Evaluation of Heritage Conservation Direction of Kon Tum City 46

Kon Tum Bishop's Palace, Bac Ai Pagoda, Trung Khanh Pagoda... were mostly contributed by believers and in fact, the current state of these relics is quite well preserved.

In addition, it is necessary to focus on restoring and preserving traditional crafts to preserve many cultural beauties and increase income for people. Associate Professor, Dr. Dang Van Bai commented: Priority should be given to preserving and promoting traditional crafts related to relic restoration activities. Along with that, the form of formal certification is also set as a guarantee of quality and mandatory conditions for practicing relic restoration and renovation. Thus, preserving and developing traditional crafts is also a way to preserve heritage.

Domestic guests

Maintain the status quo

Maybe you are interested!

20%

Increase investment capital

46%

27%

Maintain the status quo while building additions

Other

International guests

Maintain the status quo

37%

11%

Increase investment capital

52%

Maintain the status quo while building additions

Other

Chart 3.4. Evaluation of heritage conservation direction of Kon Tum city 46

46 Results of processing domestic and international visitor survey forms

3.2.5. Solutions to diversify tourism products

In addition to the routes and tours that the Department of Culture, Sports and Tourism has deployed, the issue of diversifying tourism products in Kon Tum city needs to focus on the following points:

Souvenir products

With a valuable traditional craft system such as weaving, sculpture, knitting, pottery... (as presented in section 1.3.2), the city government can research and introduce some types of souvenir products such as: key chains with hand-carved human-animal images; flower baskets, chairs... applied to home decoration according to the Bahnar people's patterns; create ceramic products according to the ethnic people's methods, made by hand, with printed patterns of the ethnic people.

Basic Services

Improve the quality of services of motels, hotels, restaurants, and eateries that meet standards. Increase the number of hotels that meet 2-star standards or higher; diversify the menus of restaurants, ensuring hygiene standards... Avoid overcharging customers, especially providing free services such as: watching TV, using computers... as some hotels and motels are currently charging.

Featured Services

Improve the quality of tours: city tours, trekking tours - which are the strengths of city tourism thanks to the relatively close distance between heritage sites that can be traveled by: walking, cycling, motorbike.

Increase motorbike, bicycle and car rental services to meet the needs of tourists and reduce rental fees for these vehicles.

Additional Services

In addition to the existing entertainment venues, the city needs to enhance some new and more unique services such as: the dugout canoe rental service (already available) needs to be expanded, building a craft village tour: combined with a city tour for visitors to visit craft production sites, so that visitors can participate in making their own products: spinning, weaving, pottery or sculpting statues... under the guidance of artisans.

3.2.6. Solutions for community tourism development

Cultural tourism associated with the ethnic communities of the Central Highlands: Indigenous cultural values are a unique feature of the Central Highlands in general and Kon Tum in particular, and are different from other regions in the country. This is a comparative advantage for exploiting and developing tourism products with the unique characteristics of the Central Highlands. However, these cultural values exist in most provinces in the region, so to avoid duplication between localities in exploiting and developing tourism products, it is necessary to have linkages and cooperation between provinces to build quality tourism products, bearing the common image of the whole region.

First of all, Kon Tum city needs to focus on cooperation in investing in preserving and promoting the value of the Central Highlands Gong Cultural Space to build tourism products. This will be a unique tourism product, imbued with the Central Highlands identity (a common tourism product for all provinces in the region).

In addition, the city needs to exploit its own unique values to build tourism products, avoiding duplication (for example, tourism products associated with the image of communal houses and tombs are typical features of Kon Tum, the culture of the Bahnar people with customs such as: abandoning graves, weddings, offering water drops...)

It is especially important to pay attention to improving the intellectual level of ethnic minorities; there should be scholarship funds to encourage ethnic minority children to study better, and more ethnic minority students to study at colleges and universities. From there, these factors will propagate to their ancestors to understand and appreciate traditional values more. The city government needs to eliminate bad customs such as: treating diseases by worshiping shamans, drinking spring water... which affect the health of ethnic minorities. The city needs to help ethnic minorities improve their living standards, help them introduce and sell traditional products (find outlets, create designs) so that ethnic minorities can live and maintain their traditional occupations.

Summary

Through analyzing the positive and negative impacts of tourism activities on the heritage system in the city, it has pointed out the significance and points that need to be promoted in tourism exploitation (promoting heritage values, preserving planning), at the same time.

also pointed out the limitations that need to be overcome and adjusted to both preserve traditional values and protect the environment. From the above reality, the author has proposed a number of solutions for tourism development and heritage preservation such as: solutions on management organization; solutions on investment, solutions on environmental protection; solutions on preserving and promoting heritage values; solutions on diversifying tourism products; solutions on developing community tourism.

CONCLUDE

1. Kon Tum is a city with great tourism potential with a rich and unique heritage system, intertwined with the cultural colors of ethnic minorities, especially the Bahnar people, with the culture of the Kinh people, between traditional and modern features, the imprint of history and revolution. The structural shift from agriculture - forestry and fishery to industry - services as an inevitable trend of the times has changed the appearance of the city and at the same time posed to managers the need to have reasonable policies for Kon Tum to have the most solid steps, especially when taking tourism as a key economic sector. The development of tourism in the city cannot be separated from the process of preserving heritage and preserving its own cultural features because that is the strength, the unique feature to create attraction for the city's tourism industry as well as preserving traditional culture from being dissolved by the impact of imported foreign culture.

2. In general, Kon Tum has undergone many changes, especially since 2009, with the synchronization of infrastructure and the quality of tourism technical facilities increasingly improving; accommodation establishments are mostly small in scale, with average room occupancy rates, but most of them meet the standards set by the Department of Culture, Sports and Tourism, including 2 3-star hotels; food services partly meet the needs of tourists and local people, meet food hygiene and safety standards, and exploit many specialties of the province. However, the city has few large restaurants, but mostly only small eateries with a capacity of no more than 50 guests/time, and the service style is quite slow; Entertainment service providers are still very limited, compared to other cities in the Central Highlands, Kon Tum has no amusement parks, no shopping malls, bars or small cinemas... besides, entertainment types are relatively poor and outdated; transportation services in the city currently have only one main taxi company operating (Mai Linh), to travel to the city, tourists can only travel by road by means of transport: passenger cars, buses, motorbikes... because Kon Tum has no airport and no waterway, making the choices of tourists very limited.

3. The city's tourism development process is currently being carried out simultaneously with heritage conservation. This is a way to develop tourism sustainably, drawing from many models of community tourism and heritage tourism. The city's heritage conservation has now been carried out with activities such as inventorying relic items, establishing records for recognition of heritage at all levels, restoring communal houses in villages, preserving some professions such as: sculpture, weaving, knitting... restoring some rituals and organizing annual traditional festivals. However, with limited funding, these activities are maintained in a moderate manner; there are many relic items that need to be repaired; ethnic minority villages need more investment so that people can benefit from tourism activities as well as love their own culture more.

4. With a unique culture that has not been much affected by the industrialization and modernization process, city tourism has a special attraction for tourists of the sightseeing, discovery type and international visitors. They love the rustic beauty of the people and landscape, enjoy the customs, architectural styles that blend modernity and tradition, and a life closely connected to nature. However, up to now, Kon Tum has not fully exploited this potential despite having put forward many models and ideas. The main source of visitors to the city is mainly business travelers with clear seasonal characteristics (concentrated mainly in February - May). One of the reasons for this situation is that the city's policies and ability to attract investment capital are still very limited, depending heavily on the budget while having little appeal to businesses and individuals.

5. Investment capital is one of the difficult problems for Kon Tum city at present. In addition to capital from the state budget, the city People's Committee has very little funding to invest in tourism. Therefore, although it has proposed a project to plan and build amusement parks and community tourism models since 2010, it has been almost impossible to implement. The funding for tourism since 2011 has been very limited, the city has almost no plan for the economic sector; the decentralization of state management of tourism in the city is unclear.

6. The participation of 07 tourism companies, especially two companies from Ho Chi Minh City, has created a competitive environment among businesses, making the industry's business market more vibrant. However, this shows the limited ability of local companies when they cannot "master" their "home field". Up to now, the Highland Eco-Tourism Company Limited is the only unit that has launched many tourism programs, invested in the construction of architectural works, communal houses, and long houses, creating jobs for ethnic minorities so that they can live on tourism and have conditions to preserve cultural values. This is a meaningful action and also carries many humanistic values.

7. The issue of national solidarity and religious freedom is of great significance to the socio-economic situation of Kon Tum city in particular and Kon Tum province in general. The existence of many religions with a large number of ethnic followers, on the one hand, has created a colorful picture of culture - a valuable resource for tourism, but on the other hand, it has posed many challenges for managers. The process of economic restructuring has brought about development, improved living standards for Kon Tum people, but at the same time, it has also brought about environmental pollution and the decline of many traditional values.

8. In general, there are many opportunities to develop city tourism but the challenges are also great. To improve tourism exploitation activities, turning this economic sector into a spearhead as proposed, it is necessary to have the participation of many departments and all people, closely linking tourism development with heritage conservation. From there, the author has proposed a number of solutions: planning solutions, management organization solutions, investment solutions, environmental protection solutions, solutions to preserve and promote heritage values, solutions to diversify tourism products and solutions to develop community tourism.

LIST OF REFERENCES

1. Kon Tum Provincial Party Executive Committee (1996 ), History of Kon Tum Provincial Party Committee, Volume I , National Political Publishing House, Hanoi

2. Ministry of Culture - Sports - Tourism (2012), Detailed regulations on a number of regulations on preservation, restoration and rehabilitation of relics

3. Nguyen Kinh Chi, Nguyen Dong Chi (2011), Ba Na people in Kon Tum , Tri Thuc Publishing House, Hanoi

4. Department of Cultural Heritage Publishing (2007), Protection of intangible cultural heritage, volume I

5. Nguyen Dang Duy, Trinh Minh Duc (1993), Preservation of historical and cultural relics , University of Culture Publishing House, Hanoi

6. Nguyen Van Dinh (2004), Tourism economics textbook , Labor Publishing House, Hanoi

7. International Charter for Conservation and Restoration (2004), Construction Publishing House

8. Nguyen Dinh Hoe, Vu Van Hieu (2001 ), Sustainable tourism , National University Publishing House, Hanoi

9. Nguyen Van Le (1996 ), Sociology of tourism, Tre Publishing House, Ho Chi Minh City

10. Law on Cultural Heritage and some related documents (amended and supplemented in 2009), Culture and Information Publishing House, Hanoi

11. Law amending and supplementing the Law on Vietnamese Heritage and decree guiding its implementation (2011), National Political Publishing House, Hanoi

12. Pham Trung Luong (2000 ), Tourism resources and environment , Education Publishing House, Hanoi

13. Nguyen Van Luu (1998), Tourism market, National University Publishing House, Hanoi

14. Tran Ngoc Nam, Tran Huy Khang (2001), Tourism Marketing , Ho Chi Minh City Publishing House, Ho Chi Minh City.

15. Tran Nhan (1995), Tourism and tourism business , Culture - Information Publishing House, Hanoi

16. National Assembly of the Socialist Republic of Vietnam (2001), Law on Cultural Heritage