Table 4-21: Results of factor coefficient matrix of factors measuring organizational culture factors
Factor | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
W1 | -.065 | -.007 | .006 | -.010 | .547 | -.049 |
W2 | -.057 | .014 | -.045 | .022 | .545 | -.009 |
S1 | -.006 | -.093 | -.038 | .534 | .021 | -.002 |
S2 | .024 | -.078 | -.085 | .549 | -.019 | -.012 |
R2 | -.016 | .006 | .400 | -.052 | .013 | -.006 |
R3 | -.034 | -.040 | .446 | -.086 | -.019 | .015 |
R4 | .047 | -.085 | .434 | -.067 | -.049 | .035 |
C1 | -.039 | .339 | -.049 | .075 | .066 | -.016 |
C3 | -.058 | .492 | -.043 | -.149 | -.005 | .009 |
C4 | .002 | .450 | -.034 | -.108 | -.039 | .032 |
R2 | .393 | -.029 | -.025 | .037 | -.067 | .078 |
R3 | .373 | -.053 | -.006 | .044 | -.025 | .003 |
R4 | .387 | -.013 | .032 | -.059 | -.072 | .057 |
W1 | .032 | .036 | .010 | -.031 | -.026 | .549 |
W2 | .076 | -.012 | .023 | .009 | -.036 | .564 |
Maybe you are interested!
-
A. Results of Testing the Reliability Coefficient of the Factor Scale from the Enterprise Side -
Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Results of Testing Cronbach's Alpha Coefficient of Independent Variable -
Summary Table of Exploratory Factor Analysis Results Efa -
Raising Awareness for Educational Forces Inside and Outside the School on Building Organizational Culture and Managing Organizational Culture Building
The six new factors are represented by the following equations: Factor 1: LR = 0.393*LR2 + 0.373*LR3 + 0.387*LR4 Factor 2: FC = 0.339*FC1 + 0.492*FC2 + 0.450*FC4 Factor 3: MR = 0.400*MR2 + 0.446*MR3 + 0.434*MR4
Factor 4: AS = 0.534*AS1 + 0.549*AS2 Factor 5: AW = 0.547*AW1 + 0.545*AW2 Factor 6: BW = 0.549*BW1 + 0.564*BW2
4.3.2 Exploratory factor analysis EFA of scales measuring public service motivation.
After testing the reliability of the scale of the factor "Connection to public values" and the factor "Dedication", there are 5 variables VM1, VM4, DS1, DS3, DS4 to include in the EFA exploratory factor analysis.
The results of the exploratory factor analysis (EFA) of the scales measuring public service motivation provided by SPSS software are as follows: (See details in Appendix 18)
Table 4-22: Results of the factor rotation matrix of the factors measuring public service motivation
Observation variable
Factor | ||
Y1 | Y2 | |
DS1 | .818 | |
DS3 | .815 | |
DS4 | .756 | |
VM1 | .891 | |
VM4 | .882 | |
Eigenvalues | 2,639 | 1,060 |
KMO coefficient = 0.718 | ||
Table 4.22 shows that the KMO coefficient result = 0.718 is greater than 0.5 and sig. = 0.000 is less than 0.05, showing that the variables in the population are correlated with each other and using factor analysis to group the variables is appropriate.
With the Eigenvalue criterion greater than 1, 2 factors are extracted from 5 variables included in the analysis and these 2 newly extracted factors explain 73.01% of the variation of observed variables.
The two factors that are drawn are:
The first factor : includes 3 variables DS1, DS3, DS4 measuring the factor "Dedication" so factor 1 is named DS .
The second factor : includes 2 variables MV1, MV4 measuring the factor "Linking to public values", so factor 2 is named VM .
Two new factors are also written into equations based on the results of Table 4.23.
Table 4.23: Factor coefficient matrix results of factors measuring public service motivation
Factor | ||
1 | 2 | |
VM1 | .152 | .891 |
VM4 | .216 | .882 |
DS1 | .818 | .045 |
DS3 | .815 | .209 |
DS4 | .756 | .325 |
Factor 1: DS = 0.818*DS1 + 0.815*DS3 + 0.756*DS4.
Factor 2: VM = 0.891*VM1 + 0.882*VM4.
Summary: After testing the reliability of the research scales, the retained variables were included in the factor analysis.
After EFA factor analysis, 6 new factors were extracted to measure "Organizational culture factors" and coded in the following order: LR, FC, MR, AS, AW, BW.
After EFA factor analysis, two new factors were extracted for measurement.
“Public Service Motivation” and its coding are: DS and VM.
4.4. Regression analysis to test hypotheses.
After testing the reliability of the scales using Cronbach's Alpha coefficient and grouping factors using EFA analysis, the initial variables that did not meet the criteria were removed from the research model.
With 2 EFA analyses, 8 new factors were extracted. Next, the study will use these 8 factors to test the proposed hypotheses:
H1a: Job autonomy positively affects motivation to engage in public values.
H1b: Job autonomy positively affects commitment motivation.
give.
H2a: A clear performance appraisal system has a positive impact on
the driving force behind public values.
H2b: A clear performance appraisal system has a positive impact on motivation to contribute.
H3a: Direct supervisor concern positively affects motivation to engage in public values.
H3b: The concern of direct manager has a positive impact on motivation to contribute.
H4a: A responsible public organization work environment positively affects the motivation to engage in public values.
H4b: Responsible public organization work environment positively affects motivation to contribute.
H5a: The pioneering role of leaders positively affects the motivation to engage in public values.
