26
a) Accounting for cost of goods sold 26
Account 632 28
b) Accounting for sales costs 28
CHAPTER 2 31
2.1. The formation and development process of the company 32
2.1.1 Formation process 32
2.1.2 Development process 32
2.2.1. Business purpose of the company 35
Years of business service 35
▪ Target 35
Store systems under the company 36
2.3. Company management organization 37
2.3.1. Organizational structure 37
Diagram 2.1: Management organization of Kinh Do Saigon 38 Joint Stock Company
2.3.2. Functions and tasks of departments 38
Board of Directors 38
Board of Directors 38
Deputy General Director 38
Administration - Human Resources Department 39
2.3.3.1. Organizational structure of accounting department 40
Organizational chart of accounting department 40
Diagram 2.2: Organization of accounting department at Kinh Do Saigon Joint Stock Company 41
2.3.3.2. Functions and tasks of each department 41
Chief Accountant 41
Diagram 2.3: Diagram of document circulation at company 46
CHAPTER 3 48
3.1. General characteristics of accounting for finished product consumption and determining consumption results at company 48
3.1.1 Overview of finished product consumption and determination of consumption results at company 48
3.1.2 Characteristics and requirements for managing the finished product consumption process at the factory
company 48
Pay now in cash 49
Pay after 49
3.2. Accounting for finished product consumption at company 51
3.2.1. Accounting voucher procedures used 51
3.2.2. Applicable account 51
3.2.3. Accounting sequence 52
Note 52
Diagram 3.1: Accounting sequence in Detail Book, General Ledger Account 511 52
3.2.3.1. For customers who are outside the company 52
3.2.3.2. For stores within the company 53
3.2.4. Some sales transactions arising at company 53
3.2.4.1. Selling goods for cash and selling on credit to customers 53
GENERAL DIARY 54
3.2.4.2. Sales to Franchise customers (Company has just enjoyed
Sales revenue and service revenue) 54
GENERAL DIARY 55
March 2010 55
3.2.4.3. Exporting goods as gifts to employees and exporting to bakeries (stores)
goods belonging to the Company's internal system) 56
General Diary 57
3.3. Accounting for adjusting revenue deductions 57
3.3.1. Accounting for trade discounts 57
3.3.2. Accounting for returned goods 57
3.3.3. Accounting for sales discounts 58
3.3.4. Accounting sequence 58
Note 59
Daily Record 59
Recorded at the end of May 59
3.3.5 Some economic transactions arising at company 59
GENERAL DIARY 59
GENERAL DIARY 60
March 2010 60
Unit: Dong 60
Table 5: General journal recording sales returns of company 61
3.4. Accounting determines consumption results at company 61
Kinh Do Saigon Food Joint Stock Company 61
LEADERSHIP 61
Table 6: Ledger of sales revenue and service provision accounts at company 63
a) Method of determining cost of goods sold 63
b) Accounts and documents used 64
Accountants use account 632 "Cost of goods sold" 64
Note 65
Kinh Do Saigon 66 Food Joint Stock Company
LEADERSHIP 66
Table 7: Ledger of cost of goods sold account at company 67
Kinh Do Saigon 68 Food Joint Stock Company
LEADERSHIP 68
Table 8: Ledger of financial activity revenue accounts at company 69
Kinh Do Saigon Food Joint Stock Company 70
LEADERSHIP 70
Table 9: Ledger of financial activity expense accounts at company 71
a) Accounting principles 71
b) Documents used 71
d) Accounting sequence 72
Note 72
Diagram 3.4: Sequence diagram of accounting entries into the Detail Book, General Ledger Account 641 72
Kinh Do Saigon Food Joint Stock Company 73
LEADERSHIP 73
Table 10: General ledger of sales expense account at company 74
b) Documents used 75
c) Applicable account 75
d) Accounting sequence 75
Note 75
Daily Record 75
Diagram 3.5: Sequence diagram of accounting entries into the General Ledger, Detail Ledger Account 642 75
e) Some economic transactions arising at company 75
Kinh Do Saigon Food Joint Stock Company 76
LEADERSHIP 76
Table 11: General ledger of business management expense accounts 77
a) Accounting for other income 77
Kinh Do Saigon Food Joint Stock Company 77
LEADERSHIP 77
Table 12: Other income account ledger 78
b) Other cost accounting 78
Kinh Do Saigon Food Joint Stock Company 78
LEADERSHIP 78
Table 13: Other expense account ledger 79
a) Accounting principles 79
b) Documents used 79
c) Account used 80
Kinh Do Saigon Food Joint Stock Company 80
LEADERSHIP 80
Table 14: General ledger of corporate income tax expense account 81
a) Accounting principles 81
b) Documents used 81
c) Applicable account 81
d) Accounting sequence 81
Note 81
Daily Record 81
Kinh Do Saigon Food Joint Stock Company 81
LEADERSHIP 81
(6) (3) .............................................. .......................... 83
Account 642 83
(7) ................................................. ................................................................ .......................... 83
Account 811 83
Account 821 83
Account 421 83
Diagram 3.7: Accounting diagram to determine business results of the first quarter of 2010 83
BUSINESS PERFORMANCE REPORT 84
Debit account 8211: 541,902,190 86
Credit account 3334: 541,902,190 86
Debit account 3334: 541,902,190 86
Credit account 1111: 541,902,190 86
Debit account 911: 541,902,190 86
Credit account 8211: 541,902,190 86
Debit account 911: 1,625,706,569 86
Credit account 421: 1,625,706,569 86
PART 3: CONCLUSION AND RECOMMENDATIONS 86
4.1.3. About accounting method 88
4.2.1 Advantages 88
a) Accounting method 88
Debit account 156 88
Credit account 3389 88
Debit 3389 88
There is account 331 88
4.2.2 Existing issues 89
Debit account 621 90
There is account 152 90
Debit account 152 90
There is account 627 90
Debit account 6418 91
There is account 5121 91
Debit account 642 91
There is account 139 91
Debit account 139 92
There is account 642 92
Debit account 139 92
Debit account 642 92
Debit account 004 92
Debit account 152 92
There is account 154 92
CONCLUSION 92
REFERENCES 93
PART 1: INTRODUCTION
1. Reason for choosing the topic
In today's market economy, with the business accounting mechanism and fierce competition of many economic sectors, in order to survive long-term and develop sustainably, production and business units must ensure autonomy in production and business activities and operate profitably. To achieve this requirement, business managers need to grasp timely and accurate information, thereby serving as a basis for making the most effective business decisions. Therefore, managers must pay attention to all stages of the production process, from the time of investing capital to recovering capital because the ultimate goal of most businesses is to maximize profits. In this condition, businesses must decide for themselves what to produce? For whom to produce? And how to produce? At this time, any business that organizes the consumption of products and goods well will ensure capital recovery, offset costs and correctly determine business results and will have the opportunity to survive and develop. On the contrary, any business that does not pay attention to consumption and determine business results will lead to a situation of "fake profit, real loss" and sooner or later will go bankrupt. To do that, businesses must grasp and meet the psychology and needs of consumers with high-quality products, beautiful and rich designs, diverse, attractive marketing programs, promotions... only then can businesses compete to survive and develop. The reality of the market economy has clearly shown that.
Through consumption, products are transformed from physical form to monetary form and finally end a capital circulation cycle. Only by consuming new products can there be capital to carry out expanded reproduction, improving the efficiency of capital use. However, to promote consumption, managers must use many different tools and measures, in which accounting is an important and indispensable tool to manage economic activities, check the use and management of assets and goods to ensure dynamism, creativity and autonomy in production and business. Thanks to the accounting information provided, business managers can know how the business's product consumption is, what the business results are during the period, thereby creating a basis for outlining appropriate business strategies to promote
promote production and business activities, enhance the competitiveness of enterprises in the market.
Realizing the importance of the above issue, through the internship at Kinh Do Saigon Food Joint Stock Company, with the dedicated guidance of Teacher Pham Xuan Vien and the attention and guidance of the seniors in the company's accounting department, I realized that accounting in general and accounting for finished product consumption and determining business results are extremely important parts that always require improvement. Therefore, I decided to delve into the company's accounting work with the topic: "Accounting for finished product consumption and determining business results at Kinh Do Saigon Food Joint Stock Company".
2. Research objectives
a) General objectives
The main objective of the research topic is to further improve the theoretical aspect of organizing product consumption accounting and determining business results in the conditions of a market economy, financial measures to promote product consumption to solve some problems in current accounting practices.
b) Specific goals
Research the actual situation of product consumption and accounting work to determine the results at the company to make some recommendations for the agency to refer to. Learn and accumulate practical experience for yourself.
3. Research methods
- Dialectical method: examines the dialectical relationships of consumption accounting objects and determines business results in a specific time and space.
- Data collection method:
a) Primary data:
Observe, collect documents from the company as well as learn about issues related to research from accounting staff at the internship unit and according to one's own understanding.
b) Secondary data:
+ Financial reports of the enterprise: balance sheet, income statement
Business results, receipts, payment vouchers...
+ Collect more information from newspapers (Saigon Marketing newspaper, ...) and the Internet.
4. Research object and scope
The topic focuses on theoretical and practical research on the organization of product consumption accounting in the context of a competitive market economy and financial measures to promote product consumption at Kinh Do Saigon Food Joint Stock Company - a company specializing in the production and supply of confectionery products and industrial food processing to the market. On that basis, establish a model of organizing product consumption accounting based on the company's current application, and at the same time improve it to perfect the accounting system for the enterprise.
This topic is limited to the scope of production and business activities of Kinh Do Saigon Food Joint Stock Company. The author only studies the product consumption process, costs, and revenue in the early part of 2010 (Quarter I). The data is collected from the company's accounting department.
5. Thesis layout
The thesis consists of 3 parts: introduction, content and conclusion - recommendations.
There are 3 chapters in the content:
Chapter 1: Theoretical basis of consumption accounting and determining operating results
business.
Chapter 2: Current status and operation of Food Joint Stock Company
Saigon Capital Product.
Chapter 3: Accounting for consumption and determining business performance at
Kinh Do Saigon Food Joint Stock Company.
Due to the limitations of time and personal knowledge, the thesis is inevitably flawed. I sincerely hope for the guidance and comments of teachers and friends to help improve the thesis.
CHAPTER 1:
PART 2: CONTENT
THEORETICAL BASIS OF CONSUMPTION ACCOUNTING AND DETERMINING RESULTS
BUSINESS PERFORMANCE
1.1. Accounting for finished product consumption
1.1.1. Concept and meaning of finished product consumption
1.1.1.1. Concept
Product production activities include: production - circulation - distribution - consumption. These stages take place sequentially and consumption is the final step that determines the success or failure of the product as well as the business.
Consumption of finished products is the process of providing products to customers and receiving money or being accepted by customers for payment. Consumption is the process of transforming capital from physical form to "monetary" value form and forming business results. In other words, consumption is the process of transferring ownership of products and goods associated with benefits or risks to customers and at the same time receiving money or payment acceptance. If a business's products meet market demand, they will be consumed quickly, increasing capital turnover, and if the cost is reduced, it will increase the business's profits.
There are many common ways to consume finished products, it can be consuming products by selling directly to customers, or it can be exporting to agents for sale. If the enterprise exports by selling directly to customers, the enterprise can sell at a cash price or can sell at an installment price; the enterprise can export products to customers and collect money or have customers accept payment, or it can export products to customers by exchanging goods.
Enterprises can supply products on demand and by agreement with various organizations and individuals; they can also supply on demand or according to state orders.
Products made by enterprises are mostly consumed in the market, but in some cases they are consumed internally; used as gifts; free promotions; used to pay salaries and bonuses to employees...
The company's products can be consumed in the domestic market, as well as
can export to foreign markets to expand the market.
1.1.1.2. Meaning
Consumption of finished products (goods) is to carry out the purpose of production and consumption, bringing goods from the place of production to the place of consumption, so the consumption process is the bridge between production and consumption. It is the stage of reproduction, creating conditions for capital recovery, cost compensation, fulfilling obligations to the State Budget through tax payment, further investment in development, improving the lives of workers. Especially in a market economy, consumption is not only about selling goods but also includes market research, determining customer needs, organizing the purchase and sale of goods according to customer needs to achieve the highest business efficiency.
1.1.2. Accounting for finished product consumption
The method of consuming finished products has a direct impact on the use of accounting accounts reflecting the situation of finished products and goods being exported from the warehouse. At the same time, it is decisive in determining the time of sale, forming sales revenue and saving sales costs to increase profits. Currently, businesses often apply the following sales methods:
1.1.2.1. Sales and accounting for sales by consignment method According to this method, the business periodically sends goods to customers on
The basis of the agreement in the sales contract between the two parties and delivery at the agreed location in the contract. When the goods are shipped, they still belong to the business, only when the customer pays or accepts payment will ownership be transferred and sales revenue be recorded.
Account used: 157 – Goods sent for sale.
Content and structure of account 157:
The debit side records:
- Actual capital value of finished products, goods for sale, consignment.
- Value of labor and services performed for customers but not yet received
accept payment
- Carry over the actual cost of goods and finished products sent for sale that have not been accepted for payment by customers at the end of the period (periodic inventory method).
The side that says:
- The actual capital value of finished products, goods and services sent for sale has been recorded.
Customer pays or accepts payment.
- Value of goods, finished products, services returned or not by customers
accept.
- Carry over the value of finished products and goods that have been sent but not yet received by customers.
Beginning balance (Periodic inventory method).
Debit balance: recorded on the debit side and reflects the value of finished products and goods sent for sale that have not been accepted for payment by customers.
Principles of reflection in accounts:
- Only reflect in account 157 "Goods sent for sale" the value of goods that have been sent or the value of completed services delivered to customers according to economic contracts or orders but have not been accepted for payment (not yet recorded as sales revenue and service provision in the period)
- The goods in this account are still owned by the enterprise. The accountant must open a book to track each type of goods, each product; each time goods are sent and each time payment is accepted (Goods and products are determined to be consumed).
- Do not reflect in this account the costs of transportation, loading and unloading, and advance payment.
client...
Accounting method by shipping method:
- For units accounting for all inventories using the regular declaration method
through:
- Based on the warehouse delivery note for sending finished products and goods for sale or sending them to agents for sale - the accountant records:
Debit account 157 – Goods sent for sale
Credit account 155 – Finished products
Credit account 156 – Goods
- In case a trading enterprise purchases goods and sends them for immediate sale without going through the warehouse, accounting
math:
Debit account 157 – Goods sent for sale
Credit account 331 – Payable to sellers
- Based on the payment acceptance or payment documents of the customer, the sales agent and other payment documents, the accountant transfers the cost of goods sold to the debit side of account 632 - Cost of goods sold.
Debit account 632 – Cost of goods sold Credit account 157 – Goods on consignment
- Finished products, goods have been sent or services have been performed, but the customer does not accept them, the accountant reflects the re-import transaction:
Debit account 155 – Finished products Debit account 156 – Goods
Credit account 157 – Goods on consignment for sale
- For units that account for inventories using the periodic inventory method
period:
- At the beginning of the period, the value of finished products sent for sale at the end of the previous period but not yet accepted for payment is transferred, the accountant records:
Debit account 632 - Cost of goods sold Credit account 157 - Goods on consignment
- At the end of the period, based on the results of inventory of finished products sent for sale but not yet determined as sold, the accountant records:
Debit account 157 – Goods on consignment for sale
Credit account 632 - Cost of goods sold
- When exporting finished products, the accountant records:
Debit account 157 – Consignment for sale
Debit account 632 – Direct sales at warehouse
Credit account 155 - Actual cost of finished products leaving the warehouse
1.1.2.2. Sales and accounting for sales by direct delivery method According to this method, the customer authorizes a professional staff to come to
Receive goods at the warehouse of the selling enterprise or deliver goods by third parties (trading enterprises that buy and sell directly). After the recipient signs the sales document of the enterprise, the goods are determined to be sold (ownership belongs to the customer).
Account used: 632 – Cost of goods sold Content and structure of account 632:
Debit side:
- The actual capital value of finished products and goods exported from the warehouse has been determined.
is for sale.
- Cost value of finished goods inventory at the beginning of the period (Periodic inventory method)
period in manufacturing enterprise).
- Actual capital value of finished products in stock and completed labor and services (Periodic inventory method in manufacturing enterprises).
- Non-deductible input VAT must be included in cost of goods sold.
The side that says:
- Carry over actual capital value of finished products, goods, labor and services
Completed in debit account 911 - Determining business results.
- Transfer the capital value of finished products in inventory at the end of the period to the debit side of the account.
155 – Finished products (Periodic inventory method in manufacturing).
Account 632 has no balance.
The method of exporting finished products and goods according to the direct sales method is as follows:
- For units accounting for all inventories using the regular declaration method
through:
- Based on the warehouse delivery note, deliver goods directly to customers, accounting
take note:
Debit account 632 – Cost of goods sold Credit account 155 – Finished products


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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