H5b: The pioneering role of the leader has a positive impact on dedication motivation.
H6a: Bureaucracy negatively affects the motivation to commit to values
labour.
H6b: Bureaucracy has a negative impact on motivation to contribute.
Because the factor "Public service motivation" after EFA factor analysis extracted 2 new factors measuring this factor, which are the factor "Public value engagement" and the factor "Dedication" , therefore, when analyzing the regression to test the 6 hypotheses above, the study will run the regression 2 times corresponding to these 2 new factors.
4.4.1. Factor regression analysis of “Attachment to public values”
1
2
3
4
5
6
To measure the factors of “Organizational culture characteristics” such as: LR, FC, MR, AS, AW, BW, how they affect the variable “Commitment to public values” – VM, we use a regression model to analyze the coefficients and prove the hypotheses. We will put 6 independent variables: LR, FC, MR, AS, AW, and the dependent variable VM into the specific regression equation as follows:
DS = a +
In there:
LR +
FC +
MR +
AS +
AW+
BW + e
job"
VM : is the dependent variable, explaining “The engagement of public values”
LR : is the independent variable, explaining “Leadership Role”
FC : is the independent variable, explaining the factor "Working environment and conditions" MR : is the independent variable, explaining the factor "Role of direct manager" AS : is the independent variable, explaining the factor "Performance evaluation system"
AW : is the independent variable, explaining the factor “Autonomy at work”
BW : is the independent variable, explaining the factor "Level of bureaucracy"

i is the coefficient of the independent variables – indicating the direction and level of impact
of independent variables to dependent variable.
Regression analysis of variables linking fairness values using SPSS 20 software produces the following result tables: ( See details in Appendix 19)
Table 4-24: Summary results of the regression model of the variable “Linking to public values”
Tissue
image
R factor | R Square Coefficient | R Square Coefficient correction | Durbin-Coefficient Watson | |
1 | .637a | .406 | .392 | 1,688 |
a. Independent variables: BW, AW, AS, MR, FC, LR
b. Dependent variable: VM

Figure 4.4: Regression chart of value-added
Table 4-24 shows the result of R Square coefficient = 0.406 , which means that this model explains 40.6%. In other words, 40.6% of the variation in VM variable is explained by the linear relationship of the independent variables. The Durbin-Watson coefficient of 1.688 is less than 2, indicating that the model has no autocorrelation.
Table 4-25: Results of analysis of variance (ANOVA) of the variable “Attachment to
public values”
Model
Sum of squares | df | Average average direction | F | Sig. | ||
1 | Regression | 64,132 | 6 | 10,689 | 30,471 | .000 b |
Remainder | 94,008 | 268 | .351 | |||
Total | 158,140 | 274 |
a. Dependent variable: VM
b.Independent variables: BW, AW, AS, MR, FC, LR
ANOVA test of model fit has sig result equal to 0.000
less than the 5% significance level, so the coefficients are statistically significant and considered.
Table 4-26: Regression results of the variable “Linking to public values”
Independent variable
Regression coefficient not standardized | Regression coefficient standardize | t | Sig. | VIF | ||
B | Beta | |||||
1 | (Constant) | 1,169 | 3,778 | .000 | ||
LR | -.031 | -.007 | -.142 | .553 | .919 | |
FC | .167 | .467 | 8,916 | .001 | .809 | |
MR | .151 | .062 | 1,229 | .004 | .865 | |
AS | .451 | .257 | 4,935 | .000 | .820 | |
AW | -.054 | -.034 | -.668 | .301 | .866 | |
BW | .117 | .091 | 1,861 | .026 | .935 |
Table 4-26 gives the coefficients of the independent variables, specifically as follows:
- Variable FC : Has a positive regression coefficient of 0.167 and sig is less than 0.05, so this coefficient is also significant and proves hypothesis H4. In other words, when considering the "Public value engagement" aspect of public service motivation, the working environment and conditions have a positive impact on this aspect.
- MR variable : This variable also has a positive regression coefficient of 0.151 and has a sig less than 0.05, so it is also significant in the research model and this regression coefficient has proven hypothesis H3. In other words, the role of the direct manager has a positive influence on the aspect of "Connecting public values" of civil servants.
- AS variable : Has a significant regression coefficient of 0.451 because the sig is less than 0.05. The coefficient of this variable has the largest value, showing that the impact of AS variable on VM variable is the strongest. The positive regression coefficient proves hypothesis H2 in terms of "Connecting public values", or the Performance Evaluation System clearly has a positive impact on "Connecting public values".
- Variable BW : Has a positive regression coefficient of 0.117 because it has a sig less than 5%.
But this regression coefficient gives results that are not as expected.
- Variables LR, AW: The regression coefficients are not significant because the sig values are all greater than 0.05, so the coefficients of these variables are not statistically significant in the research model. With the survey data, considering the Motivation to serve the public according to the aspect of "Commitment to public values", it shows that the role of the leader and Autonomy in work do not have a significant impact on this aspect.
The VIF coefficient of this regression model has a value less than 10, so there is no multicollinearity phenomenon in this model.
4.4.2. Regression analysis of the factor “Dedication”
To see the level of influence of the variables measuring “organizational culture” such as: LR, FC, MR, AS, AW, BW on the variable “Dedication” – DS, we use the regression analysis method to find the coefficients. We will put 6 independent variables: LR, FC, MR, AS, AW, BW in the correct order of the extracted factors and the dependent variable DS into the specific regression equation as follows:





